SEO for Home Builders: A Complete Guide

Dominate search engine rankings and drive more leads with expert SEO strategies for home builders.

Building a home is a momentous undertaking for the buyers embarking on their next life chapter and the builders responsible for constructing quality living spaces. With an average new home price tag exceeding $400,000 in the US today, you need to tap into the profit from the job. You can easily get clients when your online presence is high across various channels. Home builder SEO puts you in front of potential clients.

Over 90% of home buyers use the Internet to search for their dream home. That’s 9 out of 10 potential customers surfing the web for the perfect place to call their own. These numbers paint a clear picture: if you’re not showing up in online search results, you’re practically invisible to potential customers.

This guide will discuss why SEO is important for home builders and explore 9 SEO tactics for home-building businesses. Furthermore, we will explain the expert touch for your SEO campaign.

CDMA review

Why Is SEO for Home Builders Important?

Let’s say you’re a home builder in Denver, Colorado, and you want to attract more potential customers to your website. You’ve heard that SEO can help you do this, so you decide to optimize your website for search engines. You put the strategies that will be discussed in the next section. After several months of consistent SEO efforts, your website ranks higher in search engine results pages (SERPs) for your target keywords. This means that when people search for “Denver home builders” or “custom home builders Denver,” your website is more likely to appear on the first page of search results.

As a result, you start to see an increase in website traffic and lead generation. More people are visiting your website, and a higher percentage of them are contacting you to inquire about your services. This ultimately leads to increased sales and revenue for your home-building business.

Importance of SEO for home builders

Here are the key benefits of implementing SEO strategies for your home-building business:

  • Increased website traffic: Over time, improved rankings bring many highly qualified buyers to your website to check online brochures and floorplans, as well as take other actions necessary through organic search results.
  • Authoritative website: Search gives homeowners the confidence to select a builder with an online presence optimized for their local market niche and ranked alongside established competitors.
  • Long-term lead generation: Rather than temporary surges, SEO sustains a healthy stream of website visits and inquiries month after month, resulting in a higher conversion rate and more qualified leads.
  • Competitive edge: Effective SEO strategies allow you to outrank your competitors in search results, positioning your plumbing business as a top choice for potential customers.
  • Cost-effective marketing: Compared to traditional advertising methods, SEO provides a cheap way to promote your plumbing business and generate long-term organic traffic without a continuous advertising budget.
  • Improved user experience: SEO involves optimizing website speed, structure, and navigation so search engines can understand your business. This, in turn, enhances user experience, reducing bounce rates and leading to higher customer satisfaction.

Top 9 SEO Strategies for a Home Builder’s Business

Building homes involves coordinating many moving parts—from the floorplan to laying the foundation, putting the first block, and constructing the structure safely while staying within budget. Amid this complexity, attracting new clients looking to invest in their dream homes is challenging. Fortunately for builders, search engine optimization is key to unlocking a steady stream of qualified prospects. When carefully incorporated into your digital marketing strategy, these nine tactics can take your home-building business to new heights.

1/9 strategy

Claim Your Google Business Profile

A Google Business Profile is a free online listing that showcases important information about your home-building business, such as your address, contact details, website link, customer reviews, and even photos of your completed projects. Claiming your Google Business Profile allows you to manage how your business appears on Google Search and Maps, helping with your local SEO initiatives.

Home builder GoogleMy Business profile

A home builder’s Google My Business profile example

Here’s how to complete it:

  • Go to the Google Business Profile website, sign in with your Google account, and click “Manage now.”
  • Search for the accurate name of your home-building business and click “Continue.”
  • Select the most relevant category that describes your services as a home builder.
  • Fill in accurate and up-to-date information about your home-building business, including your address, phone number, website URL, and business category.
  • Verify your business by phone, email, or postcard verification.
  • Upload high-quality images of your completed projects or your team to showcase your work.
  • Encourage satisfied clients to leave reviews on your Google Business Profile, as positive reviews can boost your reputation and attract more clients.

Use the post feature of your Google Business Profile to share updates about your latest projects, community involvement, or special offers. This keeps your profile fresh and engaging, attracting potential customers and encouraging them to choose your services.

