From Search to Sale: Mastering PPC Advertising for Flooring Companies

Drive growth for your flooring business with our 7 essential strategies!

Save to read later


By Ivan Vislavskiy

Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
More Ivan's articles

In a business rut? If you’re looking to boost your online visibility and attract more customers, you’ve come to the right place. Have you heard of PPC advertising? It’s a great way to kickstart your digital marketing success and attract new customers, and our team at Comrade Digital Marketing knows just how it’s done.

From refining your targeting to optimizing your ad spend, our team is sharing 7 essential strategies to help you reach your target audience, drive conversions, and grow your business. Whether you’re a newcomer to PPC advertising or a seasoned pro, these strategies will provide you with the actionable insights and tactics needed to succeed.

Why is PPC Advertising Important for Flooring Companies

Whether you’ve never heard of PPC advertising, or don’t currently implement it in your marketing strategies, it’s well worth knowing about. From targeted reach to instant visibility, there are a lot of benefits PPC advertising can have for your flooring services. Discover how PPC can elevate your marketing strategy and drive results in the competitive flooring industry here:

  • Targeted reach: PPC advertising allows flooring companies to target specific demographics, locations, and search queries, ensuring that their ads reach the most relevant audience interested in flooring products and services.

  • Instant visibility: With PPC advertising, flooring companies can quickly gain visibility and appear at the top of search engine results pages, increasing their chances of attracting potential customers.

  • Control over messaging: PPC advertising gives flooring companies full control over the messaging and content of their ads, allowing them to highlight unique selling points, promotions, or specific flooring products.

  • Cost-effective: Compared to traditional advertising methods, PPC advertising can be highly cost-effective for flooring companies, as they only pay when someone clicks on their ad, ensuring that their marketing budget is spent efficiently.

  • Flexible budgeting options: PPC advertising offers flexible budgeting options, allowing flooring companies to set their own budget limits and adjust spending based on performance and business goals.

  • Measurable results: PPC advertising provides detailed analytics and metrics, allowing flooring companies to track the effectiveness of their campaigns in real-time and make data-driven decisions to optimize performance.

With targeted reach, instant visibility, and cost-effective options, PPC advertising empowers flooring companies to stand out, attract customers, and drive growth. So, why wouldn’t you implement this digital marketing strategy for your flooring company today?

Comrade Digital Marketing Agency can help you with the above if you’re unsure how to go about it. Schedule a free consultation.

What Resources or Tools Are Available to Help Flooring Companies Manage Their PPC Advertising Campaigns Effectively

When it comes to making the most of PPC ads, there are a lot of different resources and tools to tap into. From keyword research to analytics and landing page optimization, discover the arsenal of resources available to help you manage your campaigns effectively and drive success in the competitive flooring industry:

  • Google Ads: Google’s advertising platform offers a range of tools and resources to help flooring companies create, manage, and optimize their PPC campaigns.

  • Keyword research tools: Tools such as Google Keyword Planner, SEMrush, and Moz Keyword Explorer can help flooring companies identify relevant keywords for their PPC campaigns.

  • Ad management platforms: Platforms like AdWords Editor and Bing Ads Editor streamline the process of creating and managing PPC ads across multiple platforms.

  • Analytics tools: Google Analytics and other analytics platforms provide valuable insights into campaign performance, allowing flooring companies to track metrics such as clicks, conversions, and ROI.

  • Landing page builders: Tools like Unbounce and Leadpages enable flooring companies to create optimized landing pages that improve conversion rates for their PPC campaigns.

  • Call tracking software: Call tracking tools such as CallRail and DialogTech allow flooring companies to track phone calls generated by their PPC ads and measure the effectiveness of their campaigns.

  • Conversion tracking tools: Conversion tracking tools integrated with PPC platforms help flooring companies monitor and optimize the performance of their campaigns by tracking leads, sales, and other conversion actions.

With access to keyword research tools, ad management platforms, and analytics software, you can optimize your campaigns, track performance, and achieve your marketing goals with confidence. Now, let’s show you how it’s done.

7 PPC Advertising Strategies for Flooring Companies

So, how do you get the most out of your PPC ads? To help you boost your flooring company, we are sharing the top 7 PPC advertising strategies. From targeting local audiences to optimizing keywords, these tactics will help you reach your target market effectively. Ready to elevate your flooring business? Let’s get started!

1. Keyword Research and Selection

Effective keyword research and selection are foundational to successful PPC advertising campaigns for flooring companies. By identifying relevant keywords related to flooring products and services, businesses can ensure their ads are shown to users actively searching for flooring solutions. For instance, a hardwood flooring company may target keywords like “solid wood flooring,” “engineered hardwood,” or “flooring installation services.” Additionally, long-tail keywords specific to certain types of flooring or customer needs, such as “waterproof laminate flooring” or “pet-friendly carpeting,” can help attract highly qualified leads.

