375%
Increase in qualified leads
9X
INCREASE IN TARGETED TRAFFIC FROM SEO
11X
Increase in site visitors
Healthcare
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Running a successful healthcare business takes more than just providing excellent care – effective digital marketing is also crucial. But between seeing patients, managing a practice, and staying on top of the latest medical advances, who has time to master online marketing?
That’s where partnering with the right digital marketing agency can make a real difference in healthcare success. Top agencies that specialize in the healthcare space have helped organizations see massive growth through solid online marketing strategies.
This post shares the top 10 digital marketing agencies to help healthcare businesses increase their reach, attract more patients, and ultimately drive revenue and referrals. These agencies consistently deliver proven results across medical practices, hospitals, clinics, and health tech companies.
To compile this list, dozens of agencies were evaluated based on their healthcare digital marketing expertise, range of services, past client results, reputation, and versatility in working with different healthcare segments. Whether a small private practice or a large hospital system, there are agencies here that can take a healthcare business’s digital presence to the next level.
Ready to connect a healthcare practice with more patients and grow online? Let’s dive in!
How Digital Marketing Services Can Boost Your Healthcare Business
Let’s face it – marketing a healthcare business in today’s digital front is tougher than ever. Between new regulations, increasing competition, and rapidly evolving technology, it’s hard for healthcare companies to stand out. This is where digital marketing comes in.
Savvy healthcare brands that leverage digital marketing services like search engine optimization, pay-per-click ads, and social media marketing are seeing tremendous growth. Investing in SEO can help get your website ranked higher so more prospective patients find you online. Running Google/Facebook ads allows you to target consumers searching for specific treatments and services.
And having an active presence on social media helps build brand awareness and trust. The key is partnering with a digital marketing agency that understands the unique challenges healthcare companies face.
They can help you craft content that educates and reassures patients, drive traffic to your website, and convert visitors into leads and customers. In 2024 and beyond, digital marketing should be a core part of any healthcare company’s growth strategy.
It might take some investment upfront, but the long-term gains will be well worth it.
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Services that Increase Your Website Performance
Digital marketing agencies offer a comprehensive range of services tailored specifically for the healthcare industry. These include:
- Search Engine Optimization (SEO): Enhancing your website and content to achieve higher rankings in relevant keyword searches, attracting more patients online.
- Pay-Per-Click (PPC): Running targeted ad campaigns on Google, Bing, and social media platforms to promote your services and drive traffic.
- Content Creation: Producing engaging and valuable blogs, articles, eBooks, and more to attract patients and establish thought leadership.
- Social Media Management: Skillfully handling your social media presence on platforms like Facebook and Instagram to build a loyal audience and vibrant community.
- Email Marketing: Designing effective email campaigns to nurture leads and guide patients through your sales funnel.
- Web Design: Creating visually appealing, mobile-friendly websites optimized for generating leads and maximizing conversions.
- Reputation Management: Monitoring and fostering positive reviews and feedback across the web, establishing a foundation of trust.
- Analytics & Reporting: Tracking key performance metrics and delivering data-driven insights to refine your marketing strategies.
These services help healthcare businesses thrive by staying ahead in the digital landscape.
Leverage the best healthcare digital marketing strategies with Comrade Digital Marketing Agency. Schedule a free consultation.
Top 10 Digital Marketing Agencies for Healthcare
1. Comrade Digital Marketing Agency
Based in the bustling heart of Chicago, Illinois, Comrade Digital Marketing Agency has been at the forefront of providing state-of-the-art healthcare digital marketing services since its establishment in 2008. With a robust team of over 50 seasoned marketing professionals, Comrade Digital Marketing brings over a decade of invaluable experience in driving remarkable results for medical, dental, hospital, and pharmaceutical brands.
Comrade Digital Marketing takes charge of end-to-end strategy and execution of various indispensable services for healthcare clients, including SEO, PPC, content creation, email campaigns, website design, and more. They boast premier partnerships with esteemed platforms such as Google and HubSpot. Emphasizing their commitment to the healthcare arena, Comrade Digital Marketing offers specialized solutions like reputation management, HIPAA-compliant messaging, seamless Google Analytics implementation, compelling clinical content creation, and localized SEO to efficiently connect patients with providers.
Source: Comrade Digital Marketing Agency
Irrespective of the size of the healthcare organization, Comrade Digital Marketing harnesses innovative solutions and tailors customized strategies that are focused on acquiring more patients, elevating brand awareness, and driving revenue through digital channels. Their meticulous and data-driven approach ensures that each client receives actionable insights to refine and optimize their marketing efforts.
- Comrade Digital Marketing is highly rated across many platforms – Google Reviews, Clutch, and Facebook.
