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Portfolio > Blackhawk
Blackhawk
About the Project
Project & Challenges

Blackhawk Supply enjoys 30+ years of experience as a leader in the manufacture of HVAC Controls. In an industry cluttered with “I’ll call you back” responses, they provide markedly better customer experiences.

Blackhawk Supply had a disconnect between their online and offline brand identity. The site’s emphasis on eCommerce encouraged price shopping; and did not properly communicate the importance and value of its team’s coordinated, superior customer service. As a result, the company lost multiple sales.

 

Solutions

+39.27%
Revenue

+47.37%
Revenue from
Search traffic

+38.67%
Transactions

+38.56%
Paid traffic

+ 27.04%
Search traffic
(direct & organic)

+60.06%
Revenue from
Paid traffic

+43.09%
Transactions from
Search traffic

+36.39%
Transactions from
Paid traffic

  • Improve conversions 39.27% and transactions by 38.67% over 5 months thanks to new product titles, descriptions, and call-to-actions
  • Grow repeat buyer purchases by 9% YoY
  • Increase revenue from search engine traffic by 47.37% in 5 months through updated content and new Google Merchant Center account with product feeds
  • Expand paid traffic by 38.56% in 5 months leading to a 60.06% increase in revenue from paid traffic
  • Recover 56% more abandoned shopping cart customers YoY with our marketing automation strategy
  • Design an appealing, user-friendly website accessible to users on any device
  • Revamp website product structure and navigation so customers can discover the best solution for their needs in a few seconds
Homepage
Blackhawk Homepage
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It's not about simply being online but evolving your brand in the digital world
We are excited to partner with professionals who have bold visions and uncompromising desire for success.