From Click to Contract: Top 7 PPC Strategies for Fence Installers

Transform clicks into clients with our 7 tailored PPC methods for fence installers. Get ahead in the competitive market today!

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By Ivan Vislavskiy

Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
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Want to target your desired audience better than ever before? Enter Pay-Per-Click (PPC) advertising. Harnessing the power of PPC can make a significant difference in your business’s success, and our team at Comrade Digital Marketing knows just how to help.

To help you better understand PPC advertising, we are sharing seven of the best strategies, specifically tailored for fence installers. From keyword research to geo-targeting, we are showing you just how to create a targeted, cost-effective advertising campaign that drives results and transforms clicks into customers. Let’s get started!

What Role Does PPC Play in the Success of Fence Installation Company?

While you may have never heard the term PPC before, don’t underestimate the powers of this advertising strategy. When it comes to PPC (Pay-Per-Click) advertising, there are a number of benefits for your company, but we’ve narrowed it down to our top five reasons PPC is an essential tool for fencing companies. Check it out!:

  1. Immediate Visibility: PPC (Pay-Per-Click) advertising allows fence installation companies to appear at the top of search engine results pages (SERPs) instantly, ensuring high visibility to potential customers.

  2. Targeted Audience: PPC campaigns enable businesses to reach a highly specific audience by using keywords related to fence installation, ensuring that their ads are seen by potential customers actively searching for these services.

  3. Cost Control: With PPC, companies have control over their advertising budget, as they only pay when a user clicks on their ad. This cost-effective approach ensures that resources are allocated efficiently.

  4. Measurable Results: PPC platforms provide detailed analytics, allowing fence installers to track the performance of their campaigns, measure ROI, and make data-driven adjustments to optimize their ad spend.

  5. Competitive Advantage: In a competitive market, PPC helps fence installation companies stand out, as they can outbid competitors for top ad placements, securing a competitive edge in their local market.

With immediate visibility, precise targeting, cost control, measurable results, and a competitive edge, PPC ensures that fence installers build their businesses effectively. And who doesn’t want that?

Comrade Digital Marketing Agency can help you with the above if you’re unsure how to go about it. Schedule a free consultation.

7 PPC Tips Tailored for Fence Installation Companies

Looking to boost your fencing installation business through online advertising? We are here to help. With these seven powerful PPC (Pay-Per-Click) strategies tailored specifically for fence installers, from targeting the right keywords to optimizing ad campaigns, these tactics will help you maximize your online presence and drive more qualified leads. Let’s dive right in!

1. Keyword Research and Selection

For fence installers looking to maximize their PPC (Pay-Per-Click) advertising efforts, strategic keyword research and selection is step number one. By identifying the most relevant keywords related to fencing services, you can ensure that your ads are shown to users actively searching for the products or services you offer. Start by brainstorming broad keywords such as “fence installation” and “fence contractors,” then refine your list with more specific terms like “vinyl privacy fence installation” or “cedar fence repair.”

Provide effective keyword research for a Google PPC campaign by using keyword tools, analyzing industry trends, competition, and relevancy to target the right keywords

Using tools like Google Keyword Planner or SEMrush can help you uncover valuable keywords with high search volumes and manageable competition levels. Additionally, consider incorporating long-tail keywords that reflect the unique features or benefits of your fencing services. For instance, if your company specializes in eco-friendly fencing materials, keywords like “sustainable fence solutions” or “environmentally friendly fence contractors” could attract environmentally conscious customers.

From conducting comprehensive keyword research to selecting the most effective keywords for their PPC campaigns, Comrade Digital Marketing is here to assist fence installers through the process. With our expertise in identifying relevant search terms and optimizing ad targeting, we can help your business reach the right audience and generate more qualified leads through your PPC ads.

Step-by-Step Guide to Mastering Keyword Research

When it comes to elevating your PPC ad game for your fence installation services, it’s all about Google Keyword Planner. Implementing the most effective keywords is essential to any PPC campaign, and with the right keyword research, you can ensure you’re reaching your target audience. Let’s show you how it’s done with this powerful tool:

  • Log in to your Google Ads account.

  • Access the Keyword Planner tool from the Tools & Settings menu.

  • Choose “Discover new keywords” or “Get search volume and forecasts.”

  • Enter relevant seed keywords related to fence installation, such as “fence installation,” “fence contractors,” etc.

