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Updated: August 15, 2022

Social Media Marketing for Electricians Explained: Tips and Engaging Post Ideas to Grow Your Business

More than half the world uses social media for over two hours every day. Thus, since the early 2000s service-based businesses big and small have integrated social media platforms into their online marketing strategies to expand customer reach and grow sales.

The primary reason to invest in social media marketing is its immediacy. With it, you can easily interact with existing and potential customers. This develops rapport and trust from those considering using your services and, at the same time, improves brand awareness.

Electrician digital marketing combats business stagnation. The average age of client bases is changing. Millennials and Gen Z comprise a substantial section of customers, who are familiar with eCommerce and expect service-based businesses to operate online.

In this blog, we look at social media marketing for electricians, its benefits, and how it helps you get new clients.

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What Is Social Media Marketing (SMM)?

Social media marketing for electricians is a form of digital marketing that leverages the power of social media platforms to connect with target audiences, build brand awareness, increase website traffic and boost sales. It involves maintaining a measurable marketing strategy with SMART goals that are beneficial to business growth.

Content marketing, online community engagement, and paid advertising are tactics within social media’s toolkit used to connect with customers and help them understand your company’s services or products. In the early days of social media marketing, companies primarily used platforms to drive traffic to their websites and increase sales.

While this is still the case, nowadays, business social media profiles are viewed not just as communication platforms but as extensions of brands themselves. In this sense, social media humanizes brands, making them more personal and communicative than ever before.

Why Is Social Media Marketing Great for Promoting Electrician Businesses?

Why SMM is important for electricians

Social media is premised on connectivity. Because it links countless users at any time from anywhere, it presents a myriad of marketing opportunities.

The benefits of social media for electricians include:

  • Sales funnel nurturing: Data derived from social media offers more in-depth insights into how to improve your sales funnel. Social media also makes it possible to connect with potential buyers at any stage of the sales funnel. Common electrical contractor advertising ideas like posts, comments, and ads can be used to nudge buyers down the funnel.
  • Cost-effective budgeting: Precise audience targeting and the fact that creating social media profiles is free, makes it a cost-effective marketing channel. Real-time analytical feedback also helps you spend your marketing budget wisely.
  • Social listening: Tracking brand mentions on social media and analyzing them for insights and opportunities helps you understand how people feel about your business and its competitors. Unlike traditional marketing, these immediate insights can drive real-time conversions.
  • Building stronger relationships: Social media marketing is more about building lasting relationships than merely selling and promoting. It offers the perfect way to connect with customers directly, whether it’s sharing new products or requesting product feedback.
  • Generating more leads: Social media platforms have higher rates of engagement because they directly connect your business to its audience, improving visibility and conversions.

What Platforms Should Electrical Contractors Use for Marketing?

Social media for electricians importance

Narrowing down your social media platforms allows you to focus efforts and derive the highest ROI. Your company’s goals and target audience social media preferences determine which platforms will work best.

Electrician Facebook Page and Facebook Ads

This platform continues to reign as the king of social media with 2.94 billion active users. Facebook ads for electricians are highly targeted allowing electrician businesses to publish Local Awareness ads that reach customers on their mobile devices. Its re-targeting options can also advertise to people who have already visited your business website.

Setting up an electrician Facebook Page lets you connect with potential customers and offer key information about your services, as well as social proof in the form of reviews, which encourages customers to do business with you. Facebook caters to a variety of people, incorporating many media aspects from text to messenger to photos. It’s not as limited as Twitter or Instagram, which is why we’ve placed it at the top of the list.

Twitter Account

With 206 million active daily users, Twitter should be part of your social media marketing strategy. It lets you share information quickly and start conversations with your target audience in personal and meaningful ways. The famous character limit encourages the creation of quick and compelling ads that drive sales.

Additionally, if someone mentions your products or service, you can “like” or “retweet” their comments, which is a convenient way to engage with customers. On the contrary, should a customer complain about your services on Twitter, you can direct message them to resolve the issue in real-time.

