Hiring an Agency
3 min read
Updated: April 06, 2020

The Cost vs. Investing Mindset

In order to have a successful website for your business, you need three things: A Good Idea , The Right Resources and The Right Mindset. Now, what does that mean, the right mindset? Well, we’ve conducted business with numerous different companies here at Comrade Web over the last eight years and something we’ve noticed is that there is a distinct difference between the clients that receive innovative, successful work and the clients that never seem quite happy with their results. That difference isn't their budget, but their mindset. We see two main mindsets here, the “Cost” mindset and the “Investing” mindset.
The Cost vs. Investing Mindset

What is a “Cost” Mindset?

Someone with a “Cost” mindset is constantly worried about the money being spent and not the final product. We understand; no one wants to feel like they’re throwing money away (which is easy to feel with something you can’t touch and hold, like a website). However, when you focus solely on what your monetary ROI will be, you will miss the chance to create a site that will return much more than money.

cost mindset

How Does a “cost” Mindset Affect My Company?

Having a cost mindset means that you will always be underwhelmed with the work being done. Pinching pennies never results in a satisfied transaction, especially when you’re paying for something custom. Holding the purse strings too tight will end up suffocating your project.

A cost mindset also means that your website will be less inventive and overall less effective. When designers and managers feel rushed, because “time is money”, they will fall back on what they’ve done in the past. Give them more room to breathe and they’ll be able to think of new, creative solutions to your company’s specific problem.

What is an “Investing” Mindset?

Someone with an investing mindset understands that in order to make money, you have to spend money. By giving account managers and designers room to breathe and create you will receive a customized, healthy website for your small business. These people are not simply “tossing money around” but instead, giving the agency a budget and the creative reigns.

How Does an “Investing” Mindset Affect My Company?

An investing mindset means that your website is new and creative. Designers and strategists love to find custom solutions when they’re given enough time and resources. Quality agencies will also reward your patience and trust with innovation and ROI you never even considered.

Start Evolving your digital brand

0 0 vote
Article Rating
About the Author
Ivan Vislavskiy
Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
guest
0 Comments
Inline Feedbacks
View all comments
Does your website generate enough traffic?
A complimentary, no-obligation digital marketing performance audit
  • Website UI/UX, content and conversion review
  • SEO: 20-point performance check
  • Digital marketing strategy
request free audit

Ready to start your project?

Get in touch with us to discuss your specific objectives and the best, tailored-made strategy to reach and surpass them.
Contact US
Thank You For Your Interest
One of our specialist will be in contact with you shortly.
Before you go, we would love to get additional information to help us better understand how we can serve you best. Please fill out this four question survey.