Well-designed contactor websites not only give potential clients the right impression but also convert visitors into customers.
In a report called The Value of Design, researchers found that:
“Design can directly and significantly improve sales, profits, turnover, and growth. Using and valuing design brings bottom-line benefits, and those who understand and act on this insight have a competitive edge over the rest.”
A top contractors’ website design considers form and function.
Form = What your construction company site looks and feels like
Function = How your construction company’s website performs and converts visitors into leads or customers
Let’s be honest: Most commercial contractors offer more or less the same services, so if potential customers find your website online, what about your website design is going to make them do business with you?
The answer: Website design!
You can bet your bottom dollar that when two contractors offer similar services, their websites become a deciding factor. If your construction website design doesn’t look and feel professional, potential customers will continue searching.
Hence, it is worthwhile hiring a contractor web design agency to create a unique digital experience for your clients. Just be wary of hiring other design companies who don’t have a portfolio, or reviews, as you won’t be able to gauge the quality of their work.
Optimize your website, boost your business. Simple as that
Let us show you howWhen designing a website, you should consider the following aspects that combine form and function:
- UI and UX design
- Graphic design
- Loading speed
- SEO
- Your unique selling proposition
Website design options are endless. Building a new website from scratch or updating an existing site can be overwhelming, so we’ve put together a compelling list of construction websites to get you inspired.
Best Construction Company Design in 2024
Contractor web design has to achieve business goals by appealing to website visitors. Below are a few notable home service companies with contractor websites that have some smart features you can apply to your web design.
1. Absolute Home Services
Absolute Home Services’ website design is a masterclass in user-friendly elegance. The site’s clean, modern aesthetic immediately conveys professionalism and reliability, essential for a home improvement contractor. Its intuitive navigation effortlessly guides visitors through a comprehensive range of services, from residential painting to snow removal, ensuring a seamless user experience.
The website’s design excels in showcasing home services’ expertise and quality of work. High-quality images of completed projects are prominently displayed, offering a visual testament to their craftsmanship. This visual storytelling, combined with easily accessible customer testimonials, builds trust and credibility, making it an exemplary model for contractor websites.
2. Apex Window Werks
Apex Window Werks’ website showcases a blend of professionalism and user-centric design, making it a standout in the window and door repair industry. The site’s clean layout, combined with its easy navigation, immediately conveys a sense of reliability and expertise. Visitors are greeted with a clear value proposition: comprehensive insurance coverage, a commitment to craftsmanship, and an emphasis on repair over replacement. This approach not only positions Apex Window Werks as a cost-effective solution but also highlights their dedication to sustainability.
The website’s design excels in balancing informative content with visual appeal. The use of high-quality images and videos effectively demonstrates the company’s services, adding a layer of trust and transparency. The inclusion of customer reviews and detailed descriptions of services like window restoration, maintenance, and glass replacement further enhances the user experience. This design strategy not only informs potential customers but also builds confidence in the company’s capabilities. The site’s focus on user engagement, combined with its comprehensive service display, makes it an exemplary model in web design for service-oriented businesses.
3. Fluid-Aire Dynamics
Fluid-Aire Dynamics sets itself apart with a remarkable web design. Their website exudes professionalism and user-friendliness, making it one of the finest in their industry. The homepage’s captivating autoplay feature immediately draws visitors in, offering a glimpse of their outstanding workmanship.
What distinguishes Fluid-Aire’s web design is its innovative approach to navigation. Instead of the conventional horizontal menu, they opt for an off-center hamburger menu, lending a contemporary touch. The typography is sleek and modern, and the headers are thoughtfully spaced, ensuring visitors can effortlessly absorb the information presented. It’s a website that not only showcases their expertise but also captivates with its design excellence.
4. Kitchen Cabinet Guys
Kitchen Cabinet Guys sets itself apart with a web design that seamlessly combines aesthetics and functionality. Their website’s sleek, horizontal bar grabs your attention instantly. Featuring an image that beautifully highlights their “Your Kitchen Refacing Solution” with an enticing “Get Your Free Estimate” button, they invite you to explore their offerings in a visually captivating manner.
