3,089% Peak Marketing ROI for a San Diego-Area ADU Design & Permitting Firm
Before
New site · no established lead engine
After
514% More Qualified Leads · a dramatically more efficient cost per lead
See if ChatGPT & AI search recommend YOUR business. Takes 2 minutes. Check now
GEO Agency for Contractors
Generative Engine Optimization Engineered for Home Services
AI tools build their contractor recommendations from everything the web says about you. Our generative engine optimization agency shapes those sources so ChatGPT, Google AI, and Perplexity name your company.
Home-services contractors 130+ since 2008
Median revenue lift 76% year-one
Median SEO ROI 8.2× tracked in Growth Portal
3× Inc. 5000 Fastest-Growing Companies
Year 1 median results. Tracked through Growth Portal against total marketing investment. Results vary by market, competition level, and starting position.
The problemRun my Instant AI Visibility Check
What Is Generative Engine Optimization, and Why Do Contractors Need It?
Generative engine optimization (GEO) is the work of getting your business named inside AI-written answers. ChatGPT and Google AI don’t rank ten links. They combine your website, reviews, directories, and local mentions into one answer with one or two contractors in it.
If those sources are thin or inconsistent, AI picks a competitor it understands better.
9% of marketing resources go to GEO on average, vs. 24% for SEO
iCenterfield shared survey data exclusively with Search Engine Land showing marketers allocate just 9% of budget to GEO on average, compared with 24% for SEO and 36% for social.
63% of marketers aren't investing in GEO at all
iThe same survey found 63% of marketers said their company isn't investing time, budget, or staff in generative engine optimization at all.
Why this matters now
GEO AI search just rewrote the rules. The contractors moving first own the next decade.
Most contractors haven't started generative engine optimization yet. That won't last.
78% of companies now fund a GEO program.
That's already slightly ahead of the 77.5% funding traditional SEO and PPC. GEO went from experiment to standard line item fast.
i
Clutch surveyed 600 marketing professionals; GEO programs now edge out traditional SEO and PPC funding (78% vs. 77.5%).
12% of contractors have AI embedded into daily operations today.
Another 34% are actively experimenting, and two-thirds expect AI to bring major change to their business within one to three years. Early adoption is still wide open.
i
ServiceTitan surveyed 1,032 residential and commercial contractors across seven trades; 34% more are actively experimenting.
41% of marketers expect to dedicate more resources to GEO next year.
Yet average GEO spend today is still just 9% of budget, next to 24% for SEO. The gap between intent and investment is where the opportunity sits.
i
Centerfield/Search Engine Land survey; current GEO spend still trails SEO's 24% share of budget.
Free · Instant · No signup required
See exactly how AI recommends contractors in your market.
Our free AI Grader checks how ChatGPT, Perplexity, and Google AI describe your business and benchmarks you against local competitors.
Show me where I rankOur GEO Services
Generative Engine Optimization Services for Contractors
Our GEO services cover the six inputs AI uses to decide which contractor to recommend.
Prompt-Level Audit
See What AI Says Today
We run the prompts homeowners actually use across ChatGPT, Google AI, and Perplexity, then record who gets named, how you're described, and which sources AI pulled from. That becomes your generative search optimization plan.
Off-Site Mentions
Show Up Where AI Reads
AI trusts consensus. We earn mentions on the sources it retrieves for your trade and city: local news, industry sites, directories, and community forums like Reddit.
Citable Content
Give AI Facts to Reuse
Generative SEO means publishing specifics AI can lift into an answer: pricing ranges, service areas, warranties, licenses, and local project data.
Reviews & Sentiment
Control How AI Describes You
AI summarizes your reputation in a sentence. We grow review volume, address recurring complaints, and correct outdated or wrong claims AI repeats about you.
Entity Data
Make AI Know Who You Are
Schema, llms.txt, and matching business details across GBP, Yelp, Angi, and BBB so AI never confuses your company, services, or service area.
Share of Voice
Track Your Share of AI Answers
Monthly tracking of how often you're named versus local competitors, with AI-referred calls tied to booked jobs in Growth Portal.
The difference
GEO vs SEO: What Changes for Contractors
Both matter. They optimize for different things.
Traditional SEO
Generative Engine Optimization
Goal
Rank your website
Get your business named in AI answers
Source of the answer
One page, your website
Many sources combined: site, reviews, directories, mentions
What the user sees
10 links to compare
1–2 contractors, already recommended
Main levers
Keywords, backlinks, technical SEO
Brand mentions, entity data, sentiment, citable facts
Measurement
Rankings, organic sessions
Share of voice, accuracy, AI-referred jobs
You need both. We build both.
