Comrade is a siding contractor marketing agency — combining local SEO, AI search optimization, and paid media into one Revenue Engine designed for a high-ticket, weather-driven sale.
Year 1 median results. Tracked through Growth Portal against total marketing investment. Results vary by market, competition level, and starting position.
When a homeowner notices cracked panels, peeling paint, or storm damage, they don’t call five contractors right away — they research materials, compare prices, and read reviews for weeks. But when they finally decide to act, they search Google, ask AI, and check reviews — and the siding contractor who shows up, looks credible, and answers fastest wins the estimate. If you’re buried below national brands and lead aggregators, you’re invisible for the exact projects that pay the most.
Siding marketing isn’t one-size-fits-all. The high ticket, the material comparison, and the weather dependence create dynamics most agencies miss — or ignore.
average full re-side project value.
A closed siding job is worth 5–10× a typical service call — but the sale requires an in-home estimate, a material decision (vinyl vs. fiber cement vs. engineered wood), and often a financing conversation. Generic contractor marketing doesn’t build for that complexity.
every homeowner weighs before signing.
Homeowners don’t decide on the first quote — they gather 3–5 bids and compare materials, warranties, and financing for weeks. Staying visible, credible, and top-of-mind through that comparison window is exactly where siding jobs are won or lost.
to capture storm-damage leads before competitors.
You’re not just competing for planned re-sides — storm damage creates sudden, massive demand spikes. The siding contractor who responds first with a professional estimate and insurance support wins the job. Most agencies aren’t built for that speed.
Siding demand follows the weather: winter damage in spring, a rush before the heat, another before the freeze — and storm spikes in between. Most agencies launch one May campaign and go dark by October.
Lowest search volume of the year — highest opportunity to prepare
Homeowners aren’t calling yet — but they are noticing drafts, higher heating bills, and cracked panels visible from the driveway. This is the window to refresh the site, optimize GBP, publish spring-ready content, and stack reviews — so you’re already ranking when the phones start in March.
Winter damage revealed — homeowners call for estimates
Snow melts and the damage shows: moisture stains behind vinyl, warped boards, peeling paint, mold along the foundation line. This is the single highest-intent search window of the year — every dollar in Google Ads, LSA, and local SEO works hardest right now.
Crews are booked — but hail and wind rewrite the calendar overnight
Summer is when most siding goes up: long days, dry weather, full crews. But it’s also storm season — a single hailstorm can generate hundreds of insurance-driven leads in 48 hours. This is the window to bank reviews from spring projects, nurture referrals, and keep pre-built storm-response campaigns ready to launch.
“Before winter” urgency — and the strongest installation conditions of the year
Stable temps (50–65°F), low humidity, and minimal material expansion make it the best window for a precision install. Energy-efficiency messaging converts hardest here.
Demand drops — and most agencies drop with it
Search volume falls off a cliff. Most agencies pull ad spend, pause content, wait for spring. Smart contractors use this time to nurture fall leads who compared bids but haven’t signed, lock in insurance restoration jobs, and build the content and SEO foundation that pays off in March.
One siding company marketing system, one team, every lead tracked — the services that put you in front of homeowners planning siding replacements on Google, Maps, and AI.
Plug Into the Revenue EngineRank for “siding contractor near me” and dominate the Google Map Pack in every city you serve — the searches homeowners run first when cracked panels or storm damage push a re-side from someday to this month.
Local SEO →SEO built around “siding replacement cost,” “vinyl vs fiber cement siding,” and “James Hardie contractor” — the research-stage searches homeowners run weeks before they request a single bid.
SEO →Show up when homeowners ask ChatGPT, Gemini, or Google AI Overviews to recommend a siding contractor — the answer that decides the shortlist before they ever open a browser tab.
AI Search Optimization →Capture high-intent searches like “siding replacement near me” with Google Ads and Local Services Ads built around siding’s higher price point — not a template tuned for $200 service calls.
