About This Project
visit websiteBlackhawk Supply is a supplier of HVAC, plumbing, electrical, and control systems and is a licensed supplier for 15 major brands including Johnson Controls and Siemens in Chicago, IL.
NUMBERS
Customer-focused HVAC supplier reaps an astounding increase in revenue with full website redesign and digital marketing campaign
INCREASE IN REVENUE800%
increase in targeted traffic from SEO21X
improvement in conversion rate42%
decrease in cost per sale23%
Challenges
A high-performaning digital marketing strategy was needed to boost sales
Blackhawk entered the market in 2015 and had to overcome an industry with more established competition. Fortunately, the company’s team had been trusted manufacturers of HVAC Controls for over 30 years prior to founding Blackhawk, but the company needed to convey its superior customer service and expertise to a new audience. The company also needed a robust online branding campaign and digital marketing strategy from an experienced agency to establish its online presence through organic search and digital advertising.
SOLUTIONS
Comrade implemented a robust content marketing strategy, digital advertising campaigns and SEO
We created a fresh website design that captured the company’s customer-first philosophy with enhanced user experience features. As a next step, we implemented a robust content marketing strategy, digital advertising campaigns, and SEO, yielding the company 40% growth, year over year.
RESULTS
Blackhawk Supply has garnered stellar results
Year over year, Blackhawk continues to generate stellar results in revenue growth and conversion rate, all while lower its customer acquisition costs. In fact, with Comrade’s solutions, Blackhawk has achieved a coveted 5% conversion rate – unheard of in the industry, until now.
Comrade works hand-in-hand as a trusted partner
Comrade has worked, hand-in-hand, as Blackhawk’s strategic marketing partner, implementing solutions based on the client’s revenue goals and unique needs and metrics. From our high-performance website to our digital marketing solutions, we remain vested in Blackhawk’s continued success.
Professional web design and digital marketing company, that clearly understands e-commerce and has been a strategic partner in our company growth
Jo Ann / COO / Blackhawk Supply
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