88% of consumers call or visit a local business within 24 hours of finding it online. The question is — are they finding you, or your competitor?
Does your landscaping business rank on page 1 of Google for highly relevant keywords like “landscaping company near me”?
No? Then you’re losing out on thousands of dollars in potential projects!
Search engine optimization (SEO) helps you appear online right when it matters most — when someone types in “landscaper near me,” “yard cleanup in Milwaukee,” or “front yard design ideas.”
Take Absolute Home Services, for example. After we revamped their SEO and redesigned their website, they achieved the #1 spot on Google for “painting services” — a highly competitive keyword, along with a 922% increase in qualified leads, and a 4,363% marketing ROI.
In this guide, we’ll share 8 proven tips to help you replicate these impressive results! Bonus: You’ll also see how to secure the best SEO services for your home improvement company in 2025.
8 SEO Power Moves to Book More Landscaping Clients
1. Use Relevant Landscaping SEO Keywords
To rank for high-volume keywords, placement matters. Over 75% of top-ranking pages include their target keyword in the body content, and more than 60% feature it in the title tag — making both essential for visibility.
However, including long-tail keywords in your web copy and marketing materials has also brought in more qualified traffic. In fact, the more diversified the semantic core of your text is, the higher your chances of ranking in SERPs.
Current statistics also show a marked increase in voice search, with as much as 41% of adults using it once a day. To optimize for voice search queries, you should use:
- Question-based keywords: Transform queries into question phrases and provide concise answers. A question-based keyword might be something like, “When is the best time to prune flowers?”
- Long-tail keywords: Consider user intent and focus on action queries. For instance, “backyard landscaping tips for winter.”
- Conversation content: Use natural-sounding language.
Keywords for landscaping should always match user intent. The goal is to appear in search engines because you provide valuable information for your target audience. Using a keyword optimization tool like Google Keyword Planner, SEMrush, or MOZ Keyword Explorer can help you find relevant keywords related to your business and industry.
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Landscaping Keywords Examples
Keywords and keyword research are an integral part of any SEO campaign. Here are a few examples of great keywords for landscapers:
| Keyword | Volume | Difficulty |
| landscaping near me | 11000 | Medium |
| front yard landscaping | 5900 | Medium |
| backyard landscaping | 4200 | Medium |
| landscape pavers | 3200 | Medium |
| landscape maintenance | 3100 | Medium |
| landscaping service | 1900 | Medium |
| residential landscaping | 1400 | Low |
| landscape designer near me | 1100 | Low |
| garden landscaping | 700 | High |
AI Tip: Use ChatGPT or Google Bard to generate long-tail keyword ideas based on your services and location (e.g., “Generate 10 landscaping keywords for fall cleanups in Chicago”).
2. Optimize Your Meta Titles & Descriptions
The best landscaping company websites optimize their meta title and descriptions because this information shows up in search results and improves click-through rates.
Meta titles and descriptions should reflect the content of your pages. Misleading users with false meta descriptions and titles to increase page views results in a poor user experience and penalization by Google.
While meta keywords don’t have a direct impact on page ranking, they do show up in bold in meta descriptions if they match a user’s query. Therefore, it’s worthwhile adding them, so long as you avoid keyword stuffing — this will only hurt your landscaping SEO efforts.
The most successful meta descriptions are ones that give readers a call to action (CTA) to visit, making them more likely to click on the link and visit your page. A CTA might be something like “read our blog,” “buy now,” or “learn more.”
As far as titles go, Google doesn’t specify a recommended length, however, most desktop and mobile browsers tend only to display the first 50-60 characters, so it’s recommended you keep them below this character count.
It’s best to keep title tags descriptive and concise. A good format to follow is:
- Primary Keyword | Secondary Keywords | Branding
AI Tip: Let ChatGPT write optimized meta titles and descriptions for each service page — just provide the target keyword and page focus, and AI can suggest character-limited versions that include CTAs.
3. Add Only Relevant Content to the Pages
Google assesses landscaping business websites according to how relevant, credible and authoritative they are. As a rule of thumb, every page on your website should be about one topic. For example, if you’re writing about snow removal services, don’t include information about landscaping. When you keep content focused on one main topic, it’s easier to use a range of keywords related to the main theme, which is better for indexing and ranking purposes.
AI Tip: Use AI to outline pages based on a single core service or keyword. Ask something like, “Create a page outline for snow removal services optimized for local SEO.”