PPC & LSA →A siding contractor website designed to turn material researchers into booked in-home estimates — fast, gallery-first, with before/after photos and financing right where the doubt lives.
Web Design →Content and email built for homeowners still comparing bids — materials guides, before/after stories, and financing prompts that keep you in the running until they sign.
Before/after transformation photos on Instagram and Facebook that build trust while homeowners compare bids — plus targeted ads that keep you top-of-mind through the whole decision window.
Turn 5-star reviews into your strongest sales asset for a decision that can take homeowners weeks — the proof that separates you from the three other bids on the kitchen table.
We don’t do generalist marketing. We build Revenue Engines for siding and exterior contractors — and we know how each segment’s homeowners discover, compare, and decide.
The highest-volume, most competitive segment — replacement, repair, and full re-side projects.
Premium material, design-focused buyers — longer research cycle, higher ticket.
Growing segment with strong margins — homeowners seeking the wood look without the maintenance.
Contractors who do siding + windows + roofing + gutters — the bread-and-butter exterior searches.
High-value, fast-close projects driven by weather events — need pre-built campaigns ready to deploy.
Consistent local SEO and Map Pack wins across every market and location page.
Our sweet spot — where we do our best work: siding contractors doing $1M–$10M, plus exterior remodelers and multi-location groups scaling fast.
A siding re-side isn’t an impulse buy. It’s a $10,000–$25,000 decision a homeowner makes once a decade — after weeks of comparing materials, reading reviews, and collecting three to five quotes. The gap between “estimate requested” and “contract signed” is where most siding contractors lose the majority of their potential revenue. We engineer that path.
A homeowner requesting a siding estimate is almost certainly requesting two or three more. The contractor who responds first books the first in-home visit — and the first visit wins the job over 50% of the time. Our system triggers instant response via call, text, and email the moment a lead comes in.
Every estimate request triggers an automated confirmation that includes your star rating, years in business, number of completed projects, and a photo gallery of recent siding installations in the homeowner’s area. Siding is a curb-appeal decision — the contractor whose confirmation looks like a portfolio wins trust before the truck pulls up.
Siding buyers aren’t just comparing contractors — they’re comparing materials. Your leads receive a concise, branded comparison guide: vinyl vs. fiber cement vs. engineered wood, with honest cost ranges, lifespan data, and warranty differences. This positions you as the expert who educates rather than the salesman who pushes.
A full re-side has a 2–6 week decision cycle. Our sequence is built for the siding timeline: financing options (day 3), a neighbor’s before-and-after story (day 7), a check-in (day 14), and a seasonal urgency nudge (day 21+). Especially critical in fall, when every unsigned estimate risks going cold over winter.
Storm-damage leads operate on a completely different clock. Our storm-response path bypasses the standard nurture: immediate callback, on-site inspection within 24–48 hours, insurance liaison support messaging, and a follow-up loop tied to adjuster approval timelines.
Not projections. Actual work tracked through Growth Portal. View all case studies →
With CDM’s AI-powered Growth Portal, see exactly how your siding marketing performs — real time, any device, from the job site.
Every quote-request form, “siding contractor near me” call, and financing inquiry recorded — and tied to the booked in-home estimate it produced, not just a raw lead count.
Know exactly what you paid to get that full-house re-side or $18,000 James Hardie project onto an estimator’s calendar.
Separate price-shoppers from ready-to-buy homeowners — and see which searches (vinyl vs. fiber cement, storm damage, James Hardie) bring your best-fit jobs.
Check today’s estimate requests between installs, right from the truck. No waiting for a monthly PDF.
Local SEO, organic, AI search, Google Ads & LSA side by side — for vinyl, fiber cement, engineered wood, and storm restoration alike.
Total marketing spend divided by signed re-side contracts — measured against your average project value, the number that actually decides margin.
Every booked re-side traced back to the keyword, service page, ad, or AI citation that produced it.
