Every day, homeowners are typing “plumber near me,” “roof repair fast,” or “HVAC emergency” into Google and AI tools like ChatGPT.
Does your business pop up? If not, you’re missing as many as 97% of your potential clients!
The home services industry is exploding right now, with 70% of Americans upgrading their homes, and billions of dollars are flowing into local search.
Don’t get left in the dust. Here are 10 proven home services marketing tricks in 2025. P.S. These are the exact tools, tactics, and channels that keep the top 1% of contractors fully booked all year long.
Key Takeaways:
- Be findable everywhere locals search (Google Maps, organic search, social media, LSAs).
- Speed-to-lead wins: answer in minutes, and you’ll win that client.
- Social proof sells — fresh 5-star reviews are major drivers of clicks and calls.
- Track ROI: SEO, PPC, and email should show booked jobs, not just vanity metrics like traffic.
- Simplify the path to contact: click-to-call and instant online booking.
What is Home Services Marketing
Booking more jobs. That’s the ultimate goal of home services marketing.
You could be a plumber, roofer, electrician, or remodeler… whatever it is, your success depends on being found first online when something breaks, leaks, or stops working.
Keep in mind, 75% of people never scroll past the first page of Google search, and most hiring decisions happen within minutes (minutes!). This competitive landscape is only getting more and more cutthroat by the day.
Having a user-friendly website, Google Business Profile, 5-star reviews, great online reputation, and ads are all essential. They need to work in tandem like a finely-tuned machine.
And when you align SEO, PPC, email, and social media marketing, you create a nonstop flow of ready-to-book customers.
Why Does Marketing for Home Service Businesses Matter?
Great work doesn’t always speak for itself.
In 2025, great work speaks when Google and AI tools like ChatGPT, Perplexity, and Gemini let it.
With 278,000 new home services businesses having launched in 2023 alone, marketing is your lifeline to new jobs, steady leads, and repeat business.
- Visibility Wins: 97% of homeowners search online before they call anyone. If you’re not on page one… you’re out of the running.
- Trust Brings Bookings: 88% of people trust online reviews as much as a friend’s recommendation. That means your reputation is your sales pitch.
- Differentiate or Disappear: There are a hundred “local pros” in every city. Smart marketing is what separates your business from the noise.
- Retention Means Revenue: A follow-up email or great review request today can become next month’s referral job, adding a huge chunk to your monthly revenue.
Proof it Works:
Take Absolute Home Services — after ramping up their digital strategy, they saw a 4,363% marketing ROI, a 922% jump in qualified leads, and 5,117% more organic traffic. Good marketing sets you in great stead for several years to come!
Top 10 Strategies for Effective Home Services Marketing
Here’s where the magic happens! These 10 genius strategies are the secret sauce behind every thriving home services brand in 2025. Steal them and join the club.
1. Design a Mobile-Friendly Home Services Website
Yes, this is the very first thing you need.
Your website is often the first “hello” between you and a potential customer. That hello typically happens on a phone screen.
70% of home service searches now occur on mobile, which means a clunky or slow site will turn away business.
Here’s what makes a mobile-friendly design:
- Need for speed: Keep pages loading in under 2 seconds. Slow sites lose nearly 50% of their visitors.
- Clarity, clarity, clarity: Skip to the chase. Mention what you do, where you work, and why you’re the right choice before they can even scroll.
- Trust sells: Real photos, reviews, and clear CTAs build confidence and get phone calls.
Take Absolute Home Services — their site does everything right. From the instant you land, you see glowing 4+ star reviews, their service area, crisp before-and-after photos, and a clear quote form.
P.S. We happen to know the AHS website delivered 922% more qualified leads and a 10,567% ROI (not a typo!)!
How much does it cost to build a website in 2025? Find out the latest numbers!
2. Focus on Local SEO for Home Service Businesses
A website alone is just a house; you need “electricity” to power it!
Enter local SEO for home services (i.e., local search engine optimization).
Today, 80% of local searches (like “plumber near me”) lead to a purchase or call. Google decides who gets it by featuring results based on proximity, relevance, and reputation.
Home services SEO is your heavyweight champion. It optimizes your website, Google Business Profile, and more, so you appear right when homeowners search “(service) near me.”
Start simple:
- Claim and optimize your Google Business Profile (more on this below).
- Add location pages and local keywords.
- Build local citations on directories like HomeAdvisor, Angi, and Houzz to boost credibility.
- Encourage reviews from past clients with city names (they count more than you think).
Do this right, and you’ll be well on your way to owning your neighborhood.
