Every year, local search becomes increasingly pertinent to service-based businesses operating in particular geographical areas. Since 2009, Google has received 350 times more searches for the keywords “local” and “near me.”
Couple this with voice search, and you have roughly 97% of people going online to find local businesses. People don’t look in the Yellow Pages; they search Google, and the only way to stand out on giant search engines is by utilizing local SEO for electricians.
If your electrician local SEO strategy isn’t up-to-date, then you’re losing out on a tonne of business. In this blog, we break down how local SEO for electricians works and provide some tips to help you rank on Google’s local pack (more on that later).
Conceptually, local SEO works the same way as “normal” SEO. When a user conducts a search, Google’s bots scan through its index to provide the best results for that person’s query. The only difference is that Google uses a different set of ranking factors for local search results.
Proximity refers to how close your electrical business is to the user searching for your services. This depends on the physical coordinates of the searcher’s location and the distance between them and your address.
For example, if someone is searching for “best electrical companies” in New York, Google will not show any results for an electrical business in LA.
Usually, the closer you are to the person searching, the higher you’ll rank on their local search results. Proximity is the most challenging factor to manipulate because you can’t just include a dozen other addresses to rank in those locations. You’ll need a strong electrical contractor local SEO campaign for each of those areas.
This means you have to optimize your Google Business profile and develop a strong electrician local SEO campaign to rank in search engine results for localized keyword phrases on your website and content marketing material.
Another vital aspect of getting right with proximity is your NAPW citations (name, address, phone number, and website URL). These should be the same each time you fill them out to avoid confusing Google.
For instance, if your business is located at Preston Avenue, then you should keep “Preston Avenue” the exact same in every citation and not abbreviate it to “Preston Ave.”
Google tries to show the most relevant results to users. So, when it comes to relevance, it’s basically assessing which electrical businesses are the best match for what the user is searching for.
Therefore, if your website content and information best satisfies the search intent, then the search engine will display it in its results. Hence, the importance of conducting keyword research and search engine optimization!
To rank for relevance, always provide accurate information on your business listings and complete your Google Business profile. You’ll also want to employ local keyword optimization, which entails adding local keywords to your local business website, blog posts, social media profiles, and any other online marketing content.
Domain authority has to do with how likely your electrician website will rank on Google’s search engine results pages (SERPs). An authoritative website is trusted by users, industry experts, other websites, and search engines.
Google measures prominence through credentials like online ratings and reviews, social signals, inbound links, user engagement, and your business’s overall online presence. As you can see, it’s not one single factor, but many.
Therefore, it’s crucial you have a comprehensive digital marketing strategy in place if you want to leverage the true power of SEO for electrician local businesses. They work hand in hand to generate more leads and sales online.
There are numerous optimizations you can make to improve electrician local SEO metrics. In the interest of keeping things simple, let’s focus on the six most important aspects.
You can’t implement electrical local SEO marketing without setting up a free Google My Business account. All you need to provide is your business name, location, and category. Once Google verifies your account, it creates a Business Profile for your location listed.
The Business Profile will then be open to customer reviews and your customizations. Be sure to upload relevant images and information. The more data you include, the more helpful you are to Google, the better your electrician SEO, and the higher your local ranking will be.
Google My Business (GMB) profiles are similar to social media platforms in the sense that they allow you to publish announcements, events, offers, and product releases. Be sure to regularly publish helpful posts in your GMB dashboard to display on your profile’s “Updates” section.
You’ll also want to utilize the FAQ section part of your profile. Check out your competitor’s FAQs and add those to your own Q&A section. If potential customers are asking those questions to your competitors, they will likely have the same questions for your business.
It’s important to monitor your Q&A section as well. A lot of the time, questions are blatant sales leads. If you aren’t paying attention, and a question goes unanswered, you may lose that customer.
To quote Google: Follow these easy steps to “turn people who find you on Search & Maps into new customers.”
