Digital Marketing for Landscapers: 15 Tips to Master (Or Die Trying)

Your crew is ready.

Tools in hand. Trucks loaded. Coffee breath.

But, there’s a BIG problem. You haven’t had a new job inquiry in days. Arrrgh!

Meanwhile, “Pro Landscaping Joe” down the street already has his crews rolling. His trucks are lined up outside homes, and he’s making over $1 MILLION a year (yep, that’s what the top guys make)!

So, where are your clients?

Online. That’s where.

8 out of 10 prospects search for local businesses online at least once a week.

You need a killer website, local SEO, paid ads, social media, a Google Business Profile, and email to even begin to compete. Let’s break this down into 15 very doable steps.

1. Write Down Your Ideal Customer Profile

Every landscaper wants to be Batman. Sadly, most end up swinging blindly in the dark.

The actual superheroes pick their Gotham. Sounds cheesy, but it’s true!

Look, we’ve been in this game for 18 years. With every single one of the 300+ clients we’ve served, we sit down with them and figure out who they want to primarily cater to:

• High-end residential homeowners
  Dual-income households, $100K+ income, $400K+ homes, obsessed with curb appeal, consistency, and “hands-off” service.
• Property managers & HOAs
  Multiple locations, strict appearance standards, predictable budgets, NO patience for missed deadlines.
• Commercial facilities & office parks
  Year-round maintenance contracts, bid-driven work. Reliability trumps personality.
• New construction & builders
  Tight timelines, volume pricing, repeat projects, no hand-holding.
• One-time cleanup clients (lowest priority)
  Price shoppers, seasonal, inconsistent, rarely loyal.

Arbeen Landscaping, for instance, primarily targets commercial property owners. They make it super obvious right from the header! That’s what clients love to see.

Here’s your homework for today: Study your most profitable clients. Then, tightly shape your messaging around them. That is at the heart of how to market a landscaping business: Choose who you’re fighting for.

2. Build a Non-Crappy Landscaper Website

Scary godmother moment.

If you don’t have a website, OR if it takes longer than 2.5 seconds to load (and looks sh*tty on mobile), you’re missing clients.

75% of your prospects will judge your credibility based on your website alone. 5 out of 10 people will ditch you if it loads slowly.

Okay. Panic over. Now, let’s fix it. Your landscaping website must follow 4 very basic rules:

• Lead with visuals: Use attractive project photos and before-and-afters. Teryl Designs does a fantastic job with this!
• Mobile-first: 64% of searches happen on phones. Make yours mobile-friendly. Use this nifty Mobile Test Tool to get started.
• Make it a breeze to contact you: Make it crazy-easy to reach you: use short forms, click-to-call, clear buttons, and live chat.
• Speak to homeowner concerns: Cover topics like “How much is this going to cost me?” and “Have they done work like mine before?”

Look, the bottom line is, your business is NOT special.

The average homeowner has 10+ landscapers to choose from: Same services. Similar trucks. Similar promises.

Your website is your only chance to make them choose you.

3. Invest in Local SEO

Local SEO is The Hunger Games of landscaping.

There are only a handful of victors. Everyone else dies in combat.

When your prospects search “landscaping services near me”, Google (and now AI Overviews) decides who lives on page one, where 97% of the clicks go!

That decision is fast. And it’s unforgiving.

If you’d like to win the Landscaper Hunger Games of 2026, your site needs to check these boxes (at the very least!):

• Location-specific service pages: Instead of “Landscaping Services,” use “Landscaping in [City]” and nearby neighborhoods.
• Local schema and a clean site structure: That way, Google and AI actually understand where you work (this is part of GEO or Generative Engine Optimization).
• Fast, mobile-friendly performance: Slow sites get skipped. Sites that look terrible on mobile get skipped. Period.

Believe us — it’s hard AF to become “the” landscaper in your area.

These landscaping marketing strategies are vital to your survival.

Start simple. Plug your site into Google Search Console and PageSpeed Insights. They’ll tell you, in plain English, whether Google understands your site.

Client Results

Earth Development Inc. is a killer example of great local SEO.

They came to us, desperate for more commercial lawn care leads in Milwaukee.

We cleaned up their local SEO, sharpened their GEO (AI visibility) signals, and made sure Google (and AI) actually understood what they do and where they do it.

And… success! They broke into competitive search results for commercial lawn care, landing at #11 and moving up.

But rankings weren’t the real win. It was the actual business that came in:

• 54% drop in cost per lead (finally breathing again)
• 952% increase in organic traffic (yes, nine-five-two!)

