5 Ways to Market Your Small Business Website
Every small business has its own set of challenges and indeed, internet marketing is very broad, but if you focus on these core marketing strategies, you will generate tangible results for your business.
1. Online Marketing Strategy Tailored for Small Businesses
It stands to reason that no two businesses are identical and a properly devised digital marketing strategy tailored to your specific budget and growth goals is crucial.
Each of our small business online marketing campaigns starts with a full analysis of your market landscape and a personalized growth plan to map out how we plan to grow your revenue and scale your small business. We recommend this as a critical first step for any small business looking to launch a digital marketing campaign.
As a small business digital marketing agency, we’ve been perfecting the art of online marketing for over 12 years across a wide range of industries. We get where you’re coming from. We, too, are small business owners who’ve experienced the same challenges and growing pains you have. And that’s how we approach all of our digital marketing strategies for small businesses: as business owners first and foremost. We know what it takes to grow your business and treat your company as if it’s our own.
2. High-Powered Website Development
A properly built website is the backbone of your business and key to driving customers and clients through your doors. Of course, it’s lovely to have a beautiful, modern website, but first and foremost it’s the staging ground from which all of your online marketing campaigns stem. That’s why it’s so critical to have a high-performance website from the start. It will support your sales efforts, serve as the basis for SEO campaigns, and help you rank highly on Google and other search engines.
Since 2008, we have worked with small B2B and B2C businesses in many sectors, developing scalable websites that generate clients, qualified traffic and leads, enhanced user experience, greater conversions, and increased revenue.
3. Search Engine Optimization for Small Business
When prospective customers search for products and services on Google and other search engines, they gravitate to the highest-ranked listings. Search engine optimization enables a business to rank highly on search engines and not be overshadowed by larger companies. When executed right, SEO for small businesses will help your company rank higher on search engines and allow prospects to find your business rather than your competitor’s.
That said, with so many businesses competing online, it has become increasingly challenging to get ranked on Google. With 12-years of experience implementing successful SEO campaigns as a part of overall digital marketing strategy, our team knows how to deliver clients top-ranking positions on Google for relevant search terms. In many cases, we even guarantee our work. Our search engine optimization for small businesses, which includes local SEO, is tailored to keep your budget and growth goals in mind while achieving a steady increase in qualified leads, increased revenue, and best of all, high return on investment.
4. Content Marketing for Small Business
Content marketing for small businesses is another crucial tool in your online marketing arsenal. Content marketing entails web pages, landing pages associated with special promotions you may be offering, PPC and social media ads, blogs, expert guides, email campaigns, and more.
Small business owners often don’t have the internal staff resources required to successfully implement a content strategy on their own. And that’s OK. You are focused on performing all of the vital day to day operations that go into running and growing a small business. For a content marketing campaign to be successful, it has to be consistent and expertly crafted. That’s where we come in as your marketing agency focused on growth for your type of business. Our content marketing plans are designed with you in mind. With expert copywriters, editors, and SEO experts on our team involved in the creation of your campaign, you’ll be sure to achieve measurable ROI with the right content strategy.
5. Digital Advertising for Small Business
Pay Per Click, or PPC advertising is a powerful, fast-acting avenue for generating revenue dollars. PPC is proven to generate great results. In fact, research indicates that a properly crafted PPC campaign yields a 200 percent ROI. And retargeting ads are even more effective. As a business only pays when its ad is “clicked-through,” PPC is a very cost-effective channel for marketing for small businesses. Fast results, great return on investment: that’s what optimized digital ads for small businesses can bring. Maximize results by increasing your website’s visibility and reaching more people ready to buy.
Looking for help with Digital Advertising? Comrade Digital Marketing Agency specializes in PPC, social media, and retargeting strategies specially designed for small businesses.
Reputation Management
Online reviews can make or break a small business. Positive reviews engender trust among your prospective customers while negative reviews can push them to your competitors. We help a wide range of small businesses manage their online reputations, ensuring them a high level of positive customer feedback. Our reputational management strategies are cost-effective, fast-acting, and best of all, are proven to increase traffic and revenue.
Social Media Marketing
Today, some 3.6 billion people around the world use social media platforms and research indicates that number will increase to 4.41 billion by 2025. Needless to say, social media marketing is a powerful way for small businesses to connect with their target audience. Our social media marketing campaigns factor your industry, market segment, competitive landscape, and more to deliver a highly cost-effective campaign with the highest ROI available.
