Comrade is the digital marketing agency built for kitchen, bath, and whole-home remodeling contractors — combining local SEO, AI search optimization, and paid media into one Revenue Engine designed for a high-ticket, long-cycle sale.
Trusted by remodeling contractors and home improvement businesses nationwide.
Year 1 median results. Tracked through Growth Portal against total marketing investment. Results vary by market, competition level, and starting position.
When a homeowner starts picturing a new kitchen or a gutted master bath, they don't call five contractors right away — they research for weeks first. But when they finally decide to act, they search Google, ask AI, and read reviews, and the remodeler who shows up, looks credible, and answers fastest wins the design consultation. If you're buried below national brands and franchise groups, you're invisible for the exact projects that pay the most.
Remodeling marketing isn't one-size-fits-all. The high ticket, the long decision window, and the bid comparison create dynamics most agencies miss — or ignore.
average major kitchen remodel.
A closed job is worth several times a typical HVAC service call or plumbing repair — but the sales cycle is longer and requires an in-home estimate before a contract is signed. Generic contractor marketing doesn't build for that gap.
every homeowner weighs before signing.
Homeowners don't decide on the first quote — they gather 3–5 bids and think it over for weeks. Staying visible, credible, and top-of-mind through that comparison window is exactly where remodeling jobs are won or lost.
of homeowners now use AI to find local services.
You're not just up against the remodeler across town — you're competing with design-build firms and national franchise groups with seven-figure budgets. Winning takes a local trust advantage they can't replicate — including being the company AI recommends first.
Homeowners quietly research for months before they’re ready to book, then rush to get the project done before the holidays. Most agencies spend the same flat budget all year and miss the window that actually closes jobs.
For seven months, homeowners are quietly comparing portfolios and reading reviews — not ready to book yet. This is where your SEO, content, and reviews do the heavy lifting, long before the fall rush decides who wins the job.
Homeowners want their project finished before the holidays, and this is when they finally commit. It's the busiest stretch of the year — the moment your ad spend and follow-up speed matter most.
Things quiet down, but they don't stop. This is your chance to follow up with homeowners who compared bids all fall but haven't signed yet — so they book with you in January instead of your competitor.
The middle window is when most jobs are won — timing shifts by market and project type.
One remodeling company marketing system, one team, every lead tracked — the services that put you in front of homeowners planning kitchen, bath, and whole-home projects on Google, Maps, and AI.
Plug Into the Revenue EngineRank for “kitchen remodeler near me” and dominate the Google Map Pack in every city you serve — the searches homeowners run first when a remodel goes from someday to this year.
Local SEO →SEO built around “kitchen remodel cost,” “bathroom renovation ideas,” and “design-build contractor” — the research-stage searches homeowners run months before they request a single bid.
SEO →Show up when homeowners ask ChatGPT, Gemini, or Google AI Overviews to recommend a remodeling contractor — the answer that decides the shortlist before they ever open a browser tab.
AI Search Optimization →Capture high-intent searches like 'bathroom remodel cost' with Google Ads and Local Services Ads built around remodeling's higher price point — not a template tuned for $200 service calls.
PPC & LSA →A remodeling website designed to turn portfolio browsers into booked design consultations — fast, gallery-first, with financing and reviews right where the doubt lives.
Web Design →Turn 5-star reviews into your strongest sales asset for a decision that can take homeowners months to make — the proof that separates you from the three other bids on the kitchen table.
Before/after reels and finished-project photos on Instagram and Facebook that build trust while homeowners plan — plus targeted ads that keep you in front of them through the whole decision window.
Stay top-of-mind through remodeling's long sales cycle with content and email built for homeowners still comparing bids — materials guides, before/after stories, and financing prompts that keep you in the running.
We don't do generalist marketing. We build Revenue Engines exclusively for remodelers and home improvement contractors — and we know how each segment's customers search, compare bids, and decide differently.
The highest-intent, highest-ticket searches in the niche — cabinets, countertops, and full gut renovations.
Tub-to-shower conversions, full gut jobs, and aging-in-place remodels — steady, year-round demand.
Multi-room renovations and custom design-build work — longer cycles, bigger tickets, buyers who research for months.
Contractors who don't specialize in one room — the bread-and-butter searches that never stop.
Launch with a site, GBP, and reviews engine that competes with shops 20 years older.
Consistent local SEO and Map Pack wins across every market and location page.
Capture replacement and storm-damage searches with offers built to convert.
Rank for hardwood, tile, and LVP installs — low competition, high margin.
