PPC Management for Bankruptcy Attorneys. Here Is What You Need to Know

Optimize your PPC campaigns and maximize your online visibility with expert PPC management.

Save to read later

|
|
Ivan Vislavskiy

By Ivan Vislavskiy

Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
More Ivan's articles
Author
Let’s learn

How Does PPC Work for a Bankruptcy Law Firm?

Bankruptcy law is a niche subset of all the law services offered, but one that many prospective bankruptcy clients are searching for in hopes of finding financial relief. And while this may be a niche offering, there’s still great growth potential, particularly when utilizing bankruptcy lawyer PPC advertisements.

But how? Let’s break down PPC marketing for bankruptcy attorneys and look at how PPC can grab the attention of prospective clients.

Pillars

See how PPC can help you stay ahead of the competition

Talk to SEO experts

While a law firm SEO strategy can take some time to build and gain traction, bankruptcy law firm PPC ads start working as soon as you start paying. Additionally, a bankruptcy law firms’ success with these PPC campaigns is easy to track with the ability to gather data on nearly every conversion goal. Plus, for a law firm, it works to support an array of marketing tactics, from pushing products to advocating for app downloads, garnering newsletter signups, and contest entries.

The best part? With PPC, it’s all under your control. With the right keywords in specific placements and strategic search engine optimization, you can directly target new clients while remaining within your unique budget.

bankruptcy attorney near me ppc ads
If you use local keywords like “bankruptcy lawyer near me,” you will see two types of ads: Local Service Ads and Search Ads

Still not convinced on the perks of law firm PPC for bankruptcy attoerneys? Our team at Comrade Digital Marketing is sharing all the advantages of this vital advertising strategy for bankruptcy lawyers.

How Can Bankruptcy Law Firms Use PPC to Their Advantage?

So, we know bankruptcy attorneys can benefit from PPC campaigns, but how can we maximize these digital marketing benefits? From great landing pages to focusing on the specifics, we share all the must-know tricks to optimize your PPC strategy. Check it out!

Barr and Young Attorneys' testimonial

Focus on Cost-Per-Acquisition

When it comes to PPC for bankruptcy lawyers, it’s a common misconception that cost-per-click, or CPC, is too high for a PPC method to be worth it. However, instead of focusing on CPC, bankruptcy lawyers should be considering cost-per-acquisition or CPA. Let’s break it down.

While your CPC may be $30, if every fourth click decided to hire you as their go-to bankruptcy law firm, your CPA would be $120. That’s $120 for a new client that will likely spend much more on your services to outweigh that initial price, right?

That estimate may even be on the high end. Google’s Keyword Planner shows that the CPC is between $10-$40, meaning your CPA can end up being a lot lower, too. With this in mind, it’s clear that while CPC may be a more up-front payment, the revenue it will bring will quickly outpace the initial costs.

bankruptcy attorneys

Learn more about Cost-Per-Acquisition and other important PPC KPI‘s.

Create a Good Bankruptcy Firm Landing Page

So, you’ve created Google Ads and are ready to launch. But where’s it linking to?

While you may have created a killer digital marketing ad, it won’t add up too much if the bankruptcy law firm website it leads to can’t retain customers. This means boosting your landing pages, not only for a more clear message and beautiful finish, but with a user-friendly experience that’s optimized for easy use.

Comrade Digital Marketing Agency can help you with the above if you’re unsure how to go about it. Schedule a free consultation.

When boosting landing pages as part of a PPC for bankruptcy law firms’ strategies, focus on the following attributes:

  • Landing pages that are uniquely chosen for each bankruptcy lawyer ad.
  • Have compelling information about your bankruptcy services
  • Feature professional, clear, concise writing.
  • Pages are selected based on the specific action you want the visitor to take.
bankruptcy attorney landing page
An example of a bankruptcy lawyer landing page design

Here’s how you can create landing pages for your bankruptcy attorney PPC ads that will convert visitors into clients.

Test and Analyze Everything

When it comes to a marketing services for bankruptcy attorneys, the key is to be constantly evolving, which means frequently testing future digital marketing strategies for continued growth.

Dominate search results by partnering with a law firm marketing agency for SEO expertise.

By testing and analyzing current PPC advertising campaigns and SEO packages, you can better understand what did and didn’t work well to improve future campaigns down the line. With convenient tools like Google Optimize, you can even test your landing pages to see what will result in higher conversion rates.

Not seeing great results from previous PPC efforts? Here are some reasons that you’ll want to adjust your digital marketing strategy moving forward:

  • Use of weak keywords
  • Negligent campaign planning.
  • Lack of monitoring of the campaign.
  • Improper budgeting.
  • Not consulting PPC experts.
  • Ending campaigns too early.
  • Poorly crafted landing pages.

Find the top law firm marketing expert transforming the legal landscape. Learn more now!

If you’re looking to create your PPC campaign, you must keep the above factors in mind when considering why it didn’t attract qualified leads, then rework search engine optimization strategies to garner more bankruptcy clients.

ppc for bankruptcy attorneys with google optimize tool
Google Optimize is a website testing tool used to improve user experience and conversions

Here’s how analytics can help your bankruptcy law firm grow and increase revenue.

Be More Specific

It’s all about the specifics! When people search for “best bankruptcy attorneys in Chicago,” they are likely looking to hire immediately and locally. Looking for a bankruptcy firm within the immediate vicinity lends a hand to more competitive, more expensive ads. But what makes it all worth it? If prospective clients click on your ad, they will likely reach out to you for your services.

However, to ensure your marketing for bankruptcy beats the competition and directly targets your local audience, you have to get specific with your law firm Google Ads and conduct an SEO audit. Let’s retake Chicago, for example. Instead of using the keywords “bankruptcy lawyers Chicago,” opt for even more specifics, like “chapter 11 law firm Gold Coast.” This will lead potential bankruptcy clients directly to your bankruptcy law firm, versus competitors that rely on broader keyword phrases.

Elevate your law firm’s online presence with powerful local SEO for law firms. Get started now.

Background

Does your bankruptcy law firm have a plan for growth in 2025?

Let us help you create a digital marketing strategy

Improve Your Bankruptcy Lawyer PPC with Comrade

Does PPC for bankruptcy attorneys still feel like a daunting task? No worries, our team at Comrade Digital Marketing knows just how to turn your marketing dollars into new bankruptcy clients. For an expert PPC advertising plan, as well as assistance boosting the rest of your bankruptcy law firm marketing strategy or developing a bankruptcy law firm website, contact us at 312-265-0580 today.

Frequently Asked Questions

About the Author

Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
More Ivan's articles
Ivan Vislavskiy

Ready to start your project?

Get in touch with us to discuss your specific objectives and the best, tailored-made strategy to reach and surpass them.
Get a custom growth strategy
Strategy background
Loading ...
Performance Audit Papers
Digital Marketing Performance Audit
Unlock a full potential of your website. See which gaps in your marketing don’t allow your organization to scale. Get a complimentary, no obligation marketing performance review.