Treading the Digital Path: Top 7 SEO Tips for Flooring Companies

Elevate your flooring business with our 7 powerful SEO strategies!

Save to read later


By Ivan Vislavskiy

Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
More Ivan's articles

Have you heard the term SEO before, and just not sure how it applies to your business? We’ve got you covered. SEO, or search engine optimization, is an ideal marketing strategy for every industry, including your flooring company. But why? Nowadays, simply offering top-notch flooring products and services isn’t enough – you need to ensure that your target audience can find you online. And our experts at Comrade Digital Marketing are here to show you how it’s done.

From harnessing the power of keywords to optimizing your Google My Business listing, we are sharing 7 SEO tips for flooring companies to ensure maximum visibility and success in the competitive flooring industry. Get ready to elevate your online presence, attract more customers, and dominate the search engines. Let’s dive right in!

What Makes SEO Essential for Flooring Businesses

There’s a reason search engine optimization is so commonly referred to when it comes to digital marketing plans. When it comes to boosting visibility every flooring company needs to keep its SEO strategy in mind. Discover the pivotal role SEO plays in elevating flooring companies’ online presence, capturing the right audience, and establishing credibility in a competitive market:

  • Expands market reach: SEO techniques enable flooring companies to expand their market reach by appearing prominently in search engine results, allowing them to attract potential customers who may not be familiar with their brand but are actively seeking flooring solutions.

  • Targets relevant audience: By optimizing keywords related to flooring services and products, SEO ensures that the business attracts the right audience interested in flooring installation, repair, or renovation.

  • Builds credibility and trust: High search engine rankings convey credibility to potential customers, as they perceive top-ranked websites as more trustworthy and reliable options for their flooring needs.

  • Cost-effective marketing strategy: Compared to traditional advertising methods, investing in SEO for local businesses offers a cost-effective way to reach a targeted audience and generate leads.

  • Enhances user experience: SEO involves optimizing website structure, content, and navigation, leading to a better user experience for visitors, which can ultimately increase conversion rates.

  • Long-term results: Unlike paid advertising, the effects of SEO are more enduring. Once a flooring company establishes a strong online presence through SEO, it can continue to benefit from increased visibility and traffic over the long term.

From boosting visibility and credibility to targeting the right audience and delivering exceptional user experiences, investing in SEO is not just a choice; it’s a strategic imperative for flooring companies to stand out from the crowd on search engine results pages.

Comrade Digital Marketing Agency can help you with the above if you’re unsure how to go about it. Schedule a free consultation.

Are There Any SEO Tools or Software That Flooring Companies Can Use to Improve Their Online Presence

So, where do we begin when it comes to search engine optimization? From optimizing keywords to analyzing competitors, these top-notch resources are tailored to elevate your digital footprint, ensuring your flooring business stands out in a crowded market and attracts the attention it deserves:

  • SEMrush: Helps in keyword research, competitor analysis, and tracking search rankings.

  • Moz Pro: Offers comprehensive SEO tools including keyword research, link analysis, and site audits.

  • Ahrefs: Provides insights into competitors’ backlinks, keyword research, and site audits.

  • Google Analytics: Tracks website traffic, user behavior, and provides valuable insights for optimization.

  • Google Search Console: Monitors website performance in Google search results, identifies indexing issues, and provides optimization suggestions.

  • Yoast SEO: A WordPress plugin that assists in optimizing content for search engines.

  • Screaming Frog: Crawls websites to identify technical SEO issues such as broken links and duplicate content.

  • BrightLocal: Specifically designed for local SEO, helps in managing online reviews and local citations.

  • Serpstat: Offers keyword research, backlink analysis, and site audit features.

  • Raven Tools: Provides a suite of SEO tools including keyword research, rank tracking, and competitor analysis.

Take charge of your flooring company’s SEO strategy today with these powerful tools. Whether it’s enhancing keyword visibility, tracking competitors, or optimizing local search, each tool offers invaluable insights and functionalities to propel your online presence forward, driving more traffic and leads to your business.

7 Top-notch SEO Solutions for Flooring Businesses

Now, it’s time to understand just how to utilize SEO for flooring companies! To help you boost your SEO, we are sharing seven effective SEO strategies tailored for the flooring industry to boost your website’s rankings and drive more organic traffic. Elevate your online presence today with these tips and tricks.

1. Targeted Keyword Research

Effective SEO strategies for flooring companies begin with targeted keyword research. By understanding the specific terms and phrases potential customers use when searching for flooring services, companies can optimize their website content to rank higher in search engine results pages (SERPs). For example, a flooring company specializing in hardwood floor installation might target keywords like “hardwood flooring installation,” “best hardwood flooring,” or “professional wood floor installers.”

Conducting thorough keyword research allows businesses to identify high-volume, relevant keywords to incorporate into their website content, meta tags, and other optimization efforts.

