7 min read
Updated: April 05, 2021

The Truth About Whether PPC Can Help Your Business

The Truth About Whether PPC Can Help Your Business

PPC, or pay-per-click advertising, is one of the most popular forms of online advertising – and for good reason. PPC for business websites and brands helps you reach more people, target specific audiences, and save money. What’s more, the power of PPC for small businesses is just as tangible today in 2021 as it’s ever been. In fact, because more and more businesses have shifted to online models, PPC may be more important now than ever.

Comrade has a team of digital marketing experts that helps businesses create effective ads and initiate a streamlined PPC campaign. Let’s look at the ins and outs of PPC, as well as what we do here in-house, to help our clients.

What Is PPC?

Pay-per-click advertising is a form of online advertising that only costs you when people click on the ad. The system allows you to create digital adverts, whether animated, video, or still, and place them on websites and search results.

ppc for business

How Can PPC Help Your Business in 2021?

PPC can help your business in three major ways, which we’re going to explore. Whether your business is brand new, or you’ve been in operation for years, this exciting and effective way of advertising is definitely worth your attention.

Helpful tips when considering a PPC strategy for small businesses

Start small and plan on growing slowly

Rome wasn’t built in a day. It’s important for small businesses in 2021 to take the time to implement their PPC strategies in a slow, measured way. PPC takes a bit of trial and error, so start small as you will surely adjust your keywords and additional PPC metrics over a short period of time to perfect your ads and yield greater ROI.

Use highly targeted keywords

PPC still costs money, so rather than pack multiple PPC ads with every keyword you can think of that relate to your small business, be more selective. If you use too many non-specific keywords, you will not attract qualified leads, but rather any and everyone on the Internet. This in turn will cause your small business to waste money on ads that are clicked on by people who have no real intention of buying your product or service. Our advice is to speak to a qualified PPC marketing agency about selecting strategic keywords for maximum efficacy in your PPC campaigns.

Be assertive in the language you use

Be bold in all of your PPC ad copy. Small businesses often make the mistake of shying away from their positive attributes, thinking they can’t compete boldly with larger competition. Always be confident and assertive in the language you use for your PPC ad copy. The confidence will come across positively to your prospective customers or clients.

Go local, everywhere

Small businesses are well-served targeting specific geographic areas with their PPC campaigns. Proper market research will help you hone in on the right geographic locations in which to target your PPC campaigns for maximum results.

Call to Action, Call to Action, Call to Action

CTAs, or, Calls to Action, are a must for small businesses in their PPC ads. In its simplest form, a Call to Action is a simple, powerful phrase asking prospects to visit your business and confidently make a purchase. Calls to Action can be specific, for instance, if you are running a specific promotion you can ask visitors to take advantage of a special sale, product, or service you are featuring. Or you can simply ask that they fill out an online “contact us” form, or give your business a call. It all depends on your sector which Call to Action is right for your small business, but one thing is for certain, all PPC ads must include this powerful component.

PPC Is Fast and Effective

PPC is quicker than many other kinds of advertising and digital marketing. Search engine optimization (SEO) is hugely effective but can take weeks or longer to become effective as it depends on Google and other search engine algorithms to update. With PPC, you can buy ad space, and it goes up. It’s as simple as that.

It’s super effective, too.

ppc for websites

PPC Is better for New Products

PPC is best if you have new products. If you’re trying to reach people with something exciting and fresh, there’s more chance people will click. Get the pitch right on your ad, and you’ll be reaching a whole new audience very quickly.

You Only Pay for Action Taken

Finally, remember that you only pay for the ads when people click on them. PPC for websites and businesses is popular because it costs less and delivers quick results.

Let Comrade Create Effective PPC Campaigns for Your Brand

Comrade boasts years of experience and a team of experts who can create a custom PPC campaign that suits your brand and business. To find out more, or to get moving on an exciting new digital marketing campaign, give us a call or reach out to the team today!

Frequently Asked Questions

Why is PPC important in business?

Paid ads allow you to target a particular audience interested in your products or services. You can consider many factors, such as demographics, location, keywords, and even time of day. Precisely customizing your ad campaign can result in remarkable returns at cost.

Does PPC have any disadvantages?

Like everything, PPC does have a few drawbacks you will have to consider before starting a paid campaign. First, PPC requires a time investment. It's not that you can set up a campaign and leave it. Second, to set up a PPC campaign, you need skills. Without practice, your PPC campaign may not be as effective as you expect it. And finally, if you aren't constantly monitoring your PPC campaigns, costs may add up quickly, and you risk wasting your budget.

How effective is PPC advertising?

When managed properly, a PPC campaign can prove to be extremely effective even for a small budget. PPC lets you target visitors at all stages of the sales funnel. Focus on the keywords people search for when they are ready to buy, and you can expect a high conversion rate.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Sasha Berson
Sasha serves as Managing Partner and VP of Client Solutions for Comrade Digital Marketing, a Chicago-based marketing agency dedicated to solving client’s most pressing digital challenges.
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