3. Update Your Google Business Profile
Speaking of your Google Business Profile (GBP), do you have one yet? If not, you’re missing a huge slice of your local prospects.
Your GBP is the little box that pops up on Google when someone looks up your business name or service. It has your business name, hours, address, reviews, and posts.
Fun fact: 16% of businesses receive more than 100 calls monthly from their Google Business Profile. That could be you! A strong profile helps your business rank higher and attract ready-to-book local customers.
To make your GBP stand out:
- Keep your hours, contact details, and service areas up to date.
- Add new photos, offers, and posts regularly.
- Respond to every review — fast.
This is your online reputation on display for all your local prospects to see. Make sure to finesse it accordingly!
Need a top-performing website? Discover the best home services websites that drive results.
Want More Leads? You Got It.
Comrade is the nation's top home services marketing agency. Our clients see an average 8.2X return on their investment. Want to join in the success?
4. Manage Your Online Reviews
In home services, if they trust you, they will call you.
Nothing... and we mean nothing… builds trust faster than 4 and 5-star reviews. Nearly 90% of consumers read reviews before hiring, and 40% only look at feedback from the last two weeks!
For home services SEO, reviews impress people, sure, but they also impress Google. The algorithm looks at three main things:
- Quantity: More reviews = more credibility and higher rankings.
- Recency: Fresh reviews show your business is active and trusted right now.
- Diversity: Get feedback across Google, Yelp, and trade-specific sites like Houzz or Angi.
Here’s a trick: Ask for a review as part of every job follow-up. It’s free marketing that multiplies your credibility like crazy!
5. Use Social Media to Grow Your Home Service Brand
Your next prospect is probably scrolling on social media right now.
The average person spends over 2.5 hours a day on social media. Plus, more than 5 billion people use it worldwide.
Social media platforms like Meta (Facebook), Instagram, and even TikTok can keep your brand top of mind between service calls.
Here’s how to make it work for your home services company:
- Post consistently — businesses that do see up to 5X times more customer engagement.
- Show, don’t tell — share before-and-after photos, repair tips, and behind-the-scenes clips.
- Pick your platforms wisely — Meta (Facebook) for local reach, Instagram for visuals, TikTok if you’re feeling casual/creative.
Fewer leads than you’d like? Learn how to market a carpentry business that stands out.
With 72% of U.S. shoppers looking for visual content before buying, Instagram is your stage to show what you do best.
It takes a few minutes to create an account… and it could completely transform your business. Instagram is perfect for showcasing before-and-after projects, design inspiration, and home transformations that make people stop scrolling, and ultimately give you more business.
Meta (Facebook)
With over 3 billion active users, Meta (Facebook) is still the platform du jour for reaching local homeowners.
Use it to share blogs, videos, and special offers — or run hyper-targeted Meta (Facebook) social media ads that reach people by city, age, or interests. It’s a powerful tool for driving leads and keeping your crew busy.
X (Twitter)
Another great platform to add to the mix: X (Twitter).
With over 500 million active users, it’s perfect for quick engagement and real-time updates.
Use it to share service tips, respond to questions, and jump into trending local conversations. Plus, its hashtag system helps your posts reach nearby homeowners… what could be better?
Looking to increase your reach? Our article on social media marketing for home services has the best strategies.
6. Engage Customers Through Video Content
Show, don’t just tell. A 30-second video can sell your expertise faster than a paragraph can.
In fact, video marketing can increase conversions by up to 80% and keep visitors on your site longer. For home service businesses, videos make your work real — showing homeowners exactly what you do.
Go ahead and create short clips of before-and-after transformations, customer testimonials, or quick “how-to” tutorials.
Good News and Bad News...
The industry is brutal. Luckily, Comrade is a top home services marketing company, dedicated to stacking your pipeline. Ready to 2X your revenue?
7. Convert Leads with Smart Email Campaigns
Email is one of the highest-ROI marketing tools you can use. It delivers an average of $36 for every $1 spent!
For your home service business, it’s the perfect way to nurture leads and boost repeat bookings.
Here’s how to make it work for your business efficiently:
- Send personalized follow-ups after quotes or completed jobs.
- Share seasonal reminders like HVAC tune-ups or gutter cleanings.
- Offer quick home tips that show your expertise.
- Include clear CTAs like “Book Your Spring Cleanup” or “Schedule a Free Estimate.”
Your homework this week: Send one simple email to your existing clients — add a photo, a quick reminder about your services, and a friendly “Need a hand?” You’ll be surprised at how much new business you get.
Want to increase your conversion rates? Learn how email marketing for home services can engage your audience.