Moreover, long-tail keywords, which are longer and more specific phrases, can be particularly valuable for flooring companies. For instance, targeting keywords like “engineered oak flooring for kitchen” or “waterproof laminate flooring for bathrooms” can help attract highly qualified leads who are closer to making a purchase decision. By optimizing for both broad and long-tail keywords, flooring companies can increase their visibility in SERPs and attract more organic traffic to their website, ultimately driving more conversions and sales.

To ensure you’re using the best keywords for your local SEO strategies, Comrade Digital Marketing specializes in conducting comprehensive keyword research for flooring companies to identify the most relevant and lucrative keywords for their business. Our team can help you uncover valuable keyword opportunities and develop a customized SEO strategy to improve your website’s visibility and drive qualified traffic. Let us optimize your website with targeted keywords to attract more potential customers and grow your flooring business.

What’s the Process for Conducting Keyword Research

You don’t have to go it alone when it comes to keywords. In fact, there are useful tools to ensure you are using the most effective keywords. With Ahrefs as your trusty ally, navigating the realm of keywords becomes seamless. Follow this step-by-step guide to harness the potential of Ahrefs’ Keyword Explorer and propel your flooring business to new heights of online visibility:

  1. Log in to your Ahrefs account.

  2. Click on the “Keywords Explorer” tool.

  3. Enter a seed keyword related to flooring, such as “flooring companies” or “flooring services.”

  4. Review keyword ideas, search volume, and keyword difficulty.

  5. Click on “Keyword Ideas” to see more related keywords.

  6. Use filters to refine your keyword list based on search volume, keyword difficulty, and other metrics.

  7. Analyze keyword metrics such as search volume, keyword difficulty, and click-through rate.

  8. Click on individual keywords to view detailed metrics and SERP analysis.

  9. Identify long-tail keywords and relevant variations.

  10. Export your selected keywords for further analysis or use.

  11. Consider keyword intent and relevance to your flooring company’s services.

  12. Incorporate selected keywords into your website content, meta tags, and other SEO elements.

Armed with Ahrefs’ Keyword Explorer, you now have a better base for your SEO success for your flooring company. By meticulously researching keywords and incorporating them strategically, you’ll pave the way for increased visibility, higher rankings, and ultimately, more leads and conversions.

2. Optimize Website Structure

A well-optimized website structure is essential for improving SEO performance and enhancing user experience. For flooring companies, organizing website content in a clear and logical manner not only makes it easier for search engines to crawl and index but also helps visitors navigate the site more effectively. For example, creating separate pages for different types of flooring services, such as hardwood flooring, laminate flooring, and tile installation, allows businesses to target specific keywords and provide detailed information tailored to each service category.

In addition to organizing content, optimizing website structure also involves improving internal linking to establish a hierarchy of pages and distribute link equity throughout the site. By strategically linking related pages within the website, businesses can help search engines understand the relationship between different pieces of content and prioritize important pages for indexing and ranking. Furthermore,

Optimizing URL structures, headings, and navigation menus can further enhance website structure and contribute to better SEO performance.

To improve your website, Comrade Digital Marketing can assist flooring companies in optimizing their website structure to improve SEO and enhance user experience. Our team of experts can conduct a comprehensive audit of your website’s architecture and implement strategic improvements to ensure that your site is well-organized, user-friendly, and search engine-friendly. Let us help you create a solid foundation for your online presence and maximize your visibility in search engine results.

3. Create High-Quality Content

High-quality content is crucial for flooring companies to engage with their target audience and establish authority in their industry. By creating informative, relevant, and valuable content, such as blog posts, articles, buying guides, and video tutorials, flooring companies can attract organic traffic to their website and position themselves as experts in their field. For example, a flooring company might publish blog posts on topics like “How to Choose the Right Flooring for Your Home” or “Tips for Maintaining Hardwood Floors,” providing helpful information that resonates with potential customers and addresses their pain points.

Furthermore, creating content that showcases the company’s portfolio of work, customer testimonials, and case studies can help build trust and credibility with prospective clients. For instance, featuring before-and-after photos of flooring installation projects or sharing success stories from satisfied customers can demonstrate the quality of the company’s workmanship and customer service. By consistently producing high-quality content that educates, informs, and inspires, flooring companies can attract more visitors to their website, generate leads, and ultimately increase sales.

Don’t stress about developing your own content. Comrade Digital Marketing offers content creation services tailored to the unique needs and goals of flooring companies. Our team of experienced writers and content strategists can develop compelling, SEO-friendly content that resonates with your target audience and drives engagement. Let us help you create high-quality content that showcases your expertise, builds trust with potential customers, and enhances your online presence in the competitive flooring industry.

