Home Improvements
Absolute Home Services
About the Company
visit websiteAbsolute Home Services is a leading home improvement contractor serving the Greater Toronto Area. With a focus on exceptional service and quality workmanship, they provide a comprehensive range of services, including residential and commercial painting, lawn and garden maintenance, landscaping, deck and fence building, and handyman services. Their team of fully-insured, uniformed professionals guarantees timely arrival and reliable solutions for all your home maintenance, repair, and renovation needs.
Numbers
Absolute Home Services Achieved Explosive Growth
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Discuss your projectChallenges
Scaling Up and Standing Out in a Competitive Market
Absolute Home Services, a well-established company with a strong reputation, was facing the challenge of competing with larger, more established home improvement companies in the GTA. Their previous online presence lacked the necessary visibility and functionality to effectively showcase their wide range of services and attract a steady stream of qualified leads.
Solutions
A Website Relaunch and Multi-Platform Marketing Strategy
Recognizing the need for a comprehensive digital transformation, Absolute Home Services partnered with Comrade Digital Marketing Agency. Comrade’s team of experts spearheaded a multifaceted approach by designing a new, user-friendly website that highlighted Absolute Home Services’ expertise and diverse service offerings.
We also developed five mini-websites focused on their most popular services, allowing for targeted marketing efforts. Additionally, we implemented a robust SEO strategy, optimized their Google My Business profile, and ensured consistent NAP (Name, Address, Phone) information across all online platforms. Since content is key, we created a content marketing plan to showcase Absolute Home Services’ projects, services, and customer testimonials.
Results
A Rise in Leads and Online Visibility
Over fifteen months post-launch, the results have far exceeded expectations. Absolute Home Services saw a significant jump in website traffic, with more potential customers discovering their services online. The website redesign and SEO optimization resulted in a dramatic increase in leads, with more people reaching out to inquire about their services. Absolute Home Services now ranks prominently for the highly competitive keyword “home painting services,” attracting a large number of qualified leads.
In just 6 months Comrade managed to reach:
- 5x times growth in unique monthly website users
- 9x times more conversions
- 81% decrease in costs per acquisition
- TOP-1 position for “painting services” keyword
- TOP-3 position for all “handyman” keywords in Ontario
