Every potential client you miss is costing you money.
The average residential plumbing job brings in $150 to $500. But commercial jobs? They can range anywhere from $500 to $2,000+, depending on the scope!
Miss just one opportunity a day, and you’re potentially flushing away $7,500 to $60,000 every single month.
And guess what? Your competitors are happy to take those calls.
While you’re relying on word-of-mouth, they’re owning Google, targeting leads with ads, and closing jobs through email and social.
This guide breaks down 5 proven digital marketing strategies to grow your plumbing business in 2025 — and make sure your phone rings first.
Your Plumber’s Online Marketing Checklist In 2025
If you want more plumbing jobs, your online setup has to be 10/10.
That means a fast, clear, mobile-friendly site that shows what you do and makes it easy to get in touch. If it’s slow or confusing, most people will hit “back” and call the next plumber on Google.
You also need to show up where your future clients are looking, and know exactly which parts of your marketing are bringing in qualified leads.
Need proof it works?
When Absolute Home Services, a home improvement company in Toronto, revamped their digital strategy with us, they saw a 4,363% marketing ROI, a 922% jump in qualified leads, and a 5,000% surge in organic traffic. That’s the power of showing up online with the right tools in place!But if you’re not sure how to pull it all together… don’t stress. These 5 tips will show you how to turn your traffic into booked jobs (and real revenue) in 2025.
1. The Right Website Can Make (or Break) Your Business
Nearly 75% of consumers judge a business’s credibility based on its website, and if it loads slowly or looks outdated, most visitors won’t stick around, let alone call.
Want to book more plumbing clients on your site? It starts with a high-performance site that’s built to convert and establishes trust fast. Let’s break down what that looks like.
Fast and High-Performance Website
Merely having a random plumbing website won’t guarantee results. Your entire website needs to be strategic and employ marketing methods to engage visitors and convert them into leads.
In fact, websites that load in under 2 seconds convert nearly 3x better than slow ones. And with 74% of users saying they’re more likely to return to a mobile-friendly site, performance is essential.
A high-performance plumber website has clear messaging outlining your services and basic contact details, as well as a copy that uses SEO, which we’ll get to a bit later. It should also be mobile-friendly.
Website layouts tend to change depending on the device they’re viewed on, but a high-performance website will look professional across all devices.
Great websites also have clear calls to action. In digital marketing terms, this refers to any design or copy that prompts an immediate response from website visitors, such as “purchase” or “contact.”
Every page should encourage visitors to do something, whether it’s to find out more about your services or schedule an appointment. Without these signifiers, visitors will quickly leave your website, causing a loss in potential revenue.
AI Tip: Don’t stare at a blank screen! Use ChatGPT to generate clear service descriptions, FAQs, and strong calls-to-action for your plumbing website.
Explore the factors influencing website development costs in 2025 and plan your digital strategy wisely. Dive into our detailed guide.
Showcase Your Brand Authority
A professional plumber’s website establishes brand authority. By showcasing your services online, you clearly establish who you are, what you represent, and what you stand for. If your website looks professional and clearly communicates quality information to clients, then they’re more likely to call upon your services.
Displaying positive reviews is also an excellent digital marketing strategy that provides social proof to potential customers and boosts credibility. Over 50% of customers read reviews before making purchases, so you can bet that if your competitors have good reviews, and you don’t have any, you’ll definitely lose out on expanding your client base.
2. Local SEO for Plumbers to Get Fast Results
As a leading plumber SEO agency, we use local SEO as a baseline digital marketing campaign tactic. This internet marketing strategy involves evaluating data-driven digital marketing efforts to increase the quantity and quality of traffic to your website through organic search engine results.
Basically, when people use search engines like Google to look for content, they usually type in a few words, and the search engine replies with a list of links to web pages that may answer their questions.
For example, a prospective client might type “plumbers in LA” into the search bar. By including this exact phrase, known as a keyword, as part of the copy on your website, you’ll have a higher chance of Google finding and ranking you on the first page of results.