4. Optimize Your Website’s Structure
Your website’s structure is critical to both SEO for landscapers and potential clients. Search engine crawls your website’s link structure to find and index pages. If it’s organized, all your pages will be easily found, indexed, and ranked. Similarly, having an intuitive navigation menu helps your visitors find what they need. Generally, any information on your website should be available to a user in three clicks.
AI Tip: Use AI-powered tools like Surfer SEO, MarketMuse, or Frase to map your ideal site architecture. For example, prompt the tool with: “List the most important pages for a landscaping company and show how they should link together for SEO.”
5. Use Content Marketing for Better Leads
SEO is essential for visibility on Google, but don’t forget who your content is really for: your potential clients.
You must write in a clear, conversational voice and focus on helpful, human-first content.
And Google agrees!
It emphasizes E-E-A-T — Experience, Expertise, Authoritativeness, and Trustworthiness — as critical ranking signals. Google rewards content that demonstrates deep knowledge, offers real value, and earns trust from readers and reputable sources.
More importantly, content that’s helpful gets ranked higher:
- 76% of users say content that speaks directly to their needs increases trust in a brand
- 61% of consumers have made a purchase after reading a blog
So yes, landscaping SEO matters — but it should never come at the expense of quality content marketing. The best-performing pages answer real questions, showcase your expertise, and guide users toward the next step (like booking a quote or requesting a consultation).
Bottom line: Don’t write for an algorithm. Write for the homeowner who’s overwhelmed by their overgrown yard, or the couple finally ready to invest in their dream backyard.
AI Tip: Have ChatGPT translate technical landscaping terms into plain language or help you rewrite blogs in a more conversational tone to boost readability and trust.
Ready to increase client engagement? Learn how landscaping email marketing can boost your business in no time!
6. Improve Your Local SEO for Landscaping
46% of all searches on Google include local intent, meaning over 40% of customers are looking for local businesses. Landscapers with optimized local listings and good local SEO are more likely to be found by nearby customers seeking their services.
Targeting local searches is crucial for landscaping businesses to improve visibility and attract customers in specific geographical areas, such as zip codes and surrounding suburbs.
If you’ve ever Googled a specific business or service, you would have come across the first three results, known as a Google 3-Pack or local pack. These sit alongside Google Maps, displaying where a company is located, along with basic business information.
Google Local 3-Pack provides prominent visibility, trust-building, and more local customers with key information and location
The 3-Pack’s position above organic search results makes it valuable real estate for local landscaping businesses trying to reach customers with local intent. To carry out local SEO for your business, you’ll need to claim and optimize your free Google Business Profile, along with listing your company in other online directories and implementing a robust customer review process.
Doing this correctly will help your business appear more prominently in the Local Pack, the Local Finder, localized organic results, and on Google Maps.
AI Tip: Use AI to help draft Google Business Profile descriptions, service summaries, and customer responses that sound natural, engaging, and keyword-rich.
How to Set Up a Google Business Account for Landscaping Companies
Setting up a Google Business Profile (GBP) for your landscaping company is essential for increasing your online presence and attracting local customers. Here’s a concise step-by-step GBP guide for landscaping companies:
- Visit the GBP Website: Go to the GBP website.
- Sign In: Log in to your Google account or create one if you don’t have it.
- Business Information: Click on “Add a business” and enter your landscaping business’ name. If your company name is listed, select it.
- Business Category: Choose the most relevant category for your business, such as “Landscaping Service.”
- Location: Enter your business address. If you serve customers at their location and don’t have a physical storefront, check the box for “I deliver goods and services to my customers.”
- Contact Details: Include your phone number and website if available.
- Verification: Google will verify your business through a postcard sent to your provided address. Follow the instructions on the postcard to verify your account.
- Business Description: Write a concise, engaging description of your landscaping services.
- Photos: Upload high-quality images of your landscaping projects, team, and office. Include a profile picture and cover photo.
- Hours of Operation: Set your business hours, including any special hours for holidays.
- Attributes: Add specific details like accepted payment methods, accessibility options, and service offerings.
- Posts: Regularly create posts about promotions, news, and events to keep your listing active.
- Reviews: Encourage satisfied customers to leave reviews on your GBP listing.
- Keep Information Updated: Regularly update your GBP with any changes to your business details.
- Monitor Insights: Use the GBP dashboard to track how customers find your business and engage with your listing.