2/9 strategy

Join Free Online Home Builders Directories

When clients search for a local business, what do they usually do? They probably hop on Google and other search engines to search for something like “home builders near me” or “custom home builders in [your city].” And what do they get? A list of local businesses with their names, addresses, phone numbers, reviews, and ratings. A well-optimized directory may come up.

Houzz directory

Registering in local directories helps home builders increase online visibility, attract local customers, and establish credibility within the community

Directories allow you to list your business, making it easier for potential customers to find you.

You might think, “But I’m a small, local home builder. I don’t need to worry about online directories, right?” Wrong! Even if you’re one of the small business owners in your area, online directories can help you reach more potential customers and grow your business. Many home builders work locally, so it’s even more important to ensure your business is listed in online directories. That way, when people search for local home builders, your business will show up, and you’ll have a better chance of landing more projects and building your reputation.

Some popular directories you can list your business include Houzz, NewHomeSource, HomeAdvisor, Angie’s List, and Yelp.

Increase visibility and build trust with Comrade Digital Marketing Agency. Schedule a free consultation.

Why Is NAP Consistency Important for Home Builders?

NAP stands for Name, Address, and Phone Number. It’s the core information that identifies your business and helps customers online get in touch with you.

NAP consistency is important for online visibility. When you list your business in online directories, you want to ensure that your NAP information is consistent across all of them. That means using the same name, address, and phone number for your business.

To achieve NAP consistency for your home builder business, follow these best practices:

  • Perform a thorough audit of all the online platforms where your business is listed. Check for any inconsistencies or outdated information.
  • Update any incorrect or outdated NAP information across all platforms. This includes your business name, address, phone number, and website URL.
  • Whenever you move locations, change phone numbers, or update your business name, ensure that you update this information consistently across all platforms.
  • Regularly monitor your online presence and directories where your business is listed. If you spot any inconsistencies or inaccuracies, correct them promptly.
3/9 strategy

Get Reviews from Your Customers

When homeowners consider hiring a home builder for their dream project, they search for reviews. Reviews provide social proof, which can be a major factor in a potential client’s decision to choose your business over a competitor. They also help you build trust with your target audience, essential for a high-consideration industry like home building.

Reviews from home builder GMB profile

Reviews from a home builder’s Google My Business profile

So, where can you gather reviews for your home builder’s business? Here are some popular sources:

  • Google: Encourage your customers to leave reviews directly on your Google Business Profile, which will appear prominently in search results.
  • Homebuilder-specific websites: Platforms like Houzz and HomeAdvisor offer dedicated spaces for customers to share their experiences and rate your services.
  • Social media: Engage with your customers on platforms like Facebook, Instagram, and Twitter, and encourage them to leave reviews or testimonials on your business page.

Managing your reviews is just as important as collecting them. Here’s how to effectively handle customer feedback:

  • Take the time to address both positive and negative reviews promptly. Thank customers for their positive feedback and address any concerns or issues from negative reviews.
  • Maintain a professional tone in your responses to demonstrate your commitment to customer satisfaction.
  • Use reviews as an opportunity to gather insights and improve your services. If you consistently receive similar feedback, consider adjusting to enhance customer experiences.
4/9 strategy

Optimize Your Home Builders Website Speed

A slow-loading website can lead to frustrated visitors, high bounce rates, and a significant loss of potential leads. Therefore, you need to make sure your site loads quickly. A study by Google found that site speed is a major ranking factor, and a slow website can negatively impact your search engine results.

Home builder website speed

Achieving high-speed indexing on Google involves optimizing website performance, reducing load times, and using best practices for coding and caching

To enhance your website speed, consider the following techniques:

  • Compress and optimize images with image compression tools to reduce file sizes without compromising quality.
  • Enable browser caching to store certain elements of your website, such as images and CSS files, in their cache; you can reduce loading times for returning visitors.
  • Streamline your website’s design by reducing the number of HTTP requests. Combine CSS and JavaScript files, remove unnecessary plugins, and optimize code to minimize server requests.
  • Upgrade your hosting plan if your website is experiencing slow loading due to limited server resources to handle increased traffic and provide faster response times.

