Will SEM actually help your business?
Yes! Whether it’s an eCommerce business that needs a boost, a law firm looking to log more billable hours, or a healthcare company eager to help more patients, a search engine marketing solution will be of huge benefit to your bottom line.
Not only is it a cost-effective method of increasing brand awareness and traffic, but search marketing services will guarantee that the visitors you attract are actually ones you want- those that are looking for your specific offerings. Ad campaigns have been proven effective, and can help ensure your competitors don’t edge you out of the market!
How Does SEM Work?
Our SEM Management Services and Features
Advanced Keyword Research: Our expert team conducts extensive research to determine the right keywords to target to achieve the best results from the paid search campaign. We look into customer behavior, determining what exactly users are searching to see how best to create your ads.
Industry analysis: We’ll look into the competitive landscape, assessing not only your competitors’ rankings, online presence, websites, and strengths but also their weaknesses and issues to determine what will achieve success in your particular industry.
Google analytics integration & goal tracking: Long term growth can’t be achieved without tracking your current performance and campaign progress. To bring you optimal results, we integrate Google Analytics to gain valuable insights like user behavior and demographics, website traffic and its sources, mobile performance, and conversions. If your current strategy isn’t working, we’ll create a new one that does.
Website and Landing Page Development: If your website doesn’t function well and doesn’t convert, meaning users don’t take your desired action (such as calling, filling out a form, or purchasing a product) then SEM may be for nothing. Using compelling design, relevant content, and quality backlinks, solid functionality, we’ll create a high-performance website that visitors will click on and engage with.
Display Advertising: “A picture’s worth 1000 words” is a saying that continues to hold true, which is why we offer display advertising services! We’ll help you leverage pictures and videos as advertisements to bring you more leads and conversions.
Search Ads: At the core of our search marketing company services is writing text-based ads that convert leads into paying customers. We’ll utilize PPC ads to make sure that next time a prospect searches for a product or service similar to yours, your ad pops up right away. We write our ads to intrigue users, grabbing their attention and making sure they notice you first.
Social Media Ads: Social media is an often overlooked tool to bring in new leads! Our marketing team can create effective ads for platforms like LinkedIn or Facebook to reach a broader audience than ever before. With everyone always scrolling, putting ads on social media is a surefire way to gain brand familiarity and recognition.
Local Service Ads: If you run a business catering to just one or a few areas, then local service ads are a fantastic way to bring users to your website. Given search queries like “Garage door repair Chicago” and “personal injury law firm in New York” are so common, creating local ads helps put your name out there and leads people in your region to your site. We’ll be sure to target the right keywords to attract the right customers to your business.
Remarketing Ad Management: Paid ads come in various forms, but remarketing focuses on bringing back users who have already shown interest in your products or services. By tracking users who have already engaged with your site or placed something in their cart, you can improve your client retention rate by re-appealing to them with targeted ads.
Conversion Optimization: Our search engine marketing services also include optimizing your website for maximum conversions. From an easy-to-navigate structure to fast page loading speed, thoughtful layout, and compelling calls-to-action, we will guarantee optimal user flow and navigation to turn visitors into customers.
Custom Analytic Reports: Transparency is everything, and we’re not fans of vanity metrics. Every month, we’ll compile extensive reports to see both the immediate results the campaign yielded, as well as the progress of your long term goals. We will look at metrics like marketing-qualified leads and conversions. We’ll also assess your satisfaction with our work and make plans to address any issues you may have.
SEO vs. SEM: What’s the Difference?
SEM and SEO are both vital components of digital marketing, but they aren’t quite the same thing. Search engine marketing is paid search marketing, where a business pays for ads to show up on search engine results pages.
Search engine optimization (SEO), on the other hand, is about climbing the search engine ladder organically through on-page and off-page optimization, keywords, improved content marketing, and much more.
By using both SEO (at the top of the sales funnel) and SEM (at the bottom of the sales funnel), you can strengthen your marketing campaign and they work hand in hand to ultimately bring you the best results.