Conducting thorough keyword research also involves analyzing search volume, competition levels, and keyword trends to prioritize the most impactful keywords for the campaign. By understanding which keywords are driving the most relevant traffic and conversions, flooring companies can allocate their PPC budget more effectively and optimize their ad campaigns for better performance.

With strategic keyword selection, businesses can enhance their ad relevance, improve click-through rates (CTR), and ultimately drive more conversions.

Don’t worry about learning all the ins and outs of keyword research on your own. Comrade Digital Marketing specializes in comprehensive keyword research and selection strategies tailored to flooring companies’ specific needs and target audiences. Our team can help identify high-value keywords that align with your business goals and craft compelling ad campaigns that resonate with potential customers. Let us optimize your PPC efforts with strategic keyword targeting to maximize your advertising ROI and increase your flooring business’s online visibility.

How to Perform Effective Keyword Research

Every successful PPC campaign begins with thorough keyword research. Ahrefs offers a powerful suite of tools to uncover valuable insights into search trends and user intent. Follow this step-by-step guide to leverage Ahrefs effectively and refine your keyword strategy for maximum impact:

  1. Log in to your Ahrefs account.

  2. Navigate to the Keywords Explorer tool.

  3. Enter a seed keyword related to flooring, e.g., “flooring companies” or “flooring services.”

  4. Review the search volume and keyword difficulty metrics to gauge competitiveness.

  5. Explore related keywords and phrases in the “Phrase match” and “Having same terms” sections.

  6. Analyze keyword ideas under the “Questions” tab to understand user intent and informational queries.

  7. Utilize the “Also rank for” feature to identify keywords your competitors are targeting.

  8. Refine your keyword list by applying filters such as search volume, keyword difficulty, and keyword include/exclude.

  9. Export your chosen keywords for further analysis or integration into your PPC campaign strategy.

  10. Monitor keyword trends and performance over time using Ahrefs’ Rank Tracker tool.

With Ahrefs’ comprehensive keyword research capabilities, flooring companies can find a number of opportunities to enhance their PPC advertising efforts. By carefully analyzing search volumes, competition levels, and user queries, businesses can tailor their campaigns to target the most relevant keywords and attract high-quality traffic to their websites.

2. Ad Copy Optimization

Crafting compelling ad copy is essential for flooring companies looking to stand out in the competitive PPC landscape. Well-written ad copy not only captures users’ attention but also effectively communicates the unique selling points and value propositions of the flooring products or services being offered. For example, an ad for luxury vinyl tile flooring might highlight its durability, water resistance, and realistic wood or stone aesthetics to appeal to homeowners seeking stylish and low-maintenance flooring solutions.

Ad copy optimization involves incorporating relevant keywords, compelling calls-to-action (CTAs), and persuasive messaging that resonates with the target audience. A/B testing different ad variations allows businesses to identify which messaging resonates best with their audience and continuously refine their ad copy for improved performance. By focusing on benefits and addressing potential pain points or concerns, flooring companies can compel users to click on their ads and take desired actions, such as requesting a free estimate or scheduling a showroom visit.

With expert copywriters on hand, Comrade Digital Marketing can assist flooring companies in optimizing their ad copy to drive better results and increase conversion rates. Our team of copywriting experts specializes in creating engaging and persuasive ad content that effectively showcases your flooring products or services to potential customers. Let us help you craft compelling ad copy that captures attention, generates clicks, and ultimately drives more leads and sales for your flooring business.


Elevate Your Brand Today -
Discover Cutting-Edge Marketing Solutions!

Book a Call

3. Bid Strategy and Budget Management

Developing a sound bid strategy and effectively managing the PPC budget are critical aspects of running successful advertising campaigns for flooring companies. Bid strategy involves determining how much to bid for each click on your ads, taking into account factors such as keyword competitiveness, target ROI, and campaign objectives. For instance, highly competitive keywords may require higher bids to maintain visibility, while long-tail keywords with lower competition may offer better value for budget-conscious businesses.

Budget management entails allocating resources wisely across various campaigns and ad groups to maximize return on investment. Flooring companies can set daily or monthly budget caps to ensure they don’t overspend, while also adjusting bids and budgets based on performance data and campaign goals. By continuously monitoring campaign performance and making data-driven adjustments, businesses can optimize their bid strategy and budget allocation to achieve the best possible results within their advertising budget.

Not sure where to begin with your bid strategy? Comrade Digital Marketing offers expertise in bid strategy development and budget management for flooring companies seeking to maximize the effectiveness of their PPC campaigns. Our team can help businesses set realistic bidding goals, optimize bid adjustments based on performance metrics, and implement budget management strategies to ensure optimal campaign performance while maximizing ROI. Let us help you navigate the complexities of bid management and budget optimization to achieve your flooring business’s advertising objectives.