With these steps, your landscaping company will have a well-optimized Google Business Profile that helps potential customers discover your services and build trust in your brand.
Want to generate more sales? Explore how PPC for landscapers can help you reach more potential clients quickly!
7. Make Sure Your Landscaper Website Works Great on Mobile
There are two reasons why your website design must work seamlessly on mobile; firstly, Google has a mobile-first index, and secondly, most customers use their mobile phones to search for services. The best landscaping websites provide positive user experiences whether you’re on your smartphone, tablet, or desktop.
Ensuring your website has a responsive layout allows it to rescale itself according to the device being used to view it. Having a mobile-friendly and responsive website demonstrates your business is flexible and adaptive, and makes for a seamless customer journey.
AI Tip: Use tools like Google Lighthouse, PageSpeed Insights, or BrowserStack to analyze your mobile site performance. These AI-assisted platforms can flag layout shifts, slow load times, and mobile usability issues, as well as suggest real-time fixes to improve your user experience.
Need professional SEO services? Discover the top landscaping SEO companies that can help improve your online visibility!
8. Show Up in AI-Powered Search (Not Just Organic Results)
Search is evolving fast. Today, platforms like ChatGPT, Gemini, Google’s AI Overviews, Perplexity, and Bing Copilot are transforming how people discover local services. Instead of clicking through ten blue links, users now ask questions like:
- “What’s the best landscaping company near me?”
- “How much does backyard cleanup cost in spring?”
And these AI tools generate instant answers — often pulling from a curated set of trusted sources. If your landscaping business isn’t one of those sources, you’re already falling behind.
By 2026, Gartner predicts that search engines will lose 25% of their search volume to AI-powered tools.
That’s where Generative Engine Optimization (GEO) comes in.
GEO is a new approach to SEO that optimizes your content to get featured directly in AI-generated answers. It involves:
- Structuring content in Q&A formats
- Creating authoritative, locally relevant pages
- Adding schema markup so AI tools can interpret your expertise
- Optimizing for citations in AI summaries and featured snippets
Unlike traditional SEO, GEO puts you in the answer box, not just on the results page.
If you’re not optimizing for AI-driven results now, you’re giving your competition a head start.
AI Tip: Use AlsoAsked, AnswerThePublic, or Semrush Topic Research to find common homeowner questions your potential customers are typing into search. Then, build FAQ blocks or blog content around them to increase your chances of being featured in AI-generated answers.
Timing Is Key — When Should You Hire an SEO Agency?
Most landscapers wait too long to invest in SEO, usually after their leads slow down or their competitors start dominating Google.
But here’s the truth: SEO isn’t a quick fix. It’s a long-term growth engine. The sooner you start, the sooner you’ll see results. On average, SEO takes 3–6 months to gain traction and up to 12 months for full impact, depending on your market and competition.
So, when should you bring in a landscaping SEO agency? Here’s when it makes the most sense:
You’re not ranking on Page 1, and your competitors are
If your competitors show up in the local pack and you don’t, you’re losing leads daily. An SEO agency can help close that gap.
You’re too busy to do it yourself
SEO isn’t something you “set and forget.” It requires ongoing keyword tracking, content optimization, link building, and performance audits. If you’re wearing all the hats in your business, it’s time to hand this one off.
You’ve tried DIY SEO, but nothing’s working
Maybe you wrote some blog posts or claimed your Google Business Profile — but you’re still not getting calls. That’s a sign it’s time for expert strategy and execution.
You’re launching a new website (or revamping an old one)
A fresh site is a perfect time to lay the right SEO foundation. From site structure to mobile performance, getting it right from the start saves you from expensive fixes later.
You want more predictable, qualified leads
If you’re tired of relying on referrals or seasonal spikes, SEO gives you a steady pipeline of people actively searching for services like yours.
Ready to Skip the Stress & Book More Landscaping Clients?
Comrade Digital Marketing Agency is at your service!
We specialize in SEO for landscapers — so you can stay fully booked without the stress of slow seasons or relying on word-of-mouth.
And while your competitors fight for attention online, you’ll dominate your local market with a data-driven strategy that puts your revenue first!
We leverage targeted SEO, PPC, and conversion-focused web design services to deliver:
- Hundreds of highly qualified leads
- 400%+ ROI on your marketing
- A proven path to top Google rankings in your local market
You take care of business. We’ll take care of getting your phone to ring.
