SAAS

Smokeball

  • Content Marketing
  • SEO
  • WEBSITE DESIGN

About This Project

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A cloud-based management softwares for small law firms and solo practitioners, Smokeball boasts an extensive suite of tools, including task, time, billing, and client management, as well as document automation and customizable workflows. Smokeball’s specialized features are designed to help law practices strategically streamline their operations and work more efficiently.

Numbers

Legal practice management software company gets a boost with modern website and robust marketing strategy

INCREASE IN QUALIFIED LEADS54%
INCREASE IN ORGANIC TRAFFIC43%

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challenges

Client needed a website and campaign with the infrastructure and content to address audience needs

Despite being a formidable player in the highly competitive legal management software industry and having an excellent in-house marketing team, Smokeball had to overcome some significant obstacles to stay ahead of the game. The company realized the need for a comprehensive SEO strategy and a complete revamp of their website to optimize their content marketing efforts and maintain their market position.

SOLUTIONS

Refreshed website and ongoing SEO optimization help smokeball attract and close new clients

We worked closely with the client to identify issues with and optimize their content for maximum engagement, optimize a paid ad campaign to target their specific audience, and develop a website with a solid SEO foundation and UX structure that prospects can maneuver through with ease. We continue to provide SEO consulting for this client, using content marketing and onsite and offsite SEO to draw in more clients.

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