WordPress is the most-used Content Management System (CMS) in the world, and for good reason. WordPress makes it easy to manage and update websites while keeping the site’s unique personalization in tact with plugins and integrations.
For more than a decade, Comrade’s WordPress experts have been building websites for clients across dozens of different industries. We continually expand our knowledge-base with every project. Please visit our portfolio to see our experience in action.
After making the decision to build a new WordPress website, the natural question is: “Can I save money using a template?” WordPress and all compatible builder plugins have templates for pages and whole sites that can save time and money. The real question, however, is whether a template suits your goals.
Comrade or any custom WordPress development company will start by assessing your marketing objectives. If you’re aiming for more leads and sales or greater visibility, your website is built to drive those results in a predictable and measurable way. Using a template can make for a lower-dollar spend on the actual website, but it will not be designed to deliver certain results, thus your return on investment could suffer. A custom-built website is designed to generate specific, pre-determined results. If traffic, lead generation, conversion and sales opportunities are the goal, custom sites are always the better investment. Please visit our blog for informative articles explaining the ins and outs of custom vs. template-built websites.
A properly-developed WordPress website is high-performing. It’s an engine to drive your marketing goals across the finish line. It empowers your business to attract and engage your audience. How? Below are key components the Comrade WordPress development team builds into all its high-performance WordPress websites.
WordPress is a remarkably flexible platform with an enormous storefront of pre-set tools and plugins. Our WordPress experts leverage these invaluable tools to design a custom website that reflects your brand and works to deliver on your objectives. Our customization begins with a careful assessment of your buyer personas and their expectations when interacting with your website
Not only does SEO make your WordPress website findable, it packs each page with the key information your users are looking for. Today, more than ever, SEO today is about valuable content, meaning a strategically-built website will deliver users the specific information they seek and make it incredibly easy to discover what you offer. WordPress is especially well-suited for projects featuring a blog, which ultimately becomes your brand’s “stomping ground” for ongoing SEO and value-rich content.
With all aspects of your business, the only way to measure success is to track performance against previously identified KPIs (key performance indicators). Your website is no different. We install all the necessary analytical tools and set up the “triggers” and “rules” that align with your overall objectives. Once these tools have been installed, we train you and/or members of your team on how to put them to use.
Every website on the Internet has some kind of contact form or call-to-action. What other conversion tools does your business need? What about reviews, testimonials, case studies or lead magnets? How many do you need? How can these tools be applied for optimal response and built to shape your buyer journey? Your Comrade WordPress experts will help setup the necessary conversion tools to increase your website’s conversion rate.
More than 50% of web traffic across the Internet is happening on smartphones. Add to that tablets and other hand-held devices and your website must be fully responsive and adaptable to survive. “Responsive” means both looking good and functioning perfectly on every device, and ensuring this is part of every Comrade project.
In 2020, almost every business operates with a suite of different business tools: a CRM for easier client management, email solutions for engaging up with your customers, analytical tools for better reporting, and more. We consult with every client to identify the tools and figure out ways they can be connected to boost your website’s performance.
Our WordPress development team hears some common questions about the types of businesses, markets and websites WordPress works for.
The answer is almost always “all of them” because of how WordPress is setup. WordPress is a Content Management System (CMS) that can be applied to any project, no matter the goals. The flexibility provided by WordPress plugins and tools on the already-robust CMS opens up limitless opportunities for your brand to customize the website functions your project requires. The result? A fully-customized website designed for the sole purpose of driving measurable results. WordPress website development works for:
“Clients sometimes think that a custom, high-performance website needs to be complicated, but we work with great platforms like WordPress that make managing highly sophisticated websites painless.”
We love working with clients across a range of industries on building their WordPress websites and think the platform is a phenomenal tool that’s made web development and functionality seamless for so many businesses. Here’s why you can feel secure working with Comrade on your WordPress website development project:
Our team members have been working with WordPress since the platform’s inception and have achieved great success building everything from functionality-rich eCommerce sites to B2B manufacturing websites on WordPress with phenomenal success.
Every step of the way, we’ll deliver status reports on your project and walk you through the ins and outs of your WordPress website. We’ll even provide you and your team training on WordPress so you can get the most out of this user-friendly, highly functional platform.
Comrade measures the success of your WordPress website on two metrics: that it’s easy for you and your team to use; and that it generates qualified leads and conversions for your business. We work hard to ensure those goals are met.
During our planning session, we will evaluate:
We’ll provide a full market landscape and analysis to either build a new WordPress site or enhance your existing WordPress site to work smarter for your business.
WordPress website development costs vary based on several factors including the website's objectives, the project's technical complexity, the level of functionality required on the site, and the timeline for development. Average costs for high-performance WordPress web development begins at $10,000+ for simple informational websites and $20,000+ for more complex projects.
Typically, creating a high-performance WordPress website takes 3-4 months. This will depend on functionality, the scope of your project's architecture and your availability. The latter is very important as certain steps require the client's input and/or approval. If your assets are lined up and you're ready to dedicate the needed time to your project, it will streamline the development process and deliver quicker turnaround time.
If you already have a WordPress website, it can sometimes be updated or supported to meet your needs. This comes down to your specific goals. Was your existing website designed with your current objectives in mind? Was it optimized to support you in meeting those objectives? Was it properly set up from technology standpoint?
If you would like to explore this option, start with an assessment. Our team will review the strategy and technology used on your existing website and then present you with options.
Companies just starting out often tend to consider template-based websites due to their lower sticker price. Templated WordPress websites, however, have many drawbacks. They are slower to upload across all devices, thereby lowering your search ranking on Google and other search engines and they also limit your online strategy to pre-defined ideations of "brand," "user experience" and "buyer persona." To power your website to meet your specific goals, a custom WordPress site is the solution required. Please call us for a consultation and we can explain in greater detail the difference between custom-built and template-based WordPress websites.
WordPress is the most popular CSM in the world, but that doesn't automatically mean it's the right platform for every project. If you want to learn more about the advantages and disadvantages of WordPress versus other platforms like Drupal, Wix and Squarespace, start a conversation with our team and we'll explain the differences and pros and cons of each.
Do you want a marketing plan that fits your individual needs? Let us craft a strategy that drives results to your company based on your objectives.
Please fill out the form to the right, and we will contact you within one business day for a free initial consultation.
