8 min read
Updated: November 09, 2021

PPC Management for Bankruptcy Law Firms. Here Is What You Need to Know

How Does PPC Work for Bankruptcy Lawyers?

Bankruptcy law is a niche subsect of all the law services offered, but one that many are searching for in a hurry in hopes of relief. And while this may be a niche offering, there’s still great growth potential, particularly when utilizing PPC advertisements. But how? Let’s break it down.

bankruptcy attorney near me ppc ads

While an SEO strategy can take some time to build and gain traction, PPC ads start working as soon as you start paying. Additionally, your success with these ads is easy to track with the ability to gather data on nearly every conversion goal. Plus, it works to support an array of marketing tactics, from pushing products to advocating for app downloads, garnering newsletter signups, and contest entries.

The best part? With PPC, it’s all under your control. With the right keywords and specific placements, you can directly target your ideal audience while remaining within your unique budget.

Still not convinced on the perks of PPC for bankruptcy attorneys’ marketing campaigns? Our team at Comrade Digital Marketing is sharing all the advantages of this vital advertising strategy.

How Can Bankruptcy Law Firms Use PPC to Their Advantage?

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So, we know bankruptcy attorneys can benefit from PPC, but how can we maximize these benefits? From great landing pages to focus on the specifics, we share all the must-know tricks to optimize your PPC strategy. Check it out!

Focus on Cost-Per-Acquisition

When it comes to PPC for bankruptcy lawyers, it’s a common misconception that cost-per-click, or CPC, is too high for a PPC method to be worth it. However, instead of focusing on CPC, bankruptcy lawyers should be considering cost-per-acquisition or CPA. Let’s break it down.

While your CPC maybe $30, if every fourth click decided to hire you as their go-to bankruptcy law firm, your CPA would be $120. That’s $120 for a new client that will likely spend much more on your services to outweigh that initial price, right?

That estimate may even be on the high end. Google’s Keyword Planner shows that the CPC is between $10-$40, meaning your CPA can end up being a lot lower, too. With this in mind, it’s clear that while CPC may be a more up-front payment, the revenue it will bring will quickly outpace the initial costs.

Create a Good Landing Page

So, you’ve created an ad and are ready to launch. But where’s it linking to?

While you may have created a killer ad, it won’t add up to much if the site it leads to can’t retain customers. This means boosting your landing pages, not only for a more clear message and beautiful finish but with a user-friendly experience that’s optimized for easy use.

When boosting landing pages as part of a PPC for bankruptcy law firm strategies, focus on the following attributes:

  • Landing pages that are uniquely chosen for each ad.
  • Have compelling information.
  • Feature professional, clear, concise writing.
  • Pages are selected based on the specific action you want the visitor to take.

bankruptcy attorney landing page

Test and Analyze Everything

When it comes to a marketing strategy for bankruptcy attorneys, the key is constantly evolving, which means frequently testing future strategies for continued growth.

By testing and analyzing current campaigns, you can better understand what did and didn’t work well to improve future campaigns down the line. With convenient tools like Google Optimize, you can even test your landing pages to see what will result in higher conversion rates.

Not seeing great results from previous PPC efforts? Here are some reasons that you’ll want to adjust moving forward:

  • Use of weak keywords.
  • Negligent campaign planning.
  • Lack of monitoring of the campaign.
  • Improper budgeting.
  • Not consulting PPC experts.
  • Ending campaigns too early.
  • Poorly crafted landing pages.

If you’re looking to create your PPC campaign, you must keep the above factors in mind when considering why it didn’t meet expectations, then reworking past efforts to boost your results.

ppc for bankruptcy attorneys with google optimize tool

Be More Specific

It’s all about the specifics! When people search for “best bankruptcy lawyers in Chicago,” they are likely looking to hire immediately and locally. Looking for a bankruptcy law firm within the immediate vicinity lends a hand to more competitive, more expensive ads. But what makes it all worth it? If a person clicks your ad, they will likely reach out to you for your services.

However, to beat the competition and more directly target your local audience, you’ll want to get even more specific. Let’s retake Chicago, for example. Instead of using the keywords “bankruptcy attorneys Chicago,” opt for even more specifics, like “chapter 11 attorney Gold Coast.” This will lead your local clientele directly to you versus competitors that rely on broader phrases.

Does your law firm have a plan for growth in 2022?
Does your law firm have a plan for growth in 2022?

Let us help you create a growth plan


Does PPC for bankruptcy attorneys still feel like a daunting task? No worries, our team at Comrade Digital Marketing knows just how it’s done. For an expert PPC plan, as well as for assistance boosting the rest of your marketing strategy, contact us at 312-265-0580 today.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Sasha Berson
Sasha serves as Managing Partner and VP of Client Solutions for Comrade Digital Marketing, a Chicago-based marketing agency dedicated to solving client’s most pressing digital challenges.
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