Screw It, Let’s Do It: Social Media Marketing for Handyman Companies

Uncover 6 proven strategies tailored specifically for handyman businesses to elevate your online visibility!

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By Ivan Vislavskiy

Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
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Social media has become the powerhouse for modern marketing, transforming ‘likes’ into loyal clients and ‘shares’ into steady referrals. For handyman companies, harnessing its potential isn’t just a trend; it’s a necessity for thriving in a competitive market. Imagine your next repair job shared across platforms, generating buzz and inquiries. That’s only the start when it comes to social media marketing.

When it comes to mastering social media marketing, our team at Comrade Digital Marketing is here to show you how it’s done. Dive into our guide where we unveil six ingenious strategies tailored specifically for handyman businesses. From crafting compelling content to leveraging the power of hashtags, we’ll show you how to turn your social media presence into a dynamic tool for growth and client acquisition.

Why a Handyman Company Should Use Social Media Marketing

There’s a reason so many construction companies and handyman businesses are investing their time in social media platforms. Here are six compelling reasons why handyman services should leverage social platforms to nail their marketing strategies and drive business growth:

  • Increased Visibility: Social media platforms offer a vast audience, allowing handyman companies to reach potential clients they might not access through traditional marketing methods.

  • Targeted Advertising: Social media platforms provide tools for precise targeting, ensuring that marketing efforts are directed towards individuals in specific demographics or locations who are more likely to require handyman services.

  • Engagement and Interaction: Social media enables direct engagement with customers through comments, messages, and posts, fostering relationships and trust, which are crucial in service industries like handyman services.

  • Showcasing Expertise: Handyman companies can use social media to showcase their expertise by sharing tips, DIY solutions, before-and-after photos, and videos of completed projects, establishing credibility and attracting potential clients.

  • Word-of-Mouth Amplification: Positive experiences shared by customers on social media can significantly amplify word-of-mouth marketing, as satisfied clients recommend the handyman services to their network, leading to organic growth.

  • Cost-Effective Marketing: Compared to traditional advertising channels, social media marketing often requires lower investment, making it an attractive option for handyman companies with limited marketing budgets to achieve significant reach and impact.

So, whether it’s hammering home your expertise or wrenching out targeted advertising, social media offers the toolkit handyman companies need to build stronger connections, amplify their reach, and nail down success in the digital landscape. With these six reasons in hand, it’s time for handyman businesses to pick up the digital tools and start crafting their social media success story.

Comrade Digital Marketing Agency can help you with the above if you’re unsure how to go about it. Schedule a free consultation.

Which Social Media Platforms Are Best for Handyman Companies

Transforming homes one project at a time, handyman companies are the unsung heroes of every household. But in today’s digital age, fixing leaks and repairing fences just won’t cut it—you need to reach your audience where they are. From Facebook’s vast reach to Instagram’s visual appeal, here’s a guide to the best platforms to showcase your skills and connect with potential clients:

  • Facebook: Provides a broad audience reach and robust advertising options, allowing handyman businesses to target specific demographics based on location, interests, and behavior.

  • Instagram: Ideal for visual content showcasing before-and-after images of projects, DIY tips, and behind-the-scenes glimpses of work in progress. Instagram’s emphasis on visuals makes it a great platform for engaging potential clients.

  • Nextdoor: A hyperlocal social networking platform where neighbors can connect and share recommendations. Handyman businesses can tap into their local community and generate word-of-mouth referrals by actively participating in relevant discussions and offering their services.

  • LinkedIn: Useful for B2B marketing, networking with real estate agents, property managers, and other professionals who may require handyman services for their clients or properties. Additionally, LinkedIn allows handyman companies to establish credibility through client testimonials and industry-related content.

  • YouTube: Handyman companies can create video tutorials, project demonstrations, and client testimonials to showcase their expertise and build trust with potential customers. YouTube’s search functionality also makes it an excellent platform for reaching users searching for DIY solutions or home improvement tips.