4. Utilize Google My Business

Never underestimate the power of Google My Business to boost your flooring company’s online presence! By leveraging this essential tool, you can enhance your SEO efforts and attract more customers to your showroom or services. Follow this step-by-step guide to optimize your profile and stand out in local search results, driving traffic and conversions for your flooring business:

  1. Sign in to your Google account and go to Google My Business website.

  2. Click on “Manage now” or “Sign in” and enter your business details.

  3. Click on “Add location” and fill in your business information including name, address, phone number, and website.

  4. Verify your business either by mail, phone, or email.

  5. Once verified, log in to your Google My Business dashboard.

  6. Click on “Info” tab and ensure all your business information is accurate and complete.

  7. Add relevant categories for your flooring business.

  8. Upload high-quality photos of your flooring projects, showroom, and team.

  9. Write a compelling business description with relevant keywords.

  10. Add your business hours, special hours, and holiday hours if applicable.

  11. Encourage customers to leave reviews and respond promptly to them.

  12. Utilize the “Posts” feature to share updates, promotions, and events.

  13. Monitor and respond to customer queries and messages in the “Messages” tab.

  14. Use the “Insights” tab to track how customers are finding your business and adjust your strategy accordingly.

  15. Regularly update your Google My Business profile with new photos, posts, and information to keep it fresh and engaging.

Take control of your flooring company’s online visibility with Google My Business. By following these simple steps, you can elevate your SEO game and ensure that potential customers find you easily. With accurate information, compelling visuals, and proactive engagement, your business will shine bright in local searches, driving growth and success in the competitive flooring industry. If you need further assistance, Comrade Digital Marketing is here to help you maximize your online presence and reach your business goals.

5. Image Optimization

Within the visually-driven realm of flooring, optimizing images significantly boosts a company’s website SEO. Flooring companies should ensure that all images on their website are properly optimized for search engines by using descriptive filenames, alt text, and relevant keywords. For instance, instead of naming an image file “IMG_1234.jpg,” a flooring company could use a more descriptive filename like “hardwood-flooring-installation-chicago.jpg” to improve its visibility in image search results.

Additionally, optimizing alt text for images helps search engines understand the content of the images and improve accessibility for visually impaired users.

Flooring companies can use alt text to describe the type of flooring, room location, or any other relevant details related to the image. For example, alt text for an image of a hardwood floor installation could include keywords like “hardwood flooring,” “living room,” and “professional installation,” providing additional context for search engines and users alike.

To better optimize website images for improved SEO performance, Comrade Digital Marketing can assist flooring companies in the process. Our team can audit your website’s image optimization practices and implement strategic improvements to ensure that your images are properly optimized for search engines. Let us help you enhance the visual appeal and search engine visibility of your website through effective image optimization techniques.

6. Improve Website Speed

Website speed is a critical factor in SEO, as search engines prioritize fast-loading websites in their rankings. For flooring companies, optimizing website speed is essential to provide a seamless user experience and reduce bounce rates.

Slow-loading pages can frustrate visitors and lead them to abandon the site, resulting in lost opportunities for engagement and conversions.

To improve website speed, flooring companies should optimize images, minify CSS and JavaScript files, leverage browser caching, and utilize content delivery networks (CDNs) to distribute content more efficiently.

Additionally, mobile responsiveness is becoming increasingly important for SEO, as more users access the internet and search for flooring services on mobile devices. Ensuring that your website is mobile-friendly and loads quickly on smartphones and tablets can help improve search rankings and provide a positive user experience across all devices. Google’s mobile-first indexing also prioritizes mobile-friendly websites, so optimizing for mobile is essential for flooring companies to maintain their visibility in search results.

Don’t lose your potential clients due to a lag in your website. Comrade Digital Marketing offers website optimization services to help flooring companies improve their website speed and mobile responsiveness. Our team can analyze your website’s performance, identify areas for improvement, and implement strategies to optimize speed and enhance user experience. Let us help you ensure that your website loads quickly and performs well on all devices, driving more traffic and conversions for your flooring business.

7. Build High-Quality Backlinks

Building high-quality backlinks is a fundamental aspect of SEO for flooring companies, as it signals to search engines that their website is authoritative and trustworthy. Backlinks from reputable websites in the flooring industry or related niches can significantly boost a company’s search engine rankings and organic traffic. To acquire backlinks, flooring companies can engage in various strategies, such as guest blogging, creating shareable content, participating in industry forums and communities, and reaching out to industry influencers or bloggers for collaboration opportunities.

For example, a flooring company could write a guest post for a home improvement blog discussing the latest flooring trends or offering tips for maintaining different types of flooring. By including a link back to their website within the guest post, the company not only gains exposure to a new audience but also earns a valuable backlink that contributes to their SEO efforts. Similarly, participating in industry forums or online communities allows flooring companies to share their expertise, answer questions, and establish themselves as thought leaders in their field, often resulting in opportunities to earn backlinks from other members or moderators.