See which channels carry the spring surge, storm season, and fall deadline versus the Nov–Dec gap, mapped to the siding seasonal calendar above.
SEO, Google Maps, AI search, and paid broken out separately — see exactly where your siding leads come from.
Track your Google Business Profile and Local Pack position for “siding contractor” and “siding replacement” across every city you serve.
See which suburbs and ZIPs you own for re-sides and storm restoration — and where a new location page can win the next pin.
Spot demand shifts across vinyl, fiber cement, and engineered wood early — and publish material-specific pages before competitors do.
See whether ChatGPT, Gemini, Perplexity, and AI Overviews name you when a homeowner asks who installs James Hardie or fiber cement siding nearby — and where you’re missing.
Data-backed moves on which siding content and keywords to double down on each month, from material cost guides to storm-damage playbooks.
The portal flags keywords, cities, and services — like insurance restoration or LP SmartSide installs — where you’re close to breaking into the top results.
See which local installers are gaining ground — and when national brands or aggregators push into your market.
Homeowners increasingly ask ChatGPT, Gemini, and Google’s AI Overviews who to hire. AI names only a handful of siding contractors — most are invisible to it.
of local searches now start with a homeowner asking AI, not Google — up from 6% a year ago.
of local searches now show an AI summary above the results.
of local businesses get named by AI — be one that is.
AI search isn’t coming — it’s here. The siding contractors cited by ChatGPT and AI Overviews today will own those recommendations for years. AI traffic also converts ~4.4× regular search. Comrade is the siding company digital marketing agency that gets you in — before your competitor reads this page.
We’re a siding marketing agency, not a generalist that dabbles in contractors between restaurant and dental clients. We know a vinyl re-side sells differently than a fiber cement upgrade, that storm-damage leads need a different funnel than planned replacements, and that every job starts with an in-home estimate. There are cheaper agencies — very few will show you exactly what your marketing dollars booked, in real time, down to the signed contract.
Vinyl, fiber cement, engineered wood, storm damage, and multi-trade exterior work — we market each differently because homeowners search, compare, and decide differently for a $20K James Hardie re-side than a $5K vinyl repair.
Founded 2008. 100+ team. 18+ years of measurable business growth for home improvement contractors — siding, roofing, remodeling, and exterior trades.
Transparent reporting tied to booked estimates and signed contracts, not vanity metrics. Every number ties back to your Growth Portal.
Website, content, review profiles, creative, data, and leads — yours from day one. No long-term contracts, no lock-in, no hostage sites.
Deep understanding of a high-ticket, weather-driven, material-dependent sales cycle — in-home estimate to signed contract — not a template built for emergency plumbing calls.
A dedicated account manager who understands siding’s seasonal spikes and storm-driven demand — not a generalist splitting attention between a law firm and a restaurant client.
Siding contractors deserve a marketing partner who treats your growth like their own — and proves it with data, from first click to signed contract. You shouldn’t have to chase your agency or wonder where your leads went. You should own a system built for the way siding actually sells — a high-ticket, weather-driven, material-dependent decision — from first search to signed contract.
Most agencies measure success in clicks and rankings. We measure it in your MQLs, booked siding estimates, and signed contracts — and the numbers show the difference.
The realistic timeline our siding clients experience — and what’s happening at each stage.
A complete growth system — all your siding marketing services under one strategy and one team — built for contractors ready to dominate their local market.
Most siding contractors invest $1,500–$10,000+/month, depending on market competitiveness, locations, and channels. Comrade’s full Revenue Engine starts at $4,000/month with ad spend billed separately — or start with a single service and scale up. Given the average full re-side runs $10,000–$25,000+, a single closed job often covers months of marketing. The better question is cost per booked estimate, not cost per click.
Ad spend billed separately
Transparent monthly marketing for siding contractors — no setup hostage fees, no lock-in. Custom scope based on your market, competition, and goals. Our sweet spot: siding contractors doing $1M–$10M in annual revenue.
