Built to Last Roofing
About the Company
Build to Last Roofing is a reputable roofing company that provides top-notch residential and commercial roofing services in Texas. With offices in Dallas and Austin, they offer a wide range of roofing solutions, including roof repair, replacement, inspection, and insurance claim assistance. Their team of experienced professionals is committed to delivering quality workmanship and exceptional customer service.
Client
Since
2023
Website
btolroofing.comIndustry
Roofs
Services
Digital Marketing
PPC
SEO
Website Design
Maximizing Potential in a Dynamic Market
Challenges
Building a Strong Online Presence
Build to Last Roofing faced a significant challenge in expanding its online presence and attracting new clients. Their previous website lacked expert content and proper SEO optimization, making it difficult for potential customers to find them. Additionally, they lacked a comprehensive advertising strategy.
Solutions
A New Website for Building a Foundation for Growth
Comrade implemented a multi-pronged approach to elevate Built to Last Roofing’s online presence. We designed a modern, user-friendly website that showcased their expertise and services. We then implemented a robust SEO strategy, focusing on local SEO to target potential customers in their service areas. This included optimizing their website, creating location pages, and working with local directories to ensure their NAP (Name, Address, Phone) information was consistent and accurate.
Results
Significant Increase in Organic Traffic and Leads
The new website launched in February 2024. Organic search traffic grew from 27 monthly visits in November 2023 to about 1,398 by June 2025, a 5,078% increase.
More traffic brought more leads. Qualified leads grew 633% from December 2023 to January 2025, and cost per lead fell 83%. Six months in, cost per lead was already down 69%.
All percentages are non-paid only. Client volumes remain confidential under NDA; the Semrush figure is the publicly verifiable anchor.
In just 6 months Comrade managed to reach:
- 4x times qualified leads increase
- 69% Reduction in Cost per Lead
- TOP-2 position for “hail damage roof repair” keyword
- TOP-3 position for “multi-family roof repair” keyword
Contact Us to Discuss Your Project.
