Absolute Home Services
Absolute Home Services Achieved Explosive Growth
About the Company
Absolute Home Services is a leading home improvement contractor serving the Greater Toronto Area. With a focus on exceptional service and quality workmanship, they provide a comprehensive range of services, including residential and commercial painting, lawn and garden maintenance, landscaping, deck and fence building, and handyman services. Their team of fully-insured, uniformed professionals guarantees timely arrival and reliable solutions for all your home maintenance, repair, and renovation needs.
Client
Since
2023
Website
www.absolutehomeservices.caIndustry
Home Improvements Contractor
Services
Digital Marketing
Website Design
Absolute Home Services Achieved Explosive Growth
Challenges
Scaling Up and Standing Out in a Competitive Market
Absolute Home Services, a well-established company with a strong reputation, was facing the challenge of competing with larger, more established home improvement companies in the GTA. Their previous online presence lacked the necessary visibility and functionality to effectively showcase their wide range of services and attract a steady stream of qualified leads.
Solutions
A Website Relaunch and Multi-Platform Marketing Strategy
Recognizing the need for a comprehensive digital transformation, Absolute Home Services partnered with Comrade Digital Marketing Agency. Comrade’s team of experts spearheaded a multifaceted approach by designing a new, user-friendly website that highlighted Absolute Home Services’ expertise and diverse service offerings.
We also developed five mini-websites focused on their most popular services, allowing for targeted marketing efforts. Additionally, we implemented a robust SEO strategy, optimized their Google My Business profile, and ensured consistent NAP (Name, Address, Phone) information across all online platforms. Since content is key, we created a content marketing plan to showcase Absolute Home Services’ projects, services, and customer testimonials.
Comrade Digital Marketing Agency’s work has increased the client’s website traffic and leads. The team maintains top-notch communication via virtual meetings, listens to the client’s needs, and promptly addresses feedback. They demonstrate strong expertise and educate the client on search engines.
Results
A Rise in Leads and Online Visibility
The redesigned website went live on May 30, 2023. Twelve months later, Absolute Home Services’ organic channel was producing roughly six times the monthly qualified leads of the pre-launch period, and twenty-four months in, Marketing ROI reached 10,565%.
Publicly verifiable on Semrush, estimated organic traffic moved from roughly 765 visitors per month at launch to roughly 5,320 two years later, a 595% increase, and that is only the keyword-driven slice Semrush sees.
Internal Growth Portal tracking shows the fuller picture: qualified leads grew roughly fourfold over the same 24-month window, and cost per Qualified Lead dropped by about 95%. The trajectory is still climbing quarter over quarter.
All percentages are non-paid only. Specific client volumes remain confidential under NDA; the Semrush figure is the publicly verifiable anchor.
In just 6 months Comrade managed to reach:
- 5x times growth in unique monthly website users
- 81% decrease in costs per acquisition
- TOP-1 position for “painting services” keyword
- TOP-3 position for all “handyman” keywords in Ontario
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