Electrician Instagram Page

Approximately 80% of personal Instagram accounts follow at least one business, which is telling for businesses wanting to invest in organic and paid marketing on the app. This visual platform is perfect for electrician companies who are interested in content marketing that’s visually skewed and appeals to Millennials and Gen-Z audiences. Instagram is ideal for before and after images, DIY videos, and simple advertisements.

YouTube Channel for Electrical Business

According to recent video stats, 78% of people watch online videos every week, and 55% view online videos every day. Marketers know consumers love branded video content. UK electrician Jordan Farley is a good example of how you can grow your audience and brand credibility with YouTube. Another advantage YouTube has is that you can cross-pollinate other social media platforms with YouTube videos increasing the ROI of your marketing efforts and audience reach.

Engaging Social Media Post Ideas for Electrical Businesses

Post ideas for electricians

You can supercharge your digital marketing strategy with the right marketing tactics. Below are some tried and tested social media ideas for electricians:

Before and After the Job

Before and after photos are common across social media. They highlight your skills and show customers what they can expect from your services. Essentially, they provide social proof and improve accountability. In this context, a picture is indeed worth 1,000 words. These photos are extremely effective on Facebook and Instagram.

Giveaways and Promotions

Marketers use social media contests to increase brand following and audience engagement. The most effective way to run giveaways is to request followers complete a certain action. For instance, subscribing to your email newsletter to be eligible to win. Competitions are a cost-effective way to expand your audience reach and generate leads.

Customer Review Highlights

Because 90% of consumers read reviews before making a purchase, it’s become customary for businesses to share reviews on social media. Some platforms like Facebook integrate reviews directly on business pages, while for others like Instagram, businesses need to upload user-generated reviews to their Stories’ highlights or create carousel image posts for their feeds.

Company News and Announcements

Other engaging social media post ideas include disseminating important company news and messages. This adds value to your stakeholders and customers in a targeted way that keeps them informed about significant company developments. Using social media makes it easier to broadcast seasonal discounts, a change in operating hours, and other valuable business information.

Employee Showcase

Publishing staff profiles on social media is one of the best ways to promote company culture and humanize your brand. It’s also smart PR to let your customers know you appreciate and respect your employees’ hard work. Putting a human face to a brand makes your electrician company more personable and approachable, which can improve conversions.

Big Electrician Industry News

​​Electrician companies constantly have to deal with changing industry regulations, which means providing constant updates to educate consumers on what is permissible. Social media offers an easy way to communicate these changes. For example, your electrician blog ideas might include creating content specifically to educate consumers on new regulations, which you can disseminate via your social media platforms.

Additional Social Media Marketing Tips for Electricians

Social media marketing for electricians is now a standard communication platform for all electrical companies engaged with digital marketing.

Here are our top tips to make sure you leverage these platforms to the max.

  • Post consistently: How often you post depends entirely on your social media marketing strategy. Social media is fast-paced, and content quickly becomes obsolete. That’s why posting regularly is essential to remain at the top of people’s minds.
  • Invest in quality: Like all content marketing, your social media content should be of value. Posting irrelevant and useless content can damage your reputation.
  • Be original: When you create original content, you position your electrical company as an industry leader in your niche. Good content appeals to your target audience and authentically communicates and reflects your business values.
  • Set SMART goals: A social media marketing plan that lacks objectives won’t accomplish anything. Increasing leads and boosting engagement entail different strategies, so you need to be clear about what you want to achieve. At Comrade Digital Marketing Agency we set SMART goals, meaning they are specific, measurable, achievable, realistic, and timely. For example, instead of saying you want to “increase leads,” it’s better to say, “increase leads by 20% in three months.” The latter is the equivalent of a SMART goal.
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Conclusion

As an electrician or electrical company, you’re dealing with people all the time. Developing a social media marketing strategy exponentially grows your customer reach, so more people find your services and hire you to help them with their electrical needs.

Comrade is an electrician SMM company that can make your social media marketing personal and relevant. Social media doesn’t exist in a vacuum, so we also provide other services like website design, content marketing, and paid advertising. We know how to market an electrical contracting business and would love to help with yours.

 

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Stan Bogdashin
Stan co-founded Comrade Digital Marketing and serves as its marketing strategist and IT expert recruiter.
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