Squeaky Clean Success: Mastering PPC Advertising for Cleaning Services

Unlock the power of PPC advertising for cleaning services with our 6 effective marketing ideas!

Save to read later


By Ivan Vislavskiy

Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
More Ivan's articles

Ready to take your cleaning company from overlooked to overbooked? It’s all about PPC. When it comes to beating out the competitors, cleaning services today are turning to the powers of PPC advertising to attract quality leads and turn clicks into conversions with ease. And our team at Comrade Digital Marketing is here to show you just how it’s done.

From mastering ad scheduling to fine-tuning your bidding strategy, our experts will guide you through every step of the PPC process, helping you unlock the full potential of your cleaning business online. Ready to explore our 6 house cleaning marketing ideas?

Why Cleaning Companies Should Prioritize PPC

So, what’s the big draw of PPC? Pay-Per-Click (PPC) offers unparalleled opportunities for nearly instant visibility, targeted audience engagement, and measurable results. Discover why prioritizing PPC is the ultimate game-changer for your cleaning business:

  • Instant visibility: PPC (Pay-Per-Click) advertising offers immediate visibility on search engines, ensuring that cleaning companies appear at the top of search results when potential customers are actively seeking cleaning services.

  • Targeted audience: PPC allows cleaning companies to target specific demographics, locations, and search queries, ensuring that their ads reach the most relevant audience likely to convert into customers.

  • Cost-effective: With PPC, cleaning companies only pay when someone clicks on their ads, making it a cost-effective advertising strategy compared to traditional methods where payment is made regardless of engagement.

  • Measurable results: PPC platforms provide detailed analytics and performance metrics, allowing cleaning companies to track the effectiveness of their campaigns in real-time and make data-driven decisions to optimize performance.

  • Flexibility and control: Cleaning companies have full control over their PPC campaigns, including budget allocation, ad copy, keywords, and targeting parameters, enabling them to tailor their campaigns to their specific goals and adjust them as needed.

  • Competitive advantage: In the highly competitive cleaning industry, PPC can give companies a competitive edge by ensuring their visibility above competitors in search engine results, driving more traffic to their website, and ultimately increasing leads and conversions.

Now do you see the importance? When it comes to a digital marketing strategy, incorporating PPC is essential. With instant visibility, targeted audience engagement, and cost-effective campaigns, PPC empowers cleaning businesses to achieve their goals efficiently and effectively. So, what are you waiting for? Let’s start exploring how you can incorporate PPC strategies into your commercial cleaning business!

Comrade Digital Marketing Agency can help you with the above if you’re unsure how to go about it. Schedule a free consultation.

Budget that I Should Allocate for PPC Advertising as a Cleaning Company

Determining the appropriate budget for PPC advertising as a cleaning company depends on several factors such as your business goals, target market, and competition level. On average, cleaning companies may allocate anywhere from $500 to $5,000 per month for PPC campaigns. For smaller businesses or startups looking to establish an online presence, a budget of around $500 to $1,000 per month can be a reasonable starting point.

However, for more established companies aiming to expand their reach and outbid competitors in competitive markets, a budget upwards of $2,000 to $5,000 per month may be necessary to maintain visibility and generate leads effectively. It’s essential to continuously monitor campaign performance and adjust budgets accordingly to optimize ROI.

6 Effective PPC Strategies Tailored for Cleaning Businesses

Are you struggling to maximize your cleaning company’s online visibility? Don’t worry, we are here to explain six powerful Pay-Per-Click (PPC) strategies tailored specifically for cleaning businesses. From targeted ad campaigns to optimizing keywords, these tactics will elevate your online presence and attract more clients. Let’s discuss how it’s done!

1. Targeted Keyword Optimization

For cleaning companies looking to maximize their PPC campaigns, targeted keyword optimization is paramount. By conducting thorough keyword research, businesses can identify the specific terms and phrases potential customers are using when searching for cleaning services. For example, if a company specializes in eco-friendly cleaning products, they might target keywords like “green cleaning services” or “environmentally friendly cleaners.”

By optimizing ad copy and landing pages with these targeted keywords, businesses can increase their ad relevance and attract more qualified leads.

