Google’s main goal is to deliver relevant search results. When people search a keyword on their smartphones, and Google delivers them to pages designed for larger screens, the problems begin. The page’s interface often causes users a lot of trouble because the layout doesn’t conform to the device on which they’re viewing.
Plus, this situation frustrates Google’s PageRank algorithm since people are forced to navigate through multiple pages of a website to find the information they’re seeking.
Google has made a dramatic shift to the way they rank sites. From this point forward, websites not programmed with mobile responsive layouts are getting dropped from Google’s search results. That means a reduction in qualified traffic, lost leads and fewer conversions. Bottom line, companies lose money when they don’t “toe the line” that Google has drawn in the sand.
We’ll see you in Google’s search results.
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