Local SEO
Own the Map Pack.
Show up first for 'hvac repair near me' and 'ac installation + [city]' across your whole service area.
Local SEO →See if ChatGPT & AI search recommend YOUR business. Takes 2 minutes. Check now
HVAC Marketing Agency
AI Search included
More Booked HVAC Jobs - In Every Season.
Comrade is an HVAC marketing agency that builds heating & cooling contractors a year-round lead system — local SEO, Google Ads, and AI search that fill the calendar between the summer and winter rushes.
Home-services contractors
130+
since 2008
Median revenue lift
76%
year-one
Median SEO ROI
8.2×
tracked in Growth Portal
6×
Inc. 5000
Fastest-Growing Companies
Year 1 median results. Tracked through Growth Portal against total marketing investment. Results vary by market, competition level, and starting position.
The problemShow me where I rank
Every day your HVAC company isn't visible, a competitor is booking your jobs.
When an air conditioning unit dies in a July heatwave or a furnace quits at 10 PM in January, the homeowner grabs their phone and calls whoever shows up first. If your phone only rings in peak season, you don't have a marketing system — you have a weather dependency.
197,000+ monthly "ac repair" searches (178K "furnace repair")
iUS monthly search volume. The demand is there — the question is whether they find you.
$45–$149 per HVAC lead on Google — shared lists resell each homeowner to 3–4 rivals
iLSA leads $45–85; Google Ads average ~$104 ($149 non-branded). Shared-lead services resell the same homeowner to 3–4 contractors.
45% of homeowners now use AI to find local services — only ~1.2% get named
iUp from 6% a year ago. ~78% of local businesses are invisible to AI assistants.
Why HVAC marketing is different
Three reasons HVAC needs a partner who actually gets HVAC.
Contractor marketing isn't one-size-fits-all. HVAC has dynamics most agencies miss — or ignore.
Seasonality
🌡️ → ❄️
Your lead flow shouldn't depend on the weather.
The HVAC companies that scale to $5M, $10M+ build demand 12 months a year — maintenance plans, IAQ, tune-ups — not just peak-season bursts. No more white-knuckling through March and October.
i
HVAC search demand swings roughly 2–3× between peak months (July AC, January furnace) and the shoulder seasons (March, October). Building demand year-round smooths the gap.
AI Search
45%
of homeowners now use AI to find local services.
Up from 6% a year ago. AI names only 3–5 HVAC companies per query — and ~1.2% of businesses get cited. We make sure one of them is you.
i
BrightLocal Local Consumer Review Survey: ~45% of consumers used AI to find a local business in the past year, up from ~6%. AI assistants name only 3–5 companies per query.
We speak HVAC
$149
is what a non-branded HVAC lead can cost on Google.
And most agencies can't tell a retail install from an emergency repair. We speak SEER ratings, ductless mini-splits, and maintenance agreements — and build owned channels so your cost per booked job drops.
i
Google LSA HVAC leads run $45–85; Google Ads average ~$104, with non-branded leads reaching $149. Shared-lead services resell the same homeowner to 3–4 contractors.
The Revenue Engine
A complete HVAC marketing system built to book more jobs.
One system, one team, every lead tracked — the HVAC marketing services that put you in front of homeowners searching for repairs, installs, and tune-ups on Google, Maps, and AI.
Plug Into the Revenue EngineOrganic SEO
Rank for the jobs that pay.
HVAC SEO that gets you page-one for furnace replacements, AC installs, and IAQ — long after peak season ends.
SEO →AI Search · GEO
Get recommended by AI.
Be the HVAC company ChatGPT, Gemini & Perplexity name first. AI traffic converts ~4.4×.
AI Search Optimization →Paid Media
Fill the off-season gaps.
Targeted HVAC advertising — PPC + Local Services Ads — that drives booked calls year-round, not just heat- or freeze-season spikes.
PPC & LSA →Website
Built to book jobs.
A fast, conversion-focused HVAC site with service pages and instant quote requests — your 24-hour dispatcher.
Web Design →Content Marketing
Content That Ranks
HVAC service pages, guides, and seasonal articles built to rank on Google and get cited by AI — turning high-intent searches into booked jobs.
Social Media
Stay Top-of-Mind.
Branded profiles, consistent posting, and targeted ads that keep your HVAC company top-of-mind.
Reputation
Reviews that win jobs.
We build the review engine that makes you the obvious 5-star choice for nervous homeowners.
Who we work with
Built for the entire HVAC ecosystem.
We don't do generalist marketing. We build Revenue Engines exclusively for HVAC — and we know how each segment's customers search differently. HVAC marketing services tailored to how each segment actually sells.