Almost 50% of people search online exclusively on mobile devices. Therefore, a website’s mobile-friendliness is a must. Part of website optimization entails making your website user-friendly, across devices, i.e., smartphones, tablets, desktops, etc.
This usually involves the technical help of a professional SEO agency. You’ll also want to make sure your website loads quickly (ideally under 2 seconds) to keep visitors engaged and increase conversion rates.
Local content is about giving potential customers the content they enjoy or find helpful, so they get to know your business and eventually call when they need your electrical services.
By creating rich local content, you rank higher for less competitive local keywords and fuel your electrical contractor local SEO marketing campaigns. This also undercuts your competitors already ranking for high-volume keywords that would be almost impossible to outrank.
Creating electrician local SEO marketing content that appeals to users in a specific area should also be part of your marketing strategy. For instance, you might produce a blog about winter energy-saving tips for Chicago residents.
Your online images, videos, and your marketing assets should also appeal to local customers too.
For example, if you know from keyword research that local customers search for “24/7 electrician,” then you might include this keyword in your online, so you rank high on local search results.
Conducting thorough keyword research will reveal vital information to grow your business online. It will tell you what local terms users are actively searching for, and help guide your electrician local SEO marketing plan to increase Google rankings and website traffic.
Backlinks are when another website links to yours. When Google crawls your website and sees other sites link back to yours, it views it as a positive signal, demonstrating trustworthiness.
Acquiring high-quality backlinks is one of the most challenging electrician SEO tactics because it’s not wholly in your control. You can try earning links organically by creating high-quality content, or by reaching out to online publications and websites and requesting they link to yours.
A reputable digital marketing agency can help you develop a PR strategy that improves online engagement and generates high-quality links from trusted online sources.
Gathering citations is the process of getting your electrical company name, address, and phone number listed on as many business directories as possible.
This shows search engines like Google and Bing that your business is a trusted and credible source of online information.
The more 5-star reviews you receive, the higher your website’s “authority” will be. Google uses reviews, AKA social proof, to benchmark the quality of your electrical company.
Businesses with a high volume of decent reviews rank higher on Google search.
For instance, a business with several 4-star reviews will rank higher than a company with only one 5-star review. Therefore, both volume and rating matter.
You should reply to all reviews, both positive and negative — any activity is good, so long as it’s done professionally!
We’d also recommend having a review strategy in place, like requesting reviews via email or WhatsApp after you’ve completed a job.
While it’s possible to implement local SEO for electricians by yourself and optimize your business listing and website in local search results, it is more convenient to hire experts to do it for you. However, even though local SEO is free, there aren’t shortcuts to achieving results.
So, invest in the electrical contractor local SEO services? We’ll increase your online visibility, help your electrical company rank higher than its local competition, attract more traffic and boost sales. Our electrical local SEO services deliver high ROI and strengthen the chance of your business being discovered by new audiences. Contact us if you want to know more.
Local SEO is a location-based search engine optimization (SEO) strategy that helps electricians get discovered online when potential clients search for their services nearby. Essentially, it is the process of making a business more visible in local search results on Google. While it uses the same principles as standard SEO, there is a shift in keyword use and backlink strategies towards local audiences to maximize impact in a smaller pool of competitors.
For big and small businesses, local SEO improves online visibility, increases organic website traffic, boosts credibility, and reduces ad costs. It should be part of your overall marketing strategy because it allows your business to be seen as a major player in the areas it serves.
Having a Google My Business Account, mobile-friendly website, local content marketing strategy, positive reviews, acquiring backlinks, and listing your company on local business directories are surefire ways to help you climb local search results rankings.
Proximity, relevance, and prominence are the three most significant pillars of Google's local search algorithms. Google wants to know: How close is your business? How relevant is it to users' queries? And, is it credible and trustworthy? Understanding each pillar will help you reach the top rankings on Google's local listings.
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