Don’t see your question? Ask on the strategy call — it’s part of the free growth plan.
Ask on a callMost siding contractors invest $1,500–$10,000+/month, depending on market competitiveness, service areas, and the mix of channels. Comrade’s full Revenue Engine starts at $4,000/month with ad spend billed separately — or start with a single service (local SEO from $1,500, PPC from $1,450, website from $599) and scale up. Given the average full re-side runs $10,000–$25,000+, a single closed job often covers months of marketing. The better question is cost per booked estimate, not cost per click.
Google Ads and Local Services Ads can generate estimate requests within days. SEO compounds over months — most siding clients see Map Pack movement in 60–90 days and organic lead growth building over 4–6 months. Because demand peaks in spring and fall — with unpredictable storm-driven spikes in summer — the best time to start is during the off-season, so your rankings and ad accounts are warmed up before the surge hits.
Cost per click on Google Ads for siding keywords typically runs $30–$80, and shared aggregator leads (Angi, HomeAdvisor) usually cost $50–$150 — but the same lead is resold to 3–4 rivals. What matters is cost per booked in-home estimate and cost per signed contract — the numbers we track in your Growth Portal against your average project value, not clicks in isolation.
The strongest siding programs combine local SEO and Google Business Profile (own the map), Google Ads and LSA (capture the ready-to-buy searches), AI search optimization (get named by ChatGPT and AI Overviews), content and email nurture (win the long comparison cycle), and reputation (five-star reviews beat the three other bids on the kitchen table). Run in isolation, none produce predictable results — run together, they compound.
We’re a siding and exterior specialist — not a generalist that dabbles in contractors between restaurant and dental clients. We build for a high-ticket, weather-driven, material-dependent sales cycle: in-home estimates, 3–5 bid comparisons, 2–6 week decisions, and storm-driven spikes. Every lead is exclusive to your company, never resold. Every report ties back to booked estimates and signed contracts, not clicks. And you own everything we build — website, content, review profiles, data — from day one.
Yes — 100%. Website, content, portfolio assets, review profiles, creative, and leads are yours from day one. No long-term contracts, no lock-in clauses, no hostage sites. If our work isn’t producing the growth we promised, you leave with everything we built.
Onboarding runs 30–45 days. Week 1–2: SWOT of your current marketing, competitor and AI-visibility audit, keyword research across your material lines and service areas. Week 3–4: Growth Portal baseline, GBP optimization, technical SEO fixes, and initial content and service-page mapping. Week 5–6: launch — Google Ads and LSA live, first content published, review campaigns running, storm-response campaigns prepped. You get a dedicated account manager and a written Growth Plan before any check is written.
Yes. We build material-specific pages and campaigns because homeowners search, compare, and decide differently for each. A vinyl shopper is price- and warranty-sensitive; a James Hardie / fiber cement buyer wants design and longevity proof; an LP SmartSide / engineered wood buyer wants the wood look without the maintenance. Generic siding content ranks for nothing — material-specific content ranks and gets cited by AI.
Our seasonal playbook maps to the siding calendar: pre-season (Jan–Feb) — website, GBP, content, reviews; spring surge (Mar–May) — full paid + SEO push; storm season (Jun–Aug) — pre-built storm-response campaigns ready to deploy the moment hail hits; fall deadline (Sep–Oct) — urgency-driven PPC and energy-efficiency messaging; the gap (Nov–Dec) — nurture unsigned bids and lock in insurance restoration jobs. Most agencies market for spring and go quiet the rest of the year. We don’t.
We work with one siding contractor per market at a time — we don’t play both sides of a service area. Ask on the strategy call: if your primary service area is already spoken for, we’ll tell you honestly and won’t take the engagement.
Book a free 30-minute growth call. We’ll analyze your current marketing, build your Revenue Engine plan, and show you exactly how to win Google, Maps, and AI in your service area — the siding marketing agency partnership that turns first searches into signed contracts.