Ecommerce

SECURALL Gun Cabinets

Branding
Web Development
WEBSITE DESIGN

About This Project

SECURALL was founded in America’s heartland as an industrial products manufacturer and after much success in the industry, expanded its operations with a new state-of-the-art facility in Northwest Indiana. With its increased capabilities, the company took the next logical step in its business model and began manufacturing premium, high-quality gun storage cabinets for a discerning customer base. With a commitment to American-made craftsmanship and second-to-none customer service, SECURALL now dominates the industry in quality gun storage units.

NUMBERS

Proud American fabricator of premium safety cabinets launches fresh, modern website with Comrade

INCREASE IN CONVERSION78%

FOCUS ON MOBILE USER EXPERIENCE✓

INNOVATIVE WAYS TO PURCHASE✓

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CHALLENGES

SECURALL Gun Cabinets required a branding campaign

SECURALL Gun Cabinets services a sizable market segment yet is still a niche industry. As such, it would require a high-performance website to dominate foreign-made competitors elsewhere on the Internet. With this in mind, the new website would need to make the buying process seamless for all visitors to maximize conversions. As well, SECURALL Gun Cabinets required a branding campaign and a from-scratch eCommerce platform integration. Ensuring the brand’s commitment to its customers would also need to remain top of mind for any agency taking on this web design and development project.

SOLUTIONS

With quality UX features, visitors are thoughtfully led through the buying journey

After an in depth analysis of the competitive market as well as a full client discovery phase, we began working on crafting SECURALL’s messaging and overall brand style. The site was built on a robust platform using WooCommerce for its eCommerce needs and was further enhanced using SEO best practices. The result was the development of a truly fresh, 21st century website that captures the American-made spirit SECURALL is founded on. With quality UX features, visitors are thoughtfully led through the buying journey, ensuring that SECURALL’s commitment to customer service and quality products is ever-present and apparent throughout the site.