Residential HVAC
Air conditioning and furnace repairs, installs, and maintenance plans — the bread-and-butter searches that never stop.
Commercial & Industrial HVAC
RTUs, chillers, industrial process cooling, and service contracts. Longer cycles, bigger tickets, buyers who Google first.
Furnaces, Boilers & Heat Pumps
Win furnace replacement, boiler, heat-pump, and radiant-floor searches — the winter revenue that balances out AC season.
New / Startup HVAC
Launch with a site, GBP, and reviews engine that competes with shops 20 years older.
Multi-Location & Franchise HVAC
Consistent local SEO and Map Pack wins across every market and location page.
Air Duct & Vent Cleaning
Capture seasonal duct-cleaning demand with offers built to convert.
Indoor Air Quality (IAQ)
Rank for purifiers, filtration, and healthy-home upgrades — high-margin, year-round.
Refrigeration / Commercial Cooling
Walk-ins, reach-ins, and emergency cooling — niche searches with little competition.
HVAC + Plumbing / Electrical
One Revenue Engine across every trade you run, without splitting your budget.
Our sweet spot: Where we do our best work: residential & commercial HVAC contractors doing $1M–$20M, plus multi-location and franchise groups scaling fast.
Your Growth Portal
See Every Lead. Track Every Dollar. Know What's Working.
With CDM's AI-powered Growth Portal, see exactly how your HVAC marketing performs — real time, any device, from the truck.
Every Call Recorded & Qualified
Listen to recordings and see which calls became booked installs, repairs, or maintenance plans — not just lead counts.
True Cost Per Job
Know exactly what you paid to book that $12K furnace replacement — not cost per click.
Lead Quality Score
See which keywords bring price-shoppers vs. ready-to-book homeowners with real budgets.
24/7 From Your Truck
Check today's HVAC leads from the job site. No waiting for a monthly PDF.
Cost Per Lead, by Channel
What each channel really costs per lead — Local SEO, Organic, AI Search, Google Ads & LSA, side by side.
Cost Per Booked Job
Total marketing spend divided by jobs won — the number that actually matters, not impressions.
Revenue Attribution
Every booked install or repair traced back to the keyword, page, ad, or AI citation that produced it.
Blended Return on Spend
Your overall marketing ROI, updated in real time — always know what a marketing dollar returns.
Channel-by-Channel View
HVAC SEO, Local SEO, Maps, AI Search, and paid broken out separately — see exactly where your HVAC leads come from.
Map Pack & Rankings
Track your Google Business Profile, Local Pack position, and keyword rankings across your service area.
Service-Area Coverage
See which cities and ZIPs you own — and where a new location page can win the next pin.
Seasonal Demand Trends
Spot the summer AC and winter furnace spikes early — and publish before competitors do.
AI Visibility Tracking
See whether ChatGPT, Gemini, Perplexity, and AI Overviews recommend your HVAC company — and where you're missing.
Smart Recommendations
Data-backed moves on which content, services, and keywords to double down on each month.
Opportunity Alerts
The portal flags keywords, cities, and services where you're close to breaking into the top results.
Competitor Watch
See which HVAC competitors are gaining ground — and the gaps you can take from them.
AI Search / GEO
When a homeowner asks AI who to call, it should be you.
Homeowners increasingly ask ChatGPT, Gemini, and Google's AI Overviews who to hire. AI names only a handful of HVAC companies — most are invisible to it.
45%
use AI to find local services — up from 6% a year ago.
i
BrightLocal, 2026
68%
of local searches now show an AI summary above the results.
i
Whitespark, 2025
AI Search
~1.2%
of local businesses get named by AI — be one that is.
i
Onely, 2026
The Short Answer
AI search isn't coming — it's here. The HVAC companies cited by ChatGPT and AI Overviews today will own those recommendations for years. AI traffic also converts ~4.4× regular search. Comrade is the HVAC marketing company that gets you in — before your competitor reads this page.
Why ComradeWe're not the cheapest.
We're not the cheapest.
We're the most accountable.
We're an HVAC marketing company, not a generalist agency that dabbles in contractors. There are cheaper agencies — very few will show you exactly what your marketing dollars booked, in real time, down to the install.
01
HVAC Specialists
Residential, commercial, IAQ, refrigeration, emergency & maintenance — we know the difference, and we market each one differently.
02
18+ Years, USA-Based
Founded 2008. 100+ team. We've marketed contractors through every algorithm update — and now through AI search.
03
Revenue-First Reporting
Booked jobs, cost per lead, revenue — never just clicks. Every number ties back to your Growth Portal.