- Their team has earned many awards, including the Platinum Winner award from the “Hermes Creative Awards” and an inclusion in “Best Digital Marketing Agencies in Chicago in 2023” by Expertise.
2. PBJ Marketing
PBJ Marketing, established in 2011, is a leading provider of digital marketing services to healthcare clients of all sizes. With offices in both Washington, D.C. and New York City, they offer industry-leading integrated marketing solutions tailored to medical practices, hospitals, pharmaceutical brands, and other healthcare businesses.
Their team of over 100 marketing experts excels in driving awareness, traffic, and conversions. PBJ Marketing’s services encompass a wide range of areas, including search engine optimization, pay-per-click advertising, social media management, email nurturing campaigns, clinical content, web development, website design, and video production. They are proud partners of Google and HubSpot, showcasing their expertise and experience.
Source: PBJ Marketing
PBJ Marketing is dedicated to helping healthcare clients increase patient acquisition and retention through data-driven strategies. They prioritize online visibility and reputation for healthcare consumers while ensuring compliance with HIPAA regulations, and ensuring the utmost privacy for their clients.
With a profound understanding of the healthcare industry and a proven track record of success, PBJ Marketing is the ideal partner for medical organizations looking to expand their online presence and community influence.
- PBJ Marketing holds Premium Google Partner status.
- Their rating on Clutch is notable 4.9 stars out of 5.
3. Altered State Productions
Altered State Productions, founded in 2018 in Dallas, Texas, revolutionizes healthcare brand marketing through a unique and artistic approach.
Their team of storytellers, artists, and technicians considers marketing as an art form, captivating audiences with videos, websites, social media campaigns, influencer partnerships, 3D animations, and more.
By blending innovation and strategy, Altered State creates impactful content for medical, pharmaceutical, hospital, and health insurance clients. Through emotive storytelling and striking visuals, they humanize healthcare brands, educate patients, showcase cutting-edge treatments, enhance patient engagement, and drive brand recall.
Source: Altered State Productions
With in-house capabilities that include SEO, PPC ads, email campaigns, and analytics, Altered State empowers healthcare clients to achieve growth objectives and convert impressions into increased patient acquisition.
Recognized as the “Best Digital Agency in Dallas” by Expertise and holding ISO certifications, Altered State Productions delivers emotionally resonant and commercially successful healthcare marketing, enabling top healthcare brands to differentiate themselves and leave a lasting impact.
- Their current rating on Google Reviews is 5.0, based on 42 reviews from satisfied clients.
- The Altered State team has generated over $249,000,000 for brands and clients they have worked with.
4. WOWbix Marketing
WOWbix Marketing is a results-oriented digital marketing agency based in Paramus, New Jersey. Since 2015, they have specialized in delivering top-notch digital marketing services to healthcare organizations of all sizes.
With a skilled team experienced in driving online growth for medical practices, hospitals, pharmaceutical brands, and other clients in the healthcare industry, WOWbix Marketing offers affordable and customized digital marketing services for health. They excel in various areas including website design, search engine optimization, pay-per-click advertising, social media marketing, and brand strategy.
Source: WOWbix Marketing
WOWbix Marketing stands out due to its deep industry expertise in healthcare. They assist clinical brands in generating high-quality traffic and leads while ensuring compliant promotion. Moreover, they stay current with the latest marketing innovations, focusing on driving conversions, and maximizing ROI through optimized landing pages, email nurturing, and comprehensive tracking.
Their data-driven digital marketing campaigns are designed to enhance patient acquisition and retention by optimizing visibility and engagement through compelling content and user experiences. WOWbix Marketing also ensures that the campaigns are tailored to the unique needs of clients in the medical industry.
With its impressive track record and competitive rates, WOWbix Marketing is the go-to agency for healthcare professionals and organizations looking to enhance their online presence and reputation. Clients can rely on their experienced team to execute strategic and comprehensive digital marketing campaigns that align with their specific goals.
- WOWbix Marketing is a certified partner of the industry giants – SemRush, Google, and Microsoft.
- GoodFirms has included them in “Top Digital Marketing Agencies in New Jersey”.
5. Practis
Practis, founded in 1998, is a highly-regarded healthcare marketing agency that specializes in catering to the unique needs of medical practices, clinics, hospitals, and dental offices nationwide. Comprised of a skilled team based in Charlotte, the agency boasts over two decades of expertise in healthcare marketing strategy and implementation.
Practis offers tailored services for healthcare providers to attract and retain patients effectively. Their approach incorporates user-friendly medical website design, expert SEO practices, and optimized paid search and social media campaigns, all aimed at promoting clinical services, patient volume, and strengthening brand image.