From sharing before-and-after transformations on Instagram to networking with professionals on LinkedIn, the possibilities for handyman companies on social media are endless. By harnessing the power of these platforms, you can elevate your brand, engage your audience, and turn followers into loyal customers. So, pick your platforms wisely, get creative with your content, and watch your business thrive.

6 Top Social Media Tactics for Handyman Businesses

Looking to amplify your handyman company’s online presence? Harness the power of social media with these six effective strategies tailored to your business. From engaging content to targeted advertising, discover how to connect with your audience and drive growth. Ready to elevate your brand?

1. Define Target Audience and Platforms

Before diving into social media marketing for your handyman company, it’s crucial to define your target audience and identify the platforms where they are most active. Understanding your audience’s demographics, interests, and pain points will help you tailor your content and messaging to resonate with them effectively. For instance, if your target audience consists of homeowners aged 30-50 who are interested in DIY home improvement projects, platforms like Facebook and Pinterest may be ideal for reaching them. On the other hand, if you’re targeting younger demographics or professionals in need of quick fixes, platforms like Instagram or Twitter might be more suitable.

Once you’ve identified your target audience and chosen the appropriate platforms, focus on building a strong presence by consistently posting relevant content and engaging with your audience. Share helpful tips, DIY tutorials, before-and-after project photos, and behind-the-scenes glimpses of your work to showcase your expertise and establish trust with your followers.

By understanding your audience and choosing the right platforms, you can maximize the effectiveness of your social media marketing efforts and attract more potential customers to your handyman business.

At Comrade Digital Marketing, we specialize in helping handyman companies define their target audience and develop tailored social media marketing strategies to reach them effectively. Our team conducts in-depth market research to identify your ideal customers and determine the best platforms and messaging to connect with them. With our expertise, you can confidently navigate the world of social media marketing and grow your handyman business online.

2. Paid Social Media Campaigns

In addition to organic content, paid social media campaigns can be a powerful tool for reaching your target audience and driving leads for your handyman business. Platforms like Facebook, Instagram, and LinkedIn offer robust advertising options that allow you to target users based on demographics, interests, and behaviors. For example, you can create Facebook ads targeting homeowners in your service area who have recently expressed interest in home improvement or renovation-related topics. Similarly, on Instagram, you can run sponsored posts targeting users who follow home decor or DIY accounts.

When setting up your paid social media campaigns, it’s essential to choose the right keywords and ad formats to maximize your reach and engagement. For instance, include keywords such as “handyman services,” “home repairs,” or “fixing leaks” in your ad copy to ensure that your ads are shown to users actively seeking your services. Additionally, experiment with different ad formats, such as carousel ads showcasing multiple before-and-after project photos or video ads highlighting your team’s expertise and professionalism.

By strategically targeting your ads and crafting compelling content, you can drive qualified leads and conversions for your handyman business through paid social media campaigns.

At Comrade Digital Marketing, we have extensive experience in running successful paid social media campaigns for handyman companies and other small businesses. Our team can help you develop targeted advertising strategies that align with your business goals and budget, whether you’re looking to increase brand awareness, generate leads, or drive sales. With our expertise in keyword targeting, ad creative, and campaign optimization, we can help you get the most out of your social media advertising budget and achieve tangible results for your handyman business.

3. Leveraging Hashtags Effectively

Hashtags play a crucial role in increasing the visibility of your content on social media platforms and reaching a broader audience. For handyman companies, leveraging hashtags effectively can help you connect with users who are interested in home improvement, DIY projects, and related topics. Start by researching popular hashtags in your niche and incorporating them into your posts strategically. For example, use hashtags like #DIYhome, #HomeImprovementTips, or #FixerUpper to attract users who are actively seeking advice or inspiration for their home projects.

