More than half the world uses social media for over two hours every day. Thus, since the early 2000s service-based businesses big and small have integrated social media platforms into their online marketing strategies to expand customer reach and grow sales.
The primary reason to invest in social media marketing is its immediacy. With it, you can easily interact with existing and potential customers. This develops rapport and trust from those considering using your services and, at the same time, improves brand awareness.
Electrician digital marketing combats business stagnation. The average age of client bases is changing. Millennials and Gen Z comprise a substantial section of customers, who are familiar with eCommerce and expect service-based businesses to operate online.
In this blog, we look at social media marketing for electricians, its benefits, and how it helps you get new clients.
Social media marketing for electricians is a form of digital marketing that leverages the power of social media platforms to connect with target audiences, build brand awareness, increase website traffic and boost sales. It involves maintaining a measurable marketing strategy with SMART goals that are beneficial to business growth.
Content marketing, online community engagement, and paid advertising are tactics within social media’s toolkit used to connect with customers and help them understand your company’s services or products. In the early days of social media marketing, companies primarily used platforms to drive traffic to their websites and increase sales.
While this is still the case, nowadays, business social media profiles are viewed not just as communication platforms but as extensions of brands themselves. In this sense, social media humanizes brands, making them more personal and communicative than ever before.
Social media is premised on connectivity. Because it links countless users at any time from anywhere, it presents a myriad of marketing opportunities.
The benefits of social media for electricians include:
Narrowing down your social media platforms allows you to focus efforts and derive the highest ROI. Your company’s goals and target audience social media preferences determine which platforms will work best.
This platform continues to reign as the king of social media with 2.94 billion active users. Facebook ads for electricians are highly targeted allowing electrician businesses to publish Local Awareness ads that reach customers on their mobile devices. Its re-targeting options can also advertise to people who have already visited your business website.
Setting up an electrician Facebook Page lets you connect with potential customers and offer key information about your services, as well as social proof in the form of reviews, which encourages customers to do business with you. Facebook caters to a variety of people, incorporating many media aspects from text to messenger to photos. It’s not as limited as Twitter or Instagram, which is why we’ve placed it at the top of the list.
With 206 million active daily users, Twitter should be part of your social media marketing strategy. It lets you share information quickly and start conversations with your target audience in personal and meaningful ways. The famous character limit encourages the creation of quick and compelling ads that drive sales.
Additionally, if someone mentions your products or service, you can “like” or “retweet” their comments, which is a convenient way to engage with customers. On the contrary, should a customer complain about your services on Twitter, you can direct message them to resolve the issue in real-time.
Approximately 80% of personal Instagram accounts follow at least one business, which is telling for businesses wanting to invest in organic and paid marketing on the app. This visual platform is perfect for electrician companies who are interested in content marketing that’s visually skewed and appeals to Millennials and Gen-Z audiences. Instagram is ideal for before and after images, DIY videos, and simple advertisements.
According to recent video stats, 78% of people watch online videos every week, and 55% view online videos every day. Marketers know consumers love branded video content. UK electrician Jordan Farley is a good example of how you can grow your audience and brand credibility with YouTube. Another advantage YouTube has is that you can cross-pollinate other social media platforms with YouTube videos increasing the ROI of your marketing efforts and audience reach.
You can supercharge your digital marketing strategy with the right marketing tactics. Below are some tried and tested social media ideas for electricians:
Before and after photos are common across social media. They highlight your skills and show customers what they can expect from your services. Essentially, they provide social proof and improve accountability. In this context, a picture is indeed worth 1,000 words. These photos are extremely effective on Facebook and Instagram.
Marketers use social media contests to increase brand following and audience engagement. The most effective way to run giveaways is to request followers complete a certain action. For instance, subscribing to your email newsletter to be eligible to win. Competitions are a cost-effective way to expand your audience reach and generate leads.
Because 90% of consumers read reviews before making a purchase, it’s become customary for businesses to share reviews on social media. Some platforms like Facebook integrate reviews directly on business pages, while for others like Instagram, businesses need to upload user-generated reviews to their Stories’ highlights or create carousel image posts for their feeds.
Other engaging social media post ideas include disseminating important company news and messages. This adds value to your stakeholders and customers in a targeted way that keeps them informed about significant company developments. Using social media makes it easier to broadcast seasonal discounts, a change in operating hours, and other valuable business information.
Publishing staff profiles on social media is one of the best ways to promote company culture and humanize your brand. It’s also smart PR to let your customers know you appreciate and respect your employees’ hard work. Putting a human face to a brand makes your electrician company more personable and approachable, which can improve conversions.
Electrician companies constantly have to deal with changing industry regulations, which means providing constant updates to educate consumers on what is permissible. Social media offers an easy way to communicate these changes. For example, your electrician blog ideas might include creating content specifically to educate consumers on new regulations, which you can disseminate via your social media platforms.
Social media marketing for electricians is now a standard communication platform for all electrical companies engaged with digital marketing.
Here are our top tips to make sure you leverage these platforms to the max.
As an electrician or electrical company, you’re dealing with people all the time. Developing a social media marketing strategy exponentially grows your customer reach, so more people find your services and hire you to help them with their electrical needs.
Comrade is an electrician SMM company that can make your social media marketing personal and relevant. Social media doesn’t exist in a vacuum, so we also provide other services like website design, content marketing, and paid advertising. We know how to market an electrical contracting business and would love to help with yours.
Comrade originates in Chicago, but we worked all around the United States. We can help your business grow and increase revenue whenever you are. We have offices across most major cities in the US. For example, we can offer digital marketing services in New York or Indianapolis. You can even find our internet marketing experts in San Francisco! If you want to know more about our Houston digital marketing agency or find out how exactly we can help you, contact us via the phone or email.
Do you want a marketing plan that fits your individual needs? Let us craft a strategy that drives results to your company based on your objectives.
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