If you take it a step further and use local SEO for plumbers, you might include something like, “plumber in Venice Beach.” The more specific you are, the higher the chances your plumbing business will be visible in local search results on Google.
AI Tip: Use AI-powered tools like Ahrefs or SEMrush to find local keyword variations that real people search for — like “24/7 emergency plumber in [Your City]” or “leak detection near me.”
Ranking on Google means more leads — learn how SEO for plumbers can help your business grow!
Google Business Optimization
In addition to traditional plumber SEO, most local businesses need targeted visibility on Google and use a Google Business account to optimize their presence online. Your Google Business Profile is a free business listing, and optimizing it improves your local visibility in both Google Maps and the Local Pack on Google Search.
It’s a critical part of local SEO, especially for service-based businesses like plumbing.
Hence, if a client searches for plumbers in their area, and you’re the most convenient option presented by Google, they will most likely choose your business over competitors. Roughly 96% of people who search online are seeking local businesses, and 80% convert into paying customers!
The biggest benefit of local plumber SEO includes boosting traffic to your plumbing website and specific web pages.
Local website traffic can directly increase your sales and make your plumbing company more recognizable to a local audience. This is especially useful for local businesses that want to promote themselves within a specific geographic area. Because local SEO targets local businesses, it provides a greater competitive edge as you won’t be competing against companies ranking nationally.
To get the most from local SEO, you should:
| Local SEO Best Practices | Benefits |
| Ensure your NAP information is correct (plumbing business name, address, and phone number) | Accurate plumbing business Name, Address, and Phone (NAP) details ensure that search engines and potential customers can easily locate and contact your business, strengthening your local SEO efforts. |
| Provide as much detailed information as possible | Providing comprehensive business information, such as services offered, hours of operation, and customer reviews, not only enhances trust but also increases the relevance of your business in local search results, thereby improving your local SEO performance. |
| Verify and claim your business listing | By claiming and verifying your business listing, you establish credibility and authority, signaling to search engines that your business is legitimate and relevant to local searches, ultimately boosting your local SEO rankings. |
| Set up a Q&A section | Setting up a Q&A section on your business listing engages potential customers, provides them with valuable information about your services, and encourages interaction. This increased user engagement signals relevance to search engines, positively impacting your local SEO efforts. |
The Q&A section of your Google Business listing is useful to address information that’s not commonly known. Sometimes, being available after hours can be a make-or-break factor. Providing answers in an easy-to-understand format might attract customers who, if they couldn’t find them, wouldn’t do business with you.
You might consider answering what your operating hours are, how much you charge per call out, and how far you’re willing to travel, for example.
AI Tip: Use Jasper or Writesonic to generate professional, on-brand business descriptions, FAQs, and customer Q&A responses for your Google Business Profile. Tools like BrightLocal can help analyze your profile and suggest AI-powered ways to boost visibility and engagement.
The right agency can transform your business — see our list of top plumbing marketing agencies now!
Reviews for Your Google Business Profile
With a Google Business account, you can request reviews from customers, which boosts credibility without much effort. According to Inc., 84% of people trust online reviews as much as word-of-mouth referrals.
Reviews improve your website’s Google ranking for local plumber SEO and level the playing field. If the search engine thinks your plumbing business provides a better experience than your competitors, then you’ll end up higher on local search rankings.
Google’s 3-pack (the top three results for local SEO) is ideally where you want to rank. To get there, you need to ensure your plumbing business gets loads of engagement in the form of comments and reviews.
Take Advantage of AI Search: Why GEO Matters in 2025
The nature of search is changing. In 2025, more homeowners are getting answers directly from AI tools like Google’s AI Overviews, ChatGPT, and Bing Copilot — instead of scrolling through traditional links.
When someone types, “Why is my sink gurgling?” or “Best plumber near me,” these tools don’t just show a list of links. They generate a full answer on the spot, often with snippets pulled directly from top-ranking websites.
So here’s the new reality: If your business isn’t part of that answer, you’re not likely to be part of their decision.
That’s where GEO (Generative Engine Optimization) comes in.
GEO helps position your business as a trusted expert in those answers — not just for buyers who are ready to call, but also for homeowners who are researching problems before they hire.