The innovative design choices continue with Kitchen Cabinet Guys’ service section. Each service, from Cabinet Refacing to Thermofoil Cabinet Door Repair, gets its own spotlight. Catchy text and “Learn More” buttons beckon you to delve deeper into their expertise. Their web design exemplifies how user-friendly navigation and eye-catching visuals can make exploring kitchen solutions an engaging experience.
5. Forbel Commercial Security Systems
Forbel’s website boasts a stellar web design that sets it apart in the industry. Its homepage welcomes visitors with a captivating blend of vibrant colors and sleek animations. This aesthetic brilliance not only grabs attention but also reflects the company’s commitment to innovation.
In terms of navigation, Forbel has nailed it. On the mobile version, they’ve implemented a clever hamburger menu, simplifying the user experience without clutter. Their attention to detail is evident in the well-structured typography and strategically spaced elements, making it a delightful browsing experience for visitors.
6. Euro Maids
EuroMaids excels in web design with an enticing layout that captivates visitors instantly. Their website combines elegance with practicality, presenting a compelling narrative about their Naperville house cleaning service. The form for booking cleaning services is intuitive, allowing you to choose service type, square footage, bedrooms, and bathrooms effortlessly.
What sets EuroMaids apart is their meticulous attention to detail. Modern typography and well-spaced headers ensure information is easily digestible. The autoplay feature keeps visitors engaged, showcasing their impeccable work in a visually captivating manner. EuroMaids’ website truly stands out as a shining example of exceptional design.
7. MasterDent
Masterdent Group’s website isn’t just a site; it’s a work of dental and medical office design artistry! It’s like stepping into a sleek, modern dental office, but in the digital world. The real project images, like the stunning Dental Art Clinic in Mount Prospect, are like visual proof of their meticulous craftsmanship.
Navigating their website is smoother than a perfectly executed dental procedure. The buttons are as well-labeled as their dental instruments. “View All Projects” and “Get In Touch” are like signposts guiding you through their impressive portfolio or to start a conversation. Testimonials give it a personal touch, showing they’re not just about construction; they’re about client satisfaction and expertise.
8. Unique Construction Inc.
Unique Construction Inc. uses parallax scrolling to add a sense of depth and a more immersive browsing experience. This presents the construction company’s projects and services in a highly engaging manner.
Additionally, on the homepage, we learn they’re award-winning general contractors in South Florida. The language option to read their site in Spanish or English clearly illustrates an in-depth understanding of their target audience.
They also have a blog, which is an effective content marketing tool to showcase their past projects, as well as provide useful industry information to potential customers.
9. Schmitt Company
Schmitt Company’s website is a prime example of elegant simplicity in the realm of contractor website design. The website’s uncluttered and intuitive layout immediately catches the visitor’s eye. High-resolution images of their completed projects take center stage, showcasing their exceptional craftsmanship.
The color scheme is a harmonious blend of earthy tones, mirroring the natural materials used in construction. Navigation is a breeze, with distinct sections for services, project portfolios, and contact details. This streamlined approach ensures potential clients can swiftly find the information they need.
Schmitt Company’s website is an embodiment of professionalism and competence in the construction field, with a design that effectively conveys their expertise. It’s a testament to the power of simplicity in creating an impactful online presence.
10. Construction Corfu
Construction Corfu’s website is a visual masterpiece that captures the essence of luxury and craftsmanship. The design reflects the Mediterranean charm of its location, setting the perfect tone for potential clients seeking bespoke construction services.
The website is a harmonious blend of striking images, elegant typography, and a color palette that exudes sophistication. Navigation is user-friendly, providing easy access to service offerings, an extensive project gallery, and glowing client testimonials.
This website goes beyond aesthetics; it creates an immersive experience that evokes the quality and exclusivity that Construction Corfu delivers. It’s a prime example of how design can be a powerful tool for attracting clients seeking high-end construction services.
11. Yura’s Roofing
Yura’s Roofing’s website is a straightforward yet highly effective representation of a roofing contractor’s online presence. The site’s focus is on core services and visual evidence of their work. Before-and-after images of roofing projects immediately convey their expertise and the transformative nature of their services.
Yura’s Roofing’s website is a testament to the idea that simplicity can be a powerful design choice, especially when it effectively communicates the core strengths of a contractor’s services. It provides potential clients with confidence in their abilities.