You can use tools like Google PageSpeed Insights, GTmetrix, or Pingdom to check your website’s speed and identify areas for improvement.

Comrade Digital Marketing Agency can help you with the above if you’re unsure how to go about it. Schedule a free consultation.

5/9 strategy

Write Useful Home Builders Content

Most times, clients go online to get answers to their questions before they seek the services of home builders. If the content has high clicks, it could rank high on the Google search results pages. That’s the power of content.

There are different types of content builders can create.

  • Write in-depth guides and tips on home building, remodeling, and design.
  • Create visually engaging graphics highlighting key statistics and trends in the home building industry.
  • Produce high-quality videos showcasing your projects, communities, and customer testimonials.
  • Share real-life examples of successful projects, highlighting your expertise and the benefits of working with your company.
  • Create a comprehensive list of frequently asked questions and answers to help potential clients learn more about your services and the home-building process.
  • Share the stories of your team members, highlighting their expertise, experience, and passion for home building.
  • Keep your audience informed about local news and events related to the home-building industry.
  • Interview industry experts, architects, and designers to provide additional insights and perspectives.
6/9 strategy

Use Important Home Builders Keywords

When someone conducts online research related to your industry, the keywords and phrases they enter tell search engines exactly what type of results would be most useful. Consider what potential clients may query, then naturally incorporate those keywords throughout your website.

Tools like Google Keyword Planner, SEMrush, and Ahrefs’ Keyword Explorer allow you to uncover top-related terms and see search volume data. Analyze popular searches like “home builders near me” or variations on builders competitors are using. When you get the relevant home-builder words and phrases, avoid keyword stuffing.

List of Essential SEO Home Builder Keywords

There are so many keywords available for the home-building industry. Some of them include:

Keywords Keyword Difficulty Volume
Ranch style homes 34 8300
New home construction 92 6000
Home builders near me 65 3400
Home remodeling contractors 34 3300
Custom home builder 72 3300
Custom homes 66 3300
Luxury home builder (location) 47 1300
Home remodeling services 42 1100
Build on your lot 14 900
Building a custom home 7 800
Build on your lot homes 22 400
Custom home builders dfw 40 250
Custom builders near me 12 250
Custom build homes 71 150
Green home builder 19 150
Custom home building company 61 60
7/9 strategy

Get on Point with You On-Page SEO for Home Builders

On-page SEO refers to optimizing various elements on your web pages to improve their visibility and relevance in search engine results. It involves optimizing content, HTML tags, URLs, and images to enhance your website’s overall SEO performance.

On-page SEO works hand in hand with other parts of home builders search engine optimization, such as keyword optimization and content creation.

Comrade Digital Marketing Agency can help you with the above if you’re unsure how to go about it. Schedule a free consultation.

Title Tags and Descriptions

Title tags and meta descriptions are HTML elements that provide concise summaries of your web page’s content. They are crucial in attracting users’ attention in search engine results and influencing click-through rates. A title tag appears as the clickable headline in search engine results, while a meta description briefly describes the page’s content.

Writing a page title or description should be concise and descriptive. Aim for a title tag of 55-60 characters and a description of 155-160 characters. Use keywords relevant to your content and ensure your page titles and meta descriptions are unique and not duplicated across multiple pages.

URL Optimization

A coherent URL structure helps users understand the structure of your home builder website and makes it easier for them to navigate. It also helps search engines understand the content of your website pages and how they relate to one another.

To optimize your URLs, use descriptive words and hyphens to separate words and make your URLs easy to read. Avoid using numbers or special characters, as these can make your URLs more difficult to remember and type.

Image Optimization

When users can see visually what your content is about, they are more likely to engage with your website. Optimizing your images can help them appear in search results and improve the user experience on your website.

To optimize your images, use descriptive file names and alt tags. This will help search engines understand what your images are about and make them more likely to appear in search results. Additionally, use image compression tools to reduce the file size of your images and make them load faster.

8/9 strategy

Link Building for a Home Builders Company

Simply having a website isn’t enough for a strong online presence. You need to actively improve your search engine rankings and build high-quality backlinks to your site.

