Logo Design & Branding

Logo Design & Branding

Logo Design & Branding
Logo Design & Branding

Your brand is your connection to your audience. It is the single strongest tool you have for building a base of consumers who identify with you, your business and your products and services. A good brand identity should represent the essence of your business, defining you and everything you represent. A successful brand identity will speak to its audience, instilling in them a sense of familiarity, a sense of excitement, a sense of belonging.

Your logo will almost always be the first thing that consumers recognize from your brand. Your logo is your most fundamental and essential signifier. And yet so many brands struggle to get their logo design right.

Ideally, a logo should evoke the core values of your brand while standing as a powerful visual emblem that triggers a response in your consumer audience. This means that the logo needs to be simple, versatile and timeless, as well as memorable. We can help you to create the perfect logo for your brand that will give your business a highly professional feel and look and become more competitive.

In addition, we can help you to standardise other visual cues that can be associated with your brand: typefaces, colours, icons, imagery and other key design elements. These can be applied to any aspect of your business that your customers come into contact with. The key to success of any brand is consistency and this lies at the core of our approach to the standardisation of a brand’s visual imagery.

Case Studies

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Belgravia Group

Belgravia Group is a premier real estate company from Chicago, with a legacy spanning over 70 years and having developed well over 2,000 properties within that time. Belgravia consulted with CWA on creating a modern, attractive website to properly showcase the company’s culture and history. After multiple creative brainstorming sessions, CWA was able to develop the blueprint for what would become a stunning site to help represent Belgravia.

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Belgravia Group
Belgravia Group

Challenges

Belgravia’s prior website was stagnant and required a revamp that would give them a cutting-edge and modernized look to match their niche of real estate: high-end properties in some of the most popular neighborhoods of Chicago.

Solutions

The approach applied was both minimalist and interactive: the website has a clean-cut layout with easy navigation. CWA also consulted Belgravia in creating unique, professional content to add to the site, helping to strengthen the company’s online reputation. The visual content consists of beautiful professional photography that showcases the properties Belgravia Group manages.

Marmot

Marmot is a US-based apparel company focusing on outdoor jackets and related goods. Born out of adventure and a desire to share that culture with others, Marmot has been developing unique jackets, tops, and related apparel for climbing, hiking, and general outdoor activities for over 30 years.

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Marmot
Marmot

Challenges

Marmot required a world-class website that would help further distinguish their brand amongst competitors. Additionally, the design needed to be straightforward, modern, and help add depth to the brand’s voice and imagery without sacrificing ease-of-use.

Solutions

Comrade’s creative team was pleased to develop a truly dynamic and pleasing website for Marmot. We took the existing company’s guidelines and materials and refined them to deliver a website that would successfully convey the Marmot brand and culture. The site’s navigation is easy to use but provides the user with a unique and compelling experience throughout every stage of the shopping process. The end result was very well received by both the company and customers alike.

Blueprint Healthcare Real Estate Advisors

Blueprint is a Chicago-based advisory firm that specializes in senior housing and healthcare real estate, offering unique exit strategies, solutions, and consulting for both investors and operators. Blueprint enlisted Comrade Web Agency to revamp their website, create a client portal for investors and operators, and to develop a mobile app for their services.

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Blueprint Healthcare Real Estate Advisors
Blueprint Healthcare Real Estate Advisors

Challenges

Due to the high amounts of information that is typically exchanged between BP and their clientbase, the requested portal needed to be capable of both holding said information and allowing exchange between multiple parties. Their complex business model also had to be taken into account, as there are several variables in the kinds of information exchanged and how the portal should function for each user.

Solutions

We developed a brand new site for Blueprint, bringing their branding and voice up to date with user-friendly navigation and professional stylings. This included creating a design and branding library for future use.

As for the client portal, we were able to create a visible portfolio with all assets in a “data room”: a place within the portal where Blueprint can exchange files, messages, and other related content with their clients (and vice versa).

From the admin side, users are able to update and manage portfolios and related assets. Additionally, they are given a variety of dashboards for their different metrics, including finances.

The mobile app was developed for usage on both iOS and Android platforms, serving as an on-the-go version of their site.

American Marketing & Publishing

AMP is an Illinois-based marketing agency geared towards smaller local businesses who use print and online mediums to advertise their services.

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American Marketing & Publishing
American Marketing & Publishing

Challenges

AMP is unique in that their customer base consists of small and local businesses who use print and online mediums for advertising and marketing. It was important for the new website to be structured in a way that both AMP team members and their customers could navigate and easily identify the best solution for their business. As a secondary but equally important feature, the site needed to help facilitate understanding for new employee prospects on the culture and and purpose of AMP.

Solutions

The new look produced for this brand new website was coupled by a very user-intuitive design, while keeping accessibility in mind. The information architecture of the site allows users to move into a carefully laid out sales funnel for maximized conversions. The site serves as both the face of the company and as a marketing tool for their salespeople.

Results

In the last two years, AMP has enjoyed double the organic search traffic 2.3 times new users and a nearly two fold increase in the amount of time clients spend on the website.

Why Clients Choose our Digital Marketing Agency

Why Clients Choose our Digital Marketing Agency

The choice to outsource marketing work is a huge decision. At Comrade, our first step is always to get to know your business, its team and its unique selling proposition.

 

  • We take into account your brand ethos
  • We conduct thorough competitive analysis and market research
  • Our successful branding campaigns are proven effective at driving revenue growth
  • We are a full-service agency that does everything in-house, from branding and logo design to digital marketing.
  • We work like an in-house branding and marketing team dedicated to your business

Recognized as a leading digital marketing & web design agency in Chicago

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Trusted reviews
Reed

“I encourage clients to trust our team. Our team has decades of combined experience and knows how to leverage a company’s brand message, raise its profile, and ultimately, help sell products and services to the people who will benefit most.”

Reed
Senior Account Executive

Get in touch today to discuss your upcoming branding project. Our designers are ready to help.

Our team will evaluate:

  • Your brand ethos
  • Google Analytics
  • Your niche market and competitive landscape
  • Unique selling proposition

Best of all, we can incorporate your new branding strategy into a full digital marketing and web development project.

Services Beyond Our Logo Design & Branding

Digital Marketing Web Development
Comrade provides a combination of Web Design Services geared towards achieving best meaningful results.
Reed

“I encourage clients to trust our team. Our team has decades of combined experience and knows how to leverage a company’s brand message, raise its profile, and ultimately, help sell products and services to the people who will benefit most.”

Reed
Senior Account Executive
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