Healthcare
Kraff Eye Institute
About This Project
visit websiteHeaded by LASIK pioneer and world-renowned ophthalmologist, Dr. Coleman Kraff, the Kraff Eye Institute is a premiere center for LASIK, PRK, and other advanced vision correction treatments intended to improve patients’ quality of life. Based in Chicago, Dr. Kraff’s impeccable reputation as a leader in the field of eyecare has earned him patients from around the world.
NUMBERS
World-renowned ophthalmologist taps Comrade to grow its practice, increases traffic by over 160%
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Challenges
LASIK surgeon clinic faced new challenges due to growing competition in the field
While Kraff Eye Institute has been a busy practice overall, its former marketing company faltered in making meaningful gains in new patient acquisition. Dr. Kraff and his team turned to Comrade to grow the institute to new heights in the face of growing competition in the field of LASIK and vision correction.
SOLUTIONS
Comrade launched a full digital marketing campaign
After a comprehensive discovery phase, including competitive analysis and assessment of Kraff Eye Institute’s goals for growth, Comrade built a comprehensive plan of action, including a full digital marketing campaign replete with content, SEO, PPC, social media ads, and more.
RESULTS
Kraff Eye enjoys a 45% increase in qualified leads
The results have been nothing short of astounding. In less than one year (and despite much of 2020 stymying medical practices in particular), Comrade has been able to deliver Kraff Eye Institute with:
- Increase in Conversion – 23X
- Increase in Conversion Rate – 272%
- Increase in Organic Traffic – 512%
Comrade has worked hard to help generate new revenue for our business. Margo is great! She is professional, very easy to work with, and always looking at the bigger picture. The entire comrade team has supplied valuable feedback to help our practice grow.