Implementing negative keywords is also crucial to filter out irrelevant traffic and ensure ad spend is focused on the most promising prospects. For instance, a residential cleaning company may want to exclude keywords related to commercial or industrial cleaning to avoid wasting budget on clicks from users seeking different services. By continuously refining and updating keyword lists based on performance data, cleaning companies can fine-tune their PPC campaigns for optimal results, driving higher click-through rates (CTR) and conversion rates.

keywords examples

Don’t stress about choosing the best keywords to elevate your cleaning service on the search engines; our team has you covered. Comrade Digital Marketing can assist cleaning companies in conducting comprehensive keyword research and implementing targeted optimization strategies to improve their PPC campaign performance. With our expertise in digital marketing, we can help businesses identify the most effective keywords for reaching their target audience and craft compelling ad copy that drives engagement and conversions. Let us optimize your PPC campaigns to attract more qualified leads and grow your cleaning business.

2. Geotargeted Ad Campaigns

In your industry, your focus needs to be entirely on finding local clientele. This is where geotargeting comes into play. Geotargeting allows cleaning companies to tailor their PPC ads to specific locations, ensuring they reach potential customers in their service areas. For example, a local cleaning company operating in Chicago might create separate ad campaigns targeting different neighborhoods or suburbs within the city. By adjusting bidding strategies and ad messaging based on geographical location, businesses can effectively reach users who are more likely to convert into customers.

Moreover, geotargeted ad campaigns enable businesses to capitalize on local events or trends that may impact cleaning demand. For instance, a cleaning company could run targeted ads promoting post-event cleanup services after a local festival or concert.

By leveraging geotargeting capabilities, businesses can maximize the relevance and effectiveness of their PPC ads, ultimately driving higher conversion rates and return on investment (ROI).

Not sure what the best practices of geotargeting are? Partnering with Comrade Digital Marketing can help cleaning companies leverage the power of geotargeted ad campaigns to reach their desired audience effectively. Our team can develop customized PPC strategies tailored to specific geographic regions, ensuring that your ads are seen by the right people in the right locations. Let us help you harness the full potential of geotargeting to increase brand visibility, generate more leads, and grow your cleaning business.

3. Ad Extensions for Enhanced Visibility

Within the competitive domain of PPC advertising, integrating ad extensions can substantially heighten the visibility and effectiveness of cleaning companies’ advertisements. Ad extensions provide additional information and links within the ad, increasing ad real estate and providing users with more reasons to click. For example, implementing sitelink extensions can direct users to specific pages on the cleaning company’s website, such as services offered, pricing, or customer testimonials. Additionally, callout extensions can highlight unique selling points or special offers, such as “24/7 availability” or “free estimates,” enticing users to engage with the ad.

Utilizing location extensions is particularly beneficial for cleaning companies with multiple service areas, as it displays the business’s address alongside the ad, making it easier for potential customers to find and contact them. Furthermore, leveraging review extensions can showcase positive feedback and ratings from satisfied customers, instilling trust and credibility in the cleaning company’s services.

By incorporating these ad extensions strategically, cleaning companies can increase ad visibility, drive higher click-through rates, and ultimately, boost conversions.

To boost your reach with ad extensions, our experts at Comrade Digital Marketing specialize in implementing ad extensions to enhance the visibility and performance of PPC campaigns for cleaning companies. Our experienced team can help businesses identify the most relevant and impactful ad extensions for their ads, ensuring maximum engagement and conversion potential. Let us optimize your PPC ads with compelling ad extensions to attract more qualified leads and grow your cleaning business.

4. Remarketing for Repeat Engagement

Remarketing is a powerful strategy for cleaning companies to re-engage users who have previously visited their website or interacted with their ads but did not convert. By placing a tracking pixel on their website, cleaning companies can create custom remarketing audiences and show targeted ads to users as they browse other websites or social media platforms. For example, a cleaning company could target users who visited their website but didn’t request a quote, reminding them of their services and encouraging them to take the desired action.

Dynamic remarketing takes this strategy a step further by displaying personalized ads featuring the specific services or products users viewed on the cleaning company’s website. For instance, if a user looked at carpet cleaning services, dynamic remarketing would show them ads highlighting carpet cleaning specials or promotions.

By delivering relevant and tailored messaging to past visitors, cleaning companies can increase brand recall, nurture leads through the sales funnel, and ultimately, drive conversions.

