10 Best Roofing Ads Examples (Proven to Attract Clients like Crazy)

Who hasn’t heard those hair-raising stories?

You run roofing ads, burn through $10,000 a week later, and end up with a handful of junk leads.

Imagine us grabbing you by the shoulders as we say this: It doesn’t have to be this way. Not for you. Not in 2026!

With striking visuals, strong messaging, and local targeting, your roofing ads can absolutely bring in business.

In fact, the best ads yield $2 back for every $1 spent. That’s a 200% return on investment!

This guide breaks down 10 insanely effective roofing ad examples that routinely bring in $10K roofing jobs. Keep scrolling.

Key Takeaways

• Open with a specific homeowner problem (leaks, storm damage, aging roofs).
• Keep every ad hyper-hyper-local by calling out service areas, neighborhoods, or recent jobs.
• Use authentic visuals like before/after photos, crews on-site, or reviews.
• Offer one clear call to action per ad, like an inspection, storm check, or estimate.
• Match the ad format to the platform (video for social, intent-driven copy for search).

---

How to Hammer Down a Highly Successful Roofing Ad

It starts by asking yourself a simple question: What does every hard-hitting roofing ad have in common?

The answer: They kick off with a pain point!

• “Ceiling Leaking Every Time It Rains?”
• “Woke Up to Shingles in the Yard?”
• “Roof Damage After Last Night’s Storm?”

The best roofing company ads meet that pain head-on! And (as a bonus) they also push down on that pain with, “Fix today or pay 2X more tomorrow.”

Look, we’ve been running creative roofing ads for 18 years. In all that time, we’ve seen 3 elements work really well together: a mention of service areas (e.g., Miami, FL), real photos of finished roofs, and an urgency trigger like “limited inspection spots”.

To up the ante: Add a simple offer ($200 off your first inspection), and to top it off, give homeowners a clear next step like “Request an Estimate,” or even simpler, “Call Now”!

---

10 Roofing Ads Examples by Channel

You could run every type of roofing ad on the planet, but that’s a fast way to blow up the bank.

Be picky. Here are 10 roofing advertising ideas, broken down by channel, so you can decide what makes sense for you in 2026.

1. Roofing Facebook Ads

Why run Facebook Ads? Because this is prime hunting grounds!

Over 5 billion people use Facebook, and the platform skews heavily towardhomeowners aged 30–65.

The best use of Facebook for roofers is for hyper-hyper local awareness, storm season visibility, and retargeting (reaching out to people who’ve come across you before but haven’t converted yet).

P.S. Facebook gives you a LOT of control over who sees your ads. You can narrow things down by:

• Location
• Age
• Interests
• Behaviors
• Even people who engage with your competitors!

From there, consider using built-in call-to-action buttons to make it easy for homeowners to book, call, watch, or request more info. This alone could increase click-through-rates by up to 285%!

Paired with powerful analytics, Facebook has literally everything you need to get quotes and rake in more customers.

Attract more job inquires. Make more money. Get expert ads with Comrade.

Successful Roofing Ads Examples on Facebook

Here are the roofing Facebook ad examples we personally love.

Lead Generation Ads (forms inside Facebook)

This is a no-brainer option! Homeowners tap the ad, fill out a short form, and you get the lead. No landing page needed. Woohoo!

Video Ads (work, testimonials, time-lapses)

Video marketing has an 85% better retention rate than text. That’s powerful! Use these ads to show off a quick walk-around of a job, a before-and-after clip, or a short time-lapse of a roof being fixed.

Carousel Ads (step-by-step or before/after)
Carousels let you tell a simple story. Slide one: the problem. Slide two: the fix. Slide three: the finished roof! Homeowners will be tempted to contact you right away.

Image Ads (project photos)

Sometimes, even a single strong photo makes people pause. Use a clean shot of a finished roof, storm damage, or even your crew on-site (we personally love this one). But for the love of heck, do NOT use stock images.

Struggling to get roofing leads? Roofing Facebook ads might be your solution. Learn more!

What to Say in the Copy

Don’t waste words. To generate leads, focus on what homeowners care about!

• Lead with the problem: Leaks, missing shingles, visible damage.
  Example: “Leaking roof after the storm?” or “Shingles missing?”
• Make it clear you’re local: People trust nearby crews and want fast services.
  Example: “Dallas roofer, available 7 days a week” or “Your local Dallas roofing team”.
• Be specific about the service: What do you offer?
  Example: “Roof inspections and repairs” or “Full replacements available”.
• Offer one simple next step: One action only, please!
  Example: “Book an inspection” or “Request an estimate”.
• Keep the tone calm and reassuring: Focus on the solution.
  Example: “We’ll inspect your roof and provide an affordable quote”.

