Blackhawk Supply enjoys 30+ years of experience as a leader in the manufacture of HVAC Controls. In an industry cluttered with “I’ll call you back” responses, they provide markedly better customer experiences.
Blackhawk Supply had a disconnect between their online and offline brand identity. The site’s emphasis on eCommerce encouraged price shopping; and did not properly communicate the importance and value of its team’s coordinated, superior customer service. As a result, the company lost multiple sales.
- Improve conversions 39.27% and transactions by 38.67% over 5 months thanks to new product titles, descriptions, and call-to-actions
- Grow repeat buyer purchases by 9% YoY
- Increase revenue from search engine traffic by 47.37% in 5 months through updated content and new Google Merchant Center account with product feeds
- Expand paid traffic by 38.56% in 5 months leading to a 60.06% increase in revenue from paid traffic
- Recover 56% more abandoned shopping cart customers YoY with our marketing automation strategy
- Design an appealing, user-friendly website accessible to users on any device
- Revamp website product structure and navigation so customers can discover the best solution for their needs in a few seconds