Crafting a Winning Strategy: Advertising for Local Handyman Businesses

Connect with the right audience, increase visibility, and grow your local handyman business with these 7 proven advertising strategies

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By Ivan Vislavskiy

Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
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Running a successful local handyman business requires more than just skilled craftsmanship; it also demands effective advertising strategies to reach potential clients in your community. In this article, we will explore seven tried-and-true advertising approaches tailored to the needs of local handyman businesses.

Whether you’re just starting out or looking to revamp your marketing efforts, these strategies will help you connect with the right audience, increase your visibility, and ultimately grow your local handyman business. Read on to discover how you can elevate your advertising game and become the go-to handyman in your area.

Why Is Advertising Important for a Local Handyman Business?

Advertising is a crucial aspect of running a successful local handyman business. In a competitive market, promoting your services effectively can make a significant difference in attracting and retaining customers. Here are six main reasons why advertising is essential for your local handyman business:

  1. Enhanced Visibility for Local Business: Social media ads, along with traditional methods like local newspapers and flyers, play a pivotal role in ensuring that certified handyman professionals are noticed by small business owners and prospective customers in need of their services.

  2. Establishing Credibility through Advertising: Consistently promoting your business through social media accounts and other advertising channels can build trust and credibility within your community. This helps small business owners and prospective customers perceive you as a reputable and reliable handyman service provider.

  3. Targeted Marketing for Small Business Owners: Social media ads and other advertising ideas enable you to tailor your marketing efforts to the local area, addressing the unique needs of small business owners and prospective customers seeking handyman services. This targeted approach connects you with clients who are actively seeking your expertise.

  4. Gaining a Competitive Edge with Social Media Ads: In the competitive landscape of small business owners providing handyman services, advertising, especially through social media, allows you to showcase your distinct skills, services, and competitive pricing. This strategic promotion sets you apart from other local handyman businesses.

  5. Customer Engagement: Utilizing your business page and social media accounts, you can engage with existing clients and prospective customers. Social media ads, email marketing, and participation in local events create opportunities for meaningful interactions, fostering relationships that lead to repeat business and referrals.

  6. Driving Revenue Growth with Handyman Advertising Ideas: Ultimately, advertising through various channels, including social media, contributes to revenue growth. Increased visibility, customer engagement, and targeted marketing attract more clients, creating opportunities for higher sales and a consistent stream of income for certified handyman professionals and small business owners alike.
The importance of advertising
The importance of advertising

In a nutshell, advertising isn’t just a tool; it’s the powerhouse that fuels your local handyman business’s success. By boosting your visibility, credibility, and revenue, it ensures you stand out in a crowded market. So, don’t underestimate its impact—embrace these strategies and watch your business thrive and hammer down the competition!

Comrade Digital Marketing Agency can help you with the above if you’re unsure how to go about it. Schedule a free consultation.

How Much Should You Budget for Advertising?

When determining your advertising budget for a local handyman business, it’s crucial to strike the right balance between investment and returns. Start by assessing your overall financial situation and business goals. Typically, small businesses allocate around 5-10% of their total revenue for marketing and advertising. However, for local handyman businesses, you may want to allocate a bit more, around 10-15%, considering the competitive nature of the market.

Once you have a rough budget in mind, tailor your advertising strategies to maximize efficiency. Prioritize digital marketing approaches like local SEO, social media advertising, and pay-per-click campaigns, as they often provide cost-effective ways to reach your target audience in your local area. Regularly review and adjust your advertising budget to ensure it aligns with your business growth and marketing goals, allowing you to make the most of your resources while promoting your handyman services effectively.

7 Must-Try Advertising Strategies for Local Handyman Companies

Calling all local handymen! Want to attract more customers and grow your business? Explore seven advertising strategies designed to make your handyman services shine. With these tips, you’ll be on your way to a thriving business in no time. Start implementing them now!

1. Establish Your Online Presence with Business Directory Listings

Establishing a robust online presence is vital for the success of your local handyman business in today’s digital age. One highly effective strategy to enhance your visibility is by creating profiles on business directory listings. These online platforms, such as Google My Business, Yelp, and Yellow Pages, provide a valuable avenue to showcase your services, location, contact information, and customer reviews. When potential customers search for handyman services in your area, your listing will prominently feature in their search results, significantly increasing the likelihood of being noticed.

YELP for handyman
YELP for handyman

For instance, imagine a homeowner in your locality searching for “emergency plumbing repair.” If your business is listed on these directories with accurate and up-to-date information, it greatly enhances the chances of the homeowner finding your contact details and reaching out to you for assistance. Ensuring the accuracy and completeness of your business information on these platforms is key to building trust with potential customers and enticing them to choose your services. To maximize the benefits of online directory listings, consider creating profiles on platforms like:

  • Nextdoor

  • Google My Business

  • Houzz

  • HomeAdvisor

  • Yelp

  • TaskRabbit

  • Angi (formerly Angie’s List)

  • Handy

  • Thumbtack

Completing your profiles thoroughly and optimizing them with before and after photos of your work is essential. Encourage satisfied customers to leave reviews, as positive feedback can significantly boost your credibility and attract more prospective clients.