Your competitors are ranking — you’re not. Fix your Google daddy issues with our article: SEO for Landscapers.

4. Create a Google Business Profile

Your Google Business Profile is basically your IMDb page.

But instead of looking at reviews for Christopher Nolan movies, you have homeowners scrolling through local landscapers, thinking: “Who do I trust with my yard?”

That’s why you need a rock-solid Google Business Profile.

Your GBP is the box that pops up for local searches on Google. When someone types in “landscaper near me”, they see your GBP with photos, reviews, services, hours, location, and contact info!

And since 99% of consumers read online reviews. Your GBP is a great way to show off those 5-star wins.

Start by claiming your GBP. Then and add this info:

• Real photos from real jobs: Do not use stock images of “smiling-landscaper-next-to-van.png.”
• Clear services and service areas: Homeowners should instantly know what you do and where you do it.
• Fresh reviews that show you’re in business”: 7 out of 10 people only read reviews from the last month!
• Accurate hours, phone number, and location: We literally see businesses that changed their phone number years ago, and still haven’t updated their GBP.

Look, we won’t sugarcoat it. Modern marketing for a landscaping business is fast, ruthless, and decided in seconds.

It’s vital to make these “small” moves if you want to stay in business.

5. Ask for Online Customer Reviews

You did the job. The lawn looks perfect. The client’s happy.

And then you… never asked for a review.

To quote Julia Roberts in Pretty Woman: “Big mistake. HUGE.” (Imagine us strutting away in black pumps as we say it.)

93% of people read reviews, and a jump from 3 stars to 4 stars can increase your conversions by up to 35%!

How to Collect Reviews (Without Making It Weird)

• Ask at the peak moment: Right after the job is done, the lawn looks perfect, and the client is smiling. Strike while the dopamine is high.
• Use a short text: One link. One sentence. “Hey [Name], if you’re happy with the work, would you mind leaving us a quick Google review?”
• Make it stupid-easy: Send them a direct Google review link.
• Ask everyone: A 4-star review is better than no review at all.
• Respond to every review: Silence looks guilty. Offer a proactive solution instead.

With marketing for landscaping companies, collecting reviews is a “no-brainer”. By that point, you’ve done the hard part. All you’re asking for is 30 seconds and a few stars.

6. Produce Killer Content & Blogs

You’re reading some badass content right now — if we do say so ourselves.

This page isn’t dumping info on you. It’s moving. It’s entertaining. It’s answering questions.

And it’s sprinkling cool CTAs like contact us today if you have ZERO desire to do your own digital marketing. (No judgment. We get it.)

That’s exactly how great content works in digital marketing for landscaping companies. You could see 55% more website visitors just by publishing consistent content every month.

How to Create Content That Pulls People In

• Answer questions: (“When should I fertilize my lawn?”)
• Be painfully specific: Hone in on seasons, grass types, and neighborhoods.
• Solve problems: Post blogs about brown spots, drainage issues, and dead grass.
• Publish before the season hits: Homeowners plan early. Think ahead.
• Place CTAs like a pro: Even a sticky CTA (one that scrolls when they scroll) is genius!

TLDR: Great content sneaks up on you. It should not feel like marketing.

7. Set up a Social Media Presence

No, you don’t have to shake your hips on TikTok.

You should. But you don’t have to.

Your next prospect is probably sitting on their couch at 9:47 PM, half-watching Netflix, half-scrolling Facebook, where 3 billion people hang out.

That homeowner clicks your profile, and boom, they see a beautiful, freshly edged lawn!

That’s the moment they think, “Yeah, these are my people.”

And it matters more than you think. 54% of consumers use social media to research local businesses before contacting them.

So, show up with great social landscaping digital marketing content:

• Before-and-after photos with context: Show the transformation, not just the finished lawn. Quick captions help.
• In-progress shots from real jobs: Crews working, equipment out, dirt on boots. Proof you’re active.
• Short, seasonal tips: One sentence. One insight. “Fall is the best time to seed, not spring!”
• Platform discipline: Facebook and Instagram are great for residential. LinkedIn for commercial. Skip the rest.

Southern Botanical runs a fantastic Facebook page. Check it out. They post a smart mix of on-the-job content, employee recognition posts, and news mentions. Bravo!

8. Launch a Digital Advertising Campaign

Paid ads are like those Fast & Furious plots.

SEO is a marathon. It takes about 3 to 6 months to bring in leads consistently. But with ads, you hit the nitrous and…VROOOOM… blaze past the finish line!