Even simple copy changes could give you way more roofing leads. Do not underestimate this roofing advertisement step!

Common Mistakes to Avoid

• Targeting everyone instead of tightening by service area. Your roofing services will be of ZERO help to a grandma 3 cities away.
• Using stock photos: This destroys trust. Anyone can pull a stock image.
• Being vague: “Quality roofing solutions” doesn’t tell anyone what you actually do. “Same-day roofing leak fixes” or offering a Facebook roofing promotion is far better.
• Asking for too much in one ad: Don’t ask them to get a quote, call, and visit your website. That’s decision paralysis! Pick one.
• Letting ads run untouched: Facebook loves when you test. Refresh your visuals and copy to keep things moving.

If nothing else, remember this: A ton of roofing contractors set their ads and walk away. Be proactive! That will put you ahead of most roofing ads out there.

2. Roofing Instagram Ads

143 million people use Instagram; it’s where roofers can truly shine!

Think about it: Roofs change dramatically when they go from “problem” to “glorious transformation”. Imagine an angelic choir singing as you read that.

Instagram roofing advertising is built to literally show off that transformation.

It’s especially strong for local awareness, storm season visibility, and retargeting.

P.S. People may not be searching for a roofer while scrolling Instagram, but they are taking mental notes on who is talented and local.

Best Ad Formats for Instagram

• Image Ads
  Project photos work extremely well here. Finished roofs, visible damage, or crews on-site tend to catch their eye. But we’ll say it a thousand times: Use real high-quality images, not stock photos.
• Video Ads
  Short clips for the win! Use quick walk-arounds, before-and-after reveals, time-lapses, or simple job updates. These just need to feel authentic.
• Carousel Ads
  Great for telling a quick story. Slide one: shows the issue, slide two: shows the work, slide three: shows the result. Simple and effective.
• Story Ads
  Keep these full-screen, vertical, and 30 seconds long. Perfect for storm season or limited-time offers.

What to Say in the Copy

Follow this mantra — “Support, not compete.” Your Instagram copy should support the visual.

Call out a clear problem, make it obvious you’re local, and offer one simple next step. That’s it. Long explanations do NOT work here.

An example:

Leaky roof after last night’s storm?
Call “ABC Roofing” — Your local Austin roofers.
Tap to book a FREE roof inspection today.

Common Mistakes to Avoid

• Hard selling: Instagram users hate aggressive sales language.
• Over-branding: Huge logos and heavy text overlays distract from the visuals.
• Inconsistent profiles: If someone taps your ad… does your profile look empty or messy?
• Ignoring silent viewing: Most people watch without sound. Always use captions or on-screen text.
• Hashtag overload: 3 to 5 relevant hashtags are plenty.

Your biggest takeaway here: Focus on authentic, visual videos that show real jobs, explain the value, and include captions for silent viewing! That’s what your future customers want to see.

3. Google Ads Roofing Examples

Imagine a homeowner who is ready to hire… and your ad is the one they see.

That’s what Google Ads are for! There’s no casual scrolling like Facebook or Instagram. They’re ready to hire a roofer ASAP.

Over 8 billion searches happen on Google every single day (that’s a lot of eyeballs!), and businesses earn an average of $2 for every $1 spent with PPC.

That’s why roofer advertising on Google works so well.

When Google Ads Make Sense

Google Ads shine in moments of urgency. So, when should you use them?

• When a homeowner needs immediate help, like for a leaky roof
• When there’s storm damage or visible issues
• When someone wants a local roofer (which is pretty much always)

At the end of the day, Google is built for immediate queries when homeowners are ready to hire. It’s also great for roofing promotion offers like “$100 off your next roof repair”.

Keywords & Ad Angles That Work

The strongest Google ads align directly with what homeowners are typing:

• Emergency repair searches: “Roof leak repair near me” or “Emergency roofer open now.”
• Storm damage searches: “Roof damage after storm” or “Missing shingles repair.”
• Insurance-adjacent searches: “Roof damage estimate” or “Roof inspection for claim.”

Notice anything? That’s right! These searches are problem-driven, and that’s how your ads should be written, too.

Sample Google Ad Structure (That Works!)

Some roofers twist themselves into a pretzel trying to come up with “clever” copy. Our advice is to KISS (Keep it Simple, Silly!)

Headline: Roof Leak Repair — Local & Fast in Chicago

Proof: Serving homeowners for 15+ years

CTA: Call Now for a Same-Day Inspection

That’s it. Keep it simple!