04
You Own Everything
Website, content, data, leads — yours from day one. No lock-in clauses, no hostage sites.
05
Research Depth
Every strategy starts with your local market, your competitors, and the real HVAC search landscape.
06
Fractional CMO Included
A senior strategist — an HVAC marketing expert, not a junior account manager reading from a playbook.
Comrade Digital Marketing vs a typical marketing agency.
Typical agency
Comrade
Month-to-month, no lock-in
6–12 mo contract
Cancel anytime
You own the site, data & leads
Held hostage
Yours, day one
Exclusive leads — never resold
Shared 3–4×
100% yours
True HVAC specialization
Serves everyone
Contractors only
Real-time booked-job reporting
Vanity PDFs
Growth Portal
What Contractors Say
Real contractors. Real results.
A Note from Our Founder
HVAC contractors deserve a marketing partner who treats your growth like their own — and proves it with data, down to the booked install. You shouldn't have to chase your agency or wonder where your leads went. You should own a system built for the way heating & cooling actually sells — in every season.
Ivan Vislavskiy
Founder & CEO, Comrade Digital Marketing
RECOGNIZED AS A LEADING HVAC MARKETING AGENCY
Client Transformations
Real Contractors. Real Growth.
Not projections. Actual revenue tracked through Growth Portal. View all case studies →
955% increase in leads with 89% decrease in CPL with Full Speed SEO
Before
Ranked for 6 local terms · buried on page 3
After
#1 for 47 terms · dominant local visibility
“Comrade proved to have a creative and structured approach to digital advertising that led to success. We commend them on their willingness to establish a regular communication cadence and ability to react quickly to issues that arise.”
10,567% Marketing ROI for a leading home improvement contractor
Before
Paid ads doing the heavy lifting · thin margins
After
54% of revenue from organic · ad spend down 62%
“Comrade Digital Marketing Agency’s work has increased the client’s website traffic and leads. The team maintains top-notch communication via virtual meetings, listens to the client’s needs, and promptly addresses feedback. They demonstrate strong expertise and educate the client on search engines.”
+340% increase in qualified leads for a Chicago cabinet contractor
Before
Low avg job value · price-shopper leads
After
340% more jobs · premium buyer profile
“Feast-and-famine lead flow made planning impossible. After CDM rebuilt our SEO, we went from unpredictable sporadic calls to a consistent monthly pipeline.”
The results gap
HVAC marketing results: our clients vs. the industry average.
Most agencies measure success in clicks and rankings. We measure it in your MQLs, booked jobs, and revenue — and the numbers show the difference.
Metric
Industry average
Comrade clients
Year 1 ROI
Return on every marketing dollar spent in the first twelve months.
2–3x
8.2xmedian
Organic SEO ROI
Isolated return from organic search alone — the compounding channel.
~3–4x
14.2xmedian
Year 2 MQL growth
Marketing-qualified lead growth in year two, when SEO compounding takes hold.
20–30%
106%increase
Revenue growth, Year 1
Year-one top-line revenue growth attributed to marketing engagement.
Flat / declining
76%median
Methodology: Median figures calculated from 130+ contractor clients tracked through Growth Portal, 2023–2026. Industry averages sourced from HubSpot State of Marketing, contractor marketing benchmarks, and SEMrush agency surveys. Individual results vary by market competition and starting position.
Investment & Pricing
Grow your HVAC business with the Revenue Engine.
A complete growth system — all your HVAC marketing services under one strategy and one team — built for HVAC contractors ready to dominate their local market.
What's insideSave 25%
Local SEO & Map Pack
AI Search Optimization
Google & Local Service Ads
High-Converting Website
Reputation Engine
Growth Portal Dashboard
Starting at
$4,000/mo
confirm tier from /marketing-packages/
You own everything we build
Free growth plan before you commit
Transparent monthly digital marketing for HVAC companies — no setup hostage fees, no lock-in. Custom scope based on your market, competition, and goals. Designed for HVAC contractors generating $1M+ annual revenue.
Transparent pricing
How much does an HVAC lead actually cost?
On Google Local Services Ads, HVAC leads run $45–85. On Google Ads, the average is ~$104 ($149 non-branded). Shared-lead services resell the same homeowner to 3–4 competitors. We build owned channels — SEO, Maps, AI, your own site — so your blended cost per booked job drops over time instead of rising every season.
Google LSA lead$45–85
Google Ads avg~$104
Non-branded Ads$149
Shared lead resold3–4×
Searchlight / Axis AI, 2026
Marketing is a compounding investment
Your HVAC Growth Roadmap.