These are the top paid ads platforms we personally love:

• Google Ads: Top-level placement on Google. You show up when someone types “landscaper near me.” This is where the money is.
• Google Local Services Ads (LSAs): Great for local services businesses. You pay per lead, not per click.
• Microsoft Ads: Less competition, cheaper clicks, and still real homeowners searching. Quietly lethal.

How PPC Works

• Target high-intent searches only: Emergency cleanups, installs, city-specific services.
• Split campaigns by service: Maintenance ≠ installs ≠ commercial. Different intent needs different ads.
• Send clicks to the right landing pages: Do not send them to your homepage by default.
• Test relentlessly: Ads, headlines, offers. Kill the losers and scale the winners.
• Track everything: Calls, forms, and booked jobs.

Pro Tip: Play it by the seasons!

• January: Commercial contracts renew
• February: Spring cleanup promos
• March: Lawn treatment signups
• April: Installation bookings

By the time everyone else floors it, you’re already miles ahead with great digital marketing for landscapers.

Watch out! Ads are expensive AF. Check out our deep dive on Landscaping PPC to squeeze clients from every last dollar.

9. Run Social Media Ads

Homeowners don’t wake up thinking, “Today’s the day I hire a landscaper.”

They’re scrolling on social media, relaxed and with their guard down.

It’s why 78% of businesses rely on social media to drive revenue. It just works.

Focus on these paid social media tips:

• Facebook & Instagram Ads work best for residential homeowners scrolling at night and comparing options. Before-and-after visuals are your BFF here.
• YouTube Ads (criminally underrated) let you interrupt with proof. Short, skippable videos showing real crews and real work build credibility.
• Hyper-local targeting keeps spending tight around zip codes, neighborhoods, and homeowner demographics.
• Simple, native-looking creative wins. You don’t need to be polished. Phone-shot videos and real job footage are more than enough.

We’ll say it a thousand times: You’re NOT trying to go viral. You’re trying to sow trust and familiarity in your neighborhood!

10. Use Email Marketing

Email is not sexy, but by gosh, is it effective!

99% of people check their email every day, with some checking it 20+ times a day. (Guilty).

For landscaping businesses, email delivers one of the HIGHEST returns in marketing. You could literally see $36 to $42 for every $1 spent. In case you missed that — that’s a 3,600% ROI!

Why is email so brilliant? Because you’re talking to people who already know you! But you must play it smart:

• Seasonal reminders: “Spring cleanups. Book fast. Schedule yours now.”
• Short, helpful tips: “Watering after sunset can cause fungus. Try these early-morning tips.”
• Exclusive offers for past clients that reward loyalty: “10% off fall aeration, reserved for returning customers.”
• Simple follow-ups: “Just checking. Want us to pencil you in before the calendar fills?”

But look, that’s not even 20% of what email can do!

Your potential customers’ inboxes are flooded with dozens of emails every day.

To get YOUR emails opened and clicked, read our Landscaping Email Marketing blog next.

11. Drive SMS Upselling

SMS is deeply personal.

95% of SMSs are read within 3 minutes. Ninety. Five. Percent!

In the chaotic jungle of digital marketing for landscapers, SMS is the most direct way to get people to notice you.

Instead of waiting for someone to remember you exist, hit them with timely offers:

• “Spring cleanup spots are filling fast. Want us to pencil you in?”
• “We’ll be on your street tomorrow! Want a mulch refresh?”
• “Storm cleanup openings today only. Reply YES, and we’ll schedule you.”

The key rule: Don’t be creepy. Collect numbers the honest way: booking forms, estimate requests, post-job follow-ups, and opt-in checkboxes that clearly say “yes, you can text me.”

12. Claim Your Citations and Local Listings

What in the HECK is a citation?

A citation is any online mention of your business name, address, and phone number on Google, Yelp, Angi, Houzz, local directories, and industry listings.

People are actively looking for local businesses there. That’s why Yelp averages 178+ million unique monthly visitors!

The problem is that most listings are painful. They use the same stock photos. Same copy-paste descriptions. Same forgettable profiles.

This is YOUR edge!

• Claim every major listing and make sure your name, address, and phone match everywhere
• Replace stock images with real job photos
• Write human benefits-driven descriptions. Lose the AI slop.
• Layer visibility with directories, sponsored listings, and organic rankings, reinforcing each other

P.S. Copy-paste this description template:

“We’re your local [City] landscapers, serving the community since [Year].

Our friendly, certified team helps homeowners and property managers achieve their dream landscapes!

From [Service] to [Service], we show up 7 days a week, offer fair pricing, and deliver work we’re proud to stand behind.”

13. Develop a Referral Strategy

Referrals are the ULTIMATE cheat code.