12. Oasis Builders
This top contractor’s website design is one of the best on this list. Oasis Builders has an attractive and contemporary contractor website design that makes use of design best practices. Its autoplay adds intrigue and keeps the viewer engaged while showcasing the company’s impeccable work.
This contractor website design replaces a somewhat predictable horizontal menu with an off-center hamburger menu. Its typography is more modern than most, while the headers are appropriately sized with enough negative space between elements for viewers to comprehend information easily.
13. AP Remodeling
The four things that stand out most from this contractor web design are located on the right-hand side. Firstly, the animated telephone icon draws the viewers’ eye to the company’s phone number, encouraging them to call.
Secondly, right next to that is a link to “start your own project,” which takes you directly to a contact form. So, if you’re the type of customer who doesn’t want to call immediately, there is an alternative contact option.
Thirdly, just above that, it says, “10k minimum job,” which is a smart way to answer an FAQ and immediately ward off poor quality leads. Fourthly, the website also has a Facebook chatbot for immediate assistance, eradicating all potential customer communication pain points when inquiring about top services.
14. DPR Construction
This contractor website’s design has a search bar to make navigation easier. This is especially useful for a large construction business with a well-developed blog, or hundreds of categorized pages.
DPR successfully uses a hamburger menu to streamline onsite navigation. Given the scope of the company, a simple horizontal navigation menu would not have worked as successfully. The company’s on-site images also complement its unique selling position (“we exist to build great things.”) Instead of showcasing the result, they focus on their contractors at work.
15. DYNA
Like most contractor websites nowadays, DYNA has a strong hero image with a text overlay that communicates the company’s mission. Its first call to action encourages views of the business’ amazing work, which nudges the visitor further down the sales funnel.
Within three scrolls from landing on the homepage, users can find out what kind of work DYNA does, which is really smart as they don’t even have to click on its horizontal menu. The simple layout and clear information offer an informative, yet simple website design that communicates everything without complication.
16. United Elite Group
United Elite Group lets its high-quality images sell its services. The hero slideshow on the home page showcases a range of beautiful renovations that embody the company’s ethos. Its sleek and modern contractor web design is a good example of how less is more.
Its portfolio is neatly categorized, so website visitors can find what they’re looking for, while the “about us” section clearly reveals what sets this contractor company apart. Their process tab also provides in-depth information, which reduces client FAQs and eliminates time spent answering the same questions.
17. Mission Critical
Consulting services can be challenging to sell, as companies pay for a service that delivers results rather than a product. Therefore, it’s wise of Mission Critical to highlight its specialty (“we are knowledge leaders” / “technical experts”) in large letters on its website’s home page.
Its hamburger-style menu’s condensed design conceals surplus information out of the way, letting users decide whether they want to explore further. In the meantime, they can absorb the target message on the landing page, and learn more about the company’s past projects and past clients, before clicking on other pages.
18. Castle Homes
Visuals are more memorable than words alone, which is what makes this contractor web design stand out. There’s no better way to sell the idea of a beautiful home than with a striking homepage gallery. After a user sees these images, they can scroll down to read more about the company’s history and main selling points.
When you click on the blog section, a lead generation form immediately pops up before you can continue reading. Castle Homes know those who are interested in their blog are the type of leads who will spend time on their website looking at completed work, and may be interested in receiving updates.
By capturing these potential customer details, they can send them content marketing material at a later stage to nudge them further down the sales funnel.
19. Robert Carpentry
Robert Carpentry’s website is a shining example of modern, clean design within the realm of carpentry and construction. The website exudes professionalism through a thoughtfully selected color palette and typography that instills confidence.
The user experience is seamless, with clearly defined sections for services, project portfolios, and client feedback. The imagery showcases their high-quality craftsmanship, inviting visitors to explore their work in detail.
Robert Carpentry’s website excels in both aesthetics and functionality. It is a perfect model for contractor websites aiming to create an online presence that combines contemporary design with an emphasis on showcasing their work and client satisfaction.
20. Novo Construction
Novo Construction’s website is a showcase of contemporary design and functionality in the world of construction. The site greets visitors with a clean and visually engaging layout. Its use of high-quality images and clear typography immediately communicates professionalism and expertise.