8. Invest in Pay-Per-Click Ads
If you want instant visibility… like getting leads today… PPC ads put your business right in front of homeowners quickly.
65% of high-intent searches end with a paid ad click!
To make it even quicker, run call-only ads. They let people tap to call directly from their phones — no website visit, no friction — which matters when 62.45% of internet users search on mobile.
Here’s the playbook to reach customers:
- Target your local area so you’re not wasting ad spend.
- Use high-intent keywords like “AC repair near me” or “emergency plumber.”
- Track every call so you can double down on what converts.
Pro Tip: PPC can fill your schedule faster than any other marketing channel, but watch it carefully, as you don’t want to blow marketing dollars on bad leads.
Curious about PPC for home services? Read our article to learn how paid ads can grow your business.
The Best Keywords for PPC Ads in the Home Services Business
Picking the right keywords is everything.
You want to show up the moment a homeowner searches “help — my AC stopped working” or “roof repair near me.” That’s where the real money is!
Start with high-intent, location-based keywords (more on this below). These are the ones people type when they’re ready to hire, and what drives real growth.
And remember, businesses that regularly test and refine their PPC keywords see up to 50% more qualified leads.
Below, you’ll find some of the top-performing PPC keywords and their average bids to help guide your next campaign.
| Top Home Services Keywords for PPC | ||
|---|---|---|
| # | Keyword | Max Bid |
| 1 | water damage restoration | $95.21 |
| 2 | emergency plumber | $90.42 |
| 3 | fire damage cleanup | $90.00 |
| 4 | HVAC repair near me | $88.00 |
| 5 | plumber near me | $75.00 |
| 6 | roof repair near me | $70.55 |
| 7 | garage door repair | $69.38 |
| 8 | roofing contractor | $67.03 |
| 9 | furnace repair | $62.51 |
| 10 | AC installation | $58.10 |
| 11 | bathroom remodel near me | $46.21 |
| 12 | electrician near me | $47.42 |
| 13 | siding repair near me | $43.46 |
| 14 | kitchen remodeling contractor | $40.00 |
| 15 | mold remediation services | $39.67 |
| 16 | gutter cleaning service | $33.58 |
| 17 | pest control service | $30.63 |
| 18 | duct cleaning service near me | $28.79 |
| 19 | window replacement cost | $24.64 |
| 20 | septic tank pumping | $20.54 |
| 21 | lawn care company near me | $15.88 |
| 22 | house rewiring near me | $15.01 |
| 23 | landscaping service | $11.80 |
| 24 | fence installation contractor | $11.58 |
Comrade Digital Marketing Agency can help you with the above if you’re unsure how to go about it. Schedule a free consultation.
9. Build Win-Win Partnerships That Drive Referrals
Referrals are one of the easiest — we repeat, easiest — ways to grow. In fact, 78% of marketers say referrals generate their highest-quality leads.
Here’s how to get those referrals flowing in your local community:
- Team up with complementary pros. Landscapers can partner with painters, roofers with gutter installers — you get the idea.
- Cross-promote each other’s services. A simple shout-out or tag on social media goes a long way.
- Run joint offers. Try “Follow both pages and get 20% off” or “Bundle services for extra savings.”
- Share referrals strategically. Recommend partners you trust — it builds credibility for both sides.
- Keep it genuine. The best partnerships feel natural and focus on helping customers, not just closing deals.
Put this on your to-do list this month: creating partnerships. You’ll soon be watching a steady stream of new customers heading your way.
10. Turn Every Job Into a 5-Star Customer Experience
Every happy customer is a 5-star review waiting to happen!
43% of buyers are willing to pay more for great service, and in home services, that means showing up on time, communicating clearly, and leaving every space cleaner than you found it.
Little things make a big difference, send:
- Appointment reminders
- Follow-up messages after jobs
- Personal thank you messages to customers
… and keep all customer interactions positive! Happy clients refer you and could also give you your next 100 clients via a glowing 5-star review.
Put your heart and soul into earning that 5-star review from every client. It stacks up fast!
Win More Clients with Our Home Services Marketing Strategy
That was a lot — you just saw 10 tricks to crush marketing for home services.
But let’s be honest… between managing crews, handling customers, and running your business, who really has time to DIY all this?
That’s why Comrade Digital Marketing is your friend! We help home service businesses like yours attract more leads, boost their revenue, and stay fully booked — without adding more to your plate.
P.S. Like our clients, you too could see an 820% ROI and up to 123 marketing qualified leads every month!
Ready to grow faster? Call (872) 242-1074 or click here to get booked year-round.