The plumber they trust for advice today… is the one they’ll call when they’re finally ready to book.
AI Tip: Use Surfer SEO to create AI-optimized content that ranks well in AI Overviews and featured snippets, especially for long-tail, informational searches like “why is my faucet dripping?” GEO tools like Frase.io also help you write content that answers real user questions, so AI platforms start citing you more often.
3. Invest in the Right Plumber PPC Campaigns
PPC stands for Pay-Per-Click advertising. It’s a model of internet marketing for plumbers in which advertisers pay a fee each time one of their advertisements is clicked. Plumber PPC campaigns entail setting up targeted advertising, whether display ads or email marketing, to maximize your online client reach.
PPC for plumbers is cost-effective because you only pay when a user clicks through to your website. This advertising model lets you boost spending for areas and target audiences that work, and reduce the budget for those that don’t, making it a highly effective digital marketing strategy.
Most PPC advertising takes place via an advertising network. Google Ads is ubiquitous and effective, as it reaches 90% of all internet users worldwide.
Setting up Google Ads for plumbers is relatively easy and efficient as it allows you to display your advertisements on Google’s search result pages, in Gmail, and on website landing pages.
The difference between search engine optimization (SEO) and Pay-Per-Click (PPC) is that traffic coming from SEO is organic because users come across it while searching on Google. In contrast, traffic generated from PPC is not free because you pay for your ad to be visible. The type of plumber PPC advertising used will depend on your specific marketing needs.
Search Ad
Search advertising is a technique that places online advertisements in search engine results. Advertisers typically select a list of relevant keywords and then bid to have their ad displayed when someone searches those words or phrases.
For example, if someone types, “plumbers in Santa Monica,” the advertisements that appear at the top of Google’s search results page will have these keywords. While plumber PPC ads can show up across sites on the web, search ads only appear in search engine results.
They’re an effective way of advertising directly to your audience when they require your service or product. Search ads offer excellent results for local service businesses like plumbing companies since they lead directly to a product, service, or dedicated landing page.
AI Tip: Use AdCreative.ai to quickly generate high-converting ad copy and visuals for Google or Facebook campaigns tailored to your plumbing services. Combine that with Wordstream Smart Ads or Google’s Performance Max for AI-automated campaign optimization across search, video, and display.
Call Campaigns
Not to be confused with cold calling, call campaigns allow customers to conveniently call you by clicking or tapping on your advertisement without manually dialing your number. A plumbing PPC company can help you set this up by using Google Ads, which allows businesses to enable this function during specified hours, so you don’t forego any opportunity to connect with plumbing leads.
Promoting your plumbing company through click-to-call ads is extremely user-friendly. Once potential customers find your ads in search results, they can contact you with minimal digital touchpoints. They don’t even have to memorize your number — just click and call!
4. Plumbing Email Marketing
The website Campaign Monitor reports that email marketing obtains an impressive 4400% ROI!
Unlike other digital marketing tactics, plumbing email marketing delivers your message directly to customers when they want to read it. While social media marketing is great, there are no guarantees that potential customers will see it if they’re not on social media at that time.
With email, it definitely lands in their inbox, and they can read it when they want, making it less intrusive. An email campaign for plumbers might alert clients to specials, request reviews, or impart invaluable advice to existing customers via a newsletter.
Plumbing email marketing works well with the sales funnel. When you have a campaign developed for conversions, you can turn prospective leads into repeat customers like a well-oiled machine. Today’s automation software also allows you to provide your leads with valuable content at all stages of the buyer’s journey.
It’s a great online marketing strategy for keeping in touch with clients on your database, building credibility, and increasing traffic to your website.
Special Offers
Special offers work because they incentivize clients to utilize your local services. In an email campaign for plumbers, you might include discounts on services or products tied to festive holidays or monthly offers. Even if a client doesn’t require your services, you never know when they might forward it to friends or family.
Ask for Reviews
An email campaign for plumbers needn’t be blatant advertising. Once you’ve completed a job, you should email your client requesting a review. Not only does this allow you to capture their details so that you can promote future offers to them, but it also helps you to rank higher on Google and gain insight into where you can improve your business.