4. Negative Keyword Implementation

Flooring companies, besides focusing on pertinent keywords, need to apply negative keywords to avoid displaying ads for irrelevant search queries. Negative keywords are terms or phrases for which businesses do not want their ads to be triggered. For example, a laminate flooring company may want to exclude terms like “DIY” or “how to install laminate flooring” if they only offer professional installation services.

By identifying and adding negative keywords to their PPC campaigns, businesses can reduce wasted ad spend on clicks from users unlikely to convert into customers.

Regularly reviewing search query reports and analyzing ad performance data can help flooring companies identify irrelevant search terms triggering their ads. By proactively adding these terms as negative keywords, businesses can improve ad targeting precision and increase the likelihood of attracting qualified leads. Negative keyword implementation is an ongoing process that requires continuous monitoring and refinement to ensure PPC campaigns remain focused on reaching the most relevant audience.

Implementing effective negative keyword strategies to optimize your PPC campaign can be complicated, but Comrade Digital Marketing is here to assist flooring companies in need of guidance. Our team can conduct thorough keyword research and analysis to identify negative keywords that may be negatively impacting campaign performance and refine ad targeting to improve ROI. Let us help you enhance your PPC efforts with strategic negative keyword implementation to attract more qualified leads and maximize your advertising budget efficiency.

5. Ad Extensions Utilization

Ad extensions offer additional information and opportunities for flooring companies to enhance the visibility and effectiveness of their PPC ads. These extensions can include sitelinks, callouts, structured snippets, location extensions, and more. For example, a flooring company can utilize sitelink extensions to direct users to specific pages on their website, such as product categories, promotions, or contact forms. Callout extensions can highlight unique selling points, such as free estimates, financing options, or warranty guarantees, to entice users to click on the ad.

By leveraging ad extensions, flooring companies can provide users with more relevant information and increase the overall appeal of their ads, leading to higher click-through rates and improved ad performance. Additionally, ad extensions can help occupy more real estate on the search engine results page (SERP), pushing competitors further down and increasing the likelihood of capturing user attention and driving conversions.

Utilizing a variety of ad extensions tailored to specific campaign objectives can significantly enhance the effectiveness of PPC advertising efforts.

To get the most out of ad extensions, Comrade Digital Marketing specializes in implementing ad extensions for flooring companies to maximize the impact of their PPC campaigns. Our team can help businesses identify the most relevant and impactful ad extensions for their advertising goals and assist with the setup and optimization of these extensions to improve ad visibility and performance. Let us help you make the most of ad extensions to attract more qualified leads and increase conversions for your flooring business.

6. Geographic Targeting Tactics

Geographic targeting allows flooring companies to tailor their PPC campaigns to specific locations where they operate or want to target potential customers. Whether focusing on a single city, region, or nationwide targeting, businesses can customize their ad messaging and bidding strategies to align with the unique characteristics and preferences of each geographic area. For example, a flooring company serving multiple cities may create separate ad campaigns with location-specific ad copy and landing pages to appeal to users in each area.

Moreover, geographic targeting tactics enable flooring companies to capitalize on local market trends, seasonality, and competitor activity to maximize the effectiveness of their PPC campaigns. By analyzing regional demand patterns and adjusting bidding strategies accordingly, businesses can ensure their ads are shown to users in areas where there is the highest likelihood of conversion.

Utilizing location extensions can provide users with essential information, such as business addresses, phone numbers, and directions, making it easier for them to engage with the business.

For flooring companies looking to implement strategic geographic targeting tactics to reach their desired audience effectively, the experts at Comrade Digital Marketing can assist. Our team can help businesses identify target locations, optimize ad campaigns for regional relevance, and monitor performance metrics to refine targeting strategies over time. Let us help you leverage the power of geographic targeting to increase brand visibility, generate more leads, and drive sales for your flooring business.

7. Remarketing Campaigns for Flooring

Remarketing campaigns are powerful tools for flooring companies to re-engage with users who have previously visited their website or interacted with their ads but did not complete a desired action, such as requesting a quote or making a purchase. By utilizing remarketing lists and targeting specific audience segments, businesses can deliver personalized ads tailored to users’ interests and preferences, encouraging them to return to the website and complete the conversion process. For example, a flooring company can create remarketing ads showcasing new product offerings, special promotions, or customer testimonials to entice previous visitors to revisit the site and take action.

Remarketing campaigns can be implemented across various platforms, including Google Ads, social media channels, and display networks, to reach users across different online touchpoints. By staying top-of-mind and reinforcing brand messaging, flooring companies can increase the likelihood of converting users who are already familiar with their products or services. Additionally, dynamic remarketing ads allow businesses to show users personalized product recommendations based on their past interactions, further enhancing ad relevance and driving higher conversion rates.