Source: Practis
The agency’s content marketing initiatives, including engaging blogs, videos, and other assets, are designed to both captivate and educate patients on relevant health topics. Additionally, Practis provides comprehensive public relations services to enhance the reputations of healthcare providers and position them as industry thought leaders.
Leveraging their analytical capabilities and wealth of healthcare sector experience, Practis employs targeted strategies across PPC, social media, and content marketing to reach the intended demographics and capitalize on high-intent keywords. The agency also prioritizes monitoring and promptly addressing patient feedback and reviews across various web platforms.
Practis differentiates itself by providing data-driven, customized strategies that contribute to lead generation and patient retention for clinical audiences. The agency’s seasoned healthcare marketing experts collaborate closely with providers to develop comprehensive growth plans aligned with their respective goals. With a track record of proven results spanning multiple decades, Practis is widely recognized as the go-to agency for healthcare organizations aspiring to expand their reach.
- The Practis team boasts extensive experience in the healthcare marketing services field, with a presence spanning 25 years.
- Practis holds 5 Healthcare Leadership awards from different years.
6. Hive Digital
Located in Holly Springs, Hive Digital is a team of data-driven marketing experts dedicated to helping healthcare organizations expand their online presence. Since its establishment in 2002, they have become a leading digital marketing agency for medical practices, hospitals, pharmaceutical brands, and other companies in the health sector.
For these healthcare clients, Hive Digital creates targeted search engine optimization campaigns to improve website visibility and drive traffic. They also manage paid search and online display advertising to effectively connect with patients seeking specific treatments and services. Additionally, Hive Digital implements integrated organic and paid strategies to accelerate lead generation for their clinical clients.
Source: Hive Digital
Furthermore, Hive Digital leverages social media marketing and content creation driven by audience insights to enhance engagement. Their approach includes blogger outreach, healthcare provider reviews, responsive web design, and ROI-focused email marketing, resulting in increased brand awareness and customer loyalty.
By combining cutting-edge marketing tools with industry expertise, Hive Digital effectively promotes health brands. They continuously optimize campaigns through data analysis to drive conversions across various channels. With their healthcare proficiency and commitment to measurable outcomes, Hive Digital is a top choice for medical companies looking to expand their digital presence and patient base.
- Hive Digital has over 20 years of experience in digital marketing services.
- Hive Digital has 5 out of 5 ratings from reviews on both Google and Facebook.
7. SEO Image
Headquartered in New York, SEO Image brings together a talented team of digital marketing specialists dedicated to elevating healthcare brands through data-driven SEO strategies. For over a decade, they have helped medical practices, clinics, hospitals, and pharmaceutical companies expand their online presence.
SEO Image offers end-to-end SEO services tailored for the healthcare space. Their experts conduct in-depth technical audits to identify website issues impeding performance. Then, they implement on-page optimizations such as metadata improvements, faster load times, and enriched content that engages patients.
Source: SEO Image
Additionally, SEO Image builds high-quality backlinks from relevant healthcare sites to increase domain authority. They also leverage local SEO tactics to help providers rank for searches in their geographic areas. Their link-building approach follows strict guidelines to protect provider reputations.
Furthermore, SEO Image runs PPC ad campaigns optimized for medical keywords. Their PPC and SEO strategies work cohesively to drive traffic and boost conversions across the patient journey. They also provide reputation management services to maintain positive online reviews.
With healthcare SEO expertise spanning two decades, SEO Image develops data-driven solutions to help medical brands stand out online. Their analytical approach continually improves rankings and website performance. For healthcare companies seeking organic growth, SEO Image is a premier, healthcare digital marketing agency of choice.
- SEO Image has been awarded by Clutch three times.
- SEO Image is mentioned in the Fox Business article “Six Steps to Increase Your Blog Traffic”.
8. Tru Performance
Tru Performance, based in Chicago, is a team of dedicated IT consultants specializing in optimizing technology infrastructure for healthcare organizations. Since 2015, they have established themselves as a reliable technology partner for hospitals, medical clinics, healthcare startups, and pharmaceutical companies.
Tru Performance provides comprehensive IT services tailored specifically to the healthcare industry. They start by conducting thorough assessments to understand each client’s unique needs and challenges. Based on these insights, they design, implement, and manage customized IT solutions to improve healthcare delivery and enhance patient outcomes.
One standout example of their expertise is the successful migration of a regional hospital group to a cloud-based Electronic Health Records (EHR) system, enabling instant access to patient records for physicians. Additionally, they have successfully revamped the network infrastructure of a clinic chain, significantly improving connectivity and strengthening cybersecurity measures.
Source: Tru Performance
Aside from their project-based work, Tru Performance also offers 24/7 managed IT services to ensure seamless system operations. Their dedicated IT help desk promptly resolves issues, and proactive monitoring helps prevent problems before they arise. By utilizing performance analytics, they identify opportunities for continuous improvement.