  • Refine your keyword ideas by selecting targeting options like location, language, and search network.

  • Analyze keyword suggestions, paying attention to search volume, competition level, and suggested bid.

  • Filter keywords based on relevance, search volume, competition, and other metrics.

  • Expand your keyword list by exploring related keywords and long-tail variations.

  • Assess keyword trends and seasonal variations to optimize campaign timing.

  • Export your finalized keyword list for use in PPC campaigns.

With Google Keyword Planner in your toolbox, you’re better equipped to elevate your PPC campaign for a more successful marketing strategy. By meticulously researching and selecting the perfect keywords, you’ll amplify your reach, attract qualified leads, and ultimately, boost your business’s success. Trust us, it’s worth the extra research.

2. Geo-Targeting and Localized Campaigns

Geo-targeting is a powerful PPC strategy that allows fence installers to tailor their advertising efforts to specific geographic locations. Since fence installation services are inherently local, targeting users in your service area can significantly improve the relevance and effectiveness of your PPC campaigns. By geographically targeting your ads, you can ensure that they’re shown to users in regions where your services are available, maximizing the likelihood of conversions.

Geo-targeting in PPC campaigns allows precise ad delivery to specific locations, increasing relevance, targeting effectiveness, and driving higher conversion rates

For example, if your fence installation company operates in Phoenix, Arizona, you can set up geo-targeted campaigns to display your ads to users within a certain radius of your business location. Additionally, consider creating localized ad copy that speaks directly to users in your target area, mentioning nearby landmarks, or referencing local events to establish a connection with your audience.

When it comes to creating geo-targeted PPC campaigns tailored to the unique needs of fence installers, Comrade Digital Marketing knows how it’s done. By leveraging advanced targeting options and crafting hyper-localized ad copy, we can help your business attract more qualified leads and increase conversions in your target market. Partnering with us allows you to maximize the impact of your PPC advertising budget and achieve tangible results for your fence installation business.

3. Compelling Ad Copy and Creative

When it comes to standing out from the crowd with your PPC ad campaign, it’s all about compelling ad copy that’s creative enough to capture the attention of potential customers and drive clicks. For fence installers, focus on communicating key selling points such as quality craftsmanship, durable materials, quick turnaround times, or competitive pricing to entice users to click on your ads.

An appealing ad copy and compelling CTAs on Google captivate users, encourage action, and increase the chances of converting leads into customers

Moreover, incorporating persuasive language and calls-to-action (CTAs) can encourage users to take the desired action, whether it’s requesting a quote, scheduling a consultation, or visiting your website. For instance, phrases like “Get Your Dream Fence Today” or “Book Your Free Estimate Now” can create a sense of urgency and drive engagement with your ads. Additionally, using ad extensions like site links or callout extensions can provide additional information and enhance the visibility of your ads in search results.

With expertise in crafting compelling ad copy and creative that resonates with your target audience and drives results for your fence installation business, Comrade Digital Marketing can help your marketing strategy stand out from the rest. Whether you need captivating headlines, persuasive ad descriptions, or eye-catching visuals, our team of experienced copywriters and designers can help you create PPC ads that effectively communicate your brand message and drive conversions.

4. Landing Page Optimization

Optimizing your landing pages is crucial for maximizing the effectiveness of your PPC campaigns and converting clicks into leads or sales. When users click on your ads, they should be directed to a landing page that is highly relevant to their search query and provides a seamless user experience. For fence installers, this means creating dedicated landing pages for different services or types of fences you offer, ensuring that each page addresses the specific needs and interests of your target audience.

An optimized landing page with clear messaging, compelling visuals, prominent CTAs, and user-friendly design enhances user experience, boosts conversions, and improves overall campaign performance

To optimize your landing pages for PPC, focus on elements such as clear and concise messaging, compelling visuals, prominent calls-to-action, and user-friendly design. Make sure that the content on your landing pages aligns with the ad copy and keywords used in your PPC campaigns to maintain consistency and relevance. Additionally, consider implementing conversion tracking tools to monitor the performance of your landing pages and identify areas for improvement.

With comprehensive landing page optimization services to help fence installers maximize the ROI of their PPC campaigns, Comrade Digital Marketing is here to help. From conducting A/B testing to refining messaging and design elements, we can help you create high-converting landing pages that drive results and grow your business. With our expertise in PPC and conversion rate optimization, we can help you unlock the full potential of your digital advertising efforts and achieve your business goals.


