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Updated: June 25, 2021

7 SEO Tips for Bankruptcy Attorneys

7 SEO Tips for Bankruptcy Attorneys

Why Local SEO is Bread and Butter for Bankruptcy Attorneys

Entering bankruptcy is stressful, to say the least. For those in unfortunate situations where they are filing for bankruptcy or searching for advice on the topic, there’s typically a desire for immediate help. This is where SEO, or search engine optimization, becomes essential to bankruptcy attorneys that can provide the much-needed guidance and relief for those facing bankruptcy.

People usually look for bankruptcy advice nearby and available immediately, so local SEO is a precious tool for bankruptcy attorneys. In the incredibly competitive space and overwhelming internet searches, ranking at the top of the first page on Google is essential to boosting your bankruptcy services. But how is this done? With targeted, specific bankruptcy keywords and a killer strategy to match. This way, you can seamlessly target those in your area, making it clear that you’re the top, most premium choice in bankruptcy attorneys.

Not sure where to begin? Don’t worry, our team at Comrade Web Agency is breaking down all the tips of digital marketing for lawyers to ensure your business is the go-to for all bankruptcy needs.

Update Your Online Listings

Bankruptcy Local Listing

When creating an SEO strategy for online marketing for bankruptcy attorneys, your listings and profiles are an essential factor to update.

To boost your local SEO, it’s all about gaining credibility with both search engines and your potential clients. With more online listings, Google will view your business as increasingly legitimate, creating trust with the premier search engine that’s key to a successful business. These listings and directories include Google My Business, Facebook, YellowPages, Yelp, FindLaw, and Avvo. However, there are many more listings online, so scope out the most relevant ones for your business.

It’s not only Google to consider these online listings, but your clientele, too. Many people use Yelp, YellowPages, and FindLaw sites to look for credible reviews and descriptions of businesses, so be sure your page is in tip-top shape. This means updating with your most current information so people can quickly determine if your services are right for them.

Integrate User Reviews with Your Digital Marketing Strategy

We all want a little reassurance that others love a business, brand, or product, and reviews can provide just that.

When it comes to online marketing for bankruptcy attorneys, reviews play a key role in people’s hiring decisions. With more positive reviews on your site and listing platforms, you will not only have a better SEO ranking but will quickly reassure new customers of your services.

With this in mind, it’s important to tap into previous clients whenever possible, asking them to review your business on Google My Business, Facebook, Yelp, and any other priority listing sites. This will work to establish your firm as a reputable, trustworthy option based on trusted, genuine, and honest reviews.

Pay Attention to Technical SEO of Your Bankruptcy Law Firm Site

Technical SEO of Your Bankruptcy Law Firm Site

In a fast-paced, digital environment, having a user-friendly, quick-to-load website optimized for mobile use is considered the bare minimum. For this reason, remaining on top of your technical SEO is crucial to staying competitive in your field.

Technical SEO is all about providing a good user experience, ensuring that they can easily and quickly find what they are looking for on your site. Let’s face it – no one is waiting a minute for a site to load, no matter how interested they are. When it comes to optimizing your user experience for top-notch technical SEO, we recommend:

  1. Prioritizing a mobile-first site
  2. Ensuring webpages are fast to load
  3. Utilizing keyword-friendly URLs
  4. Taking note of fonts and sizes to improve readability
  5. Leaning on professional, custom photos for a more beautiful site
  6. Focusing on the structure of your site for convenient navigation

This is just the start of what every website should have to capture potential clients to provide a seamless user experience.

Know the SEO of Your Competitors

SEO is all about beating the competition for that top Google ranking, so why not look at what the competition is doing already? It’s just about being prepared for battle!

When looking at the competition’s strategy, consider what their SEO looks like, how their site is running, and what keywords they seem to rely on most. Is there even any competition in your area? This is essential to know before optimizing your own strategy. Digital marketing for lawyers is incredibly competitive, so it takes a good amount of research and works to beat other local options.

We recommend starting with a list of keywords that other attorney blogs rely on, analyzing their SEO strategy to boost your own. Those that rank higher on Google can provide key insights into what works, helping guide your local SEO choices to reach the right market.

Write SEO Optimized Content

SEO Optimized Content for Backruptcy Website

To provide more in-depth information on bankruptcy and your services to potential clients while also promoting the long-term growth of your firm’s site, you must prioritize ongoing content creation with bankruptcy attorney blogs. In fact, blogs are considered the backbone of any company’s website as they are essential to a higher ranking.

With regularly scheduled, high-quality content that utilizes SEO practices to optimize your search engine ranking, you can majorly boost your site’s traffic. With multiple pages of content and blogs diving deeper into the topic of bankruptcy – from if you should file to pros and cons and particular details of filing, you can share a lot more information while incorporating significantly more keywords.

By providing additional content and incorporating keywords that may have a lower conversion rate than your primary ones, you’ll attract even more clients for a profitable boost to business.

Use Link Building to Raise the SEO Score for Bankruptcy Lawyers

Link Building may be a tedious task when it comes to SEO, but it is also essential to the authority and optimization of your site.

Link building for lawyers refers to the process of other sites linking to your own websites, like from local websites or organizations. This essentially works to provide more support and testaments to your good work while creating a network of links to your site. When focusing on local SEO, link building with Chicago-based businesses will help drive more local traffic to your site, making you the hometown go-to for all things bankruptcy.

Whether you need someone to take on the full SEO strategy for your bankruptcy law firm or have a few questions about how to best optimize online marketing for bankruptcy attorneys, Comrade Web Agency is happy to help. To top it off, according to DesignRush.com, we have been named one of the Best Shopify Developers in Los Angeles.

As a full-service digital marketing company, our team of experts knows just how to boost your online presence to grow your business. To get started today, contact us at 312-265-0580, and we will begin implementing our SEO tips at your firm.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Stan Bogdashin
Stan co-founded Comrade Digital Marketing and serves as its marketing strategist and IT expert recruiter.
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