AI draws on the pages SEO builds, so we run GEO SEO as one program: organic rankings feed AI visibility, and AI mentions lift branded search.
Client Transformations
The SEO Foundation Behind Our GEO Work
These are SEO and local search results, tracked in the Growth Portal. GEO runs on the same foundation: the pages, reviews, and listings AI reads. View all case studies →
979% Marketing ROI for a Chicago-Area Cabinet Refacing Company
Before
Underperforming site · inconsistent lead flow
After
181% More Qualified Leads · 1,380% Organic Traffic Growth
908% Marketing ROI for a Chicago flooring company
Before
0.56% conversion rate · stagnant lead pipeline
After
908% marketing ROI · 187% higher conversion rate · 9,130% organic traffic growth
Your Growth Portal
See Every AI Answer. Every Citation. Every Booked Job.
Your generative engine optimization results in one place: where AI search names your business and how that turns into calls.
AI Visibility Score
Score with a separate breakdown for ChatGPT, Google AI Mode, Perplexity, and Gemini, tracked month over month.
City vs. State Reach
Whether AI recommends you only for searches in your city or across your whole state.
Local Competitor Ranking
Where you stand among your top 10 local competitors in AI visibility, and who moved up or down since last month.
Map Pack Visibility
How visible your Google Business Profile is in the map pack for each service keyword, tracked next to your AI score.
Service Search Set
A fixed list of searches for the services you sell, checked on a regular schedule so every change is measured against the same baseline.
Coverage by Engine
For each service, which AI engines mention you and which ones don’t yet.
What Changed This Month
The service searches where you gained or lost AI mentions compared with last month.
Near-Win Searches
Service keywords where your site already ranks just outside Google’s top spots, the quickest pages to push higher.
Cited Sources in Your Market
The sites AI pulls from when it answers searches for your services in your area, ranked by how consistently they get cited.
Your Pages AI Cites
Which of your own pages show up among the sources AI cites, and which ones joined the list this month.
Google Business Profile vs. Market
Your categories, services, photos, and posts compared with the median profile of your local competitors.
Review Health
Your Google rating and review count next to local competitors, plus the reviews still waiting for your reply.
AI Leads and Booked Jobs
Visits, calls, and forms from AI search tracked as their own channel, and traced to booked jobs when your sales pipeline is connected.
Pages That Turn Visits Into Leads
Which service pages bring in qualified leads and which ones get traffic without converting.
Paid Map Competitors
Which competitors pay for map ad spots on your service keywords, and how crowded those spots are in your area.
Next GEO Actions
A prioritized list of content, citation, and schema tasks from your strategist, built on this month’s data.
Why Comrade
Why Choose Comrade as Your GEO Agency
We're a generative engine optimization agency that works only with home service contractors, and we report results down to the booked job.
01
Home Services Only
We know which directories, forums, and local sources AI pulls from for contractors, because contractors are all we work with.
02
SEO + GEO in One Program
As a generative engine optimization company, we plan both together so rankings and AI mentions reinforce each other.
03
Prompt Tracking Built In
We track a fixed set of homeowner prompts across ChatGPT, Google AI, and Perplexity and report who gets named.
04
Revenue-First Reporting
Monthly reports tie AI citations to calls, booked jobs, and ROI.
05
Proven Contractor Results
130+ contractors since 2008. Six-time Inc. 5000 honoree.
06
A Dedicated GEO Consultant
A senior generative engine optimization consultant owns your account, not a junior account manager.
What contractors say
Real contractors. Real results.
A Note from Our Co-Founder
Homeowners now get one AI-written answer instead of a page of results, and that answer becomes the phone call. Generative Engine Optimization is how you make sure your business is the one named. If your business isn't in it, a competitor's is.
Ivan Vislavskiy
Co-Founder & CEO, Comrade Digital Marketing
Recognized by the platforms that matter
Who we work with
Specialized for Contractors. Built for Results.
We only work with home services contractors — it's all we've done since 2008. That focus shows up in every trade we serve.
Our sweet spot: Owner-operated home services businesses doing $1M–$10M in revenue who are serious about building a predictable growth engine — not looking for a quick fix or the cheapest option.
Our GEO process for contractors
Our Generative Engine Optimization Process, Step by Step
What happens in each phase.