Niche searches with little competition — capture seasonal outdoor-living demand.
Our sweet spot: Where we do our best work: kitchen & bath remodelers doing $1M–$15M, plus design-build firms and multi-location remodeling groups scaling fast.
Unlike emergency home services, a remodeling project runs through a design consultation, 3 to 5 competing bids, and a budget conversation before a homeowner signs. That gap — between the request and the signature — is where remodeling contractors lose most of their revenue. We engineer that path.
The homeowner already sent the same request to 3–4 other contractors. Whoever responds first books the first consultation and sets the point of comparison for every bid that follows.
An automated confirmation with social proof — project photos, reviews, license and insurance — removes doubt before the in-person meeting, so the homeowner shows up ready to talk scope, not reschedule.
Homeowners compare 3–5 bids and think for weeks. Content on materials and financing, before/after case studies, and status check-ins keep you visible while your competitors go quiet.
For a kitchen, bath, or whole-home project, the decision can take months. Seasonal reminders, financing prompts, and calendar-slot nudges keep the lead warm until it signs — with you, not the contractor who stopped following up.
Not projections. Actual work tracked through Growth Portal. View all case studies →
Track whether ChatGPT, Gemini, Perplexity, and AI Overviews recommend your company — and get the recommendations and alerts to close the gaps before competitors do.
Every “kitchen remodeler near me” call, quote-request form, and financing inquiry recorded — and tied to the booked design consultation it produced, not just a raw lead count.
Know exactly what you paid to get that full kitchen remodel or whole-home renovation onto a designer’s calendar — the number that actually decides your marketing budget.
Separate tire-kickers from ready-to-remodel homeowners — and see which searches (kitchen, bath, whole-home, design-build) bring your best-fit, highest-ticket jobs.
Check today's consultation requests between site visits, right from the truck. No waiting for a monthly PDF.
Local SEO, organic, AI search, Google Ads & LSA side by side — for kitchen, bath, whole-home, and design-build inquiries alike.
Total marketing spend divided by signed remodeling contracts — measured against your average project value, the number that actually decides margin.
Every booked remodel traced back to the keyword, service page, ad, or AI citation that produced it — first click to signed contract.
See which channels drive the multi-week decision window from research to signature, mapped to the remodeling seasonality calendar above.
SEO, Google Maps, AI search, and paid broken out separately — see exactly where your remodeling leads come from.
Track your Google Business Profile and Local Pack position for “kitchen remodeler” and “bathroom remodel” across every city you serve.
See which suburbs and ZIPs you own for kitchen, bath, and whole-home projects — and where a new location page can win the next pin.
Watch demand shift across kitchen, bath, whole-home, and outdoor-living lines through the year — then publish before competitors do.
See whether ChatGPT, Gemini, Perplexity, and AI Overviews name you when a homeowner asks who to hire for a kitchen or bath remodel nearby — and where you're missing.
Data-backed moves on which remodeling content and keywords to double down on each month, from cost guides to design-trend articles.
The portal flags keywords, cities, and services—like design-build or aging-in-place remodels—where you're close to breaking into the top results.
See which local remodelers are gaining ground — and where design-build firms or multi-location groups are pushing into your market.
Homeowners increasingly ask ChatGPT, Gemini, and Google's AI Overviews who to hire for a kitchen, bath, or whole-home project. AI names only a handful of remodelers — most are invisible to it.
of local searches now start with a homeowner asking AI, not Google — up from 6% a year ago.
of local searches now show an AI summary above the results.
of local businesses get named by AI — be one that is.
AI search isn't coming — it's here. The remodeling companies cited by ChatGPT and AI Overviews today will own those recommendations for years. AI traffic also converts ~4.4× regular search.. Comrade is the remodeling marketing company that gets you in — before your competitor reads this page.
We're a remodeling marketing agency, not a generalist that dabbles in contractors between restaurant and dental clients. We know a kitchen remodel sells differently than a bathroom, that the decision can take months, and that every job starts with a design consultation. There are cheaper agencies — very few will show you exactly what your marketing dollars booked, in real time, down to the signed contract.
Kitchen, bath, whole-home, design-build, and multi-trade remodeling — we market each differently because homeowners search, compare bids, and decide differently for a $60K kitchen than a $6K repair.
Founded 2008. 100+ team. Over a decade of measurable business growth for home improvement contractors — kitchen and bath remodelers, design-build firms, and multi-location groups alike.
Transparent reporting tied to booked consultations and signed contracts, not vanity metrics like site traffic. Every number ties back to your Growth Portal.