Additionally, create branded hashtags specific to your handyman business to encourage user-generated content and foster community engagement. For instance, you could create a hashtag like #YourHandymanCompanyName or #FixItWith[YourCompanyName] and encourage your followers to use it when sharing photos of their DIY projects or testimonials about your services.

By consistently using relevant hashtags and encouraging user participation, you can increase your reach on social media and build a stronger online presence for your handyman business.

At Comrade Digital Marketing, we understand the importance of hashtags in social media marketing and can help you develop a hashtag strategy that aligns with your business goals. Our team can conduct hashtag research to identify the most relevant and effective hashtags for your industry and create a customized strategy to maximize your visibility on social media platforms. With our expertise, you can leverage hashtags effectively to expand your reach, increase engagement, and attract more potential customers to your handyman business.

4. Run Promotions and Discounts

Running promotions and offering discounts on social media can be an effective way to attract new customers and incentivize repeat business for your handyman company. Consider creating limited-time offers or seasonal promotions to encourage users to book your services or purchase your products. For example, you could offer a discount on a specific service like “20% off kitchen remodeling projects” or run a promotion for first-time customers such as “Book your first service and get $50 off.” Promote your offers on social media platforms like Facebook, Instagram, and Twitter to reach a wider audience and drive conversions.

When running promotions on social media, it’s essential to create compelling visuals and engaging copy to grab users’ attention and encourage them to take action. Use eye-catching graphics, videos, or carousel ads to showcase your promotions and highlight the value proposition of your offers. Additionally, include clear calls-to-action (CTAs) in your posts, such as “Book Now” or “Shop Now,” to prompt users to take the next step.

By running promotions and discounts on social media, you can attract new customers, generate leads, and increase sales for your handyman business.

At Comrade Digital Marketing, we specialize in creating and promoting compelling offers for businesses in various industries, including handyman companies. Our team can help you develop strategic promotions tailored to your target audience and business objectives and execute them effectively on social media platforms. Whether you’re looking to drive immediate sales or increase brand awareness, we can work with you to create customized promotions that deliver measurable results and help you achieve your marketing goals.


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5. Crafting Engaging Content to Showcase Expertise

Content marketing is a powerful strategy for engaging with your audience and showcasing your expertise as a handyman company on social media platforms. By consistently providing valuable and informative content, you can establish trust and credibility with your followers while also attracting potential customers. Consider creating blog posts, videos, infographics, and how-to guides that address common issues or questions related to home maintenance and repair. For example, you could create content on topics such as “DIY Home Improvement Tips,” “How to Fix a Leaky Faucet,” or “Essential Tools Every Homeowner Should Have.” By offering practical advice and solutions, you position your company as a go-to resource for homeowners seeking help with their household projects.

Furthermore, leverage visual content to grab your audience’s attention and showcase your workmanship. Share before-and-after photos of completed projects, behind-the-scenes glimpses of your team in action, and short video clips demonstrating your skills. Visual content tends to perform well on social media platforms like Instagram and Facebook, where users are drawn to eye-catching imagery.

By showcasing your work in a visually appealing way, you can inspire trust in your abilities and entice potential customers to inquire about your services.

At Comrade Digital Marketing, we understand the importance of content marketing for handyman companies. Our team can help you develop a content strategy tailored to your target audience’s interests and pain points, creating engaging and informative content that resonates with your followers. Whether you need assistance brainstorming content ideas, producing high-quality visuals, or optimizing your content for maximum visibility, we’re here to help you elevate your social media presence and attract more customers to your handyman business.

6. Share Customer Testimonials and Reviews

Customer testimonials and reviews are powerful social proof that can help build trust and credibility for your handyman company on social media. Sharing positive feedback from satisfied customers demonstrates to potential clients that you deliver on your promises and provide excellent service. Encourage happy customers to leave reviews on your social media profiles, Google My Business listing, and other relevant platforms. Additionally, consider creating dedicated posts or graphics featuring quotes or excerpts from glowing testimonials. For example, you could share a testimonial praising your prompt response time or praising the quality of your workmanship.

