Cedar Rustic Fence
About the Company
Cedar Rustic Fence has been a trusted name in fence installation across the Midwest for decades. Known for quality craftsmanship and durable materials, they specialize in wood, vinyl, and aluminum fencing for residential and commercial properties. Their long-standing reputation is built on reliability, professional service, and a commitment to enhancing outdoor living spaces.
Client
Since
2024
Website
cedarrustic.comIndustry
Fences
Services
Digital Marketing
SEO
Website Design
Driving Growth Through SEO & Site Optimization
Challenges
Breaking Free from Referral-Only Growth
Despite its sterling reputation and long-standing presence, Cedar Rustic Fence faced a growth ceiling. Referrals had fueled their business for years, but relying solely on word-of-mouth left them without a predictable path for expansion. Their existing website was managed in-house, which strained internal resources and lacked the SEO structure needed for strong online performance. Without a clear digital strategy, Cedar Rustic Fence wasn’t reaching the growing audience searching for fencing solutions online.
Solutions
From Legacy to Lead Engine
We started with a complete audit of Cedar Rustic Fence’s digital presence to uncover key areas for growth. Our strategy focused on one outcome: generating real business leads. We launched a high-performance website designed not just to look good, but to convert traffic into inquiries. By taking over content creation and management, we ensured every piece was optimized for SEO and aligned with their voice and customer base. We paired this with a dual-channel strategy, targeted advertising to generate immediate traffic and long-term content marketing to build sustained growth. The result was a comprehensive funnel that turned interested browsers into qualified leads.
RESULTS
Consistent Growth From the Ground Up
Two years into the engagement, Cedar Rustic Fence’s numbers are climbing across the board. Organic traffic is up 794% per Semrush, and marketing ROI reached 1,373% in the same 24-month window. Most telling is the efficiency gain: qualified leads more than doubled up 109% while the cost to acquire each one dropped 41%, so Cedar Rustic is now getting twice the leads at a lower price per lead.
All percentages are non-paid only; specific volumes remain confidential under NDA, and the Semrush figure is the publicly verifiable anchor.
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