Google Ad Types That Work Best for Roofing

• Local Search & Map Ads: These show your business for local homeowners, and include location, reviews from satisfied customers, and call buttons.
• Standard Search Ads: Text ads triggered by roofing-related keywords. Simple, direct, effective.

(Display and YouTube ads can work, too, but search and maps usually deliver the fastest ROI for roofing.)

Common Google Ads Mistakes

• Targeting broad keywords like “roofing” instead of intent-driven searches like “emergency roof repair Chicago.”
• Sending traffic to a generic homepage instead of a dedicated landing page
• Writing vague headlines that do not match the search
• Forgetting to test headlines, CTAs, and keywords

Google Ads aren’t complicated. Remember to match the search, solve the problem, and make it easy to contact you.

Want more calls? Read our PPC for roofers guide to book some VERY profitable months.

4. Customer Review Roofing Ad Example

You could sing your own praises, OR have clients do it for you.

Which one is more compelling? The latter, of course!

Anyone can say they’re “reliable” or “top-rated”, but a real homeowner saying it hits differently. Plus, 9 out of 10 people read online customer testimonials.

Remember, roofing decisions are expensive, stressful, and usually urgent. Reviews lower that risk!

Where Reviews Work Best

• Social ads: Short review quotes like, “ABC Roofing fixed my roof on the same day!” paired with real job photos work wonders.
• Google Ads extensions: Star ratings and review snippets help your ad stand out.
• Website hero sections: Placing reviews near the top reassures visitors immediately that they’re in the right place.

How to Format Reviews for Ads

Keep it tight and specific.

• Pull one clear result: (“Fixed leak on the same day,” “Showed up on time,” “Cleaned everything up”)
• Add a real name and city: (“— Mike, Plano”)
• Pair it with a real photo.

In the end, reviews aren’t so much about persuasion. They’re about alleviating risk in your next client’s mind.

5. Seasonal Roofing Ad Examples

Always, always, always, match your message to what’s happening outside!

When the wind picks up and the rain starts hitting sideways, your next customer will wake up to a leaky roof and shingles in the yard.

Start tracking weather patterns. For instance, in places like Texas and Florida, roofing searches are in the tens of thousands from March to June.

This is when seasonal roofing ads work best for your target audience:

• Storm season ads
  This is when emotions are high and patience is low. Wind, rain, hail — something just happened and people want answers fast. Write ads that acknowledge this (“Did last night’s storm damage your roof?”)
• Winter damage checks
  Winter problems creep in quietly with small leaks, cold drafts, and mystery stains. These ads work best when they’re “low-drama”: “Small roof leak after the freeze?”
• Spring maintenance campaigns
  Spring is when homeowners decide to “finally deal with it.” Roofs, gutters, and loose shingles are all suddenly on the to-do list. E.g., “Spring roof check before the rain starts.”
• “Book before the schedule fills up” messaging
  This works because it’s usually true. When crews are busy, saying so creates urgency without pressure. E.g. “Now booking — filling up fast.”

Seriously, this is one of the most important ad types to run in 2026.

6. Roofer Retargeting Ads

98% of your website visitors will NOT convert on the first visit.

They usually go, “The leak isn’t that bad yet.”

That’s the brilliance of roofer retargeting ads. They quietly follow up with people who already showed interest: Maybe they visited your site or watched a video, but didn’t call.

But don’t retarget like crazy. Here are the rules:

• Keep the message familiar
  Remind them who you are instead of re-pitching from scratch. “Still need a roof inspection?” works better than “BEST ROOFER IN TOWN!”
• Use proof
  Reviews, before/after photos, or short clips of real jobs.
• Make the next step smaller
  Inspections, quick checks, or callbacks convert better than “Get a quote now.”
• Set a time limit
  Retarget for 7–30 days. After that, interest usually drops off.
• Track calls
  Retargeting works best when you measure real conversations like calls and booked jobs.

Remember that age-old saying? Familiarity breeds trust! People who see retargeted ads are 70% more likely to convert than first-time visitors.

7. Email Roofing Ad Example

Email is a genius way to convert people who already know you!

It’s cheap, easy, and has a jaw-dropping 3,600% return on investment. I.e., You get $36 back for every $1 spent.

Pro Tip: Keep your emails tight and focused. Do not ramble. Follow this anatomy instead:

• Subject: “Quick roof check after last night’s storm.”
• Call out one clear problem: “A lot of homeowners in Chicago are noticing small leaks after the rain this week.”
• Remind them who you are: “This is Mike from ABC Roofing — we inspected a few homes in your area recently.”
• Offer one simple action: “If you want us to take a quick look, you can book here.”
• End it quickly: “No rush — just wanted to put this on your radar.”