The realistic timeline our HVAC clients experience — and what's happening at each stage.
Month 1–3
Foundation & Quick Wins
Technical audit & fixes
Google Business Profile optimization
HVAC keyword mapping
Growth Portal baseline
Website build
Seasonal service pages (AC / furnace / IAQ)
Months 3–6
Building Momentum
Content velocity
Link building
Local authority signals
First measurable lead growth
Reputation engine launched
Months 6–12
Compounding Returns
Rankings consolidate
Lead volume scales
ROI typically 4–8×
Year-round flow beats the seasonal swing
Year 2+
Market Dominance
Organic moat deepens
Cost per lead drops
ROI compounds 8–14×
AI citations compound
Competitors can't catch up
Helpful Resources
Roofing Contractor Growth Insights
March 31, 2026 |
18 min read
May 5, 2026 |
10 min read
April 2, 2026 |
15 min read
March 11, 2026 |
11 min read
June 1, 2026 |
22 min read
March 11, 2026 |
13 min read
June 9, 2026 |
19 min read
March 30, 2026 |
12 min read
HVAC marketing, answered honestly
The questions HVAC contractors ask before signing.
Don't see your question? Ask on the strategy call — it's part of the free growth plan.
Ask on a callHow much does HVAC marketing cost?
It depends on your market and how fast you want to grow — every plan is a transparent monthly investment with no setup hostage fees and no long-term lock-in. The better question is cost per booked job, not cost per click. We build owned channels — SEO, Maps, AI, your own site — so your blended cost per job drops over time, and every dollar is tracked to the install in your Growth Portal.
What's the difference between HVAC SEO and Google Ads?
Ads are instant but you rent them — you show up the day you pay and vanish the day you stop. SEO and AI search compound and you own them — every page, review, and citation keeps working long after the invoice is paid. The right program runs both: ads to fill the calendar now, SEO and AI to lower your cost per job over time.
How do I get my HVAC business recommended by ChatGPT or AI?
AI names only a handful of HVAC companies per query, pulling from sources it trusts. Getting cited comes down to a deep Google Business Profile, consistent reviews, clean schema and NAP, answer-first content, and an /ai-info page the models can read. We run AI visibility audits across ChatGPT, Gemini, Perplexity, Claude, Grok, and AI Overviews, then engineer the signals that get you named.
How long until I see results?
Google Ads and Local Services Ads can book calls in the first weeks. SEO and AI search compound over months — Map Pack movement in 60–90 days, organic building over 4–6. The best time to start is before your peak season, so the foundation is ranking when demand spikes.
We're already working with another agency — can we switch?
Yes — and most contractors come to us after a generalist agency under-delivered. We start with a free growth plan and a competitive comparison so you see the gap before changing anything. Because you own your website, content, data, and leads from day one, the transition is clean — there’s never a hostage situation if you leave.
How do you handle the slow shoulder seasons?
Feast-or-famine isn’t a marketing plan — it’s a weather dependency. We build demand 12 months a year: maintenance-agreement campaigns, indoor-air-quality and tune-up offers, and paid search that fills the gaps between the summer AC rush and winter furnace emergencies. The goal is a calendar that stays booked through March and October — not just July and January.
How do I choose the right HVAC marketing agency?
Choose an HVAC marketing agency that specializes in HVAC, proves results in booked revenue rather than clicks, and lets you own everything — website, content, data, and leads. Look for transparent real-time reporting, month-to-month flexibility instead of a 12-month lock-in, and exclusive leads rather than shared lists resold to your competitors. Ask to see the receipts before you sign.
How much does HVAC advertising cost?
HVAC advertising runs roughly $45–85 per lead on Local Services Ads and ~$104 on Google Ads. We build owned channels — SEO, Maps, AI, your own site — so your blended cost per booked job drops over time instead of climbing every season, and every dollar is tracked to the job.
What does an HVAC digital marketing agency actually do?
An HVAC digital marketing agency runs the systems that book you jobs — local SEO, Google Ads, AI search, website, and reviews — and ties every lead to revenue. We do all of it under one team, with every booked job tracked in your Growth Portal.
Let's build it
Ready to keep your HVAC crews booked — in every season?
Book a free 30-minute growth call. We'll analyze your current marketing, build your Revenue Engine plan, and show you exactly how to win Google, Maps, and AI in your service area. Together, let's build the HVAC marketing company partnership that keeps your crews booked in every season.
What happens next
SWOT of your HVAC online presence
Competitor + AI-visibility check in your service area
Quick-win + year-round (anti-seasonality) opportunities
Custom Growth Plan with booked-job targets
No pressure — the plan is yours either way