Week 1–4
Audit + Foundation
Prompt audit across 100+ homeowner queries
Map of the sources AI cites in your market
Business details matched across 40+ directories
Schema and llms.txt deployed
Month 2–3
Content + Accuracy
Citable facts added to service pages
Wrong or outdated AI claims corrected
Review campaign launched
First AI mentions typically appear
Month 3–6
Authority Building
Mentions earned on local and industry sources
E-E-A-T signals strengthened
AI sentiment monitored
AI-referred calls show in Growth Portal
Month 6+
Grow + Adapt
Share of voice tracked against competitors
AI-referred jobs reported as a channel
Prompts expanded to new services and markets
Ongoing updates as AI models change
GEO Investment & Pricing
How Much Does Generative Engine Optimization Cost?
Generative engine optimization pricing depends on your service areas, local competition, and how much foundation work your listings need.
AI Visibility
Core AI optimization built into every SEO package. Establishes your business across AI platforms with the foundational signals that drive citations.
Included
Included with all SEO plans
Package Details:
- AI PlatformsFull coverage
- Schema MarkupCore set
- GBP AI OptimizationIncluded
- Brand OptimizationIncluded
- AI Visibility ScoreBaseline audit
- AI Visibility ReportingMonthly
- Dedicated AI StrategistIncluded
AI Authority
Advanced AI search optimization layered on top of your SEO program. One add-on covers GEO, AEO, and Google AI Overviews: more content, stronger authority signals, and deeper citation building.
Add-on from$1,800/mo
Package Details:
- AI PlatformsFull coverage + emerging
- GEO Content CreationExpanded monthly volume
- Schema MarkupAdvanced + custom
- Citation BuildingPremium authority sources
- E-E-A-T AmplificationIncluded
- Brand Growth & MonitoringIncluded
- Link Building (AI-focused)Additional budget
- AI Visibility ReportingWeekly + competitor tracking
GEO questions, answered
Frequently Asked Questions on GEO Services
Don't see your question? We'll answer it on the call, no sales pitch required.
What is generative engine optimization?
Generative engine optimization (GEO) is getting your business named inside answers written by AI tools like ChatGPT, Google AI, and Perplexity. These tools combine many sources into one reply, so GEO works on everything AI reads about you: your website, reviews, directories, and local mentions. GEO works alongside answer engine optimization, which targets individual questions in featured snippets.
What's the difference between GEO and SEO?
SEO ranks your website in a list of links. GEO shapes what AI says when it summarizes your market, which depends on many sites at once. For Google’s AI Overviews, Google itself says the work is still SEO, with no special AI markup needed. ChatGPT, Perplexity, and Gemini draw on a wider set of sources, including reviews, directories, and forums, and that’s where GEO adds to SEO. Most contractors need both, and we run them as one program.
Which AI platforms does GEO cover?
We track the platforms homeowners actually use to find contractors: ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude, and Copilot. Each one pulls from different sources, so we measure them separately and show the results side by side in Growth Portal, with dedicated AI Overviews optimization.
How much does generative engine optimization cost?
Core GEO is included in every Comrade SEO plan. Contractors who want expanded content, advanced schema, and premium citation building can add AI Authority, from $1,800/month. It is one add-on that covers GEO, AEO, and Google AI Overviews together. Final cost depends on your service areas, local competition, and how much cleanup your listings need. See current SEO packages.
How long does GEO take to show results?
First AI mentions typically appear within 6 to 10 weeks. Lead impact usually builds between months 4 and 6 as mentions, reviews, and business data compound. Google AI Overviews usually take longer, around 90 to 120 days, because they depend on your Google rankings. ChatGPT, Perplexity, and Gemini also draw on reviews and directories, which can be fixed faster. Timelines vary with market competition and how much foundation work your listings need.
How do you measure GEO success?
We run a fixed set of homeowner prompts across AI platforms and track how often you’re named, how you’re described, and which sources AI cites. Growth Portal ties AI-referred calls to booked jobs.
Can you guarantee AI will recommend my business?
No, and be wary of any agency that does. AI tools change their answers constantly, and no one controls what they say. What we can do is make your business the clearest, most consistent, best-reviewed option AI can find in your market, and report honestly on how often you’re named.
What can I do myself to show up in AI answers?
Start with three things: make sure your name, address, and phone match everywhere you’re listed, ask every happy customer for a review, and answer common homeowner questions (cost, timeline, process) clearly on your service pages. Then ask ChatGPT who it recommends for your trade in your city, and see who comes up.
Let's build it
Stop Losing Leads to AI. Let's Fix That.
Get a free AI Visibility Audit and see which competitors AI names instead of you, and why.
What you'll get
Prompt audit across ChatGPT, Google AI, and Perplexity
Competitor share of voice in your market
Sources AI uses to describe your business
Prioritized GEO action plan
No pressure, the plan is yours either way
Related Services
- AI Search Optimization Services
- Answer Engine Optimization Services