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5. Ad Extensions for Enhanced Visibility

Don’t underestimate the power of ad extensions when it comes to enhancing the visibility and effectiveness of your ads. For fence installers, incorporating relevant ad extensions can provide users with additional information about your services and encourage them to engage with your ads. Consider leveraging extensions such as site links, call extensions, location extensions, and structured snippets to make your ads more informative and compelling.

PPC ad copy benefits from ad extensions as they provide additional information, increase visibility, and improve click-through rates

For example, using site link extensions, you can direct users to specific pages on your website, such as “Fence Installation Services,” “Fence Repair,” or “About Us.” This not only helps users find the information they’re looking for more quickly but also increases the likelihood of them clicking on your ad. Similarly, call extensions enable users to contact your business directly from the search results, making it easier for them to inquire about your services or schedule a consultation.

Comrade Digital Marketing specializes in implementing ad extensions tailored to the unique needs of fence installers. By strategically leveraging various extension options and customizing them to highlight your key selling points, we can help your ads stand out from the competition and drive more qualified leads to your business. With our expertise in PPC advertising, we can optimize your ad extensions to maximize the visibility and impact of your campaigns.

6. Bid Management and Budgeting

Effective bid management and budgeting are essential components of successful PPC campaigns for fence installers. Properly managing your bids allows you to control how much you’re willing to pay for clicks on your ads, ensuring that you’re getting the most value out of your advertising budget. Additionally, allocating your budget strategically across different campaigns, ad groups, and keywords can help you maximize your ROI and achieve your advertising goals.

Using tools like Google Ads’ automated bidding strategies or third-party bid management platforms, you can optimize your bids based on factors such as keyword performance, device targeting, and time of day. For example, you may want to bid higher on keywords with a high conversion rate or adjust your bids during peak times when demand for fence installation services is highest. Continuously monitoring your campaigns and adjusting your bids and budgets accordingly allows you to maintain optimal performance and drive maximum results.

Offering comprehensive bid management and budgeting services to help fence installers optimize their PPC campaigns for success, Comrade Digital Marketing is ready to assist. Whether you’re looking to increase leads, improve conversion rates, or maximize your ROI, our team of PPC experts can develop custom bid strategies and budget allocations tailored to your specific business objectives. By partnering with us, you can rest assured that your PPC campaigns are in capable hands, allowing you to focus on running your fence installation business.

7. Remarketing and Retargeting Campaigns

Remarketing and retargeting campaigns are essential for fence installers aiming to re-engage with users who have previously visited their website or shown interest in their services. These campaigns target users who have already interacted with your brand, whether by visiting your website, viewing specific pages, or initiating the checkout process but not completing it. By re-engaging these users through targeted ads, you can encourage them to revisit your website and complete the desired action, such as requesting a fence installation quote or scheduling a consultation.

To set up remarketing and retargeting campaigns, install tracking pixels or tags on your website to collect data on user behavior and create audience lists based on specific actions or interactions. For example, you can create separate audience lists for users who visited your “Fence Installation Services” page but didn’t request a quote or those who abandoned their cart during the checkout process. Use dynamic ad creatives and personalized messaging to remind users of the value proposition of your fence installation services and incentivize them to take the next step.

Remarketing and retargeting campaigns have proven to be highly effective in increasing conversion rates and driving ROI for fence installers. By staying top-of-mind with potential customers and providing timely reminders about your services, you can significantly improve your chances of converting website visitors into paying customers. Comrade Digital Marketing specializes in developing customized remarketing and retargeting strategies for fence installers, helping you reconnect with lost leads and maximize the impact of your PPC investment.

Which PPC Advertising Platforms Should Fence Installers Use?

Now that you understand the powers of pay-per-click (PPC) advertising for your digital marketing efforts, it’s time to decide which platforms to utilize. But how do you narrow it down? With each platform offering unique benefits, we are breaking down the top PPC platforms that can help fence installers boost their online presence and grow their businesses:

  • Google Ads: The most popular PPC platform, offering keyword-based ads that appear in Google search results and on websites within the Google Display Network.

  • Facebook Ads: Ideal for targeting specific demographics and interests, allowing fence installers to reach a highly targeted audience on the world’s largest social media platform.

  • Microsoft Advertising (formerly Bing Ads): Provides ads on the Bing search engine and partner sites, offering an alternative to Google Ads with potentially lower competition.

