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About the Project

The majority of countertop companies, in an attempt to attract more customers, resort to the tactic of advertising themselves as the cheapest company in the area. When we partnered with Granite Selection, formerly known as, we wanted to shed that identity and become known as the company with the largest selection of stones, highest quality of customer service, most advanced technologies, fast and professional installations AND competitive pricing. Located in Elk Grove Village, IL, Granite Selection specializes in the distribution, design, fabrication and installation of custom natural stone countertops, vanities, shower walls and more. By partnering with us, they were able to change their corporate image from lowest price to affordable luxury.

Old Website
Project Goals
  • Establishing a new brand
  • Making the site mobile responsive
  • Creating interactive tools like a custom 30-second Quick Quote calculator, kitchen visualizer tool, and stone selector
  • We also established a helpful blog with design ideas, care tips, and guidance for finding the right stone type for you
  • Created “Recent Projects” section
Marketing Results
Granite Selection is a current CWA client; therefore the following are the results of our continued partnership.
increased number of online leads
increased Local SEO traffic
increase number of online leads
  • For SEO, we established over 100 backlinks within industry-specific platforms, blogs, and directories.
  • We created a sophisticated SEO architecture with cross-linking.
  • Through our work with PPC we improved the conversion rate by 122% (while overall conversion rate was at 165%)
  • We also reduced the adWords budget by 85%.
Key WordsPosition
discount granite countertops chicago2
chicago granite3
granite countertops chicago4
granite in chicago4
chicago granite countertops4
kitchen countertops chicago7
Traffic Increase
Granite Selection Homepage
I started to work with Comrade Web Agency in 2015. In just 12 months they did a complete rebranding of my business and constructed a brand new website on a new domain. I can even say that I have a feeling that now I have the best website in Chicago in my industry. In 6 months from being nowhere on Google, I achieved Top local SEO results for the best keywords in my industry. My website conversion rate improved from 1.06% to 2.26%. Last year all my leads were coming from adWords and it started to be very competitive and expensive to continue. It was a big risk for me to completely change the approach from paid ads to organic SEO, change my brand and develop a new website. But it worked. Now, after 12 months, we increased the total amount of leads from the website by 40% with organic SEO and I haven't been using adWords for a long time. I know that our clients love our website. I highly recommend this company, they did what they promised and provided great customer support.
Paul Batashev, Granite Selection
Granite Selection Image Granite Selection Image
Granite Selection Image Granite Selection Image
Granite Selection Image
It's not about simply being online but evolving your brand in the digital world
We are excited to partner with professionals who have bold visions and uncompromising desire for success.