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Fluid-Aire Dynamics

  • Content Marketing
  • PPC
  • SEO
  • Web Design
  • Web Development
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About the company

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Fluid-Aire Dynamics is a powerhouse in the world of compressed air solutions, proudly serving Chicago, Milwaukee, Minneapolis, Detroit, and Philadelphia. They design and maintain high-performance air compressor systems, ensuring businesses run smoothly and efficiently.

By partnering with Comrade, Fluid-Aire aimed to accomplish several goals, including doubling their e-commerce traffic and sales and crafting a clear path forward to build their brand.

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Numbers

Comrade Drives Explosive Growth for Fluid-Aire with a Digital Marketing Overhaul

MARKETING ROI12,713%
INCREASE IN QUALIFIED LEADS417%
DECREASE IN COST PER LEAD79%
INCREASE IN ORGANIC TRAFFIC1,127%

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Challenges

Fluid-Aire Struggled with Lead Gen Issues and Unclear Goals

In 2021, Fluid-Aire Dynamics came to Comrade with ambitious goals: double their e-commerce traffic and sales, increase B2B orders, and build their brand. As their business evolved, their focus shifted towards separating product and service offerings across different websites to better target the right audiences.

However, without a clear strategy in place, their goals were harder to accomplish, putting their growth at risk. Fluid-Aire needed a true digital marketing partner who would own all things digital, help them implement their growth ideas, and achieve their growth goals.

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Solutions

How We Navigated Through the Noise and Achieved Major Results for Fluid-Aire

Comrade helped Fluid-Aire cut through the confusion and craft a full-fledged digital marketing strategy that aligned with their goals.

A key element of our approach was to simplify the customer journey by clearly separating their products and services across three different websites. This comprehensive approach, which also included SEO, content marketing, and PPC, doubled their traffic and significantly boosted sales.

Today, we’re working together to drive more service-based leads, continuously adapting to their evolving needs. Fluid-Aire’s growth journey is on track, with a strong foundation for lasting success.

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Michael Heine / Director of Marketing / Fluid-Aire Dynamics

 

Comrade proved to have a creative and structured approach to digital advertising that led to success. We commend them on their willingness to establish a regular communication cadence and ability to react quickly to issues that arise.
Paul / President / Granite Selection

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