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Updated: November 12, 2020

How Can PPC Help Your Business?

How Can PPC Help Your Business?

PPC, or pay-per-click advertising, is one of the most popular forms of online advertising – and for good reason. PPC for business websites and brands helps you reach more people, target specific audiences, and save money.

Comrade Web Agency has a team of digital marketing experts that helps business create effective ads and initiate a streamlined PPC campaign. Let’s look at the ins and outs of PPC, as well as what we do here in-house, to help our clients.

What Is PPC?

Pay-per-click advertising is a form of online advertising that only costs you when people click on the ad. The system allows you to create digital adverts, whether animated, video, or still, and place them on websites and search results.

ppc for business

How Can PPC Help Your Business?

PPC can help your business in three major ways, which we’re going to explore. Whether your business is brand new, or you’ve been in operation for years, this exciting and effective way of advertising is definitely worth your attention.

PPC Is Fast and Effective

PPC is quicker than many other kinds of advertising and digital marketing. Search engine optimization (SEO) is hugely effective but can take weeks or longer to become effective as it depends on Google and other search engine algorithms to update. With PPC, you can buy ad space, and it goes up. It’s as simple as that.

It’s super effective, too.

ppc for websitesPPC Is better for New Products

PPC is best if you have new products. If you’re trying to reach people with something exciting and fresh, there’s more chance people will click. Get the pitch right on your ad, and you’ll be reaching a whole new audience very quickly.

You Only Pay for Action Taken

Finally, remember that you only pay for the ads when people click on them. PPC for websites and businesses is popular because it costs less and delivers quick results.

Let Comrade Create Effective PPC Campaigns for Your Brand

Comrade boasts years of experience and a team of experts who can create a custom PPC campaign that suits your brand and business. To find out more, or to get moving on an exciting new digital marketing campaign, give us a call or reach out to the team today!

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About the Author
Sasha Berson
Sasha serves as Managing Partner and VP of Client Solutions for Comrade Digital Marketing, a Chicago-based marketing agency dedicated to solving client’s most pressing digital challenges.
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