Yet, almost no one actually systematizes them.

We’ll be honest with you: Saying to yourself, “they’ll remember me,” is a cope. That won’t actually yield consistent referrals.

People are busy. You need to remind them, politely, strategically, and with juicy incentives.

• Ask right after the win (fresh lawn, happy client, dopamine high)
• Make it simple (“Refer a neighbor! We’ll thank you with $$ off on your next lawn cleaning”)
• Reward both sides (clients and referrals convert faster when you do)

This is the best referral strategy that you should add to your landscaping digital marketing ASAP.

Your homework for this week: Write a simple referral offer. E.g., “Know a neighbor or friend who needs landscaping? Send them our way! We’ll take $100 off your next service as a thank-you.”

Then, send this to 20 of your most recent clients.

14. Manage Your Marketing Achievements

You just worked your butt off. Literally. It’s on the floor somewhere. Go pick it up.

Now comes the real question: Did any of this actually work?

We’ve seen a shocking number of landscapers throw money at marketing, and never check where the leads came from.

Tools like CallRail or WhatConverts show you exactly what’s pulling its weight. Here’s what to look at every single week:

• Where leads came from — Google, ads, maps, social.
• Cost per lead — what you’re actually paying for each inquiry.
• Bookers vs. browsers — not all leads deserve your time.
• Missed calls & response time — leaks in your bucket hurt more than bad ads.
• Revenue per channel — which sources turn into real money.
• Trends over time — is your pipeline growing or quietly flatlining?

Heads Up: Early on, you won’t know what “good” looks like. That’s normal.

The important thing is that your numbers are moving in the right direction. Make sure your leads are getting cheaper, better, and easier to close over time.

15. Don’t Forget about Traditional Landscaping Marketing

Traditional marketing isn’t dead. WOOHOO!

Every yard sign, truck wrap, postcard, and booth inches you closer to massive local recognition.

Here’s what we advise our 300+ home service clients to do:

Print & Mail (Still Slaps!)

• Direct mail: Use postcards or door hangers in neighborhoods you’re already working.
• Print ads: Try local magazines, newspapers, or HOA newsletters.
• Yard signs: Make them clean, branded, and readable from the street. Do not use Comic Sans. Ever.

Local & Community Presence

• Networking: Realtors, builders, HOAs, Chamber of Commerce. The “boring” rooms bring in the most profitable conversations.
• Sponsorships: Youth sports, school events, community fairs.
• Home & garden shows: Face-to-face still converts like crazy when you look legit.

The through-line? Consistency. Consistency. Consistency.

Your trucks, uniforms, signs, and mailers should ALL look like they came from the same business.

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Digital Marketing Mistakes Killing Your Landscaping Business

Let’s get uncomfortable for a second.

Most landscaping businesses have sucky marketing that is quietly sabotaging them while they’re out doing real work.

Here are the usual suspects:

• “Set it and forget it” marketing — launched once, never touched again.
• No lead tracking — spending money without knowing what actually booked jobs.
• Outdated websites — slow, ugly, or unusable on mobile (aka client repellents).
• Ignoring Google Business Profile — the #1 place homeowners decide who to call.
• Chasing every platform — instead of dominating the few that actually convert.
• Confusing traffic with leads — clicks don’t pay invoices; booked jobs do.

None of this makes you a bad business owner. It just means you’ve outgrown your current marketing approach.

Keep these mistakes on your radar, and you’ll be able to pivot before they do their damage.

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Enjoy Steady Leads & Fewer Slowdowns!

Hire a Top Landscaping Marketing Company

Nice! You now have our full playbook on digital marketing for landscapers. To recap:

• Get found where it matters with SEO, Local SEO, and Google Maps visibility
• Show up in AI search results (yes, ChatGPT and AI Overviews are already sending leads)
• Flip the “on” switch with PPC, LSAs, and paid social when you need jobs ASAP
• Convert browsers with a fast, mobile-first website
• Become “the” guy to call with reviews, content, and a polished brand presence

The catch? Landscaping is competitive as hell.

These strategies only work when executed well. And that’s like a 40+ hour/week job on its own.

Contact Comrade today. Since 2008, we’ve helped home service businesses generate steady leads, fuller calendars, and more profitable months.

Clients like Absolute Home Services can attest to this! They saw:

• 922% increase in qualified leads
• 5,117% increase in organic traffic
• 10,567% marketing ROI

Let us handle your SEO, ads, content, tracking, and optimization in 2026.

You’ll finally enjoy steady leads and fewer slowdowns.

Book your free growth call today.