Don’t worry about launching remarketing campaigns on your own. Comrade Digital Marketing offers expertise in developing and managing remarketing campaigns for flooring companies looking to maximize their PPC advertising efforts. Our team can help businesses create custom remarketing strategies, segment audiences effectively, and design compelling ad creatives that resonate with previous website visitors. Let us help you re-engage with potential customers and drive conversions through strategic remarketing campaigns tailored to your flooring business’s goals and objectives.

How Can Flooring Companies Measure the Success of Their PPC Advertising Campaigns

Every great PPC campaign is backed by even better measurement practices. Google Ads can help your flooring company effectively measure the effectiveness of your advertising endeavors. Learn how to dissect key metrics and implement conversion tracking, ensuring that your PPC campaigns are finely tuned for optimal impact and success:

  1. Log in to your Google Ads account at

  2. Click on the “Reports” tab in the left-hand menu.

  3. Select the desired report type, such as “Campaigns” or “Keywords”.

  4. Customize the report by clicking on the “Customize” button.

  5. Review key metrics like Clicks, Impressions, CTR, Conversion Rate, CPC, and ROAS.

  6. Utilize Segments for deeper insights into campaign performance.

  7. Set up Conversion Tracking under “Tools & Settings” > “Measurement” > “Conversions”.

  8. Analyze Search Terms under “Keywords” > “Search Terms”.

  9. Explore Attribution Models under “Attribution”.

  10. Monitor Budget and Bidding under “Campaigns” > “Settings”.

By following this step-by-step guide, flooring companies can harness the full potential of Google Ads to measure, analyze, and optimize their advertising efforts. From customizing reports to monitoring budgets and bidding, mastering these techniques will ensure that your PPC campaigns drive maximum ROI and success.

How Much Should Flooring Companies Budget for PPC Advertising Campaigns

The budget for PPC advertising campaigns for flooring companies can vary significantly depending on various factors. On average, flooring companies may allocate anywhere from $1,000 to $10,000 per month for PPC advertising, depending on the size of the company, the competitiveness of the market, and the specific goals of the campaign. For smaller flooring businesses targeting local markets, a monthly budget of $1,000 to $3,000 may be sufficient to generate meaningful results and visibility.

Meanwhile, larger flooring companies operating in competitive markets may need to allocate budgets upwards of $5,000 to $10,000 per month to effectively compete and achieve their desired outcomes in terms of leads, sales, and brand visibility. Ultimately, the key is to carefully assess the company’s objectives and market conditions to determine a budget that allows for effective reach and engagement while delivering a positive return on investment.

Transform Your Online Presence

Get Started with Our Expert Team Now!


So, now that you understand the powers of PPC and the benefits to your flooring company, are you ready to invest in this digital marketing strategy? From precision-targeted keywords to captivating ad creatives, these tactics are your ticket to connecting with your audience and driving impactful results. But mastering PPC isn’t a walk in the park – it requires skill and constant refinement, and Comrade Digital Marketing is here to help.

For help from ideating to implementing the best strategies, our team of experts is here to help you thrive. With our proven track record and industry prowess, we’ll tailor these strategies to fit your unique needs and goals. Reach out to us today to begin implementing your new PPC strategy.

Frequently Asked Questions

  • What are some common mistakes to avoid in PPC advertising for flooring companies?

    Some common mistakes to avoid in PPC advertising for flooring companies, particularly in targeted advertising on search engines, involve overlooking the importance of keyword research, utilizing generic ad copy, neglecting landing page optimization, failing to incorporate negative keywords, and inadequately tracking conversions. These oversights can hinder the effectiveness of digital marketing strategies, particularly in the realm of search ads.

  • How often should flooring companies monitor and adjust their PPC campaigns?

    To achieve digital marketing success, flooring companies should consistently monitor and adjust their PPC campaigns, particularly those targeting Google Local Service Ads. By regularly reviewing their flooring company PPC efforts, ideally on a weekly or bi-weekly basis, they can stay ahead in search results, identify areas for improvement, and make necessary adjustments to ensure optimal campaign performance.

  • What are the potential risks of allocating too little or too much budget to PPC advertising?

    The potential risks of allocating too little budget to PPC advertising include limited visibility, lower ad positions, and reduced competitiveness in the market, resulting in fewer leads and conversions. Conversely, allocating too much budget can lead to overspending, inefficient use of resources, and a lower return on investment if not managed effectively.

About the Author

Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
More Ivan's articles

Ready to start your project?

Get in touch with us to discuss your specific objectives and the best, tailored-made strategy to reach and surpass them.
Get a custom growth strategy
Strategy background
Loading ...
Performance Audit Papers
Digital Marketing Performance Audit
Unlock a full potential of your website. See which gaps in your marketing don’t allow your organization to scale. Get a complimentary, no obligation marketing performance review.