Furthermore, monitor how new customers discover your business. If you consistently find that one of these listing websites is a primary source of new clients, it may be worthwhile to explore options like sponsored listings or local coupons to further increase your visibility and attract more customers.

Should you require guidance on establishing your online presence, optimizing your directory listings, or implementing effective advertising strategies, Comrade Digital Marketing is here to assist you. We specialize in tailored digital marketing solutions for local businesses like yours, helping you create a strong online presence that drives more customers to your handyman services.

2. Boost Your Visibility with Google’s Local Service Ads

Local ad copy result
Local ad copy result

Google’s Local Service Ads are a powerful tool for local handyman businesses looking to boost their visibility in search engine results. These ads appear at the very top of Google’s search results when users search for specific handyman services in their area, making them highly visible and trustworthy to potential customers. To leverage this strategy effectively, follow these steps to set up a Google My Business account:

  • Visit the Google My Business website and sign in with your Google account.

  • Click on the “Manage now” button to begin the setup process.

  • Enter your business name, address, and phone number. Ensure that this information is accurate and consistent with what you use on your website and other online platforms.

  • Select the category that best represents your handyman business.

  • Complete the verification process by either receiving a postcard with a verification code at your business address or verifying by phone if eligible.

Once your account is verified, you can create ads that highlight your handyman services, customer reviews, and contact details. These ads are designed to be highly visible and trustworthy, as Google itself vouches for the businesses featured in these listings. For example, if a homeowner in your local community searches for “roof repair near me,” a well-optimized Local Service Ad campaign can place your business at the top of the search results. This not only increases your chances of being hired but also instills confidence in potential customers, as they see your business endorsed by Google.

Comrade Digital Marketing specializes in creating and managing effective Local Service Ad campaigns for local handyman businesses. Our expertise can help you maximize your visibility and reach potential customers in your area effectively. If you’re looking to get started with Google’s Local Service Ads or want to improve your existing campaign, don’t hesitate to reach out to us for assistance.


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3. Dominate with Facebook and Instagram Campaigns

Social media platforms like Facebook and Instagram offer excellent opportunities to connect with potential customers in your local area. Running targeted advertising campaigns on these platforms can help you reach homeowners and individuals looking for handyman services. You can create visually appealing ads showcasing your work, special promotions, or customer testimonials to capture the attention of your target audience.

Facebook ads for handyman
Facebook ads for handyman

For example, you can run a Facebook ad campaign targeting homeowners in your city with a “Spring Home Improvement Special” that includes services like landscaping, painting, and repairs. By using engaging visuals and compelling ad copy, you can entice potential customers to click on your ad and learn more about your services.

At Comrade Digital Marketing, we specialize in creating and managing successful social media advertising campaigns for local businesses. Our team can help you design effective Facebook and Instagram ads, target the right audience, and monitor the performance of your campaigns to ensure you get the best results.

4. Unlock Exclusive Referral Rewards

Unlocking exclusive referral rewards can be a game-changer for your local handyman business. Not only does it motivate your existing customers to recommend your services to others, but it also strengthens the bond between you and your clientele. To make this strategy even more effective, consider offering tiered rewards. For instance, you can provide a small discount or a thank-you gift for the first referral, a more substantial discount for the second, and a more significant reward, such as a free service or a valuable gift card, for multiple referrals.

Furthermore, communication is key when implementing a referral program. Ensure that your customers are aware of the program and how it works. You can promote it through various channels, such as email newsletters, social media, and even with in-person reminders when you complete a job. Make it easy for customers to refer their friends and family by providing them with shareable referral links or cards.

Tracking and measuring the success of your referral program is essential. Use analytics to monitor the number of referrals generated, conversions from referrals, and the overall impact on your business. This data can help you fine-tune your program and identify which rewards are the most motivating for your customers.

If you need assistance in setting up a referral program or creating enticing incentives, Comrade Digital Marketing can provide guidance and support. We can help you design a referral program that encourages your customers to become advocates for your business, driving more leads and conversions your way.

5. Stay Connected with Customers through Email Marketing

Email marketing can be a powerful tool for local handyman businesses because it allows you to maintain a direct line of communication with your customers. One key aspect of successful email marketing is segmenting your email list. By categorizing your subscribers based on their preferences, behavior, or past interactions with your business, you can send targeted and personalized messages. For instance, you can segment your list into categories like “new customers,” “repeat customers,” and “inactive customers.” This segmentation enables you to tailor your emails to each group’s specific needs and interests.

Email marketing for handyman businesses
Email marketing for handyman businesses

To keep your emails engaging and informative, consider sending out regular newsletters that provide value to your subscribers. These newsletters can include tips on home maintenance, DIY projects, and seasonal updates on common household issues. By sharing your expertise and offering solutions to common problems, you position yourself as a trusted resource, and customers are more likely to turn to you when they need handyman services.

