Paul's company, PayLessForGranite.com, designs and installs new granite countertops for people throughout Chicago. Luckily, Paul’s background in programming allowed him to build his own website; and focus on advertising ($5K - $10K / month) on Google adWords. His team provided great service, but had to cut their pricing way down, just to compete with companies who offered cheap discounts, and blurred the line of “quality” in customers’ minds. Marketing was expensive, complicated and very time consuming.
We did the research, analyzed Paul’s competition, created SMART (Specific, Measurable, Achievable, Realistic, and Time-bound) Goals and agreed to Revolutionize his Brand.
We created a new brandname, logo, sales funnel and website - GraniteSelection.com - to target local Chicago customers seeking quality craftsmanship, a large variety of stones and professional treatment. Instead of being known as the cheapest company around, we consciously positioned Paul and his company as the best in the region. We transformed nickle-and-dime pricing into "All-Inclusive" packages - with no hidden fees.
Upon launching the fresh, new website, we updated Paul’s adWords campaign targeting. Using the same budget as before, we improved Paul’s volume of monthly leads by 120%!!!
In just 6 months, we took GraniteSelection.com from nowhere to regularly achieving Top-5 Google search results for the most competitive keywords in Chicago (ex: "granite countertops chicago"). Our domination plan was working!
After six months of running a consistent SEO effort, Paul asked us to pause his adWords campaign because the company was getting make this type bold. Rather than disappoint new clients with less-than-perfect service, Paul is in the process of refining systems, hiring and training new people.