Creating an effective online marketing campaign is much easier said than done. It takes quite a bit of preparation and a team of qualified people with different talents and exceptional communication skills. We’ve broken down a 5-8 week process into four easy-to-follow steps to better illustrate what goes into launching a complete, effective online marketing […]
There is no denying that Facebook is a powerful marketing tool, but only if you use it correctly. Creating a Facebook business page and posting regularly isn’t enough to attract followers and increase engagement; you have to be posting the right content. Here are 5 different content types that you can mix and match to […]
Getting people interested in your company is the first step to establishing a lucrative sales funnel. But how do you get people interested? You give them something useful. Using promotional offers, like checklists, allow your company to create a beneficial relationship with potential customers, even if they’re not ready to buy at the very moment.
Email is the grandfather of digital communication. And these days, it often seems like the last resort for the worst kind of marketing schemes. But it doesn’t have to be. As the most common and robust messaging platform in the world, email is still a great way to reach customers new and old for many […]
Your employees like you. Your customers and clients like you. Your family does, too. Hey—even you like you, sometimes. For many executives and the companies they run and represent, that’s enough. But in the age of social media, over-sharing, and personal brands, online “Likeability” has become an indispensable facet of digital marketing strategy in every […]
In short, YES. However, creating an effective eBook isn’t easy. You must write original, informative content and design and format it in a way that makes it look professional and interesting so that others will want to give you their information and download it. EBooks are an essential part of any successful inbound marketing program […]
Creating a website is one of the best and hardest things you can do for your company. When you launch and sustain a high-quality website, your company will reap the numerous rewards over time, including brand recognition, industry thought leadership, new customers, and business partners just to name a few. But if you create a […]
If you spend any amount of time online, you know that blogs are a concise, casual way to get the news or learn about just about anything. But they are also one of the best business marketing platforms for your business.