Novo Construction’s website is not only aesthetically pleasing but also highly functional. It exemplifies how a modern design approach can effectively convey a contractor’s capabilities and build trust with visitors, making it an outstanding model in the field.
21. Honest Renovators
Honest Renovators’ website is a testament to transparency and simplicity. The design is minimalistic yet highly effective, reflecting the company’s commitment to honesty and integrity in their renovation services.
Honest Renovators’ website stands out for its honesty and straightforward approach, emphasizing their dedication to delivering trustworthy services. It’s a prime example of how a website’s design can align with a company’s core values and messaging.
22. The Spaces
The Spaces is an extraordinary website that transcends traditional construction and renovation platforms. It serves as a digital publication, celebrating architecture, design, and innovative spaces worldwide. The design is a captivating blend of contemporary art and editorial style.
The website’s color scheme is versatile, adapting to the various design features showcased in its articles. Navigation is user-friendly, allowing visitors to explore architectural wonders, interior design trends, and inspiring spaces across the globe.
The Spaces’ website is a unique example of how design can transform a website into an artistic and informative platform. It’s an invaluable resource for anyone passionate about architecture and design, illustrating how creativity in web design can foster a community of design enthusiasts.
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23. House of Bohn
24. MaxHome
25.Contractors Reporting Services
26. BAMA Contracting
27. Continental
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What Makes a Good Website for Contractors?
As we mentioned at the beginning, there are a few things to consider when designing contractor websites that make it extremely easy for construction companies to attract new business.
UI & UX Design
UX design is all about the overall feel of a user’s experience when they’re on your contacting business’ website. For example, what is the experience like from reading a blog post to contacting you?
UX designers consider the customer’s journey from their point of interest, until their point of purchase, and more.
UI, on the other hand, is about how your contractor web design looks and functions. It determines how easily and intuitively a person can do what they need to do on your website. For example, read more about your contracting businesses, or contact you.
So, UI design is about making the layout delightful and enjoyable, whereas UX design concerns ease of usage. Investing in UI and UX design improves customer experience, reduces bounce rate, drives sales, cuts service costs, and improves website rankings.
A future-proof design tip: As a business owner, you want to ensure your construction company website design is mobile-friendly, so users can interact and engage with your company across devices, without annoyance. Considering mobile devices accounted for 63% of organic search engine results, having mobile-friendly web design is a must!
Transform your website design approach with actionable insights. Dive into our article for practical advice and step-by-step guidance.
Graphic Design
Unless you’re using a plug-and-play template, it pays to hire a professional contractor web design company to create your construction business website. An intelligently designed website features nothing but the essentials: a navigation menu, logo, tag line, main call-to-action (CTA), and some imagery to showcase products.
It will feature other information, but won’t clutter the homepage. For a web design to be effective, it needs to be streamlined with clear paths for the user to follow. It’s always recommended to leave ample room or “white space” between design elements because it increases readability by 20%.
You will also want to design your contracting business website with visual hierarchy in mind. This extremely effective design principle arranges elements to show their order of importance. It structures visual characteristics like menu icons in such a way that visitors can understand the information easily.
By laying out elements logically and strategically, you can influence users’ perceptions and guide them to desired actions. For instance, increasing the scale of an element, like a picture, can immediately attract the viewer’s attention. The trick, of course, is to make sure everything balances out on the page.
Ready to boost your brand’s online presence? Learn how effective graphic design fuels digital marketing strategies and enhances engagement.
Loading Speed
Ideally, a website for contractors should load within two seconds. The two-to-three second mark is the turning point where bounce rates increase — 40% of consumers won’t wait more than three seconds before abandoning a site.
A one-second delay can lead to a 7% reduction in conversion. For example, if an eCommerce website makes $50,000 per day, a delay of one second could result in $1.28 million of revenue lost per year.
Contractor websites that load quickly typically receive more traffic and have better conversion rates. Google has clearly stated that a site’s loading speed affects page ranking. However, that’s not to say you should compromise your quality and relevance for fast web pages.
You can use Pingdom to measure your website’s speed. If it’s too slow, you might consider getting a new web host, compressing images, eradicating unnecessary code, or decreasing the number of advertisements displayed on your web pages.
