Make sure your business has a presence on every major social media platform, including Facebook, Twitter, and Instagram. Social media accounts are incredibly easy to set up, so there’s no reason to leave any platform unattended.
First, maintaining a social media presence helps legitimize your business in the eyes of users. If they search for your business on a major platform and don’t find it, they will likely either think your business is behind the times or less reputable than your competitors. Social media platforms also offer you a chance to effectively market your business to users.
Giving your business some personality goes hand-in-hand with maintaining an effective social media presence. No matter what industry you’re in, you don’t want your business to come across as bland and boring; otherwise, you’ll be lost in a sea of no-name competitors.
Instead, you want to engage your digital audience on a personal level by periodically posting social media text and image updates while responding directly to user comments and concerns. That will give your business a human face and a voice.
Sending group text messages to your clients is another effective digital marketing strategy. Most people have their smartphones with them 24 hours a day. Delivering marketing material or business-related updates directly to your clients’ pockets is extremely convenient for them and for you, and it’s also a great way to ensure that your clients are keeping your business in mind.
To send out a group text, generally you upload a large list of phone numbers to some type of group texting platform. From there, the process is automated. The texting platform software automatically delivers a copy of the message to every phone number on the list. Users automatically receive your SMS messaging on their mobile devices, such as Apple iMessage, Google Messages, or other third-party texting apps.
Just as is the case with social media platforms, there are websites that are dedicated to user reviews of businesses. Some of the biggest names include Yelp, Google Maps, and Facebook’s own review platform.
Your potential customers are always on the lookout for the best deals from the most reputable businesses. If your competitors are receiving an increase of reviews or more positive ratings, the likelihood that your current and potential future clients will give their business goes through the roof.
To avoid that, you need to be diligent in maintaining your business’s image on review platforms. You should always respond to complaints publicly in a respectable and helpful manner. You should also encourage your clients to post positive reviews by offering incentives such as discount coupons and gift cards.
The digital realm is no longer a niche place for tech-focused young people. Today, practically everyone is online with their smartphones and computers. Businesses can no longer afford to ignore the digital world when it comes to marketing, branding, and customer engagement.
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