Link building is an off-page SEO process of acquiring links from other websites to your own. These links act as virtual endorsements, signaling to search engines that your website is reputable, trustworthy, and worthy of higher search rankings.

When engaging in link-building campaigns, focus on reputable websites relevant to the home-building industry or related fields. This includes:

  • Home improvement blogs and websites
  • Architectural and design publications
  • Real estate blogs and directories
  • Construction and remodeling industry websites
  • Local business directories and chambers of commerce

Guest Blogging

Guest blogging involves writing and contributing articles to other websites in your industry. It allows you to showcase your expertise, reach new audiences, and acquire valuable backlinks to your website. Guest blogging allows you to tap into established audiences and reach potential clients who may not have discovered your services otherwise.


HARO is a platform that connects journalists with experts in various industries. It sends daily emails containing journalists’ queries seeking expert opinions or insights for their articles. Home builders can benefit from HARO in the following ways:

  • Building authority: When you provide valuable insights and get quoted in articles by reputable journalists, you establish yourself as an industry expert.
  • High-quality backlinks: Journalists often include links to your website when quoting you as a source, providing valuable backlinks that enhance your site’s search engine optimization.
9/9 strategy

Analyze Your SEO Progress and Evolve!

Home builder website progress

Analyzing a home builder website in Google Search Console involves verifying the site, accessing the performance data, and utilizing various tools and reports

After setting up your SEO campaign, you need to track them to determine which strategies yield positive results and which areas need improvement. The data from the analysis help you make informed decisions about your SEO strategy, including where to allocate resources and which tactics to prioritize. The key is to analyze your SEO progress and continually evolve your approach to stay ahead in the industry.

Can I Do Home Builders SEO Myself?

You can take on the task of doing home builders SEO yourself. With the right knowledge and resources, you can significantly improve your online presence and drive organic traffic to your website. However, it’s important to consider the benefits of hiring a professional SEO company if you’re long-lasting results.

Doing SEO well requires ongoing technical skills, extensive keyword research, link-building campaigns, and analytics monitoring – it can be difficult to do all those while running your construction company daily.

An experienced digital marketing agency understands your local market and the unique needs of home builders. They can audit your existing efforts, develop a customized strategy, and implement best practices over the long haul.

This frees you up to focus on your core work while a pro team works behind the scenes to boost your search visibility and bring in new leads each month through optimization.

Why Do You Need a Home Builders SEO Company?

The answer is simple: a professional SEO company can help you achieve better results faster and with more control than trying to handle SEO efforts on your own. SEO is complex and search engine algorithms change all the time. It takes significant time and expertise to stay on top of the latest trends and best practices, not to mention the actual business optimization work itself.

Now, let’s compare DIY SEO with working with an SEO company:

DIY SEO SEO services
Time Requires significant time and effort to research, optimize, and maintain website content and technical elements. SEO company handles all aspects of optimization, saving time and allowing you to focus on running your business.
Costs Low upfront costs, but may require investment in tools and software. Higher upfront costs, but can provide more significant and long-lasting results.
Results May produce limited results, with a higher likelihood of errors and penalties. Can produce more comprehensive and sustainable results with a lower likelihood of errors and penalties.
Control Full control over optimization decisions and strategies. Less control over optimization decisions and strategies, but with the benefit of expert knowledge and guidance.
Climb the search engine ladder - rank higher on Google with SEO solutions guaranteed to work
Climb the search engine ladder – rank higher on Google with SEO solutions guaranteed to work

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Grow Your Home Builders Business with Comrade

Growing a home-building business takes passion, skill, and effort. While technology increasingly impacts how buyers search for quality builders, dedicated construction professionals like you don’t have time to dwell in digital complexities. Partnering with an experienced agency like Comrade Digital Marketing Agency allows you to bring walls and roofs to life. At the same time, a results-focused team elevates your online presence behind the scenes.

Our team of experts will work closely with you to develop a comprehensive SEO strategy that increases your online presence and helps you achieve growth. Contact us today to schedule a consultation and discover how we can help you achieve success online.

About the Author
Stan co-founded Comrade Digital Marketing and serves as its marketing strategist and IT expert recruiter.
More Stan's articles
Stan Bogdashin

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