Newsletter Emails
Email newsletters remain an effective and affordable promotional tool that provides customers with valuable information and updates on your plumbing business. You can inform them about new products and specials, provide them with advice-based articles, and thank them for their business, deepening good client relationships.
AI Tip: Use Mailchimp’s AI Campaign Assistant or Constant Contact’s Email AI to generate subject lines, write promotional emails, and schedule newsletters that get opened. These tools also analyze past performance to help you build smarter, higher-converting campaigns automatically.
5. Is Social Media Marketing for Plumbers a Good Idea?
Social media platforms like Facebook and Instagram offer plumbing companies numerous digital marketing strategies. While there are opportunities for PPC marketing, the best way to use social media marketing for plumbers is for networking and engaging with clients and communities.
First, you should set up basic profiles and/or pages on each platform, whether it’s Facebook, Instagram, Twitter, TikTok, or YouTube. Each platform works differently, so you’ll have to tailor your content and strategy accordingly.
Social media management software company Hootsuite recommends implementing the 80-20 rule.
Use 80% of your content to inform, educate, or entertain your audience, and the other 20% to promote your brand or sell your services.
Regardless of which social media platform you decide to use, you’ll still need to create a social media marketing strategy by:
- Researching your audience (the types of content they read and engage with)
- Decide which social media platforms to use
- Establish what you want to achieve
- Create unique and engaging content
- Organize a content calendar to schedule your posts
- Monitor your results and tweak campaigns when necessary
As with all digital marketing campaigns, social media marketing for plumbers should have measurable goals. So, if you wish to increase website traffic, then you need to be specific and say you want to increase traffic by 20%, for example.
AI Tip: No need to spend hours writing every post yourself! Use tools like Lately.ai or Ocoya to turn blog posts, reviews, or even job photos into dozens of ready-to-post social captions, hashtags, and videos. They’re great for staying active on Facebook, Instagram, and TikTok.
Showcase Your Business on Facebook and Instagram
Best Plumbing in Seattle has an incredible Facebook page that’s a good example of social media marketing. Plumbers like these stand out because they have a clear header, displaying their experience and services.
Their ‘About’ section lists their address and a short bio about who they are and their work history. If you scroll down their page, you’ll also notice videos, customer reviews, and blogs with insightful advice.
Similarly, if you look at Miami Shores Plumbing on Instagram, you’ll find their number in their bio and a host of pictures and videos on their profile demonstrating how they’ve helped clients and what services they provide.
Try YouTube and TikTok
Video-based platforms like YouTube and especially TikTok have grown in marketing popularity. YouTube is excellent for uploading how-to videos to help clients solve straightforward plumbing issues.
In fact, 54% of consumers want to see more video content from brands and businesses they support. A video marketing campaign can increase engagement across digital channels, educate your audience, and allow you to reach them with a new medium.
In contrast, TikTok appeals to the Gen Z generation and allows users to upload shorter videos of up to 60 seconds. Social marketing for plumbers on platforms like Instagram, Facebook (Meta), and Twitter (X) can all be linked to your website to drive traffic and allow for a more multichannel marketing approach, where you reach more clients because you’re visible on multiple platforms.
You Fix the Leaks. We’ll Keep Your Jobs Flowing!
Don’t ignore it. If your phone isn’t ringing as often as it should… your online marketing is the problem.
But like most plumbers, you don’t have time to mess with SEO, ads, or your website.
As a plumber marketing company, we leverage ROI-focused digital marketing services that deliver measurable results you can track in real-time!
Here’s what you can expect:
- An average ROI of 700% — this is marketing that pays for itself
- A steady stream of high-quality leads — no more gaps between jobs
- Full pipeline, zero guesswork — so you’re not wondering where the next call is coming from
- Targeted visibility in your local market — we put you in front of homeowners who are ready to hire
- Complete strategy and execution — websites, SEO, ads, and automation, all handled for you
Don’t lose the next $500 plumbing job to a competitor.