Search Engine Optimization (SEO)
Most contractors don’t factor SEO when it comes to digital marketing strategy for construction companies. Search engine optimization plays a crucial part in the design process, often informing the type of menu and copy used in contractor web design.
On-Page SEO
This is the process of optimizing your website’s content to improve its ranking on search engines. It entails using target keywords in body copy, headers, meta titles, and meta descriptions.
Incorporating on-page SEO into your online marketing strategy helps search engines understand what the content on your website is about. Once they have this information, they can display your website for relevant search queries.
Technical SEO
Website speed, mobile friendliness, and site structure are part of technical SEO website design. This refers to the actions performed to help search engines crawl your website and enhance user experience (UX).
Technical SEO is important because it ensures contractor websites are easy to navigate and free of technical issues that prevent them from being understood and ranked by search engines. When properly implemented, technical SEO attracts organic traffic and turns it into customers.
Local SEO
Local SEO is a strategy that helps your contracting company be more visible in local search results on Google. 97% of internet users search online to find a local business; therefore, any contractor serving a particular geographical area will benefit from local SEO.
All you need to do is sign up for a free Google My Business and fill out your details as accurately as possible. With local contractor SEO, your business gets found by the right people who are interested in your services. Contractor websites that are more visible garner more customers, more sales, and online relevance.
Unique Selling Proposition
Take a moment to answer this: What distinguishes your product from similar products in the market? You, no doubt, already know the answer, but would a potential client who visits your site be able to tell?
As a visitor goes through your construction services website, they should learn what makes your company unique. Ensuring your construction marketing communicates the right message is essential!
Writing unique copy that highlights your competitive advantage in a compelling manner should make it clear, concise, and easy for prospective customers to understand why they’re better off doing business with you.
How to Choose Contractor Website Design Services
Contractor websites provide resources and thought leadership, engage with customers and prove how valuable companies are. Websites have 50 milliseconds to leave a good first impression, so it’s paramount you work with a contractor web design company that’s the right fit for your business.
Relevant Experience
The contractor web design company you choose should have relevant experience. A good track record and portfolio of past work that resonates with the type of website you’re hoping to build is a must. If not already displayed on their website, a reputable agency will always be willing to show you examples of past client work.
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Compatibility
When you hire an agency to provide contractor web design services, they will likely be part of your business for many years. For instance, we often find our clients use us to maintain their website and SEO long after completing their website design.
Therefore, it’s important you choose a company aligned with your values and understands your business goals. Moving from one agency to another can be costly and time-consuming and is not recommended unless you’re unhappy with their performance.
A Clear Plan and Results Analysis
An experienced contractor web design company will have a clear process with set goals they use to design websites, which they should be willing to walk you through. Moreover, they will also have established benchmarks to determine your progress. Great web design companies make sure to fulfill goals and measure their progression for further optimization.
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Hire Construction Website Design Professionals
Most home improvement companies in the construction industry face web design challenges like ensuring mobile responsiveness, quick loading speed, and an optimized user experience. It’s one thing knowing what you want your website to look like, but another to have the skills to translate your idea into a reality.
Our experienced web designers create contractor websites with visual appeal that entice visitors and convert them into new clients. As a full-service digital marketing agency, our contractor website design services can take care of all your websites’ marketing needs. Contact us to create the perfect construction company website that achieves your business goals and attracts more customers.
Frequently Asked Questions
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What should a contractor website include?
It is important that your contractor website includes information about your firm, its areas of expertise, and its workers. Also, show how clients can contact you on your contact page.
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Should a contractor have a website?
In today’s world, contractors can benefit a lot from having their own website, and given the low cost of entry, there’s no excuse not to do so.
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Why do contractors need a website?
All in one, it serves as a business card, a sales pitch, and a portfolio. A contracting website serves the most important function of facilitating communication. Displaying your contact information prominently and providing a quick way to contact you empowers homeowners to begin a conversation
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Where do you offer web design services for contractors?
Comrade originates in Chicago, but we worked all around the United States. We can help your business grow and increase revenue whenever you are. We have offices across most major cities in the US. For example, we can offer digital marketing services in Cleveland or New Orleans. You can even find our internet marketing experts in Cincinnati! If you want to know more about our Minneapolis digital marketing agency or find out how exactly we can help you, contact us via the phone or email.