Tru Performance’s team of experts is well-versed in regulatory compliance, ensuring that all healthcare IT projects meet the necessary legal standards, including HIPAA. Their compliance expertise plays a crucial role in safeguarding sensitive patient data.
For healthcare organizations looking to enhance their IT performance and elevate patient care, Tru Performance provides optimized solutions. With their healthcare focus and technical proficiency, they empower medical businesses to thrive through the power of technology.
- Among Tru Performance’s clients are Autodesk and Stanford University.
- Tru Performance is recognized as one of the Global Top B2B Companies by Clutch.
9. Xheight Studios
Located in Belchertown, Massachusetts, Xheight Studios is a renowned hub of digital marketing experts who are dedicated to driving growth for healthcare organizations. With over 15 years of medical marketing experience, they have been empowering hospitals, clinics, medical device companies, and telehealth startups to expand their online presence and attract a larger patient base.
Xheight Studios offers comprehensive, tailored digital marketing services exclusively designed for the healthcare industry. Their team conducts thorough audits of healthcare websites and develops data-driven strategies to enhance engagement and increase conversions. Their array of services encompasses SEO, content marketing, PPC ads, and social media management.
Moreover, Xheight Studios takes pride in creating captivating healthcare content that establishes thought leadership. From insightful blog posts to engaging social media content, their approach targets relevant keywords and addresses the needs of patients. By integrating this content marketing strategy into their overall digital approach, they consistently deliver outstanding results.
Source: Xheight Studios
Additionally, Xheight Studios ensures that all healthcare digital marketing efforts remain compliant with HIPAA regulations, prioritizing patient privacy and nurturing trust throughout every campaign they execute.
With their decade-long expertise in healthcare digital marketing, Xheight Studios is dedicated to propelling the online growth of medical organizations. Through their holistic and client-centered approach, they provide the strategic guidance, compelling content, and cutting-edge technology required for healthcare companies to effectively engage with their target audience and convert more patients.
- Clutch names xHeight Studios as one of the Best SEO Agencies in Massachusetts.
- xHeight Studios has been on the market since 2004.
10. The Molo Group
The Molo Group, located in Davidson, North Carolina, is a women-owned agency specializing in providing strategic marketing solutions for healthcare organizations. Since 2016, they have partnered with hospitals, medical practices, home health companies, and telemedicine startups to foster patient engagement and generate referrals.
With a focus on the healthcare industry, The Molo Group offers comprehensive marketing services tailored specifically for the unique needs of healthcare providers. Their team of experts helps clients optimize their online presence and enhance the overall patient experience. Services provided include web design, search engine optimization (SEO), content creation, pay-per-click (PPC) advertising, and social media management.
Source: The Molo Group
Beyond their innovative digital marketing solutions and expertise, The Molo Group also excels in planning and executing in-person outreach initiatives that establish meaningful connections between healthcare providers and their local communities. This includes organizing events, securing sponsorships, and implementing public relations strategies to showcase the organization’s exceptional services and expertise.
Central to The Molo Group’s healthcare marketing approach is its emphasis on strategic planning. They conduct thorough research into audience insights and industry trends to ensure that their campaigns deliver measurable results. Their data-driven approach guarantees the effective utilization of healthcare marketing budgets.
- The Molo Group has won several Indigo Design Awards.
- The Molo Group agency is a women and veteran spouse-owned business.
Growing a business is hard see how digital marketing solutions can do the work for you
Conclusion
Navigating the intricate landscape of healthcare digital marketing can be quite challenging. It requires finesse and experience to address compliance issues, promote complex services, and establish meaningful connections with patients. The featured agencies in this top 10 list excel in all these areas and more. They possess deep expertise in the healthcare industry, as demonstrated by their results-driven approaches to SEO, PPC, web design, and creative campaigns. These firms strike a perfect balance between strategic optimization and “outside the box” thinking, enabling their clients to grow their practices.
Choosing the right digital marketing partner requires careful consideration and a clear understanding of goals. While there are many options available, this list showcases seasoned talents prepared to deliver exceptional results for healthcare organizations. Take the time to discuss objectives, evaluate previous work, and select the agency that aligns best with your needs. These analytics-driven and flexible experts will continuously refine their approach until they achieve measurable ROI. When done effectively, digital marketing fuels growth by enhancing visibility and fostering patient engagement. With the right partner guiding you, investments will yield substantial returns.
While these leaders have proven track records in digital marketing services for health, it is crucial to delve deeper during the vetting process to ensure they are the perfect fit for the organization. Unique needs require a partner who can blend innovation with strategic focus. Together, you can overcome the complexities of healthcare digital marketing and make sure you achieve goals with confidence.
About the Author
Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
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