Implementing an effective remarketing campaign takes expertise to balance out how much you appear to prospective clients. Thankfully, Comrade Digital Marketing can assist cleaning companies in implementing effective remarketing strategies to re-engage past visitors and drive repeat engagement. From setting up tracking pixels to creating compelling ad creatives, our team can streamline the remarketing process and maximize ROI for your cleaning business. Let us help you stay top-of-mind with potential customers and convert more leads into loyal clients through strategic remarketing campaigns.

5. Ad Copy Highlighting Unique Service Offerings

Crafting compelling ad copy that highlights the unique service offerings of cleaning companies is essential for capturing the attention of potential customers. Whether it’s specialized cleaning techniques, eco-friendly products, or personalized service packages, showcasing what sets the cleaning company apart from competitors can significantly impact ad performance. For example, an ad could emphasize a cleaning company’s use of non-toxic, environmentally friendly cleaning products, appealing to environmentally conscious consumers who prioritize sustainability.

By clearly communicating these unique selling points in ad copy, cleaning companies can differentiate themselves and attract customers who resonate with their values and offerings.

Additionally, incorporating persuasive calls-to-action (CTAs) into ad copy can prompt users to take the desired action, such as scheduling a cleaning appointment or requesting a free quote. Phrases like “Book Now,” “Get a Free Estimate,” or “Schedule Your Cleaning Today” can create a sense of urgency and encourage users to click on the ad. By crafting compelling ad copy that effectively communicates unique service offerings and includes strong CTAs, cleaning companies can drive higher click-through rates and conversions, ultimately maximizing the success of their PPC campaigns.

When it comes to effective, unique ad copy, our experts have you covered. Comrade Digital Marketing specializes in creating tailored ad copy that highlights the unique service offerings of cleaning companies and drives meaningful engagement with target audiences. Our team of experienced copywriters can craft compelling ad messaging that effectively communicates the value proposition of your cleaning business and motivates users to take action. Let us help you develop persuasive ad copy that sets you apart from competitors and drives measurable results for your PPC campaigns.

6. Bid Adjustment for Peak Cleaning Demand Times

Adjusting bidding strategies based on peak cleaning demand times can help cleaning companies maximize their PPC campaign performance and capitalize on periods of high user engagement. By analyzing historical data and identifying times when demand for cleaning services is typically elevated, businesses can strategically increase their bids during these peak hours to ensure their ads appear prominently in search results. For example, bid adjustments could be made for weekends when homeowners are more likely to schedule cleaning appointments or during seasonal cleaning periods like spring or before major holidays.

Moreover, implementing bid adjustments based on device usage can further optimize PPC campaigns for peak cleaning demand times. For instance, if mobile users tend to book cleaning services more frequently during evenings and weekends, cleaning companies can increase bids specifically for mobile devices during these times to capture mobile users’ attention.

By aligning bidding strategies with peak demand times and user behavior patterns, cleaning companies can improve ad visibility, increase click-through rates, and ultimately, drive more conversions.

Not sure what the best time to launch a PPC campaign is? With ample research and expertise in bid adjustment, Comrade Digital Marketing can assist cleaning companies in implementing strategic bid adjustments tailored to peak cleaning demand times and user behavior patterns. Our team can analyze historical data and market trends to identify optimal bidding strategies for maximizing PPC campaign performance. Let us help you optimize your bidding strategies to ensure your ads are seen by the right users at the right times, driving higher engagement and ROI for your cleaning business.


Elevate Your Brand Today -
Discover Cutting-Edge Marketing Solutions!

Book a Call

How a Cleaning Company Can Measure the Success of Its PPC Advertising Campaigns

No matter what PPC tactics you embrace for your commercial cleaning business, you want to ensure that they are effective. This is where Google Ads comes into play. While we focus on this platform, remember there are other valuable tools like Bing Ads, Facebook Ads, and analytics suites to further illuminate your path to success. From clicks to conversions, we are sharing how to navigate Google Ads metrics and optimize your strategy for maximum impact:

  1. Log in to your Google Ads account.

  2. Navigate to the “Campaigns” tab.

  3. Click on the campaign you want to measure.

  4. Look at the key metrics such as clicks, impressions, CTR (click-through rate), and conversion rate.

  5. Analyze the performance of individual keywords and ad groups.

  6. Utilize conversion tracking to measure specific actions such as form submissions or phone calls.

  7. Review the “Search terms” report to see which keywords are driving traffic and conversions.

  8. Utilize Google Analytics to gain deeper insights into user behavior and website performance.

  9. Monitor the ROI (return on investment) of your PPC campaigns.

  10. Adjust bidding strategies and budget allocation based on performance metrics.

Harnessing Google Ads empowers cleaning companies to gauge campaign effectiveness with precision, ensuring that your efforts are propelling you in the right direction. By scrutinizing metrics, refining keywords, and leveraging conversion tracking, you’ll ensure your PPC efforts yield tangible results. No matter how robust your PPC campaign is, be sure to always stay on top of the metrics and adapt strategies accordingly for the most effective ad campaign.