99% of people check their email every day (sometimes up to 20X a day!). So many of these folks will be your next clients. Get them on board with email!

Referral Programs

Is your primary source of income referrals? 82% of small businesses would say “Yes”!

Think about it: When Mrs. Jones LOVES her new roof and gets $200 off for sending you her neighbor, she will talk about you to her friends.

And those friends are about 4 times more likely to hire you because Mrs. Jones (a person they like and trust) recommended you.

A few referral ideas:

• “Refer a neighbor, you both get a $200–$250 discount on future repairs or upgrades.”
• Gift cards (e.g., local hardware store, coffee shop) for every completed referral.
• Tiered rewards: 1st referral = gutter cleaning discount, 3rd referral = free roof inspection or tune-up.

Here’s a great way to spread the word to potential customers: Add their referral bonus to existing customer invoices and thank-yous!

Slip in a QR code or line saying “Loved your new roof? Scan to give your neighbor $250 off and score yours too.”

8. Local Event Sponsorship Ads

This gives you MASSIVE visibility in your neighborhood.

Sponsor 2 to 5 local events in your community every year, like a booth at a home show or a fair. This lets you chat with homeowners face-to-face.

And 85% of people are happy to support small businesses that engage in the local community.

By the way, you can keep it simple; no big ad spend needed. Spend $500–$2K on basics like a drink cooler stocked for hot days or simple banners or A-frame signs.

A great example of community sponsorship is Rhoden Roofing (Wichita, KS).

They donated labor for 30 Habitat for Humanity roofs over 5 years, gaining massive local visibility.

This led to business growth as a GAF Master Elite® Contractor and partnerships that scaled their operations.

9. Television Advertising on Local Channels 

What does your audience watch every day? Our best guess is the news, weather updates, and even evening sports!

Be smart and seize their attention with a highly compelling TV ad. A 30-second spot during the 6 PM weather forecast can get you in front of thousands of local homeowners.

Here’s a prime example: Malone Roofing used Connected TV (CTV) ads. With targeted TV spots and with SEO, they drove 10x more quality leads and 80% private contracts, boosting sales tremendously!

Again, you do not need a Hollywood budget. Spend $3,000–$8,000 per month on punchy TV ads showcasing clear before/after footage and a bold phone number.

Bonus Tip: Keep your advertising for roofing business human and trackable. Simple promo codes like “TV200OFF” make it easy to see which calls came from your TV ads.

10. Offline Roofing Advertisements

Believe it or not, these are colossal job sources.

One vehicle wrap generates 30,000 to 80,000 impressions per day. That can boost your name recognition 15 times more than other media.​

How do you start? Try truck wraps and yard signs. We recommend using a bold company logo, phone no. on both sides, and huge before/after roof photos across the doors.

You can even add “24/7 Storm Response” in yellow (this stands out 100 ft away). The tailgate CTA can be “Leak? Text NOW. Other ideas to use:

• Direct mail works too. Post-storm postcards with a great bonus like “$200 off repairs”.
• Radio spots on local stations are great to reach commuters thinking about home fixes.
• Roofing billboards grab eyeballs on highways. They can get 20,000+ views daily and give you $6 back for every $1 spent… i.e., a 600% ROI.

Super important: Slap QR codes on your trucks, signs, and direct mail. Link it straight to landing pages like /rooferdeal. This will help you track every booking more accurately.

---

DOUBLE Your Revenue with These Roofing Advertising Ideas!

Alright, time to make your move. The window to master these 10 ad tactics and land $10K+ jobs is wide open:

• Lead with pain points like leaks, storm damage, or aging roofs
• Go hyper-local: name neighborhoods, show real job photos
• Test 2-3 channels (Google for urgency, Facebook for awareness, wraps/TV/events for trust)
• Track everything with promo codes and QR landing pages

But fair warning… managing ads yourself can lead to costly mistakes.

Let Comrade shoulder that burden for you. Over 300+ clients have won high-paying jobs, keeping their crews busy, while their competitors look on with envy.

That’s what you get with a trusted roofing advertising agency: The peace of mind to finally focus on running your business.

Our client, Built to Last Roofing, saw 750% more qualified leads in just 6 months with our SEO, PPC, and website design services.

Ready to book more jobs, and build a highly successful business? Contact Comrade today and join 100+ U.S. businesses that doubled revenue.