Website, content, review profiles, creative, data, and leads — yours from day one. No long-term contracts, no lock-in clauses, no hostage sites.
Deep understanding of a high-ticket, long marketing investment cycle — design consultation to signed contract — not a template built for emergency home services.
A dedicated account manager who understands remodeling's sales cycle — not a generalist splitting attention between a law firm and a restaurant client.
Remodeling contractors deserve a marketing partner who treats your growth like their own — and proves it with data, from first click to signed contract. You shouldn't have to chase your agency or wonder where your leads went. You should own a system built for the way remodeling actually sells — from the first search to the signed contract.
Most agencies measure success in clicks and rankings. We measure it in your MQLs, booked consultations, and revenue — and the numbers show the difference.
The realistic timeline our remodeling clients experience — and what's happening at each stage.
A complete growth system — all your remodeling marketing services under one strategy and one team — built for contractors ready to dominate their local market.
Transparent monthly marketing for remodeling companies — no setup hostage fees, no lock-in. Custom scope based on your market, competition, and goals. Best fit for remodeling contractors generating $1M+ annual revenue.
Most remodeling contractors invest $1,500–$10,000+/month, depending on market competitiveness, locations, and channels. Comrade's full Revenue Engine starts at $4,000/month with ad spend billed separately — or start with a single service and scale up. The better question is cost per booked consultation, not cost per click.
Ad spend billed separately · confirm tiers at /pricing/
Don't see your question? Ask on the strategy call — it's part of the free growth plan.
Ask on a callRemodeling marketing typically costs between $1,500 and $10,000+ per month, depending on your market’s competitiveness, how many locations you run, and which channels you use. Comrade’s Revenue Engine — local SEO, AI search optimization, website, and reputation management combined — starts at $4,000/month with ad spend billed separately, or you can start with a single service like local SEO from $1,500/month.
Most remodeling contractors see initial movement — more calls, stronger Google Business Profile visibility — within 30 to 90 days, with SEO and lead flow compounding over 6 to 12 months. Because kitchen, bath, and whole-home projects involve a longer homeowner decision window than emergency home services, full pipeline impact typically shows up in months two and three, once follow-up sequences start catching homeowners who are still comparing bids.
Yes — every lead generated through Comrade’s Revenue Engine is exclusive to your remodeling company; we never sell the same lead to multiple contractors in your service area, unlike shared lead-generation platforms.
A remodeling-specialized agency builds campaigns around the industry’s actual buyer journey — a design consultation, 3 to 5 competing bids, financing questions, and a decision window that can stretch 4 to 12+ weeks — while a generalist agency applies the same playbook it uses for restaurants or law firms. Comrade specializes exclusively in home service and remodeling contractors, so every strategy accounts for that long, high-ticket sales cycle.
No — Comrade does not lock remodeling clients into long-term contracts, and you own 100% of your website, content, and creative assets, so nothing is held hostage if you ever decide to leave.
Comrade combines local SEO, Google Business Profile optimization, and paid search to capture homeowners actively searching for kitchen and bathroom remodelers, then layers in an automated follow-up sequence — email, text, and retargeting — that keeps your company visible while homeowners spend weeks comparing competing bids. This follow-up system is built specifically to prevent the lead loss that happens during remodeling’s long decision window.
AI search optimization, or Generative Engine Optimization (GEO), positions your remodeling business to be recommended by AI tools like Google AI Overviews, ChatGPT, and Gemini when homeowners ask questions such as “best kitchen remodeler near me.” As more homeowners research renovation projects through AI assistants instead of scrolling traditional results, remodelers who aren’t optimized for AI visibility risk losing leads to competitors recommended directly inside the AI answer.
Yes — Comrade works with residential kitchen and bath remodelers, whole-home and design-build firms, general contractors, and multi-location or franchise remodeling groups, tailoring local SEO and Google Maps strategy to each location. Our strongest results come from remodeling companies doing $1 million to $15 million in annual revenue, along with franchise groups scaling into new markets.
Comrade has run performance-driven marketing systems for contractors since 2008, combining local SEO, AI search optimization, paid media, website, and reputation management into one connected Revenue Engine rather than selling isolated, one-off services. Instead of vague promises, you track exactly what’s producing leads through a real-time Growth Portal.
Book a free 30-minute growth call. We'll analyze your current marketing, build your Revenue Engine plan, and show you exactly how to win Google, Maps, and AI in your service area — the remodeling marketing agency partnership that turns first searches into signed contracts.