  • Yelp Advertising: Effective for local marketing, as Yelp helps fence installers connect with potential customers in their area through sponsored listings.

  • LinkedIn Ads: Suitable for fence installers targeting commercial and B2B clients, as it enables precise targeting based on job titles, industries, and company sizes.

  • YouTube Ads: Offers video advertising options that can help fence installers showcase their work and reach a broader audience on the popular video-sharing platform.

  • Instagram Ads: An excellent choice for visual marketing, as fence installers can showcase their projects and services through image and video ads on Instagram.

With the right PPC advertising platforms, fence installers can expand their reach, connect with their target audience, and ultimately increase their leads and sales. Whether it’s Google Ads for search visibility or Instagram Ads for visual impact, these platforms offer diverse options to enhance a fence installer’s marketing strategy and achieve success in the digital landscape.

How Much Should You Budget for PPC Advertising as a Fence Installer?

When it comes to budgeting for PPC (Pay-Per-Click) advertising as a fence installer, it’s essential to have a clear understanding of your goals and market conditions. On average, fence installers can expect to pay anywhere from $1 to $3 per click for keywords related to their services. To determine your budget, start by setting specific objectives.

If you aim to generate 50 leads per month through PPC and your conversion rate is 10%, you would need around 500 clicks. At a conservative $2 per click, you’d require a monthly budget of approximately $1,000 to reach your goal.

However, it’s crucial to note that costs can vary based on factors like location, competition, and keyword competitiveness. To maximize your PPC budget, continuously monitor and optimize your campaigns to ensure you’re getting the best return on investment. Additionally, consider the lifetime value of a customer when setting your budget, as a well-executed PPC campaign can yield long-term benefits for your fence installation business.

How to Track the Success of PPC Campaigns for Fence Installation?

So, how do you ensure your PPC campaigns are on the right track? It’s all about Google Ads. Follow this step-by-step guide to use Google Ads effectively and measure your success:

  1. Log in to your Google Ads account.

  2. Click on the campaign you want to track.

  3. Go to the “Keywords” tab to see which keywords are driving clicks and conversions.

  4. Check the “Click-Through Rate (CTR)” to assess the relevance of your ads.

  5. Access the “Ad Groups” tab to view ad performance by group.

  6. Navigate to the “Ads & Extensions” tab to analyze individual ad performance.

  7. Monitor the “Conversions” column to track leads or sales generated.

  8. Utilize the “Search Terms” report to identify relevant search queries.

  9. Set up conversion tracking using Google’s conversion tracking code.

  10. Use Google Analytics for deeper insights into user behavior on your website.

  11. Adjust your campaign based on the data to improve ROI.

With Google Ads at your fingertips, tracking your PPC campaigns for fence installation is a breeze. Stay ahead of the competition by analyzing keywords, ad groups, and conversions. Remember, data-driven adjustments can transform your ad spend into substantial returns, making every click count for your fence installation business.

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From targeting the right keywords to optimizing ad campaigns, our seven strategies can help you reach your target audience effectively. And while you can certainly begin the process on your own, many of these tactics require unique expertise to ensure you make the most of your search engine optimization and overall digital marketing goals, and Comrade Digital Marketing is here to help.

If you’re ready to take your fence installation business to the next level, contact us at Comrade Digital Marketing today. Our team of experts is here to help you execute these strategies flawlessly and drive more leads and conversions. Let’s start growing your business together today!

Frequently Asked Questions

  • How long does it typically take to see results from a PPC campaign for fence installation?

    The timeline for results can vary, but it’s common to see initial data and trends within a few weeks. However, it may take several months of optimization to achieve the best possible results from your PPC campaigns.

  • What are negative keywords, and how should I use them in my PPC campaigns?

    Negative keywords are terms that you don’t want your ads to show for. Use them to filter out irrelevant traffic and reduce wasted ad spend. For example, if you don’t offer “DIY fence installation,” you can add it as a negative keyword.

  • Can I target specific times of the day or days of the week with my PPC ads?

    Certainly! With PPC ads as part of your social media marketing or search engine optimization strategy, you have the flexibility to target specific times of the day or days of the week. By scheduling your ads accordingly, you can optimize your budget by reaching potential customers when they are most active and likely to engage or convert.

About the Author

Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
More Ivan's articles

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