It’s also important to pay attention to the timing of your email campaigns. Schedule your emails strategically, taking into account your target audience’s preferences and behavior. For example, sending out reminders for seasonal maintenance tasks before the busy season hits can prompt homeowners to book your services in advance, ensuring you have a full schedule during peak times.

Comrade Digital Marketing specializes in creating effective email marketing campaigns for local businesses. We can help you design compelling email content, set up automated campaigns, and analyze the results to optimize your strategy continually. With our support, you can stay connected with your customers and keep them engaged, ultimately driving more business for your handyman services.

6. Cultivate a Unique Customer Loyalty Program

Building customer loyalty is essential for long-term success in the handyman business. Consider creating a unique customer loyalty program that rewards repeat customers and encourages them to choose your services consistently. Your loyalty program can offer benefits like discounts on future services, priority scheduling, or exclusive access to special promotions.

For instance, you can launch a “VIP Handyman Club” where members enjoy a 10% discount on all services and receive priority service during peak seasons. By showing appreciation to your loyal customers, you not only increase customer retention but also create brand advocates who will recommend your services to others.

If you need help developing a customer loyalty program that resonates with your audience, Comrade Digital Marketing can assist you in creating and implementing a strategy that fosters long-term relationships with your clients. Our expertise can help you design a program that keeps your customers coming back for your handyman services.

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7. Negative Keyword Management

Effective PPC advertising for local handyman companies involves more than just bidding on relevant keywords. It’s equally crucial to manage your negative keywords strategically. Negative keywords are terms for which you do not want your ads to appear. For example, if you specialize in residential handyman services, you might want to add “commercial” or “industrial” as negative keywords to avoid wasting budget on clicks from users seeking services you don’t provide.

Proper negative keyword management ensures your ad budget is spent efficiently, targeting only the most relevant prospects. By using a tool like Google Ads’ Search Term Report, you can identify irrelevant search terms that triggered your ads and add them to your negative keyword list. This way, your ads will reach the right audience, increasing the chances of conversion and ROI.

At Comrade Digital Marketing, we understand the nuances of negative keyword management and can help your local handyman company fine-tune its PPC campaigns to achieve maximum results. Let us assist you in optimizing your ad spend and getting your ads in front of the right customers.

How to Track the Effectiveness of Your Advertising Efforts?

Tracking the effectiveness of advertising efforts for local handyman businesses is crucial for optimizing marketing strategies and maximizing return on investment. Here are some key methods to track effectiveness:

  1. Call Tracking: Use unique phone numbers for different advertising channels (e.g., one for online ads, another for flyers). Monitor call volume and conversion rates to gauge which channels are generating the most leads.

  2. Website Analytics: Utilize tools like Google Analytics to track website traffic, user behavior, and conversion rates. This helps identify which online ads or campaigns are driving traffic and conversions.

  3. Coupon Codes: Create unique coupon codes for specific advertising campaigns or platforms. Track the redemption rates of these codes to measure the success of each campaign.

  4. Landing Pages: Develop dedicated landing pages for different advertising channels. Analyze page performance, including bounce rates, time on page, and form submissions, to determine which channels are most effective at driving engagement.

  5. Customer Surveys: Collect feedback from customers to learn how they discovered your handyman services. Include questions about advertising sources in your surveys to gain insights into the effectiveness of various channels.

  6. Social Media Insights: Monitor engagement metrics on social media platforms, such as likes, shares, comments, and click-through rates. This helps assess the impact of your social media advertising efforts.

  7. Conversion Tracking: Implement conversion tracking pixels or tags on your website to measure actions like form submissions, appointment requests, or online bookings, providing valuable data on the effectiveness of your digital ads.

  8. ROI Calculation: Calculate the return on investment (ROI) for each advertising channel by comparing the cost of the campaign to the revenue generated from leads acquired through that channel.

  9. A/B Testing: Conduct A/B tests by creating variations of your ads or marketing materials to see which elements resonate best with your audience. Analyze the performance of each version to refine your messaging.

  10. Customer Relationship Management (CRM) Software: Use CRM tools to track leads and their sources. This enables you to attribute customers to specific advertising efforts and assess their long-term value.

By diligently tracking the effectiveness of your advertising efforts through these methods, you can make data-driven decisions to allocate your budget and resources more efficiently, ensuring a better return on investment for your local handyman business.


Success in the local handyman industry hinges on the ability to effectively promote your services through advertising and digital marketing in a highly competitive market. As we’ve explored the various strategies and tips in this article, it’s clear that promoting your services to the right audience can make all the difference. At Comrade Digital Marketing, we specialize in crafting tailored advertising solutions for local handyman businesses like yours.

Don’t miss out on the opportunity to boost your visibility, attract more clients, and grow your business. Whether you need help with SEO, social media campaigns, or website optimization, we’ve got you covered. Contact us today, and let’s work together to take your local handyman business to new heights. Don’t wait – seize the opportunity for success now!

About the Author

Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
More Ivan's articles

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