Lead-generation Website for a Personal Injury Attorney

Web Design / Development + Branding + Strategy Development + Digital Marketing + Consulting + Legal Marketing

About This Project

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Attorney Paul Hammack has helped accident victims get the financial settlements they are due for 19+ years. He and his office have established a respected presence in their community by building personal relationships, holding negligent parties accountable for carelessness and seeking maximum financial compensation for all clients, providing a “small firm feel with big firm experience” that includes thwarting insurance companies’ typical tactics.

Project Challenges

Paul Hammack has established a solid presence as a Personal Injury lawyer in his community over the past 19+ years. As his competition have “upped their games” with more polished websites and aggressive digital marketing efforts, Paul saw the need to ensure a proper digital marketing presence, which would naturally result in leads increase. HLF’s continued growth would benefit from a visual brand-boost, complete with sales-funnel design, and the incorporation of keyword-rich messaging that attracts and converts victims of truck and auto accidents, as well as those in need of legal representation for their workers’ compensation cases.

Project Solution

Comrade propelled this law firm’s online lead-generation success forward via the strategic redesign of its aging, disjointed and cartoonish website. We formalized brand elements for page layouts, added quick-contact forms and a sticky-chat feature to encourage interaction with prospective clients at every turn. Comrade continues to devise and oversee digital marketing campaigns, combining long-term organic SEO with immediate response PPC / paid display ads, retargeting and social media techniques that attract the demographic and geographic clientele that this South Carolina law firm serves.

Comrade’s creative and marketing pros developed a cohesive messaging voice, more clearly asserted HLF’s value proposition, and positioned Paul Hammack as the “go-to” personal injury attorney in and around Greenville, SC and Atlanta Georgia.


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