To help you discover avenues for backlinks, Comrade Digital Marketing specializes in helping flooring companies build high-quality backlinks to improve their search engine rankings and drive more organic traffic to their website. Our team can develop a customized link-building strategy tailored to your business goals and target audience, leveraging our network of industry connections and expertise in digital PR to secure valuable backlinks from authoritative websites. Let us help you strengthen your website’s authority and visibility in search results through strategic link-building initiatives.

How Can Flooring Companies Measure the Success of Their SEO Efforts

No matter what SEO for flooring companies strategies you implement, it’s always important to keep an eye on the data. To do so, Google Analytics serves as your trusted tool, guiding you through the vast landscape of online data. Dive into this toolkit to decipher the success of your SEO strategies. Follow these simple steps to harness the power of data and propel your flooring business to new heights:

  1. Log in to your Google Analytics account.

  2. Navigate to the “Acquisition” tab on the left sidebar.

  3. Click on “All Traffic” and then “Channels.”

  4. Look for the “Organic Search” channel to see traffic from search engines.

  5. Analyze the organic search traffic to see the number of sessions, users, bounce rate, and other relevant metrics.

  6. Use the “Secondary dimension” dropdown menu to further analyze organic search traffic by landing page, keyword, or other dimensions.

  7. Set up goals in Google Analytics to track specific actions on your website related to SEO success, such as form submissions or purchases.

  8. Monitor the “Conversion” tab to track goal completions and conversion rates from organic search traffic.

  9. Utilize the “Behavior” tab to understand how organic search visitors interact with your website, including pageviews, time on page, and exit rates.

  10. Set up custom reports or dashboards to track key SEO metrics regularly.

With Google Analytics, measuring the effectiveness of your SEO endeavors becomes seamless. Navigate through the labyrinth of data effortlessly, uncovering insights that drive your flooring company’s success. Stay vigilant, track key metrics, and refine your strategies based on tangible results to help propel your business forward.

How Long Does It Typically Take to See Results From SEO Efforts in the Flooring Industry

Embedded within the competitive flooring industry, the timeline for witnessing tangible outcomes from SEO endeavors can demonstrate considerable diversity. On average, flooring companies can expect to start witnessing noticeable improvements in their search engine rankings within 3 to 6 months of implementing SEO strategies. This initial period is crucial for laying down the groundwork, optimizing website content, and building authoritative backlinks within the flooring industry.

However, substantial growth and sustained visibility often require continued SEO efforts over a more extended period. It’s not uncommon for flooring businesses to experience significant boosts in organic traffic and leads after about 6 to 12 months of consistent SEO work, with ongoing optimization yielding even more substantial dividends in the long run. Patience and persistence are key as SEO gradually solidifies a flooring company’s online presence and secures its position among the top search results.


When it comes to putting your flooring company in front of the eyes of new customers, search engine optimization is one of the best routes for you to take. With these 7 SEO strategies, you can improve the SEO for flooring companies in a cinch, ensuring your flooring SEO helps you stand out from the crowd. But why stop there? Partner with Comrade Digital Marketing, a leading expert in digital marketing solutions, to amplify your efforts and achieve even greater success.

Let’s collaborate to fine-tune your SEO approach, drive more traffic to your website, improve your conversion rates, and ultimately, transform leads into loyal customers. Contact us today to ensure your flooring SEO strategies have your business on the right track to unparalleled growth.

Frequently Asked Questions

  • Should flooring companies prioritize creating location-specific landing pages for different service areas?

    Yes, flooring companies should prioritize creating location-specific landing pages for different service areas. This helps them target local customers effectively and improves their chances of appearing in relevant local searches.

  • How does the seasonality of flooring projects affect SEO strategies for flooring companies?

    The seasonality of flooring projects can significantly impact SEO strategies for flooring companies. For instance, they may need to adjust their keyword targeting and content focus based on seasonal trends (e.g., promoting hardwood floor installations in colder months and outdoor flooring options in warmer months).

  • Can hiring an SEO agency or consultant benefit flooring companies in achieving their online marketing goals?

    Hiring an SEO agency or consultant can greatly benefit flooring companies in achieving their online marketing goals. These professionals can provide expertise in keyword research, content optimization, website structure, and link building, ultimately helping the company improve its search engine rankings and attract more targeted traffic.

About the Author

Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
More Ivan's articles

Ready to start your project?

Get in touch with us to discuss your specific objectives and the best, tailored-made strategy to reach and surpass them.
Get a custom growth strategy
Strategy background
Loading ...
Performance Audit Papers
Digital Marketing Performance Audit
Unlock a full potential of your website. See which gaps in your marketing don’t allow your organization to scale. Get a complimentary, no obligation marketing performance review.