The pest control market is projected to reach 31 billion by 2027 due to climate change and urban sprawl as cities increasingly encroach into more rural areas. While this is excellent for business, it means more competition and a pressing need for investment in digital marketing and pest control SEO services.

A home improvement digital marketing agency takes the guesswork out of internet marketing and makes informed decisions based on data. If you Google pest control, dozens of articles and pest control websites show up on search engine results pages (SERPs). How will your business cut through the competition and reach the top search engine ranks?

The only way is to outsource your SEO and digital marketing to an experienced agency. Here’s how you can benefit from Comrade’s digital marketing and SEO services:

Why Is SEO Important for the Pest Control Business?

Search engine optimization (SEO) gets people to click through to your website and hire your pest control services. Of course, the ultimate benefit is more sales, but there are other advantages too.

More Quality Leads

SEO transforms pest control websites from digital brochures to powerful lead generation tools. Because SEO focuses on user intent, it attracts qualified leads. Using pest control keywords with high commercial relevance generates greater interest in your business because search engines match your company with users proactively seeking its services.

Connect with Your Target Audience

SEO relies on an in-depth understanding of your target audience and its pain points. When you know exactly who your target audience is, you can tailor your message and optimize your SEO efforts to boost metrics and sales. Defining your target audience doesn’t just help create a powerful SEO strategy, but also increases relevant traffic to your website and helps build strong customer relationships.

Increase Your Online Outreach

SEO is the most effective way of getting your pest control website seen online, and it continues drawing organic traffic to your business long after basic optimizations are completed. The more clicks your website receives, the more people will see it, and the higher it will rank, increasing your online reach. So long as your SEO strategy is robust, there’s no limit to how many people will find it online.

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How Digital Marketing Company Can Help a Pest Control Business

For years, pest control companies have relied on word-of-mouth and offline marketing strategies. However, the tide has changed with most people searching online for pest control services. A digital marketing agency can help you get more clients implementing the following pest control SEO strategies:

1. Keyword Research and Marketing Strategy

Every local pest control company that’s online needs a marketing strategy. Do you know how to conduct keyword research? Why content marketing is important, or what exactly makes a website user-friendly? If not, that’s okay—it’s what we’re here for. When you partner with a digital marketing agency, they’ll conduct keyword research to develop your on-page SEO strategy; they have the necessary experience to roll out a conversion-driven marketing strategy that drives revenue.

2. High-Quality Link Building

Link building is the practice of acquiring links to your website from other websites to increase your search engine ranking. Google sees high-quality links as “votes” of confidence that indicate your website is valuable and thus ranks it higher. Common link-building strategies a marketing agency can support you with include content marketing, email outreach, guest blogging, broken link building, and public relations.

3. Content Marketing for Pest Control

Your pest control website can be fully optimized, but without a content marketing strategy, your prospects won’t find you online. Content marketing focuses on attracting customers through publishing videos, blogs, articles, and other media to nurture relevant and helpful interactions. Developing a conversion-orientated content marketing strategy for your pest control business develops trust and credibility, and transforms targeted leads into paying customers.

4. On-Page SEO Services

Utilizing pest control keywords and optimizing coding, meta description and tags/title tags improve your website’s visibility in search engines. On-page SEO is somewhat finicky, so most businesses outsource their SEO to digital marketing agencies to audit their current website structure and identify areas of improvement to meet SEO best practices.

5. Pest Control Ecommerce

Whether it’s a pest control website design, setting up secure payment gateways, or optimizing product description pages, building an eCommerce store—more often than not—requires professional expertise.

An eCommerce agency like Comrade will not only take care of building an optimized store from scratch, but will utilize social media, digital content, search engines, and email campaigns to attract customers and facilitate purchases from your online store.

6. Local Pest Control SEO Services

If you’ve ever noticed a pack of three companies on SERPs with their locations pinpointed on Google Maps, then you’ve come across Google’s coveted Map Pack, i.e., the most prominent position in local search results.

To reach this rank, you need to invest in local SEO and optimize your Google My Business page. Local SEO for pest control is a must if you want to capture the local market. By focusing on local citations, content marketing, and using geo-targeted keywords, our pest control search optimization specialists can help you attract nearby leads.

7. Technical SEO

The best pest control websites regularly monitor and calibrate their technical functionality and mobile responsiveness to maintain a positive user experience for customers and search engines.

Technical SEO is important because it ensures your pest control website is easy to navigate and free from technical issues that prevent it from being understood and ranked by search engines.

An agency providing pest control SEO services is best positioned to keep the backend of your
website working as optimally as possible without you having to worry about learning to code or resolving any technical issues that might arise.

8. Brand Marketing & Franchise SEO

SEO for pest control and brand marketing go hand in hand. Improving online branding efforts significantly impact organic search campaigns and vice-versa. An effective franchise SEO strategy comprises two components: local SEO tactics for solo franchises and content creation for websites to onboard new franchises.

Since brand marketing has to be managed across a multitude of platforms—including the franchise’s website/s, Google My Business account, social media platforms, and third-party review websites—creating a successful SEO campaign requires a practical, holistic approach with an agency that has the knowledge and technology to handle multiple businesses.

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Conclusion

When clients hire your pest control company, it’s because they can’t solve the problem themselves. Sure, they can try DIY methods, but they’re rarely as effective as your professional services. It is the same with outsourcing your digital marketing needs

Hiring a pest control digital marketing agency comes with the resources and expertise needed to skyrocket online sales. If you need to improve your pest control website or SEO in general then why not chat with one of our digital marketing experts? We’re one of the few agencies to guarantee results or your money back!