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Updated: August 15, 2022

Electrician Local SEO Tips to Grow Your Business

Every year, local search becomes increasingly pertinent to service-based businesses operating in particular geographical areas. Since 2009, Google has received 350 times more searches for the keywords “local” and “near me.”

Couple this with voice search, and you have roughly 97% of people going online to find local businesses. People don’t look in the Yellow Pages; they search Google, and the only way to stand out on giant search engines is by utilizing local SEO.

If your local SEO strategy isn’t up-to-date, then you’re losing out on a tonne of business.

In this blog, we break down how local SEO works and provide some tips to help you rank on Google’s local pack (more on that later).

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Important Signals for Top Local SEO Rankings

Conceptually, local SEO works the same way as “normal” SEO. When a user conducts a search, Google’s bots scan through its index to provide the best results for that person’s query. The only difference is that Google uses a different set of ranking factors for local search results.

Proximity

electrician services near me Google example

Proximity refers to how close your electrical business is to the user searching for your services. This depends on the physical coordinates of the searcher’s location and the distance between them and your address.

For example, if someone is searching for “best electrical companies” in New York, Google will not show any results for an electrical business in LA.

Usually, the closer you are to the person searching, the higher you’ll rank on their local search results. Proximity is the most challenging factor to manipulate because you can’t just include a dozen other addresses to rank in those locations. You’ll need a comprehensive local SEO campaign for each of those areas.

This means, you have to optimize your Google Business profile and develop a strong SEO campaign to rank in search engine results for localized keyword phrases on your website and content marketing material.

Another vital aspect of getting right with proximity is your NAPW citations (name, address, phone number, and website URL). These should be the same each time you fill them out to avoid confusing Google.

For instance, if your business is located at Preston Avenue, then you should keep “Preston Avenue” the exact same in every citation and not abbreviate it to “Preston Ave.”

Relevance

electrician GMB profile relevance example

Google tries to show the most relevant results to users. So, when it comes to relevance, it’s basically assessing which electrical businesses are the best match for what the user is searching for.

Therefore, if your website content and information best satisfies the search intent, then the search engine will display it in its results. Hence, the importance of conducting keyword research and search engine optimization!

To rank for relevance, always provide accurate information on your business listings and complete your Google Business profile. You’ll also want to employ local keyword optimization, which entails adding local keywords to your local business website, blog posts, social media profiles, and any other online marketing content.

Authority

Domain authority has to do with how likely your electrician website will rank on Google’s search engine results pages (SERPs). An authoritative website is trusted by users, industry experts, other websites, and search engines.

Google measures prominence through credentials like online ratings and reviews, social signals, inbound links, user engagement, and your business’s overall online presence. As you can see, it’s not one single factor, but many.

Therefore, it’s crucial you have a comprehensive digital marketing strategy in place if you want to leverage the true power of local SEO. They work hand in hand to generate more leads and sales online.

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6 Local SEO Tips for Electrical Contractors Guaranteed to Work

There are numerous optimizations you can make to improve local SEO metrics. In the interest of keeping things simple, let’s focus on the six most important aspects.

#1 Set Up a Google My Business account

google my business account example

You can’t implement local SEO without setting up a free Google My Business account. All you need to provide is your business name, location, and category. Once Google verifies your account, it creates a Business Profile for your location listed.

The Business Profile will then be open to customer reviews and your customizations. Be sure to upload relevant images and information. The more data you include, the more helpful you are to Google and the higher your local ranking will be.

Google My Business (GMB) profiles are similar to social media platforms in the sense that they allow you to publish announcements, events, offers, and product releases. Be sure to regularly publish helpful posts in your GMB dashboard to display on your profile’s “Updates” section.

You’ll also want to utilize the FAQ section part of your profile. Check out your competitor’s FAQs and add those to your own Q&A section. If potential customers are asking those questions to your competitors, they will likely have the same questions for your business.

It’s important to monitor your Q&A section as well. A lot of the time, questions are blatant sales leads. If you aren’t paying attention, and a question goes unanswered, you may lose that customer.

#2 Build a Mobile-Friendly Website for Electrical Services Providers

Mobile-Friendly Website for Electrical Services example

Almost 50% of people search online exclusively on mobile devices. Therefore, a website’s mobile-friendliness is a must. Part of website optimization entails making your website user-friendly, across devices, i.e., smartphones, tablets, desktops, etc.