In addition to sharing written testimonials, consider incorporating video testimonials into your social media content strategy. Video testimonials allow satisfied customers to share their experiences in their own words, adding authenticity and sincerity to your social media presence. You can interview customers on-site after completing a project or ask them to record a brief testimonial on their smartphone.

By showcasing real-life experiences of happy clients, you can reassure potential customers that they’re making the right choice by choosing your handyman services.

At Comrade Digital Marketing, we specialize in helping handyman companies leverage customer testimonials and reviews to enhance their social media marketing efforts. From creating engaging graphics and videos to developing a strategy for soliciting and sharing testimonials, we can help you harness the power of social proof to attract more clients and grow your business. With our expertise, you can build a strong reputation on social media and differentiate yourself from the competition in the crowded handyman services market.

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How to Measure the Success of Your Social Media Marketing Efforts

To ensure your social media posts are truly helping your business stand out in the construction industry, try Hootsuite! Use its analytics and insights to measure your success like never before. From engagement metrics to customized reports, Hootsuite is your ultimate tool for maximizing your social media impact:

  1. Log in to your Hootsuite account.

  2. Navigate to the Analytics tab.

  3. Click on “Overview” to get a high-level view of your social media performance.

  4. Utilize the “Metrics” tab to access detailed insights on engagement, reach, and more.

  5. Explore the “Reports” section to create customized reports tailored to your specific goals.

  6. Set up tracking for key performance indicators (KPIs) such as clicks, likes, shares, and conversions.

  7. Monitor the effectiveness of your content by analyzing the engagement metrics provided.

  8. Use the “Streams” feature to keep track of mentions, comments, and messages, allowing you to promptly respond to customers.

  9. Experiment with different posting schedules and content types to see what resonates best with your audience.

  10. Regularly review your analytics to identify trends, strengths, and areas for improvement in your social media marketing strategy.

Elevate your handyman company’s social media game with Hootsuite’s robust analytics suite. Stay ahead of the curve by tracking key metrics, engaging with your audience, and fine-tuning your strategy for optimal results. With Hootsuite, your social media marketing efforts are bound to reach new heights!


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There’s no question that social media marketing is a powerful tool, and when implementing our top strategies for your construction company, you’ll see for yourself why so many are investing in this marketing tactic. These six strategies offer a roadmap to connect with your target audience, establish your brand authority, and drive tangible business results. From sharing engaging content to running paid social media campaigns, there are numerous avenues to explore.

If you’re ready to transform your social media presence into a powerful marketing tool, Comrade Digital Marketing is here to guide you every step of the way. Let us craft a bespoke strategy tailored to your business objectives and watch as your online presence flourishes. Take action now and reach out to us today to start bringing in more leads than ever!

Frequently Asked Questions

  • How often should a handyman company post on social media?

    For construction companies, maintaining an active presence on social media platforms is crucial to engage with their social media audience. A recommended posting frequency for a handyman company’s social media campaign would be 3-5 times per week on platforms such as Facebook and Instagram. Twitter, being more fast-paced, may require 1-3 social media posts per day to keep up with the dynamic nature of the construction industry and to effectively reach out to the social media followers.

  • Is it possible to start with a small budget and scale up later?

    Certainly! You can initiate your social media marketing journey for your construction company with a modest budget and then expand over time. Allocate resources towards targeted ads and create engaging videos for your social media channels. As you monitor progress and witness business growth, you can incrementally enhance your budget to extend your presence across various social media sites and reach a broader audience.

  • Do I need to spend on every social media platform?

    No, you don’t need to spend on every social media platform solely to create videos and other content. Concentrate on platforms where your target audience is most engaged. For a handyman company, platforms like Facebook, Instagram, and possibly Nextdoor could be more pertinent than others. Allocate your resources where they’ll generate the most valuable returns for your video content.

About the Author

Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
More Ivan's articles

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