More Booked Electrician Jobs. Every Month.

Google Local Services Ads average $39 per verified lead in 2026. A comprehensive program (local SEO + Google Ads + website) typically runs $1,500–$5,000/month. SEO-only starts around $750–$1,500/month. At Comrade, we build plans around your revenue goals. Most electrical contractor clients see positive ROI within the first 90 days.

Google Business Profile and map pack improvements typically appear within 30–60 days. Competitive organic rankings take 4–6 months in most markets, and up to 6–9 months in high-competition cities. The fastest approach combines Local Services Ads (live within days) with SEO building underneath. We track both through Growth Portal from week one.

The highest-ROI stack: Google Local Services Ads as your primary lead channel ($39 average CPL, 43.9% book rate), Google Business Profile plus local SEO for free organic lead flow, and Google Search Ads for high-intent project queries like “panel upgrade” and “EV charger installation.” AI Search is the fastest-growing opportunity — 45% of homeowners now use ChatGPT or Gemini to find local services, and only 1.2% of electrical businesses get recommended.

Three types work best. Local intent: “electrician near me,” “licensed electrician [city].” Service-specific: “panel upgrade cost,” “EV charger installation,” “whole-home rewiring,” “generator installation.” Question-based: “why do my lights flicker,” “how much does it cost to rewire a house.” The local intent plus service-specific combination is where the money is — these searchers are ready to book, not browsing. Comrade builds a full keyword map for your service area in the first 30 days.

45% of homeowners now use ChatGPT, Gemini, and Google AI Overviews to find local services, up from 6% one year ago. AI names only 3–5 businesses per query, and only 1.2% of local electrical companies get recommended at all. AI traffic converts at approximately 4.4x the rate of regular search. The electricians cited by AI today will own those recommendations for years. Comrade includes AI Search Optimization in every electrician marketing plan as standard.

LSA is pay-per-lead. You pay only when a homeowner contacts you directly, averaging $39 per lead, with a Google Guaranteed badge that increases trust. It works best for emergency and residential service calls. Google Search Ads are pay-per-click, with blended CPL around $104 for electricians, and work better for high-value project intent like “panel upgrade” or “EV charger installation cost.” The strongest programs run both.

We work with electrical contractors at every stage, from owner-operators doing $500K/year to multi-location companies targeting $10M+. Our sweet spot is residential and commercial electricians doing $1M–$10M ready to grow past the referral ceiling. For newer businesses, our Foundation plan builds your GBP, review engine, and local SEO from the ground up to compete with shops 20 years older.

Yes, and it is one of the highest-opportunity areas in electrical marketing right now. EV charger leads convert at 10–20% because the homeowner already bought the car. Close rates hit 20–30% on jobs averaging $500–$2,500. These buyers are in research mode, not emergency mode, which requires a completely different campaign strategy. We build dedicated landing pages, targeted search campaigns, and AI-optimized content for EV charger installation separately from your general electrician marketing.

No. All Comrade Growth Plans are month-to-month. You own every asset we build: your website, Google Business Profile, ad accounts, and content. Everything stays with you if you leave. We earn your business every month with results you can see in Growth Portal.

A general digital marketing company applies the same playbook to every industry — restaurants, dentists, law firms, and electricians alike. An electrician marketing company like Comrade is built exclusively around how electrical businesses grow. That means we know the difference between emergency-intent searches and planned-project searches, we know the average ticket size for panel upgrades vs. EV charger installs, and we know how to rank for ‘licensed electrician near me’ vs. ‘electrical company marketing’ for commercial buyers. Electrical company marketing requires contractor-specific keyword maps, service-page structures, and LSA strategies that a generalist will never prioritize. Electrician company marketing also means understanding seasonal demand cycles, Google Guaranteed badge requirements, and how to build a review engine that feeds your LSA ranking — not just your ego. The result: faster ROI, less wasted spend, and a growth system built around the work you actually want to win.

Reviews affect your LSA ranking, map pack position, and conversion rate directly. The system that works: send an automated SMS with a direct review link immediately after every completed job, make it one tap, and respond to every review within 24 hours. Target 8–12 new reviews per month. Comrade builds this review engine into every plan and tracks review velocity through Growth Portal so it never gets ignored.