Search engine optimization, or SEO, is an integral marketing strategy for businesses of all sizes to compete for rankings on Google’s search engine results page (SERP). SEO for small businesses is especially important in helping them stay competitive with larger, more established online vendors.
Money can buy many things, but it can’t buy SEO rankings. With the right SEO tactics, small businesses have an equal chance of ranking for the same terms that large businesses do. Here’s how.
Long-tail keywords are search phrases that have longer word counts, typically a minimum of 3-4 words. Focusing on specific long-tail keywords when optimizing for on-page SEO for small businesses means there’s less competition.
Specific keywords make up the majority of search terms. Targeting more specific keywords can help small businesses find their niche and win over consumers from larger brands.
Local SEO is an optimization process that helps local businesses rank on Google’s local searches. This is a great way for small, local businesses to appear at the perfect time when local searchers are looking for a local good or service.
For example, a local Google My Business directory will list the hours, website, contact information, and more. This makes it easy for consumers to find the information they need and ultimately make a purchase.
The main goal of SEO outreach is to build valuable links back to your company’s website from off-site publishers. Link building for small businesses is an effective and innovative way to increase organic visibility on Google.
As outreach campaigns continue to progress, small businesses will reap the rewards through an increase in qualified traffic to their website.
The technical side of your website such as page load speed, optimization efforts, mobile-friendliness, etc. can make or break your SEO efforts.
Google uses mobile-friendliness as a ranking factor so it’s crucial that your website has strong functionality from a mobile device. Mobile searchers are typically looking for specific information when they go online, so make sure your small business stays relevant.
Another part of technical SEO for small businesses is website speed. A slow website is a bad first impression for your brand and many consumers likely won’t give you a second chance.
There are many tactics to help increase page load speed, including image optimization, reducing redirects, and using a content distribution network. The right SEO agency will provide you with specific guidance to meet your business’ needs.
Small businesses can thrive with the right SEO tactics. Because search engines use such complicated algorithms to serve consumers, if your small business can leverage the right strategy, the results could be fruitful.
Comrade Web Agency has recently been ranked as a TOP Chicago SEO Firm by Digital.com. So, if you’re looking for a curated SEO strategy to help your small business thrive, our team is happy to assist. We will help you stay competitive in your field. Call us for a free, no-obligation consultation today!
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