Forbel Custom Security Solutions
Chicago area security systems provider positions itself as industry leader with Comrade solutions
About the company
Forbel Custom Security Solutions is a Chicago-based integrator of advanced low-voltage and custom security systems. For over a decade, Forbel has designed, installed, and serviced access control, video surveillance, and integrated security infrastructure for commercial clients across the Chicago metropolitan area. It is technical, high-trust work that wins on expertise and reputation rather than on price.
Client
Since
2021
Website
forbel.comIndustry
Security Contractor
Services
AI Search Optimization (GEO)
Content Marketing
Digital Marketing
SEO
Website Design
No More Blind Spots: Forbel's Pipeline Got Full Search Coverage in Its First 9 Months
Challenges
A Security Leader That Search Couldn’t Detect
When Forbel first partnered with Comrade, its online presence didn’t reflect the caliber of its work. A dated website did little to convey the company’s technical depth or its standing as one of the region’s established security integrators. Rarely would prospects searching for security and low-voltage solutions in Chicago find Forbel online.
Its organic visibility was minimal, inbound inquiries were scarce, and there was no content engine in place to capture the commercial buyers already researching vendors online. Forbel didn’t need a coat of paint; it needed a website and a marketing program engineered to bring qualified prospects in, month after month.
SOLUTIONS
An SEO-First Rebuild Around What the Data Showed
We began with a full audit of Forbel’s business, its previous site’s performance, and the competitive landscape across Chicago’s security-integration market. That research shaped an SEO and content marketing campaign aimed squarely at the commercial decision-makers searching for access control, surveillance, and integrated security systems.
As the campaign data told us what was resonating, we rebuilt the Forbel website on a modern platform with a strong technical SEO foundation and a cleaner, more credible user experience. From there, we’ve run SEO and content marketing as an ongoing, compounding program that expands organic reach, sharpens the site’s positioning, and feeds a steady stream of qualified inbound leads into the business.
Thanks to Comrade Digital Marketing Agency’s knowledge and skills, our web traffic and high-quality leads continue to grow from the site. The team handles changes and updates quickly. They are extremely responsive throughout the project.
Results
From Near-Zero to a Consistent Chicago Presence
The relaunch reset Forbel’s organic footprint entirely. Its estimated organic search traffic climbed from just 131 monthly visits in 2021 to roughly 755 by 2022. That’s a 478% increase in under a year. It took Forbel from effectively invisible to a consistent presence in Chicago-market search results.
That visibility became a pipeline. Measured in the Growth Portal, qualified leads grew by 51% over the same nine-month window. And it was getting Forbel more efficiently: blended cost per lead dropped 34% in the same period, so each marketing dollar worked harder almost immediately after launch.
Nine months in, Forbel’s website does exactly what it was rebuilt to do. It positions the company as an innovative local leader in advanced security systems and keeps qualified, local prospects coming in.
All percentages are non-paid only. Specific client volumes remain confidential under NDA; the Semrush figure is the publicly verifiable anchor.
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