Europa Eyewear

About This Project

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Europa Eyewear partnered with Comrade, a Chicago digital marketing company, to create a magnificent online presence and enhanced user experience for its vast network of optometrists and consumers.

NUMBERS

Enhanced UX marks the evolution of a great American eyewear maker

Increase in Organic Traffic 49%
Improvement in Conversion Rate25%
Innovative Order Management System

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challenges

Enhanced UX marks the evolution of a great American eyewear maker

Positioning the brand as unique among large, corporate eyewear makers, we highlighted Europa’s commitment to superior service and unparalleled quality.

SOLUTIONS

Comrade created a new digital experience

Comrade created a new digital experience that encompasses a rich mix of content, imagery, and complex eCommerce functionality that made Europa’s product lines more desirable and easier to order.

RESULTS

Comrade made customized eCommerce website

The results speak for themselves. Through Comrade’s strategic digital marketing initiatives, LetUsCater has achieved unprecedented success.

Since launching their revamped online operations, Let Us Cater saw 434% higher organic traffic and a 633% surge in qualified leads month-over-month.

They now rank #1 in crucial keywords like “school catering Chicago,” fueling continued business success.

In just 6 months Comrade managed to reach:

  • 2x times increase in website conversions
  • 5x times decrease in cost per acquisition
  • TOP-1 results for “catering” keywords in Chicago
  • Integration of the website and app that provided customers with a better experience
results graph
Europa Eyewear

 

Can’t say enough good things about this team! After getting a top-level introduction to Comrade’s capabilities in terms of e-Commerce development, I scoped a major project with them that had been several years in the making. With any ecommerce development project of this scale and visibility, I wanted to make sure I was investing wisely; and I was frankly nervous about using an agency I had never worked with before. Comrade’s team really impressed me in the pitching process and even more so once they were awarded the project – making me feel as if the quality of the end product was as important to them as it was to me. Every step of the way, they beat me to the punch in organization, timeliness, responsiveness, best practice auditing, etc. etc. I was amazed at how quickly they tuned into the specific business challenges we needed to address with the site and how nimble and solution-oriented they were throughout the planning and development phases. I’m in the process of scoping another project with Comrade now and plan to use them again and again. My experience was that good.
Amanda / VP of Marketing / Europa Eyewear
Amanda / VP of Marketing / Europa Eyewear

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