Granite Selection

Web Design / Development + Branding + Local SEO

About This Project

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The majority of countertop companies, in an attempt to attract more customers, resort to the tactic of advertising themselves as the cheapest company in the area. When we partnered with Granite Selection, formerly known as paylessforgranite.com, we wanted to shed that identity and become known as the company with the largest selection of stones, highest quality of customer service, most advanced technologies, fast and professional installations AND competitive pricing. Located in Elk Grove Village, IL, Granite Selection specializes in the distribution, design, fabrication and installation of custom natural stone countertops, vanities, shower walls and more. By partnering with us, they were able to change their corporate image from lowest price to affordable luxury.

Project Goals

  • Establishing a new brand
  • Making the site mobile responsive
  • Creating interactive tools like a custom 30-second Quick Quote calculator, kitchen visualizer tool, and stone selector
  • We also established a helpful blog with design ideas, care tips, and guidance for finding the right stone type for you
  • Created “Recent Projects” section

Marketing Result

+ 165%
increased number of online leads
+ 270%
increased Local SEO traffic
+ 40%
increase number of online leads
Granite Selection is a current CWA client

Therefore the following are the results of our continued partnership.

Traffic Increase
KEY WORDSPOSITION
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We are in Chicago and we provide services to clients worldwide.