Some Common Mistakes to Avoid in PPC Advertising for Cleaning Companies

While we have shared many of the best practices when it comes to a PPC strategy, there are some common mistakes businesses run into that can hamper success. In the world of PPC advertising, missteps can negatively impact your online presence. So, what should you avoid? Explore these common pitfalls tailored for cleaning companies and ensure your campaigns remain a success:

  • Making errors in match types: Misusing match types can lead to irrelevant clicks. Understanding and properly utilizing match types like broad match, phrase match, and exact match is essential.

  • Disregarding quality score: Neglecting quality score optimization can result in higher costs and lower ad positions. Focusing on improving quality score through relevant ad copy and landing pages is key.

  • Neglecting long-tail keywords: Long-tail keywords can attract more qualified leads. Ignoring them limits targeting potential and could lead to lower conversion rates.

  • Overlooking negative keywords: Failing to include negative keywords can waste budget on irrelevant clicks. Implementing negative keywords helps filter out non-relevant searches.

  • Misallocating budget: Setting an incorrect budget can limit campaign effectiveness. Properly allocating budget based on goals and performance is essential for success.

  • Improper Targeting: Targeting the wrong audience can lead to low conversion rates. Ensuring proper geographic, demographic, and device targeting helps reach the most relevant audience.

With awareness of the common pitfalls that arise in a PPC campaign, you can better adjust your strategies for flawless execution. With strategic planning and attention to detail, cleaning companies can harness the power of online advertising to shine in the competitive market. Avoid these pitfalls, refine your strategies, and watch your business grow!

Transform Your Online Presence

Get Started with Our Expert Team Now!


Don’t let your cleaning business get lost in the digital clutter. With the right PPC strategies, you can effectively reach your target audience and generate more leads than ever before. Whether you’re focusing on local SEO, leveraging ad extensions, or implementing dynamic remarketing, there are endless possibilities to explore, and you don’t have to go it alone.

At Comrade Digital Marketing, we understand the unique challenges facing cleaning companies and can help you navigate the world of PPC advertising to best elevate your business. To ensure your ad spend is put to good use, contact us now to discover how our customized PPC solutions can transform your online presence and drive tangible results for your cleaning business. So, what are you waiting for? Let’s get your PPC marketing campaign up and running today!

Frequently Asked Questions

  • What platforms can cleaning companies utilize for PPC advertising?

    Cleaning companies can enhance their digital marketing strategy through PPC marketing by utilizing platforms like Google Ads, Bing Ads, and social media channels such as Facebook Ads and Instagram Ads. These platforms offer opportunities to create targeted campaigns and reach potential customers effectively.

  • Should I consider running PPC ads on mobile devices for my cleaning business?

    Yes, mobile PPC advertising can be highly effective for cleaning companies, considering that many consumers search for local services on their smartphones. Optimize your ads and landing pages for mobile devices, utilize mobile-specific ad extensions like click-to-call or location extensions, and adjust bidding strategies to account for mobile traffic patterns.

  • How can I leverage ad scheduling to maximize the effectiveness of my PPC campaigns?

    Implement ad scheduling as part of your digital marketing strategies to strategically control the timing of your ads’ display, optimizing for peak conversion periods identified through historical performance data. Adjust bid adjustments and ad scheduling settings in your Google Ads campaigns to allocate budget effectively during these high-converting times, ensuring maximum ROI on your landing page.

About the Author

Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
More Ivan's articles

Ready to start your project?

Get in touch with us to discuss your specific objectives and the best, tailored-made strategy to reach and surpass them.
Get a custom growth strategy
Strategy background
Loading ...
Performance Audit Papers
Digital Marketing Performance Audit
Unlock a full potential of your website. See which gaps in your marketing don’t allow your organization to scale. Get a complimentary, no obligation marketing performance review.