This usually involves the technical help of a professional SEO agency. You’ll also want to make sure your website loads quickly (ideally under 2 seconds) to keep visitors engaged and increase conversion rates.

#3 Create More Local content

Local content is about giving potential customers the content they enjoy or find helpful, so they get to know your business and eventually call when they need your electrical services.

By creating rich local content, you rank higher for less competitive local keywords and fuel your SEO campaigns. This also undercuts your competitors, already ranking for high-volume keywords, that would be almost impossible to outrank.

Creating local content that appeals to users in a specific area should also be part of your marketing strategy. For instance, you might produce a blog about winter energy-saving tips for Chicago residents.

#3.1 Optimize your content for local keywords

Your online images, videos, and your marketing assets should also appeal to local customers too.

For example, if you know from keyword research that local customers search for “24/7 electrician,” then you might include this keyword in your online, so you rank high on local search results.

Conducting thorough keyword research will reveal vital information to grow your business online. It will tell you what local terms users are actively searching for, and help guide your content marketing plan to increase local Google rankings and website traffic.

#4 Build Authority via Links

Backlinks are when another website links to yours. When Google crawls your website and sees other sites link back to yours, it views it as a positive signal, demonstrating trustworthiness.

Acquiring high-quality backlinks is one of the most challenging off-page SEO tactics because it’s not wholly in your control. You can try earning links organically by creating high-quality content, or by reaching out to online publications and websites and requesting they link to yours.

A reputable digital marketing agency can help you develop a PR strategy that improves online engagement and generates high-quality links from trusted online sources.

#5 Make Use of Local Directories

electrician directories example

Gathering citations is the process of getting your electrical company name, address, and phone number listed on as many business directories as possible.

This shows search engines like Google and Bing that your business is a trusted and credible source of online information.

Implementing a citation strategy boosts local SEO. Popular online directories include websites like Yelp, Angie’s List, Facebook, etc.

#6 Get More Positive Reviews

The more 5-star reviews you receive, the higher your website’s “authority” will be. Google uses reviews, AKA social proof, to benchmark the quality of your electrical company.

Businesses with a high volume of decent reviews rank higher on Google search.

For instance, a business with several 4-star reviews will rank higher than a company with only one 5-star review. Therefore, both volume and rating matter.

You should reply to all reviews, both positive and negative—any activity is good, so long as it’s done professionally!

We’d also recommend having a review strategy in place, like requesting reviews via email or WhatsApp after you’ve completed a job.

Conclusion

While it’s possible to implement local SEO yourself and optimize your business listing and website in local search results, it is more convenient to hire experts to do it for you. However, even though local SEO is free, there aren’t shortcuts to achieving results.

So, why not hire us to help? We’ll increase your online visibility, help your electrical company rank higher than its local competition, attract more traffic and boost sales. Our local SEO strategies deliver high ROI and strengthen the chance of your business being discovered by new audiences.авто

FAQ

What is Local SEO for Electricians?

Local SEO is a location-based search engine optimization (SEO) strategy that helps electricians get discovered online when potential clients search for their services nearby. Essentially, it is the process of making a business more visible in local search results on Google. While it uses the same principles as standard SEO, there is a shift in keyword use and backlink strategies towards local audiences to maximize impact in a smaller pool of competitors.

How important is electrician local marketing strategy?

For big and small businesses, local SEO improves online visibility, increases organic website traffic, boosts credibility, and reduces ad costs. It should be part of your overall marketing strategy because it allows your business to be seen as a major player in the areas it serves.

What can I do to reach the top of local search engines?

Having a Google My Business Account, mobile-friendly website, local content marketing strategy, positive reviews, acquiring backlinks, and listing your company on local business directories are surefire ways to help you climb local search results rankings.

What are some important metrics for local SEO?

Proximity, relevance, and prominence are the three most significant pillars of Google's local search algorithms. Google wants to know: How close is your business? How relevant is it to users' queries? And, is it credible and trustworthy? Understanding each pillar will help you reach the top rankings on Google's local listings.

I hope you enjoy reading this blog post.

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About the Author
Stan Bogdashin
Stan co-founded Comrade Digital Marketing and serves as its marketing strategist and IT expert recruiter.
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