6 min read
Updated: August 23, 2022

How Much Should Website Design Cost in 2022?

When we field the numerous calls and messages from prospective customers at our Chicago web design company, 99% of the time this is the first question they ask. It’s a natural question to be curious about, especially considering that we don’t feature itemized costs for deliverables on our website. But the reason we don’t is because the costs of our web design, web development, and search engine optimization services are so customizable that they can vary greatly; with different clients of different sizes and industries having different needs. Just as you’d expect the cost to open and maintain a 30,000 square-foot manufacturing would be dramatically more than building out, say, a dentist office. For most of our clients, their website is the #1 gateway to sales and potential customers, so the costs can be comparable. To understand why, we should explain what goes into making a website by Comrade Digital Marketing Agency.

What Goes into a Making a Winning Website Design

To answer this question we must first consider the type of website you are trying to build.

Informational website design & developmentINFORMATIONAL

Informational sites generally present your visitors with details about your company’s history, capabilities, products/services, and a contact form. Those are the basics that can be augmented with animated design components, layered navigational buttons, a homepage slideshow, and so on. The combinations generally cause projects to fall in the $10K-$25K range.

Ecommerce website design & developmentE-COMMERCE

Websites that sell your company’s wares online require individual products/services pages, the shopping cart, and checkout capabilities, as well as security parameters to be built in. Additionally, you’ll have to craft your terms and conditions, shipping, and return policies. Depending upon the number of categories and items, as well as the behind-the-scenes management flexibility, your fees can typically range between $15K-$35K. You can go through the list of eCommerce Development Companies to find the one that fits your needs best.

Multi-functional website design & developmentMULTI-FUNCTIONAL

Beyond the two types of sites listed above, there is a third category… not for the faint of heart. Multi-functional websites include elements that enable interactivity between users and site owners. Often, we connect public-facing websites to our Clients’ accounting and CRM systems via APIs. Site visitors can be entertained and re-marketed based upon actions that trigger emails and promotions in real-time. Our team creates solutions that automate your business processes via the website! Comrade Digital Marketing Agency’s fees for these types of multi-functional websites have spanned $30K, up to six figures.

Many of our clients, at the beginning of their process, ask “how much does website design cost?” But as you you can see, variables all play a role in answering that question.

Remember, though, features and functionality are just the idealized front-end of a finished product. Our process for creating successful online platforms includes a slew of activities that guarantee you high-quality, uniquely designed, bug-free functionality throughout your website. We design and develop mobile-responsive layouts to ensure the best UI/UX for your customers whether they’re using a laptop, tablet, or smartphone.

What Components Make Up a Truly Special Website?

We consider your Buyer Personas, and what THEY are expecting to see, learn, and click on your organization’s website. We regularly create specialized items, such as:

  • Resource pages with media downloads
  • Interactive forms that adapt to users’ answers, on the fly
  • Streaming video. If a picture is worth 1000 words, then video is worth 1000 pictures!
  • Custom logo and branding elements
  • Marketing-oriented copy

What Else Goes into My Project?

Depending on the scope of your project, it can take as little as two months and a core group to launch your site; or as much as six months with several team members working full-time on each aspect of your website to produce your vision! Once the website is launched, we help with technical maintenance, ongoing SEO services, and inbound marketing.

How Do I Figure Out How Much My Website will Cost?

First, let’s talk. Together, we can discuss your ideas, requirements, deadlines, and budgets. Our web design agency team collaborates to develop a detailed written proposal that includes our staged approach, technologies to be used, timeframe, and fees. The more we learn about your goals, through questionnaires and interviews, the better we can hone our quote and sharpen our pencils – to give you the best quality website for the greatest value.

The truth is that there is no limit to what you can achieve with your website. An attractive, user-friendly design, coupled with engaging, SEO-optimized content and a robust, targeted marketing strategy can drive your traffic and sales considerably. That’s why we offer free consultations to potential clients – so we can work with you to establish goals and build something great.

So the answer to “how much does it cost to design a website?” really depends on those factors and variables explored above. If you would like more information and a quote on building or redesigning your website, contact our award-winning agency — we’d be delighted to speak with you.

It’s worth a conversation to set your project apart.


Blog updated: 2/24/2020

Frequently Asked Questions

Where do you operate?

Comrade originates in Chicago, but we worked all around the United States. We can help your business grow and increase revenue whenever you are. We have offices across most major cities in the US. For example, we can offer digital marketing services in Washington D.C. or Cleveland. You can even find our internet marketing experts in New Orleans! If you want to know more about our Minneapolis digital marketing agency or find out how exactly we can help you, contact us via the phone or email.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Andrew A.
Andrew A. serves as Comrade's art director, bringing a wealth of website design, graphic design and branding experience to our clients.
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